CaptureMD

What CaptureMD does

CaptureMD is a cloud-based SaaS video marketing platform built specifically for healthcare providers, founded in 2022 and headquartered in Orlando, Florida. The company is a product extension of Intrepy Healthcare Marketing, an award-winning healthcare marketing agency operated by the same founders for over 10 years. CaptureMD enables physicians, medical practices, hospitals, and clinical trial organizations to create branded video content and collect HIPAA-aware patient video testimonials without video editing expertise or production equipment. The platform comprises an integrated suite of tools: Patient Testimonial Videos (remote collection via email/text links), Create Branded Videos (90-second physician-recorded explainers), Capture Story Videos (3-clip combined FAQ videos), Upload Videos (post-production branding for pre-recorded content), Animated Logos, Video Email Messaging, and a Patient Video Review Page. An automated branding pipeline applies logos, background music, audio leveling, and call-to-action graphics to all output without manual post-production.

The platform's technology stack is a web-based SaaS product accessible at app.capturemd.io, with YouTube as the only documented third-party integration (bundled in a premium branding upgrade). CaptureMD operates a fully self-serve, product-led growth motion: healthcare providers sign up via the website for a free 14-day trial, then convert to a $99/month Unlimited Video Plan with no annual contract requirement. An optional Ultimate Video Branding Package Upgrade is available at $500 or $750 as a multi-year contract add-on, including animated logos, branded call-to-action graphics, and YouTube channel integration. The company employs 1-10 people and distributes exclusively through digital channels (blog content, SEO, and organic social on YouTube, Facebook, LinkedIn, Instagram, and TikTok), with no field sales force.

CaptureMD targets a vertical-segmented customer base across solo practitioners, multi-physician practices, plastic surgery and dermatology clinics, orthopedic groups, medical spas, hospitals and health systems, and clinical trial organizations. Five named reference customers (Tennessee Orthopaedic Clinics, Midlands Orthopaedics & Neurosurgery, Carolina Orthopaedic & Neurosurgical Associates, Georgia Skin Cancer & Aesthetic Dermatology, MedVA) span multiple sub-verticals, suggesting a long-tail SMB acquisition model. No external funding, investor relationships, or revenue figures are disclosed in available materials.

Name

CaptureMD

Legal name

CaptureMD

Website

https://capturemd.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Monthly SaaS Subscription: Unlimited Video Plan providing access to all video tools and features for a flat monthly fee. No contract, cancel anytime. Includes unlimited video testimonials, branded videos, story videos, upload videos, and video email messaging.
2. Branding Upgrade Package: Optional add-on package for enhanced branding including animated video logo, branded call-to-action, and YouTube channel integration. Available in $500 or $750 tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

CaptureMD is a cloud-based SaaS video marketing platform that enables physicians and healthcare practices to record, brand, and distribute short-form videos and patient testimonials without video editing expertise or production equipment. The platform combines remote testimonial collection via email/text links, automated post-production (logos, music, call-to-action graphics), and multi-platform distribution. It is built specifically for HIPAA-aware healthcare marketing workflows.

Product overview

CaptureMD is a unified video marketing SaaS platform for healthcare organizations, consisting of a core product with multiple integrated tools. The main Unlimited Video Plan ($99/month) provides access to Patient Testimonial Videos, Create Branded Videos, Capture Story Videos, Upload Videos, Video Messaging Tool, and a Patient Video Review Page. Add-on modules include Animated Logos and the Ultimate Video Branding Package Upgrade (which adds animated logo, branded call-to-action, and YouTube integration). The platform automates video post-production by automatically adding branding (logos), background music, adjusting audio levels, and adding call-to-action graphics. All tools are designed for healthcare providers including physicians, medical spas, plastic surgeons, dermatologists, orthopedic practices, hospitals, and clinical trials, requiring no video editing experience from users.

Differentiator

Problem solved

Functional benefit

Products and services

• Patient Testimonial Videos Software tool that enables healthcare practices to collect video testimonials from patients via email or text message links. Patients record on a smartphone, tablet, or computer, and the platform automatically adds branding, music, and call-to-action graphics to the finished video. Designed for physicians and medical practices seeking HIPAA-aware patient testimonial workflows.
• Create Branded Videos Video creation tool that allows physicians and healthcare practices to record up to 90-second branded videos on topics such as expert FAQs, treatments, procedures, and personalized brand videos. The platform handles all post-production including branding and music selection; users record via phone or computer.
• Capture Story Videos Story video creation tool that combines three patient-recorded 30-second clips (answering three questions) into one professionally produced video with branding, background music, and call-to-action. Designed for patient FAQ videos and practice storytelling.
• Upload Videos Video upload tool that allows users to upload pre-recorded videos up to 3 minutes long and receive the same branding treatment as platform-recorded videos, including music, call-to-action graphics, animated intro/outro logo, and YouTube upload.
• Animated Logos Custom animated video logo openers that can be added to video testimonials, branded videos, and story videos, including a free custom call-to-action graphic.
• Video Messaging Tool Video email feature that allows healthcare providers to send personalized video messages to patients and prospects, including custom GIF support for video emails.
• Patient Video Review Page Personalized page feature that allows practices to share a link for patient video reviews, embed feedback capture on websites, and showcase top three favorite patient video testimonials.
• Ultimate Video Branding Package Upgrade Add-on upgrade package that adds an animated video logo, branded call-to-action, and YouTube channel integration for enhanced video branding. Available in $500 or $750 tiers.

Quantifiable outcome

• Online videos will make up more than 82% of all consumer internet traffic by 2022 (15x higher than 2017)
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wistia: Video hosting, marketing, and analytics platform with branded player, lead capture, and integrations. Competes for the same 'video as a marketing channel' use case CaptureMD sells to healthcare practices.
• Hippo Video: Cloud-based video creation, personalization, and email-tracking platform aimed at sales and marketing teams. Overlaps with CaptureMD on branded video, video email, and analytics features for SMB customers.
• Vidyard: Video creation, hosting, and analytics platform widely used by B2B and healthcare organizations for branded video, testimonial capture, and sales messaging. Directly comparable to CaptureMD in core functionality (record, brand, distribute video) and overlaps in healthcare customer base.
• BombBomb: Video messaging and email-recording SaaS targeting sales, real estate, and professional service providers. Comparable to CaptureMD's video email and branded recording workflow, with a similar SMB self-serve pricing model.
• Animoto: Drag-and-drop video creation tool for marketing videos, testimonials, and social content at the SMB level. Directly comparable in ease-of-use, template-driven video creation, and price point to CaptureMD's branded video workflow.

Broad incumbents

• Canva: Mass-market design and video creation platform with healthcare templates, branding, and social sharing. Comparable video creation capability but as part of a much broader design suite, and without CaptureMD's healthcare-specific testimonial compliance focus.
• Vimeo: Long-standing video creation, hosting, and distribution platform with business and marketing tools. Overlaps with CaptureMD on video creation, branding, and YouTube-style distribution, but at a broader, non-verticalized level.

Emerging players

• PatientPop (by Tebra): Practice growth and patient engagement platform for independent practices including website, reputation, and video-adjacent marketing tools. Targets the same healthcare SMB buyer as CaptureMD and partially overlaps on digital patient engagement.
• Doctor.com: Healthcare practice marketing platform offering profile management, patient reviews, and video-ready website features. Comparable target customer (medical practices) and overlapping patient testimonial/reputation use cases.

Others

• Intrepy Healthcare Marketing: CaptureMD's parent company and a healthcare marketing agency that runs the founders' healthcare marketing practice. Not a direct product competitor, but the entity through which CaptureMD's customer pipeline, brand, and distribution operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdzvRo0BvuR2jucZwpMNX4A
• Facebookfacebook.com/capturemd
• LinkedInlinkedin.com/company/capturemd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CaptureMD