Exposure
- Company typePrivate
- Founded1996
- HeadquartersWallingford, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Exposure does
Exposure, legally Web Solutions, Inc. dba Exposure, is a Connecticut-based full-service digital marketing agency operating from Wallingford since 1996, when it was founded by CEO Tom Barton. The firm was rebranded to Exposure in September 2022 to consolidate its creative, branding, and digital marketing operations under a single brand, while its predecessor Web Solutions continues as a separate web design and technology entity. The company employs 40+ in-house experts covering strategy, branding, campaigns, graphic design, content development, video production, web design, SEO, digital advertising, social media marketing, email marketing, lead generation, data & analytics, and AI/GEO services, eliminating the outsourcing typical of peer regional agencies.
The core technology stack consists of a proprietary Content Management System v4 platform launched in 2021 and WordPress implementations, hosted on Amazon Web Services infrastructure with SOC2 Type II certification through AICPA standards. Exposure maintains certified partner status with Google, HubSpot (Premier), Mailchimp (Pro), Sharpspring (Silver), and Constant Contact, providing the firm with platform-level integrations across paid media, marketing automation, email, and CRM. The agency delivers websites and digital campaigns via a dedicated account-manager model, with project-based fees and monthly retainer arrangements priced through consultation; no public pricing tiers are disclosed.
The firm operates a vertically-segmented go-to-market strategy focused on manufacturing (Carby, Judge Tool, QTL, Kent Scientific, Bauer), nonprofit (NAFI CT, Hole in the Wall Gang Camp, Wadsworth Atheneum, CT Rise), retail (Munson's Chocolates, Simoniz, GCI Outdoor), and small-to-medium businesses across Connecticut and beyond, with select engagements at multi-state scale. Distribution is direct via the exposure.com website, phone outreach, and in-person consultations, supplemented by a single exploratory international partnership — a February 2026 MOU between Exposure SARL and VinFast for electric vehicle distribution in the Democratic Republic of the Congo. Exposure is privately held and founder-owned, with no recorded external funding rounds.
Exposure firmographics
Firmographics- Name
- Exposure
- Legal name
- Web Solutions, Inc. dba Exposure
- Website
- https://exposure.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Exposure industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where Exposure is headquartered
LocationHeadquarters
- HQ city
- Wallingford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Exposure business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing strategy, branding, web design, SEO, PPC, social media, email marketing and analytics services. Revenue generated through project-based fees, retainer arrangements, and ongoing marketing partnerships with organizations across Connecticut and beyond.
- Distribution Partnership (Emerging): Exposure SARL has expressed interest in becoming a VinFast distributor in the Congolese market, representing a potential new revenue stream from electric vehicle distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom engagement pricing based on project scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Exposure product offering
Product offeringCore offering
Exposure is a full-service digital marketing agency that delivers integrated marketing strategy, branding, and web design and development services to organizations across Connecticut and the United States. Its core offerings span SEO, paid digital advertising, social media marketing, email marketing, lead generation, content development, video production, and data analytics, executed by an in-house team of 40+ experts. The agency also operates a specialized manufacturing web design practice and a proprietary CMS v4 platform for client website builds.
Product overview
Exposure is a full-service digital marketing agency that offers a comprehensive suite of services organized around its core offerings of digital marketing, web design & development, and branding. The agency's primary service portfolio includes integrated marketing strategy, web design/development (delivered via proprietary CMS v4 platform and WordPress), branding, and specialized marketing services spanning SEO, digital advertising, social media marketing, email marketing, lead generation, data & analytics, content development, graphic design, video production, and AI/GEO services. The company also offers specialized manufacturing web design services. Exposure operates as a unified digital marketing arm alongside its sister company Web Solutions (focused on web design/development), with both brands under common ownership. Founded in 1996 as Web Solutions Inc., the company rebranded its digital marketing division as Exposure around 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Services Full-service integrated digital marketing offering including strategy, campaign execution, SEO, PPC, social media, email marketing, and analytics, delivered as ongoing engagements for organizations seeking measurable marketing results.
- Web Design and Development Custom website design and development services including responsive/mobile-friendly design and e-commerce functionality, built on the proprietary CMS v4 platform and WordPress for clients requiring content-managed websites.
- Branding Services Strategic branding services including logo design and brand identity development that help brands stand out and connect with their target audiences.
- Manufacturing Web Design Specialized website design and digital marketing services for manufacturing companies, with a focus on lead generation, SEO, and industry-specific design patterns, delivered through a dedicated 3-step process tailored to industrial buyer behavior.
- Search Engine Optimization (SEO) SEO services designed to improve organic search visibility and drive non-branded traffic to client websites, demonstrated through case studies showing organic traffic and conversion improvements.
- Digital Advertising (PPC) PPC and digital advertising campaign management including Google Ads campaigns for ecommerce revenue growth and lead generation, delivered as a certified Google Partner service.
- Social Media Marketing Social media strategy and campaign execution across Instagram, Facebook, LinkedIn, and X (Twitter), tailored to client brand voice and engagement objectives.
- Email Marketing Email marketing campaign design, template creation, and automation services delivered through Mailchimp Pro Partner and Constant Contact Certified Partner capabilities.
- Lead Generation Lead generation strategy and campaign optimization services designed to drive qualified prospects for B2B and B2C clients through integrated digital channels.
- Data and Analytics Marketing analytics and reporting services to track campaign performance and optimize results using data insights, integrated with Google, HubSpot, and other marketing platform data sources.
- Video Production Video production services for promotional content, website features, and marketing campaigns produced in-house as part of the agency's full-service creative capabilities.
- Content Development Content creation services including copywriting, graphic design, and content strategy for marketing campaigns and website builds.
- Graphic Design Visual design services for marketing materials, stationery, print collateral, and digital assets supporting brand campaigns and client communications.
- AI and GEO Services AI-powered marketing solutions and geographic optimization (GEO) services for enhanced targeting and performance marketing, offered as part of the agency's digital marketing expertise.
- Web Solutions CMS v4 Platform
Quantifiable outcome
- 0% increase in non-branded organic traffic 12 months after site launch
- +9 more outcomes
Companies that use Exposure
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Exposure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Exposure partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- VinFastcoreVinFast and Exposure SARL signed a memorandum of understanding regarding the potential supply of electric vehicles for electric taxi services in Kinshasa, Democratic Republic of the Congo. The agreement includes plans to supply Limo Green and Herio Green models, with Exposure SARL also expressing interest in becoming a VinFast distributor in the Congolese market. The MOU initiates implementation of a strategic cooperation framework established by Vingroup and the City of Kinshasa in 2025.
- GooglecoreExposure is a certified Google Partner with demonstrated success in Google Ads campaigns, including significant increases in ecommerce revenue for clients like Carby Corp.
- HubSpotcoreExposure holds Premier Partner status with HubSpot, leveraging the marketing platform for client campaigns and marketing automation.
- WordPresscoreExposure builds websites on WordPress platform for clients requiring content management capabilities.
- AICPAcoreExposure maintains SOC2 Type II certification through AICPA standards for secure handling of client data.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Exposure competitors and assessment
Company assessmentDirect peers
- Blue Fountain Media: Digital agency offering web design, branding, and digital marketing services to mid-market and enterprise clients — closely aligned with Exposure's web design + integrated marketing positioning.
- Brafton: Content marketing agency offering SEO, content production, and digital strategy with a data-driven approach — comparable to Exposure's content development, SEO, and analytics capabilities.
- Thrive Internet Marketing Agency: Full-service digital marketing agency providing web design, SEO, PPC, social media, and content marketing to SMB and mid-market clients nationwide — closely aligned with Exposure's service portfolio and customer segments.
- LYFE Marketing: Social media and digital marketing agency serving SMB clients across the U.S. — directly comparable to Exposure's social media marketing and SMB-focused service delivery.
- KlientBoost: Performance-focused digital marketing agency emphasizing PPC, paid social, and CRO with a data-driven delivery model — overlapping with Exposure's PPC/digital advertising and analytics offerings.
- WebFX: Full-service digital marketing agency offering SEO, PPC, web design, content, and social media services to mid-market and enterprise clients across the U.S. — directly comparable to Exposure's integrated digital marketing stack and service model.
- SmartSites: Digital marketing agency offering web design, SEO, PPC, and social media services to SMB clients across multiple industries — comparable to Exposure in scope, delivery model, and target buyer profile.
- Power Digital Marketing: Tech-enabled digital marketing agency combining SEO, paid media, content, and CRO services with proprietary technology — comparable to Exposure in service breadth and use of proprietary tooling (e.g., Exposure's CMS v4).
- Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and lifecycle marketing with a data-driven, account-manager delivery model — directly comparable to Exposure's analytics-backed, dedicated-account approach.
Broad incumbents
- HubSpot: Inbound marketing platform and ecosystem that Exposure is a Premier Partner of — provides overlapping capabilities (CMS, email, marketing automation) at scale, serving as both a partner and competitive incumbent in the mid-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Exposure social profiles
Digital presenceExposure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exposure leadership team
Management profileNumber of profiles
Profiles1 record
Exposure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exposure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exposure
What does Exposure do?
Exposure is a full-service digital marketing agency that delivers integrated marketing strategy, branding, and web design and development services to organizations across Connecticut and the United States. Its core offerings span SEO, paid digital advertising, social media marketing, email marketing, lead generation, content development, video production, and data analytics, executed by an in-house team of 40+ experts. The agency also operates a specialized manufacturing web design practice and a proprietary CMS v4 platform for client website builds.
Is Exposure a public or private company?
Exposure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exposure founded?
Exposure was founded in 1996. It employs 11 to 50 people.
Where is Exposure based?
Exposure is headquartered in Wallingford, United States, in the North America region.
How does Exposure make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are distribution Partnership (Emerging).
Who are Exposure's main competitors?
Direct peers on record are Blue Fountain Media, Brafton, Thrive Internet Marketing Agency, LYFE Marketing, KlientBoost, WebFX, SmartSites, Power Digital Marketing and Disruptive Advertising. HubSpot is listed as a broad incumbent.
Does Exposure have an API?
No public API is recorded for Exposure.
What industry is Exposure in?
Exposure's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA). Its NAICS code is 54181 and its SIC code is 7311.