Allied 100

What Allied 100 does

Allied 100, doing business as Cardio Partners, is a US-based specialty distributor and service provider focused on automated external defibrillator (AED) products, cardiac emergency preparedness, and related training. Founded in 1998 and headquartered in Dublin, Ohio, the company operates as a wholly-owned subsidiary of Sarnova, a healthcare specialty-distribution conglomerate. Cardio Partners functions as an authorized master distributor of FDA-approved AEDs sourced from all seven major manufacturers — Cardiac Science, Defibtech, HeartSine, Philips, Physio-Control, Stryker, and ZOLL — and resells those devices through four parallel e-commerce storefronts (AED.com, AEDSuperstore, American AED, Heartsmart) as well as a direct enterprise field-sales motion targeting nationwide multi-site organizations such as Walmart, United Airlines, Disney, Target, Amazon, Marriott, Comcast, Boeing, Lowes, CVS, Home Depot, and Costco.

The company's technology layer centers on two AED program-management platforms — ARCH and Lifeshield — which provide administrative portals for tracking AED inventory, product expiration dates, and CPR training records. Recurring revenue is generated through fixed-payment deployment programs sized for 1-3000+ AEDs, in-house preventative maintenance and repair services, CPR/AED certification courses delivered under American Red Cross and American Heart Association nationwide training-center licenses, and bleeding-control kits, training, and supplies. The underlying business model combines hardware resale, professional services, subscription-style program management, and certified training, with quote-based, non-publicly-disclosed pricing structured to scale from individual consumer buyers through large multi-site enterprise accounts across the United States.

Name

Allied 100

Legal name

Cardio Partners, Inc.

Website

https://allied100.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Allied 100 (dba Cardio Partners) is a US-based authorized master distributor of FDA-approved AEDs, serving nationwide multi-site enterprises and SMB/consumer buyers via four e-commerce brands, with program management, certified CPR/AED training, repair services, and bleeding-control solutions.

Ownership category

akta.pro rank

Product category

Emergency medical equipment distribution

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Mechanical Circulatory Support (VAD, IABP, ECMO) (HLAHAFAG)

akta.pro secondary industry

Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)

Keywords

• AED distribution
• Emergency preparedness solutions
• CPR certification training
• Cardiac emergency response
• Defibrillator program management

Headquarters

HQ city

Woodruff

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. AED Product Sales: Sale of FDA-approved AED machines from major manufacturers including Cardiac Science, Defibtech, HeartSine, Philips, Physio-Control, Stryker, and ZOLL. Products sold through multiple e-commerce brands and direct sales.
2. Service and Repairs: In-house preventative maintenance and repair services for AEDs and critical life-saving equipment.
3. CPR and AED Training: American Red Cross and American Heart Association certified training courses offered as traditional classroom, blended online, or virtual sessions for lay rescuers and healthcare providers.
4. AED Program Management: Ongoing program management services including AED tracking, expiration date monitoring, and CPR training record management.
5. Bleeding Control Solutions: Premium bleeding control kits, training, and supplies to help stop traumatic bleeding until EMS arrives.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Allied 100, operating through its Cardio Partners business, is an authorized master distributor of FDA-approved automated external defibrillators (AEDs) from all major manufacturers. The company sells AED hardware, provides in-house service and repairs, offers American Red Cross and American Heart Association certified CPR/AED training, manages AED programs via its ARCH and Lifeshield software platforms, and distributes bleeding control kits and supplies.

Product overview

Cardio Partners operates as a national distributor and service provider for emergency preparedness, offering a unified platform comprising multiple e-commerce sub-brands (AED.com, AEDSuperstore, American AED, Heartsmart) for AED sales, combined with program management services (AED Program Management, ARCH oversight tool), training services (CPR & AED Certification through Red Cross and AHA affiliations), bleeding control solutions, and in-house repair services. The company serves as an authorized master distributor of FDA-approved AEDs from major manufacturers including Cardiac Science, Defibtech, HeartSine, Philips, Physio-Control, Stryker, and ZOLL.

Differentiator

Problem solved

Functional benefit

Brands

• AED.com: Online retailer specializing in AED products and accessories
• AEDSuperstore
• American AED
• Heartsmart

Products and services

• AED.com Online retail storefront operated under the Cardio Partners family offering AED machines, accessories, and related supplies for individual and small business buyers.
• AEDSuperstore Online retail storefront offering a wide range of defibrillator products and program management solutions aimed at mid-market buyers.
• American AED Online retail storefront selling AED machines and cardiac emergency products under the American AED brand.
• Heartsmart Online retail storefront specializing in heart health products and AEDs.
• AED Program Management Subscription-based software platform (ARCH / Lifeshield) that helps organizations track AED inventory, monitor product expiration dates, and maintain CPR training records.
• CPR & AED Certification Training Emergency response training courses for lay rescuers and healthcare providers, delivered through American Red Cross and American Heart Association nationwide training center affiliations, in classroom, blended, or virtual formats.
• Bleeding Control Solutions Sale of premium bleeding control kits, training, and supplies designed to help stop traumatic bleeding until EMS arrival.
• AED Service and Repairs In-house preventative maintenance and repair services for AEDs and other critical life-saving equipment.
• Fixed Payment Programs Fixed payment financing programs that allow organizations to deploy between 1 and 3,000+ AEDs on predictable payment terms.

Quantifiable outcome

• Over 25 years of experience serving businesses and communities
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• American Red CrosscoreStrategic or Co-development PartnerCardio Partners is an American Red Cross nationwide training center, offering a full line of emergency response training courses for both lay rescuers and healthcare providers. The partnership enables CPR and AED certification programs.
• American Heart AssociationcoreStrategic or Co-development PartnerCardio Partners is an American Heart Association nationwide training center, offering emergency response training courses aligned with AHA guidelines for lay rescuers and healthcare providers.
• Cardiac SciencecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Cardiac Science AED products as part of the authorized master distributor relationship for FDA-approved AEDs.
• DefibtechcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Defibtech AED products as part of the authorized master distributor relationship for FDA-approved AEDs.
• HeartSinecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of HeartSine AED products as part of the authorized master distributor relationship for FDA-approved AEDs.
• PhilipscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Philips AED products as part of the authorized master distributor relationship for FDA-approved AEDs.
• Physio-ControlcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Physio-Control AED products as part of the authorized master distributor relationship for FDA-approved AEDs.
• StrykercoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Stryker AED products as part of the authorized master distributor relationship for FDA-approved AEDs.
• ZOLLcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of ZOLL AED products as part of the authorized master distributor relationship for FDA-approved AEDs.
• SarnovaflagshipStrategic or Co-development PartnerCardio Partners is part of Sarnova, a family of companies which leads specialty distribution of healthcare products across the continuum of care in the United States.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AED Brands: AED Brands is a national master distributor of AEDs from multiple manufacturers (Philips, ZOLL, Cardiac Science, Defibtech, HeartSine), serving enterprise and SMB customers with hardware, training, and program management — directly overlapping Cardio Partners' core distribution and service model.
• CPR Savers & First Aid Supply: CPR Savers is a multi-channel e-commerce retailer of AEDs, CPR training equipment, and first aid supplies targeting consumers, schools, and small businesses. Highly comparable to Cardio Partners' AEDSuperstore/AED.com D2C motion and emergency preparedness product mix.
• Heart Safe USA: Heart Safe USA is an AED distributor and program management provider offering placement, training, and tracking services to workplaces and public venues. Directly comparable to Cardio Partners' enterprise AED program management, training, and recurring-service offering.

Broad incumbents

• Bound Tree Medical: Bound Tree Medical is a Sarnova sister company and national specialty distributor of EMS, medical, and emergency preparedness supplies to first responders and healthcare providers. Comparable as a healthcare-products distribution peer under the same parent, with overlap in emergency preparedness categories.
• Cintas: Cintas is a large national provider of workplace safety products and services including first aid, AEDs, and training. Comparable as a scaled enterprise channel for safety and emergency preparedness, though AEDs are only one part of Cintas' much broader uniform and facility services portfolio.
• Henry Schein Medical: Henry Schein is a large medical and dental supply distributor serving physician offices, urgent care, and workplace health customers. Comparable as a broad healthcare distribution peer that competes for some of the same multi-site enterprise and clinical accounts.

Others

• ZOLL Medical: ZOLL is a major AED and resuscitation equipment manufacturer that Cardio Partners distributes. Highly relevant as both a key supply partner and a structural competitive threat, since ZOLL also sells direct to large enterprise and EMS customers.
• Philips HeartStart: Philips HeartStart is one of the leading AED brands distributed by Cardio Partners. Comparable as both a core supply partner and a competing direct-sales channel into hospitals, workplaces, and public access locations.
• Stryker (Physio-Control / LifePak): Stryker (including the Physio-Control/LifePak portfolio) is a major AED and defibrillator manufacturer distributed by Cardio Partners. Relevant as both a supply partner and a competitor selling direct into EMS, hospitals, and large enterprise customers.

Emerging players

• North American Rescue: North American Rescue specializes in tactical and pre-hospital medical equipment including bleeding control kits, tourniquets, and trauma supplies. Comparable to Cardio Partners' bleeding control solutions line and broader emergency preparedness offering, particularly in public-access and law enforcement channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CardioPartners
• LinkedInlinkedin.com/company/allied-100-aedsuperstore-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied 100