Forget The Funnel
Forget The Funnel is a bootstrapped B2B SaaS consulting and education company that helps SaaS teams implement its proprietary Customer-Led Growth Framework™ through Growth Sprints consulting, a best-selling book, a workbook with an AI companion, a podcast, and a resource library.
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Forget The Funnel does
Forget The Funnel is a privately-held B2B SaaS consulting and education company that operates under the legal entity A Better CX Inc. Founded in 2017 by Georgiana Laudi (Co-founder & CEO) and Claire Suellentrop, the company specializes in its proprietary Customer-Led Growth Framework™, a methodology that replaces traditional funnel-based growth tactics with customer-intelligence-grounded strategy spanning customer research, positioning, messaging, activation, and retention. The company is headquartered in Montreal, Quebec, with a US office in Kansas City, Missouri, and a distributed team across Canada, the United States, and Europe. The legal entity A Better CX Inc. is incorporated in Missouri, while the company self-identifies as Canadian/Quebec-headquartered.
The company's commercial offering centers on Growth Sprints, hands-on consulting engagements sold through a sales-led motion (intro calls via customerled.com) in which the founders work directly with SaaS teams to apply the framework to product and go-to-market challenges. Complementary self-serve and education products include a best-selling book ("Forget The Funnel"), a 110+ page Forget The Funnel Workbook with an AI-powered companion and 40+ downloadable templates, a long-form podcast distributed across more than 15 platforms, a free resource library of workshops and expert interviews, and a media kit for speaking engagements. The company also operates a pre-launch membership offering, signaling intent to introduce a recurring subscription revenue stream alongside existing one-time book sales and project-based consulting.
Forget The Funnel generates revenue primarily through professional services (Growth Sprints consulting) and book sales, supplemented by speaking and workshops; membership subscriptions are pre-launch. The GTM motion is dual: sales-led for consulting engagements targeted at SaaS founders, heads of product, and growth leaders, and content-led/PLG for educational products reaching individual practitioners and SMB teams via free workbook downloads, podcast, and newsletter. Documented customers include recognizable SaaS logos such as UserVoice, SparkToro, Mailosaur, Bitly, Autobooks, HiringBranch, Appcues, Wistia, and Sprout Social, alongside numerous earlier-stage startups, with outcomes including 100% lifts in free-to-paid conversion (SparkToro), 300% gains in feature adoption (Autobooks), 300%+ growth in qualified inbound leads (HiringBranch), and 93% increases in website signups (Lifelapse). The company is bootstrapped with no disclosed funding rounds, operates under three registered trademarks (Customer-Led Growth™, Forget The Funnel, Growth Sprints), and previously operated under the name LearningBranch.
Forget The Funnel firmographics
Firmographics- Name
- Forget The Funnel
- Legal name
- A Better CX Inc.
- Website
- https://forgetthefunnel.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Forget The Funnel is a bootstrapped B2B SaaS consulting and education company that helps SaaS teams implement its proprietary Customer-Led Growth Framework™ through Growth Sprints consulting, a best-selling book, a workbook with an AI companion, a podcast, and a resource library.
- Ownership category
- akta.pro rank
Forget The Funnel industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
- akta.pro secondary industry
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
Keywords
Where Forget The Funnel is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Forget The Funnel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting & Professional Services: Growth Sprints engagements where the operators behind Forget The Funnel work directly with client teams to apply Customer-Led Growth to real product and go-to-market challenges. Sold via sales process with intro calls and custom engagements.
- Book Sales: Sale of the 'Forget the Funnel' book - a best-selling guide to Customer-Led Growth. Available for self-purchase through the website.
- Membership/Subscription: Pre-launch membership offering suggesting tiered subscription model for ongoing access to resources, community, or premium content.
- Speaking & Workshops: Georgiana Laudi (Gia) conducts talks, workshops, and facilitated sessions for event audiences, both virtual and in-person. Marketed through Media Kit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Resources |
| Subscription | Others | Membership (Pre-launch) |
| Other | Others | Growth Sprints (Consulting) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Forget The Funnel product offering
Product offeringCore offering
Forget The Funnel is a B2B SaaS growth consultancy that helps product, marketing, and growth teams replace funnel-based assumptions with its proprietary Customer-Led Growth Framework™. The core paid offering is "Growth Sprints," hands-on consulting engagements in which the firm's operators conduct customer research, map customer experience, and identify growth levers for the client's SaaS product. The company also distributes a best-selling book, a workbook with an AI-powered companion, a podcast, and a free resource library to support self-directed application of the framework.
Product overview
Forget The Funnel is a customer-led growth consultancy and education company offering a suite of products centered on its proprietary Customer-Led Growth Framework™. The core offering includes the Growth Sprints consulting service for hands-on strategic support, paired with self-service educational products: the Forget The Funnel Book (a best-selling guide), the Forget The Funnel Workbook (a practical toolkit with templates and AI-powered guidance), the Forget The Funnel Podcast, and a free Resource Library of workshops, templates, and expert interviews. Together, these products provide B2B SaaS companies with the methodology, tools, and knowledge to replace guesswork with customer intelligence for acquisition, activation, and retention.
Differentiator
Problem solved
Functional benefit
Brands
- Customer-Led Growth Framework: The proprietary methodology and framework developed by Forget The Funnel for customer-led growth in B2B SaaS companies.
- Growth Sprints
Products and services
- Growth Sprints Hands-on consulting engagement where Forget The Funnel's operators work directly with SaaS product, marketing, and growth teams to apply the Customer-Led Growth framework to real challenges including customer research, positioning, messaging, and growth strategy. Sold through intro calls and direct sales via customerled.com.
- Forget The Funnel Workbook A growing library of practical resources including templates, worksheets, checklists, and an AI-powered companion that helps users apply the Customer-Led Growth framework, whether working solo or as part of a team. Requested via email capture from forgetthefunnel.com.
- Forget The Funnel Book A best-selling book co-authored by Georgiana Laudi and Claire Suellentrop that provides a step-by-step guide to building an impactful, informed growth strategy using the Customer-Led Growth framework, with real-life case studies and practical ideas.
- Forget The Funnel Podcast A long-form podcast featuring conversations with founders, operators, and experts on topics related to Customer-Led Growth, customer research, messaging, positioning, and SaaS growth strategy. Distributed via Apple Podcasts, Spotify, Amazon Music, and 15+ other platforms.
- Free Resource Library A collection of free resources including podcasts, workshops, expert interviews, live sessions, templates, and tools covering topics such as analytics, customer research, content strategy, email marketing, and optimization.
Quantifiable outcome
- 100% increase in free-to-paid conversion rate within 2 months
- +6 more outcomes
Companies that use Forget The Funnel
Customer profileNamed customers13 records
Ideal customer profiles2 records
Forget The Funnel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Forget The Funnel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Kasper VancoppenolleminorCLG certified consultant and co-founder of website design firm Valued.Be who collaborated with Forget The Funnel on client website redesign projects (e.g., HiringBranch case study). Brings web design expertise to complement FTF's customer research and messaging framework.
- Chandal Nolasco da SilvaminorSEO and content consultant who worked with FTF on client projects, providing keyword research, title tags, meta-descriptions, and redirect maps for HiringBranch website relaunch.
- Valued.BeminorWebsite design firm co-founded by Kasper Vancoppenolle that collaborated with FTF on implementing customer-led messaging and design for client projects.
- Lucy HeskinsminorCLG Certified Consultant who was trained in the Customer-Led Growth framework and implements it with clients, extending FTF's reach through certified practitioners.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Forget The Funnel competitors and assessment
Company assessmentDirect peers
- Widerfunnel: Conversion rate optimization agency offering strategy, experimentation, and personalization services to enterprise and SaaS clients. Comparable as a methodology-led consulting firm (their "Lift Model") with proprietary frameworks, serving similar buyer profiles.
- Demand Curve: Education program and community teaching startups how to run growth marketing — covering positioning, channels, and experimentation. Highly comparable: content-led acquisition feeding into paid training, focused on B2B SaaS founders and marketers.
- Kalungi: B2B SaaS growth marketing consulting and outsourced CMO services, providing a complete playbook and team extension. Comparable offering model: playbook-driven consulting targeting SaaS companies, with packaged frameworks for marketing leadership.
- Invesp: Conversion rate optimization consulting and training firm serving SaaS and ecommerce clients. Comparable in delivering CRO and growth strategy engagements backed by proprietary methodology and published research.
- CXL: Conversion optimization training, certification, and agency serving marketers and growth teams. Comparable content-plus-services model targeting growth and marketing practitioners, with similar audience of B2B SaaS marketers.
- Reforge: Subscription-based education community and cohort programs for product, growth, and engineering leaders at SaaS companies. Most direct competitor to FTF's growth-strategy education + consulting model, targeting the same B2B SaaS practitioner audience.
Others
- Profitwell (Paddle): SaaS subscription intelligence and benchmarking tools (now part of Paddle). Thematically adjacent — built content and free tools to serve SaaS growth/finance leaders — but delivers software, not consulting.
- Lenny Rachitsky (Lenny's Newsletter): Product management thought leader with a newsletter, podcast, and courses targeting PM/growth leaders at SaaS companies. Public endorser of FTF; competes for the same audience's attention and learning budget without offering consulting.
Emerging players
- Appcues: Product-led growth and user onboarding platform used by SaaS teams (and a documented FTF customer). Adjacent tooling competitor for the activation/onboarding use cases FTF addresses via consulting.
- Userpilot: Product adoption and onboarding software for SaaS teams. Adjacent to FTF's CLG framework since onboarding/activation is a core problem FTF solves; competes indirectly via tooling rather than consulting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Forget The Funnel social profiles
Digital presenceForget The Funnel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forget The Funnel leadership team
Management profileNumber of profiles
Profiles2 records
Forget The Funnel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forget The Funnel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forget The Funnel
What does Forget The Funnel do?
Forget The Funnel is a B2B SaaS growth consultancy that helps product, marketing, and growth teams replace funnel-based assumptions with its proprietary Customer-Led Growth Framework™. The core paid offering is "Growth Sprints," hands-on consulting engagements in which the firm's operators conduct customer research, map customer experience, and identify growth levers for the client's SaaS product. The company also distributes a best-selling book, a workbook with an AI-powered companion, a podcast, and a free resource library to support self-directed application of the framework.
Is Forget The Funnel a public or private company?
Forget The Funnel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forget The Funnel founded?
Forget The Funnel was founded in 2017. It employs 1 to 10 people.
Where is Forget The Funnel based?
Forget The Funnel is headquartered in Atlanta, United States, in the North America region.
How does Forget The Funnel make money?
Four revenue lines are on record. Consulting & Professional Services are the primary driver. The others are book Sales, membership/Subscription and speaking & Workshops.
Who are Forget The Funnel's main competitors?
Direct peers on record are Widerfunnel, Demand Curve, Kalungi, Invesp, CXL and Reforge. Others are Profitwell (Paddle) and Lenny Rachitsky (Lenny's Newsletter). Emerging players are Appcues and Userpilot.
Does Forget The Funnel have an API?
No public API is recorded for Forget The Funnel.
What industry is Forget The Funnel in?
Forget The Funnel's product category is Management Consulting. Its primary akta.pro industry code is BPAHAOAG, Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs), with a secondary code of MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its NAICS code is 54161 and its SIC code is 8742.