What KRC Rock does

KRC Rock, founded in 1984 and headquartered in San Marcos, California, is a regional distributor of natural landscape supply materials serving Southern California. The company offers a comprehensive catalog spanning boulders, decomposed granite, decorative crushed rock, construction rock and sand, river rock and pebbles, soils and bark, flagstone and quartzite, stone veneer, pavers/coping/walls, stone furniture, architectural cut stone, concrete/cement/masonry products, sealers and stone care, and landscape lighting/edging and fabric. It also operates a custom stone fabrication service for cutting, shaping, drilling, and finishing project-specific pieces, and provides a dedicated architectural support function with specification sheets and submittal documentation for design professionals. The catalog includes roughly 150+ SKUs across 15+ categories, with online coverage calculators and a website-based quote builder as the primary digital touchpoints.

KRC Rock operates four physical yard locations — San Marcos (headquarters), Poway, Lakeside, and Perris — covering San Diego County, Orange County, Riverside County, Los Angeles County, and the Inland Empire. Distribution is handled through a combination of customer pickup at the yards and a multi-truck delivery fleet that includes a 25-ton transfer vehicle, 18-wheel and 10-wheel flatbeds, a 25-foot crane truck, and a 3-yard dump, with specialized packaging options such as Super Sacks, Material Hoppers, Boulder Boxes, and Cobble Boxes. Products are sold on a one-time basis using unit pricing (per ton, cubic yard, bag, or individual piece), and pricing is quote-based for most items.

The company serves three primary customer segments: homeowners and DIY customers undertaking residential landscape projects, contractors and landscape professionals requiring volume supply and delivery coordination, and architects and designers needing specification-grade materials, submittal support, and custom fabrication. The go-to-market motion is hybrid — self-serve browsing and quote-building online for DIY customers, assisted sales for trade and design accounts — with a contractor onboarding and credit-application process. Revenue is generated through one-time product sales with no disclosed subscriptions, SaaS components, or enterprise contracts. The company is privately held with no parent, no public listing, no disclosed funding, and no M&A activity in the source material.

Name

KRC Rock

Legal name

KRC Rock

Website

https://krcrock.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

KRC Rock is a Southern California distributor of natural landscape supply materials — boulders, decomposed granite, flagstone, stone veneer, and related products — serving homeowners, contractors, and architects through four yard locations, a delivery fleet, and custom stone fabrication services.

Ownership category

akta.pro rank

Product category

Landscape Supply Materials

NAICS

Cut Stone and Stone Product Manufacturing (327991), Construction Sand and Gravel Mining (212321), Other Crushed and Broken Stone Mining and Quarrying (212319)

SIC

Cut Stone & Stone Products (3281), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Aggregate Processing & Value-Added Products (Washing, Screening, Asphalt/Concrete Aggregates) (IMAKAHAH)

akta.pro secondary industries

Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD), Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE)

Keywords

• Landscape supply materials
• Natural stone products
• Decomposed granite supply
• Flagstone and boulders
• Stone fabrication services

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Landscape Materials Sales: Sale of landscape supply materials including boulders, decomposed granite, decorative crushed rock, construction rock and sand, river rock and pebbles, soils and bark, flagstone, stone veneer, pavers, coping, walls, stone furniture, architectural cut stone, custom fabrication, concrete/cement/masonry products, and sealers/stone care products. Revenue is generated through one-time product sales with unit pricing (per ton, cubic yard, bag, or individual piece).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

KRC Rock supplies natural landscape stones and related construction materials — including boulders, decomposed granite, decorative crushed rock, flagstone, stone veneer, pavers, soils, and sealers — through four yard locations and delivery services across Southern California. The company also provides custom stone fabrication services (cutting, shaping, drilling, polishing, and carving) and online planning tools such as coverage calculators and a buildable quote cart.

Product overview

KRC Rock is a landscape supply materials company offering a comprehensive portfolio of natural stone and landscape construction products through a unified catalog platform. The core offering spans multiple categories including Boulders (14 products), Decomposed Granite (8 products), Decorative Crushed Rock (25 products), Construction Rock & Sand, River Rock & Pebble (22 products), Soils & Bark (10 products), Flagstone & Quartzite, Stone Veneer (14 products), Pavers/Coping/Walls, Stone Furniture (7 items), Architectural Cut Stone (24 materials), Custom Stone Fabrication services, Concrete/Cement & Masonry (20 products), Sealers & Stone Care (26 products), Landscape Lighting & Edging (6 products), and Landscape Fabric & Staples. The company operates as a single unified e-commerce catalog with product browsing, quote building, coverage calculators, and delivery coordination tools. No distinct SaaS platform modules, API products, or add-on subscription services are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Boulders Natural landscape boulders for focal points, retaining accents, dry creek beds, and large-scale landscape features. Available in 14 varieties including Baja Gray, Baja Red, Blue Moon, California Gold, Desert Marble, and more. Sold by individual piece or by ton.
• Decomposed Granite Versatile decomposed granite for pathways, patios, driveways, and natural ground cover with a compactable surface and refined appearance. Available in 8 varieties including Baja Brown DG, Campo Gold DG, and Palm Springs Gold DG.
• Decorative Crushed Rock Decorative crushed rock for pathways, planting areas, dry creek beds, and landscape accents, offering durable coverage and color variation. Available in 25 varieties including Apache Brown, Basalt, Black Cinder, California Gold, and Mojave Gold.
• Construction Rock & Sand Construction rock and sand materials for base prep, drainage, backfill, compaction, concrete work, and general jobsite needs. Includes C-Mix, Concrete Sand, Native Gray, Playground Sand, Road Base, SE-30 Sand, and Washed Plaster Sand.
• River Rock & Pebble Decorative stone for landscape applications including river rock and pebbles. Available in 22 varieties such as Arizona River Rock, Beach Pebble Black, Mexican Sunburst, Rainbow Pebble, and San Diego Tan Cobble.
• Soils & Bark Soils, bark, and mulch products for planting beds, top dressing, moisture retention, weed suppression, and finished landscapes. Includes 10 products such as Amended Top Soil, Black Dye Mulch, Forest Floor Mulch, Gorilla Hair, and Playground Chips.
• Flagstone & Quartzite Flagstone and quartzite materials for patios, walkways, steppers, pool decks, and natural stone landscape features. Includes 22 materials such as Arizona Buckskin, Arizona Sedona Red, Bluestone Blue, and Quartz Silver.
• Stone Veneer Stone veneer for fireplaces, accent walls, exterior facades, columns, entryways, and custom architectural features. Includes 14 collections such as Big Horn Veneer, Canyon Creek Veneer, Old World Collection, and Provence Collection.
• Pavers, Coping & Walls Hardscape materials including natural stone pavers, concrete pavers from ORCO, Angelus, and Acker-Stone brands, porcelain pavers, wall systems, and pool coping. Includes Autumn Leaves, Cordoba Cream, Desert Sand, and White Marble.
• Stone Furniture Handcrafted stone furniture including benches, tables, and custom pieces designed for outdoor durability. Includes Rustic Granite Bench, Weathered Limestone Bench, Chiseled Stone Block Seat, and Strata Cut Stone Slab.
• Architectural Cut Stone Architectural cut stone materials for custom surrounds, cladding, coping, columns, sills, treads, and other specification-driven applications. Includes 24 materials such as Alabaster Grove, Aurelia, Cortona, and Indiana Buff.
• Custom Stone Fabrication Precision cutting, shaping, drilling, and finishing services for one-off pieces and job-ready components. Services include cutting and shaping, drilling and core work, polishing and finishing, split/rock face, custom carving, and pickup/delivery coordination.
• Concrete, Cement & Masonry Bagged cement, concrete mixes, block, polymeric sand, and masonry materials. Includes Concrete Mix 4500 PSI, EZ Mix Common Cement, EZ Mix Mortar, OC Block, rebar, and rebar tie wire.
• Sealers & Stone Care Sealers, cleaners, and maintenance products designed to protect natural stone, pavers, concrete, and masonry surfaces. Includes the GNS product line (Multi-Purpose Sealer, Heavy Duty Cleaner, Stone Color Enhancer, Wet Look Sealers, etc.) and Chapin Hand Sprayers.
• Landscape Lighting & Edging Landscape lighting and edging options to define beds, highlight features, and finish outdoor spaces. Includes Tiki Path Light, Deck & Patio Light, Brough Path Light, Grand Ledge, and Hilyne Path Light.
• Landscape Fabric & Staples General-purpose landscape fabric for weed control, drainage separation, and everyday landscape installations, along with fabric staples to secure fabric during installation.
• Coverage Calculators Online estimation tools for calculating material coverage for crushed rock, decomposed granite, sand, soil, flagstone, boulder weight, pool coping, stone veneer, sealers, concrete/mortar mix, and CMU/OC block. Used by customers to estimate material quantities and reduce over-ordering or waste.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Southwest Boulder & Stone: Southern California-based landscape materials supplier with overlapping product categories including boulders, decomposed granite, flagstone, and decorative rock. Operates a similar multi-yard model and competes directly with KRC Rock across the same SoCal geography and customer segments.
• RCP Block & Brick: Southern California hardscape and masonry materials supplier offering pavers, stone, and concrete products. Competes with KRC Rock for the same contractor and DIY hardscape customers in the SoCal market with overlapping SKUs in pavers, walls, and stone veneer.

Broad incumbents

• SiteOne Landscape Supply: Largest publicly traded national distributor of landscape supplies, including hardscapes, aggregates, and irrigation products. Operates hundreds of branches across the U.S. and competes with KRC Rock on contractor accounts, though its portfolio is far broader than KRC Rock's landscape-stone focus.
• Ewing Outdoor Supply: Large family-owned distributor of landscape, irrigation, and outdoor living products with locations across the western U.S. Competes in the broader landscape supply category but is more weighted to irrigation than KRC Rock's stone- and aggregate-focused mix.
• Belgard: National hardscape manufacturer and distributor of pavers, walls, and outdoor living products. Overlaps with KRC Rock's paver and wall categories through both direct supply and contractor relationships across the U.S.
• Heritage Landscape Supply: Multi-state distributor of landscape and irrigation supplies serving contractor and commercial customers. Competes for the same professional landscape buyer in adjacent western states with a broader category footprint than KRC Rock.
• Home Depot: National home improvement retailer carrying decorative rock, pavers, bagged aggregates, and landscape stone. Competes with KRC Rock primarily on commodity DIY SKUs and convenience, though lacks KRC Rock's specialty stone selection and contractor-grade depth.
• Lowe's: National home improvement retailer with landscape material offerings including bagged aggregates, pavers, and stone. Competes on DIY convenience and price for entry-level products rather than KRC Rock's specialty stone and contractor service model.

Regional players

• Pioneer Sand: Multi-state landscape materials supplier with operations primarily in Colorado and Texas. Comparable product mix across aggregates, flagstone, and boulders but does not directly overlap KRC Rock's Southern California service territory.
• Whittlesey Landscape Supplies: Texas-based landscape materials distributor offering decomposed granite, flagstone, boulders, and mulches. Operates multiple yards in a similar multi-location model but serves a different regional market than KRC Rock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/krcrock
• Facebookfacebook.com/krcrock
• LinkedInlinkedin.com/company/krcrock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRC Rock