AppStock Studio
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
AppStock Studio firmographics
Firmographics- Name
- AppStock Studio
- Legal name
- AppStock
- Website
- https://app-stock.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AppStock Studio industry classification
Industry- Product category
- Ad Tech / Programmatic Advertising
- NAICS
- Software Publishers (5132)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
- akta.pro secondary industries
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI), Marketplace APIs & API Monetization Platforms (BPAMAOAM)
Keywords
Where AppStock Studio is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
AppStock Studio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Ad Monetization Revenue Share: Earnings generated from facilitating transactions between advertisers and publishers through programmatic advertising, likely through revenue share or transaction fee models
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
AppStock Studio product offering
Product offeringCore offering
AppStock Studio operates a unified ad monetization platform that optimizes matching between advertisers and publishers through a scientific, innovative decision-making engine powered by a Unified Ads Data Platform. It provides platform-specific SDKs (iOS, Android, Unity) enabling publishers to integrate ad monetization, supporting Banner, Interstitial, Rewarded, and Native ad formats, with proprietary SPPO technology for automated real-time bidding and campaign optimization.
Product overview
AppStock Studio offers a unified ad monetization platform designed to optimize the match between advertisers and publishers through a scientific decision-making engine. The platform is complemented by AppStock SDK, a set of platform-specific development kits (iOS, Android, Unity) that publishers integrate into their applications to display various ad formats (Banner, Interstitial, Rewarded, and Native ads).
Differentiator
Problem solved
Functional benefit
Products and services
- AppStock Platform A unified ad monetization platform that optimizes the matching between advertisers and publishers through a scientific, innovative decision-making engine, leveraging a Unified Ads Data Platform and SPPO technology for real-time bidding and performance optimization. It is used by app publishers, advertisers, DSPs, and SSPs.
Quantifiable outcome
- Better conversion rates through automated real-time adjustments
- +2 more outcomes
Companies that use AppStock Studio
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles3 records
AppStock Studio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AppStock Studio partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- SharethroughcoreSSP partner providing programmatic advertising inventory exchange with Sharethrough's header bidding technology integrated with AppStock's monetization platform
- TripleLiftcoreSSP partner providing programmatic advertising inventory with native and display ad capabilities, praised for professional collaboration and responsiveness
- MagnitecoreSSP partner providing programmatic advertising inventory through Magnite's supply-side platform
- UnitycoreStrategic partner providing Unity Ads inventory and SDK integration for game developers using AppStock's monetization solutions
- EquativcoreSSP partner providing programmatic advertising with SPPO technology integration enabling automated real-time adjustments and dynamic bidding optimization
- RTB HousecoreSSP partner providing programmatic advertising inventory through RTB House's retargeting technology
- PubMaticcoreSSP partner providing programmatic advertising inventory exchange through PubMatic's cloud-based advertising platform
- AdformcoreSSP partner providing programmatic advertising with Adform's DSP and SSP solutions, with developing partnership helping DSP clients improve KPIs
- XandrcoreSSP partner providing programmatic advertising inventory through Microsoft's advertising platform
- InMobicoreSSP partner providing mobile advertising inventory through InMobi's mobile-first advertising platform
- SmaatocoreSSP partner providing mobile advertising inventory with partnership focused on elevating Smaato's solutions through technology collaboration
- TeqBlazecoreStrategic partner with productive collaboration exemplifying technological innovation and excellence, with combined team efforts contributing to mutual success
- IABminorIndustry association member demonstrating commitment to programmatic advertising standards and best practices
- Trustworthy Accountability Group (TAG)minorIndustry anti-fraud and brand safety certification organization member
- GeoEdgeminorAd verification and quality assurance partner ensuring brand safety and premium ad experiences
Recent moves1 record
Expansion highlights4 records
AppStock Studio competitors and assessment
Company assessmentDirect peers
- AppLovin: AppLovin operates one of the largest mobile app monetization and marketing platforms (AXON, SparkLabs, MAX mediation). It is a direct competitor to AppStock in app monetization, programmatic bidding, and mediation stack integration for publishers and advertisers.
- ironSource (Unity): ironSource, now part of Unity, provides a leading app monetization platform including mediation, bidding, and ad units. It directly competes with AppStock's SDK and programmatic matching capabilities for mobile app developers and publishers.
- Moloco: Moloco operates a programmatic DSP and monetization cloud for mobile apps, focused on ML-driven bidding and ad monetization. It overlaps directly with AppStock's SPPO technology and programmatic ad matching offering.
- Liftoff: Liftoff (combining Vungle and Liftoff Monetize) provides mobile ad monetization, mediation, and user acquisition. It directly competes with AppStock across in-app bidding, mediation stack integration, and demand-side services for app publishers.
- Chartboost: Chartboost is a mobile ad monetization and programmatic platform focused on gaming apps, offering mediation, bidding, and direct deals. It competes with AppStock's Unity SDK integration and programmatic monetization for game developers.
- Tapjoy: Tapjoy specializes in rewarded video and offerwall-based mobile ad monetization, integrating with app publishers via SDK. It overlaps with AppStock's rewarded ad formats and app monetization SDK approach.
- Smaato: Smaato operates a mobile-first ad exchange and SSP for app publishers. Despite being a listed AppStock partner, it also competes in mobile programmatic monetization, overlapping with AppStock's bidder/matching capabilities.
Broad incumbents
- Digital Turbine: Digital Turbine (including Fyber and AdColony) offers mobile ad tech across mediation, demand, and app discovery. It competes more broadly than AppStock across the full mobile monetization stack, including supply and demand.
- PubMatic: PubMatic is a major cloud-based SSP that provides programmatic advertising infrastructure for publishers. While also an AppStock partner, its sell-side platform competes with elements of AppStock's monetization stack at scale.
- Magnite: Magnite is one of the largest independent SSPs, operating programmatic CTV and web/mobile inventory. It is both a partner to AppStock and a broader incumbent with overlapping monetization capabilities for publishers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AppStock Studio social profiles
Digital presenceAppStock Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppStock Studio leadership team
Management profileNumber of profiles
AppStock Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppStock Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppStock Studio
What does AppStock Studio do?
AppStock Studio operates a unified ad monetization platform that optimizes matching between advertisers and publishers through a scientific, innovative decision-making engine powered by a Unified Ads Data Platform. It provides platform-specific SDKs (iOS, Android, Unity) enabling publishers to integrate ad monetization, supporting Banner, Interstitial, Rewarded, and Native ad formats, with proprietary SPPO technology for automated real-time bidding and campaign optimization.
Is AppStock Studio a public or private company?
AppStock Studio is a private company. It is classified as unknown and is currently operating.
When was AppStock Studio founded?
AppStock Studio was founded in 2017. It employs 11 to 50 people.
Where is AppStock Studio based?
AppStock Studio is headquartered in London, United Kingdom, in the Europe region.
How does AppStock Studio make money?
One revenue line is on record: ad Monetization Revenue Share.
Who are AppStock Studio's main competitors?
Direct peers on record are AppLovin, ironSource (Unity), Moloco, Liftoff, Chartboost, Tapjoy and Smaato. Broad incumbents are Digital Turbine, PubMatic and Magnite.
Does AppStock Studio have an API?
Yes. AppStock provides a software development kit (SDK) for publishers to integrate ad monetization capabilities into their applications. The SDK supports iOS, Android, and Unity platforms and provides APIs for displaying various ad formats including Banner Ads, Interstitial Ads, Rewarded Ads, and Native Ads. The SDK includes configuration options for targeting, extensible slots, and comprehensive API references for Android, Unity, and iOS platforms.
What industry is AppStock Studio in?
AppStock Studio's product category is Ad Tech / Programmatic Advertising. Its primary akta.pro industry code is BPAMADAI, App Monetization & Subscription Management Platforms, with a secondary code of MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts). Its NAICS code is 5132 and its SIC code is 7310.