Develco Products
Develco Products (Onics) is a Denmark-based B2B provider of white-label end-to-end IoT solutions — devices, gateway software, cloud platform, and mobile app — sold to enterprise solution providers in insurtech, care, energy, and security verticals across the Nordics, Europe, and North America.
- Company typePrivate
- Founded2007
- HeadquartersAarhus, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Develco Products does
Develco Products, operating under the brand name Onics, is a Denmark-based B2B provider of white-label IoT solutions founded in 2007 and headquartered in Aarhus. The company delivers a complete end-to-end IoT stack comprising three interconnected layers: (1) IoT devices including the Squid.link multi-protocol gateway, motion sensors, air quality sensors, smart plugs, smart relays, and meter interfaces; (2) gateway software including the Squid Platform Software, edge services, platform APIs, and wireless protocol support (Zigbee-certified); and (3) cloud software comprising the Onics Cloud Platform, fleet management services, and a white-label mobile app for Android and iOS. The technology foundation emphasizes interoperability across wireless protocols, edge computing on a programmable Linux platform, and certified security (EN50131 Alarm certification).
The company sells to enterprise solution providers in four primary verticals: insurtech (If Insurance/Ohma), care/healthcare (The Access Group, Care Daily), energy (Wattn, Kamstrup), and security (Safe4 Security Group). Its go-to-market combines direct enterprise field sales with an OEM/white-label embedded model, enabling partners to rebrand the entire IoT stack under their own identity. Revenue is generated through hardware sales, software subscriptions and licensing, managed services (including fleet management and customer success support), and white-label licensing arrangements. Pricing is quote-based and not publicly disclosed. The company operates regional offices in Lillestrøm, Norway and Palo Alto, California, in addition to its Danish headquarters, and maintains technology partnerships with AWS and the Zigbee Alliance.
Develco Products firmographics
Firmographics- Name
- Develco Products
- Legal name
- Onics Denmark A/S
- Website
- https://develcoproducts.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Develco Products (Onics) is a Denmark-based B2B provider of white-label end-to-end IoT solutions — devices, gateway software, cloud platform, and mobile app — sold to enterprise solution providers in insurtech, care, energy, and security verticals across the Nordics, Europe, and North America.
- Ownership category
- akta.pro rank
Develco Products industry classification
Industry- Product category
- White-label IoT Hardware and Platform Solutions
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Computer Peripheral Equipment, Nec (3577), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Server Management, Orchestration & BMC/Remote Admin Systems (HDACABAK)
Keywords
Where Develco Products is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Develco Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- IoT Hardware Sales: Sale of wireless IoT devices including gateways, sensors and alarms, smart plugs, smart relays, meter interfaces, and starter kits. Products available as frient devices or for white-label branding.
- Software Licenses and Subscriptions: Gateway software (Squid platform), platform APIs, cloud integrations, and cloud platform services. Includes access to development tools, firmware updates, and online documentation through support forum with software license.
- Managed Services: Fleet management services and ongoing support services for solution providers. Customer success team assists with solution configuration, development, and white-label process.
- White Label Licensing: Full solution white-labeling allowing partners to offer IoT solutions under their own brand including devices, gateway, cloud, and application. Branding options available for complete market-ready solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise white-label IoT solutions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Develco Products product offering
Product offeringCore offering
Develco Products (operating as Onics) designs, manufactures, and sells white-label IoT solutions comprising wireless IoT devices (Squid.link gateways, sensors, smart plugs, smart relays, meter interfaces, and starter kits), gateway software (edge services, Squid platform software, platform APIs), and cloud software (Onics Cloud Platform and Fleet Management Services). The complete stack is offered to enterprise solution providers in insurtech, care, energy, and security sectors under their own brands, supported by a ready-to-launch white-label mobile app for Android and iOS.
Product overview
Onics (Develco Products) is a white-label IoT solutions provider offering a platform-plus-products architecture. The portfolio consists of three interconnected layers: (1) IoT Devices — including the Squid.link Gateway, Air Quality Sensor, Motion Sensor, Motion Sensor 2 Pet, smart plugs, smart relays, meter interfaces, and starter kits; (2) Gateway Software — encompassing Edge Services, Squid Platform Software, Platform APIs, wireless protocols, cloud integrations, peer-to-peer connection, and security and privacy features; and (3) Cloud Software — comprising the Onics Cloud Platform and Fleet Management Services. Additionally, white-label mobile applications (White Label App and Onics Demo App) complete the end-to-end offering. All components are available for white-labeling, enabling solution providers in insurtech, care, energy, and security industries to deploy fully branded IoT solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Squid.link: Gateway product line for connecting wireless IoT devices across models and protocols
- Ohma
- frient
Products and services
- Squid.link Gateway The all-in-one IoT gateway for connecting wireless IoT devices across models and protocols. A flexible modular platform with multiple wireless protocols, secure IoT gateway functionality, programmable Linux platform, configurable hardware and software design, edge computing, and cloud integrations. Targeted at enterprise solution providers in insurtech, care, energy, and security sectors.
- Air Quality Sensor Wireless sensor for continuous monitoring of VOC levels, humidity, and temperature. Features accurate reporting, long battery life, and easy mounting and installation. Used by enterprise solution providers in care, insurance, and smart home applications.
- Motion Sensor Compact wireless sensor for detecting occupancy, light, and temperature. Features separate occupancy and alarm input to prevent false triggering, tamper protection, multiple mounting options, and 3+ years battery life. Zigbee certified and EN50131 Alarm certified. Targeted at enterprise security and smart home solution providers.
- Motion Sensor 2 Pet Pet-immune variant of the Motion Sensor that detects occupancy, light, and temperature without triggering on pets. Features tamper protection and long battery life. Used by enterprise care and security solution providers.
- Onics Cloud Platform Scalable, secure cloud platform for smart home automation, energy optimization, and security. Enables seamless integration for building intelligent applications that enhance efficiency, safety, and convenience. Targeted at enterprise solution providers integrating with AWS or other cloud environments.
- White Label App
- Smart Plugs Wireless smart plug devices within the IoT device portfolio. Available as frient-branded products or for white-label branding by enterprise solution providers.
- Smart Relays
- Meter Interfaces Wireless meter interface devices within the IoT device portfolio, used for energy and utility metering applications. Available as frient-branded products or for white-label branding by enterprise solution providers.
- Starter Kits Pre-configured IoT starter kits within the IoT device portfolio to support onboarding of enterprise solution providers and end customers. Available as frient-branded products or for white-label branding.
Quantifiable outcome
- Cut water damage payouts by 25% (as referenced in insurtech guide)
Companies that use Develco Products
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Develco Products technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Develco Products partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- AWS (Amazon Web Services)coreAWS cloud integration partner. Safe4 Security Group case study demonstrates integration of Onics market-ready wireless platform with AWS cloud platform.
- Zigbee AlliancecoreZigbee certified products. Onics devices are Zigbee certified ensuring interoperability and standard compliance.
- If InsuranceflagshipNordics' leading non-life insurer. Onics provides the technology for If's home safety service. Ohma (formerly Viking Guard) was established by If to bring this vision to life.
- WattncoreNorwegian energy company leveraging Onics technology for competitive edge in Norway's energy market with smart energy solutions.
- Safe4 Security GroupcoreSecurity company using Onics platform to provide secure, reliable, and interoperable IoT solutions integrated with AWS cloud.
- The Access GroupcoreHealthcare technology provider using Onics devices to create high-quality care solutions enabling independent living.
Scale indicators2 records
Develco Products competitors and assessment
Company assessmentDirect peers
- Tuya Smart: Global white-label IoT PaaS offering gateways, cloud, and branded apps to solution providers. Direct competitor to Onics in the B2B white-label smart-home/IoT stack, though much larger scale.
- Particle: IoT platform combining cellular/Wi-Fi hardware modules with a managed cloud and developer tooling, sold to enterprise solution builders. Comparable end-to-end hardware-plus-cloud white-label model.
- Disruptive Technologies: Norwegian wireless sensor and gateway provider focused on building automation and energy monitoring. Directly overlaps Onics on small-form-factor sensors, gateway, and cloud for Nordic enterprise customers.
- Ayla Networks: White-label IoT cloud platform helping manufacturers and service providers deliver branded connected products. Same OEM/white-label go-to-market as Onics for enterprise IoT solutions.
- Losant: Enterprise IoT platform with edge gateways, cloud orchestration, and white-label dashboards. Overlaps Onics on the gateway-plus-cloud enablement layer for B2B solution providers.
Broad incumbents
- Telit (Thales): Established IoT module and connectivity platform serving enterprise and industrial customers globally. Comparable hardware-and-cloud IoT stack but at much larger scale and broader portfolio.
- Samsara: Large-scale IoT hardware-plus-software platform with cloud fleet management across industrial and enterprise verticals. Adjacent operating model in cloud-managed IoT fleets at much greater scale.
Emerging players
- Lobaro Industrial IoT: German IoT gateway and wireless sensor platform for energy, utilities, and building automation. Niche overlap with Onics in Nordic-adjacent enterprise IoT deployment scenarios.
- Relayr (HSB / Munich Re): IoT platform owned by Munich Re's HSB, focused on connected equipment insurance and risk reduction. Closest comparable to Onics in the insurtech-IoT vertical, though with stronger insurance parent backing.
- Shelly (Allterco): Wi-Fi smart-home relays, sensors, and gateways sold through distribution and partner channels. Comparable sensor-plus-gateway product line aimed at energy/security/care use cases served by Onics.
Market position
Strengths4 records
Weaknesses4 records
Key risks6 records
Key highlights6 records
Customer concentration
Develco Products social profiles
Digital presenceDevelco Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Develco Products leadership team
Management profileNumber of profiles
Profiles3 records
Develco Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Develco Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Develco Products
What does Develco Products do?
Develco Products (operating as Onics) designs, manufactures, and sells white-label IoT solutions comprising wireless IoT devices (Squid.link gateways, sensors, smart plugs, smart relays, meter interfaces, and starter kits), gateway software (edge services, Squid platform software, platform APIs), and cloud software (Onics Cloud Platform and Fleet Management Services). The complete stack is offered to enterprise solution providers in insurtech, care, energy, and security sectors under their own brands, supported by a ready-to-launch white-label mobile app for Android and iOS.
Is Develco Products a public or private company?
Develco Products is a private company. It is classified as unknown and is currently operating.
When was Develco Products founded?
Develco Products was founded in 2007. It employs 11 to 50 people.
Where is Develco Products based?
Develco Products is headquartered in Aarhus, Denmark, in the Europe region.
How does Develco Products make money?
Four revenue lines are on record. IoT Hardware Sales are the primary driver. The others are software Licenses and Subscriptions, managed Services and white Label Licensing.
Who are Develco Products's main competitors?
Direct peers on record are Tuya Smart, Particle, Disruptive Technologies, Ayla Networks and Losant. Broad incumbents are Telit (Thales) and Samsara. Emerging players are Lobaro Industrial IoT, Relayr (HSB / Munich Re) and Shelly (Allterco).
Does Develco Products have an API?
Yes. Platform APIs are offered as part of the gateway software suite, enabling developers to build applications on top of the Squid.link gateways. The APIs allow integration and automation capabilities for solution providers. Specific API types, authentication methods, rate limits, and versioning details are not specified in the available source material.
What industry is Develco Products in?
Develco Products's product category is White-label IoT Hardware and Platform Solutions. Its primary akta.pro industry code is HDACABAK, Server Management, Orchestration & BMC/Remote Admin Systems. Its NAICS code is 334118 and its SIC code is 3577.