Web-Est

What Web-Est does

Web-Est, LLC is a privately-held US SaaS company that provides web-based collision estimating software exclusively for independent (non-DRP) auto body shops. Founded circa 2008 and headquartered in Draper, Utah, the company serves a long-tail customer base of more than 7,000 shops across the United States, with all product delivery handled through a browser-based SaaS model requiring no local installation.

The core platform is built around the ProEstimator product, which integrates Mitchell International's OEM collision database (labor and paint times, parts pricing, under-hood dimensions, full frame data) with a point-and-click graphical interface, unlimited imaging, and license-plate/VIN scanning. Around this core, Web-Est has assembled a vertically integrated suite of proprietary modules: Pro-Advisor (AI-guided estimation that pre-populates parts line items and surfaces labor hour recommendations), Rome Basic (shop management software for parts ordering, customer service, accounting, and calendar), Web-Est Pay (proprietary payment processing), PDR Software for paintless dent repair technicians, Pro-Image Editor, Pro-Reporting, and native QuickBooks/QuickBooks Online integration.

Web-Est monetizes through monthly SaaS subscriptions with a publicly listed Standard tier at $154/month and undisclosed Growth, Established, and Premium tiers, augmented by a Frame Data add-on. GTM is product-led with a 14-day no-credit-card free trial and an inside-sales overlay that uses phone and email follow-up to convert trials; the company sells direct only, with no third-party resellers. CCPA compliance is documented. No institutional funding rounds, acquisitions, leadership transitions, M&A activity, or geographic expansion outside the US are disclosed in available materials, consistent with a bootstrapped, founder-operated operator.

Name

Web-Est

Legal name

Web-Est, LLC

Website

https://web-est.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Web-Est, LLC is a privately-held US SaaS provider of web-based collision estimating software for independent (non-DRP) auto body shops, serving 7,000+ shops with Mitchell-database-powered estimating, AI-guided Pro-Advisor estimation, shop management, and payment tools on a $154/month subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Oldsmar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pro-Estimator Software Subscription: Monthly SaaS subscription for collision estimating software. Standard tier at $154/month includes core estimating features, Mitchell database, shop management software, payment processing, and unlimited support. Growth and Established tiers available at contact-for-pricing.
2. Frame Data Add-on: Optional add-on for Mitchell Full Frame and Opening Data available to customers at additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Web-Est sells a web-based (SaaS) collision estimating software platform built exclusively for small-to-mid size independent auto body shops. The software combines a point-and-click graphical estimating interface with the Mitchell International OEM collision database (labor/paint times, parts pricing, under-hood dimensions) and bundles supporting modules including Pro-Advisor (AI-guided line item pre-population), Web-Est Pay (proprietary payment processing), Rome Basic (shop management), PDR Software, Pro-Image Editor, and Pro-Reporting. Subscriptions are sold monthly with no auto-renew contracts and a 14-day free trial.

Product overview

Web-Est offers a unified collision estimating platform built exclusively for independent auto body shops. The core product is the Web-Est Collision Estimating Software / ProEstimator platform, which integrates with the Mitchell International OEM collision database. Additional modules include Pro-Advisor (AI-guided estimation), Web-Est Pay (payment processing), Rome Basic (shop management), PDR Software (paintless dent repair), Pro-Image Editor, and Pro-Reporting. Products are available through tiered pricing packages (Standard at $154/month, Growth, Established, and Premium), with the Standard package bundling all core features and modules together.

Differentiator

Problem solved

Functional benefit

Brands

• ProEstimator: AI-guided collision estimating software that pre-populates parts line items to jumpstart the estimation process.
• Pro-Advisor
• Web-Est Pay
• Rome Basic
• PDR-Software

Products and services

• Web-Est Collision Estimating Software (ProEstimator) Web-based SaaS collision estimating platform built exclusively for small-to-mid size independent auto body shops. Combines a point-and-click graphical interface with the Mitchell International OEM collision database (labor/paint times, parts pricing, under-hood dimensions) and includes multiple rate profiles, unlimited imaging, VIN/license plate scanning, QuickBooks integration, AI-guided Pro-Advisor, Pro-Image Editor, Pro-Reporting, Web-Est Pay (payments), Rome Basic (shop management), PDR Software, optional Frame Data, unlimited support, and 14-day free trial. Sold as tiered monthly subscriptions (Standard at $154/month; Growth, Established, and Premium at contact-for-pricing) with no auto-renew contracts.
• PDR Software Purpose-built paintless dent repair estimating program for PDR technicians and PDR-focused shops. Combines PDR-specific estimatic logic with up-to-date OEM parts price data and additional parts R&I times to enable writing accurate dent removal estimates.

Quantifiable outcome

• Adjusters often pay estimates directly because they cannot easily rekey data into their systems
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• Mitchell InternationalcoreTechnology or IntegrationWeb-Est uses Mitchell International's OEM collision database as the primary data source for their estimating software. This provides access to labor and paint times, part numbers/price information, and under hood dimensions for current and older model vehicles.
• QuickBookscoreTechnology or IntegrationQuickBooks and QuickBooks Online integration allows collision shops to quickly integrate accounting software packages with their estimating system.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CCC Intelligent Solutions: Largest US provider of collision estimating and insurance workflow software, including the flagship CCC ONE estimating platform used by insurers and shops. Direct competitor to Web-Est in the same estimating category, with overlapping Mitchell-derived data and significantly broader insurance-carrier relationships.
• Mitchell International: Owns the OEM collision database Web-Est licenses and also sells its own Mitchell Cloud Estimating and shop management products. Direct competitor and simultaneously the company's most critical data partner — making it the closest functional peer in the same product category.
• Shop-Ware: Cloud-native, mobile-first shop management and estimating platform built for modern collision repair facilities. Competes head-to-head with Web-Est for the same independent and mid-market shop segment, with stronger mobile UX and a more modern product surface.
• Tekmetric: Cloud-based shop management system for collision and mechanical repair shops, including estimating and insurance workflow modules. Targets the same independent SMB customer as Web-Est with a venture-backed, fast-iterating product model.
• AutoVitals: Digital shop management and customer communication platform for auto repair facilities, including estimating-adjacent features. Comparable in targeting independent shop operators with subscription SaaS, with stronger customer-experience tooling than Web-Est.
• R.O. Writer: Established shop management software for collision and mechanical repair shops with estimating, accounting, and parts ordering modules. Overlaps with Web-Est on estimating and shop management workflows, primarily serving the SMB independent shop segment.
• Protractor: Shop management platform (formerly BOLT ON Technology) serving independent collision repairers with estimating, KPIs, and workflow tools. Directly comparable SMB-targeted vertical SaaS for the same collision repair buyer.
• RepairLink: Collision estimating and parts ordering platform used by dealerships and independent shops, with comparable Mitchell-backed data and workflow features. Overlaps with Web-Est on estimating functionality and aftermarket parts information.
• AutoManager: Dealership and independent shop management software with estimating, parts, and accounting modules. Closely comparable to Web-Est for the SMB collision segment, with a broader dealer-management footprint.

Regional players

• Garage Hive: Cloud-based garage and body shop management software primarily serving UK and European collision repair operators. Comparable in product scope (estimating + shop management for independents) but operates in a different geography than Web-Est's US-only footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WebEstSupport/videos
• Xx.com/webest
• Facebookfacebook.com/Web-Est-LLC-143442590620
• LinkedInlinkedin.com/company/web-est-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web-Est