What Tyremax does

Tyremax Pty Ltd (ABN 98 050 635 023) is a privately owned, independent tyre importer and wholesaler operating across Australia. The company was established in New Zealand as a supplier of tubes and repair products and expanded into Australian tyre distribution in 1994; it has since operated for over 25 years under a trust structure (Tyremax Pty Ltd ATF the On Track Tyres No. 2 Trust), with headquarters at 1 Heyington Avenue, Thomastown, VIC, 3074 and a headcount of 251-500. Its core function is sourcing tyres from global manufacturers and distributing them to independent tyre dealers across Australia through a national network of eleven strategically located distribution centres spanning Adelaide, Brisbane, Cranbourne, Darwin, Hobart, Launceston, Perth, Sydney, Thomastown, Townsville and Wangaratta.

The product portfolio spans eleven distributed tyre brands (Goodyear, Maxxis, Vredestein, Maxam, Alliance, Rovelo, HiFly, CST, Wanli, ECOSAVER and Starmaxx) covering passenger, 4x4, commercial, agricultural, industrial and off-the-road (OTR) applications. Layered around the wholesale offering are three dealer-support services: the Independent Dealer Program (IDP) providing marketing tools, in-store point-of-sale materials, sales support and dealer incentives; the Tyremax Training Academy (TTA) delivering online tyre industry and product training; and the MaxCoverage warranty program attached to the Maxxis range offering a 30-Day Satisfaction Guarantee, two years of Roadside Assistance and a two-year Road Hazard Warranty.

Tyremax generates revenue through B2B wholesale distribution of tyres to independent tyre retailers, with pricing conducted on a quote-based / non-publicly disclosed basis via direct dealer enquiry. The company does not sell to end consumers, has no e-commerce or app-based channel, no API or SDK surface, and no AI/ML capabilities described. Go-to-market is channelled through the corporate website, inbound dealer enquiries and the Tyremax Training Academy. There is no public listing, no disclosed funding rounds, no parent company, and no M&A activity in the source material; ownership appears founder-driven with no institutional investors identified.

Name

Tyremax

Legal name

Tyremax Pty Ltd

Website

https://tyremax.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Tyremax is a privately owned Australian tyre importer and wholesaler that distributes eleven global tyre brands to independent tyre retailers through eleven national distribution centres, supported by dealer marketing, training and warranty programs.

Ownership category

akta.pro rank

Product category

Tyre Wholesale Distribution

NAICS

Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• Tyre wholesale distribution
• Commercial tyre supply
• Agricultural tyre distribution
• Passenger tyre import
• Dealer support services

Headquarters

HQ city

Thomastown

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Tyre Wholesale Distribution: Tyremax operates as a privately owned, independent tyre importer and wholesaler. The company purchases tyres from global manufacturers and distributes them to tyre retailers across Australia. Revenue is generated through the sale of tyres (passenger, 4x4, commercial, agricultural, and industrial) to dealer partners through its national distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Tyremax is a privately owned, independent tyre importer and wholesaler that purchases tyres from global manufacturers and distributes them to independent tyre retailers across Australia. The company supplies passenger, 4x4, commercial, agricultural, and industrial tyres through eleven strategically located distribution centres, complemented by dealer support programs including marketing tools, sales support, training, and warranty programs.

Product overview

Tyremax is a privately owned, independent tyre importer and wholesaler operating across Australia for over 25 years. The company operates as a distribution platform that supplies high-quality passenger, 4x4, commercial, agricultural, and industrial tyres through eleven strategically located distribution centres. The product portfolio consists of eleven sub-brand tyre products (Goodyear, Maxxis, Vredestein, Maxam, Alliance, Rovelo, HiFly, CST, Wanli, ECOSAVER, and Starmaxx) complemented by dealer support services including the Independent Dealer Program, Tyremax Training Academy, and the MaxCoverage warranty program.

Differentiator

Problem solved

Functional benefit

Brands

• Goodyear: World's most recognised tyre brand, delivering dependable performance across passenger, 4WD, and commercial transport applications.
• Maxxis
• Vredestein
• Maxam
• Alliance
• Rovelo
• HiFly
• CST
• Wanli
• ECOSAVER
• Starmaxx

Products and services

• Goodyear Tyres Premium tyres designed for passenger, 4WD, and commercial transport applications, combining advanced tyre technology with proven durability. Distributed by Tyremax to independent tyre dealers across Australia.
• Maxxis Tyres Tyre range delivering dependable performance for passenger vehicles, light trucks, 4WDs, and commercial transport applications, balancing durability, safety, and value.
• Vredestein Agricultural Tyres Agricultural tyres engineered for performance, durability, and efficiency in modern Australian farming operations, supporting tractors, harvesters, and other agricultural equipment with advanced tread designs and strong radial construction.
• Maxam OTR Tyres Off-the-road tyres designed for durability, traction, and reliability in demanding Australian agricultural, construction, and industrial applications.
• Alliance Tyres Globally recognised tyre range with over 70 years of experience, covering agricultural, industrial, and construction applications with focus on traction, durability, and soil protection.
• Rovelo Tyres Comprehensive range of passenger, SUV, van, commercial, light truck, and truck and bus radial tyres built for durability, safety, and cost-effective performance.
• HiFly Tyres Tyres engineered for everyday driving conditions, delivering balanced performance, comfort, and durability for passenger cars, SUVs, light trucks, and bus applications.
• CST Truck and Bus Radial (TBR) Tyres Truck and bus radial tyres providing dependable solutions for commercial transport operators seeking durability, stability, and value across long-distance freight, regional distribution, and mixed-route logistics.
• Wanli Tyres Tyre range from a manufacturer established in 1988, offering reliable, cost-effective tyres for passenger vehicles, SUVs, performance applications, light trucks, and commercial transport.
• ECOSAVER TBR Tyres Truck and bus radial tyre range designed for Australia's diverse transport conditions, offering steer, drive, and trailer tyre options with reduced rolling resistance for improved fuel efficiency.
• Starmaxx Tyres Tyres providing durable solutions for agricultural, industrial, and construction equipment designed for demanding Australian working environments, with strong casing construction and purpose-built tread designs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• GoodyearcoreChannel Partner/ Reseller/ DistributorGoodyear is one of the world's most recognised tyre brands. Tyremax distributes Goodyear tyres designed for passenger, 4WD, and commercial transport applications, combining advanced tyre technology with proven durability.
• MaxxiscoreChannel Partner/ Reseller/ DistributorMaxxis tyres deliver dependable performance across Australian vehicle applications including passenger vehicles, light trucks, 4WDs, and commercial transport. Maxxis also offers the MaxCoverage program providing customers with added confidence through 30-Day Satisfaction Guarantee, two years of Roadside Assistance, and Road Hazard Warranty.
• VredesteincoreChannel Partner/ Reseller/ DistributorVredestein is a leader in agricultural tyres engineered for modern Australian farming operations. The range supports tractors, harvesters, and other agricultural equipment with advanced tread designs and strong radial construction.
• MaxamcoreChannel Partner/ Reseller/ DistributorMaxam tyres are designed for demanding Australian off-the-road (OTR) applications. The range supports productivity in farming, construction, and industrial operations with durable construction and advanced tread designs.
• AlliancecoreChannel Partner/ Reseller/ DistributorAlliance is a globally recognised brand with over 70 years of experience offering a broad range of OTR tyres including agricultural, industrial and construction. Products are designed for demanding environments with focus on traction, durability, and soil protection.
• RovelocoreChannel Partner/ Reseller/ DistributorRovelo delivers a comprehensive range of tyres for durability, safety, and comfort. The range covers passenger car, SUV & 4x4, van & commercial, light truck, and truck & bus radial tyres designed for various applications.
• HiFlycoreChannel Partner/ Reseller/ DistributorHifly tyres are engineered for everyday driving conditions delivering balanced performance, comfort, and durability. The range includes tyres for passenger cars, SUVs, light trucks, and bus applications backed by internationally recognised quality standards.
• CST (Cheng Shin Tire)coreChannel Partner/ Reseller/ DistributorCST truck and bus radial (TBR) tyres provide dependable solutions for commercial transport operators. The range supports long-distance freight, regional distribution, and mixed-route logistics with tyres for steer, drive, and trailer positions.
• WanlicoreChannel Partner/ Reseller/ DistributorEstablished in 1988, Wanli is a respected tyre manufacturer trusted by drivers, fleets, and global automotive brands. The range includes passenger tyres, performance tyres, SUV tyres, commercial transport (TBR), and light truck tyres.
• ECOSAVERcoreChannel Partner/ Reseller/ DistributorECOSAVER Truck and Bus Radial (TBR) range is designed for Australia's diverse transport conditions. The range includes steer, drive, and trailer tyre options with features including reduced rolling resistance for improved fuel efficiency and advanced tread designs.
• StarmaxxcoreChannel Partner/ Reseller/ DistributorStarmaxx tyres provide durable solutions for agricultural, industrial, and construction equipment. The range delivers dependable performance with strong casing construction and purpose-built tread designs for demanding Australian working environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Continental Tyres Australia: Continental's Australian subsidiary imports and distributes Continental, General, and specialty brand tyres to a dealer network across Australia. Direct peer to Tyremax: a multi-brand importer/wholesaler selling into independent Australian tyre dealers with national logistics capability.
• Kumho Tyre Australia: Kumho's Australian distribution arm imports Kumho and partner-brand tyres and supplies independent tyre retailers nationwide. Direct peer: same independent-dealer go-to-market and import/wholesale business model as Tyremax.
• Hankook Tyre Australia: Hankook's Australian office manages local import and wholesale distribution of Hankook and Laufenn tyres to dealers. Direct peer: shared importer/wholesaler model, similar customer base of independent tyre retailers in Australia.
• Yokohama Australia: Yokohama's local distributor imports Yokohama, ADVAN, and commercial/OTR tyres for the Australian market and sells through dealer networks. Direct peer: comparable multi-segment passenger/commercial/agricultural importer-wholesaler.
• Toyo Tyre Australia: Toyo's Australian operation distributes Toyo, Nitto, and partner brand tyres to independent dealers, with strong 4x4 and performance positioning. Direct peer: independent dealer channel and import/wholesale structure mirror Tyremax's go-to-market.
• MRF Tyres Australia: MRF's Australian subsidiary imports and wholesales MRF tyres (passenger, commercial, agricultural) to Australian independent tyre retailers. Direct peer: importer/wholesaler model overlapping significantly with Tyremax across agricultural and passenger segments.
• Pirelli Tyres Australia: Pirelli's Australian subsidiary imports and distributes Pirelli passenger, performance, and commercial tyres to the independent dealer network. Direct peer: importer/wholesaler model with focus on premium and performance segments aligned with parts of Tyremax's range.

Broad incumbents

• Bridgestone Australia: Bridgestone Australia is a major manufacturer-owned tyre distributor operating a broad portfolio across passenger, commercial, OTR, and agricultural end-markets. Broad incumbent: overlaps in distribution and dealer supply but operates as part of a global manufacturer's captive network rather than as an independent multi-brand wholesaler.
• Goodyear Dunlop Australia: Goodyear's Australian operation distributes Goodyear, Dunlop, and associated brands through a mix of company-owned retail and independent dealer channels. Broad incumbent: Tyremax actually distributes Goodyear into the independent channel, making Goodyear both a key supplier and a broad competitor in the broader wholesale market.

Others

• JAX Tyres & Auto: JAX Tyres & Auto is a major Australian tyre retail franchise network that procures from multiple wholesalers including Tyremax. Indirect comparator: represents the downstream channel (dealer/retailer) that Tyremax supplies, useful for understanding end-market structure and customer concentration dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tyremaxx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyremax