What 3C Plus does

3C Plus (legal name 3C PLUS TECNOLOGIA DA INFORMAÇÃO LTDA.) is a Brazilian cloud-based SaaS provider of unified contact center and customer relationship management software, headquartered in Guarapuava, Paraná. The company sells an all-in-one platform that consolidates voice (Automatic Dialer, Cloud PABX, URA, Receptivo) and text (SMS, WhatsApp Omnichannel, Chatbot) channels with management tools (integrated CRM, Insights IA analytics), and is delivered over cloud infrastructure without on-premise hardware. The platform integrates with major Brazilian debt-collection and CRM systems (Virtua Software, WinCOB, Datacob, CobMais) and the official WhatsApp Business API, and is positioned primarily for call centers, debt collection agencies, inside sales teams, and customer support operations across SMB and enterprise customers.

The company serves 1,700+ active clients with 18,600+ users and 435M+ cumulative calls as of August 2025, and has expanded beyond Brazil into Latin America in 2024. 3C Plus operates a hybrid go-to-market combining direct enterprise sales (Talk to a Specialist), a self-serve SMB entry point at app.3c.plus, a 3C Partner reseller program, and an open API for technology integrations. Pricing is quote-based and subscription-billed monthly, scoped to agent counts and selected modules. The company reported 130% MRR growth in 2020 and 250%+ growth in 2021, achieved ISO/IEC 27001 certification in 2025, and acquired telecom operator Evolux in June 2024. It is privately held with no disclosed institutional investors.

Name

3C Plus

Legal name

3C PLUS TECNOLOGIA DA INFORMAÇÃO LTDA.

Website

https://3cplusnow.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

3C Plus is a Brazilian cloud-based SaaS provider of an all-in-one contact center platform unifying voice, text, and CRM tools for call centers, debt collection agencies, inside sales teams, and customer support operations across Brazil and Latin America.

Ownership category

akta.pro rank

Product category

Cloud-based Contact Center Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Telephone Call Centers (56142), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Telephone Interconnect Systems (7385), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

akta.pro secondary industries

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Customer Service, Support & Contact Center CRM (HDAEAFAC), Business Messaging & Team Collaboration (HDAIAHAE)

Keywords

• Cloud contact center software
• Automatic dialer solutions
• Cloud PABX telephony
• Omnichannel customer communication
• Debt collection software

Headquarters

HQ city

Guarapuava

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: 3C Plus operates as a cloud-based SaaS platform charging subscription fees for access to its all-in-one communication management suite. Pricing is quote-based and varies by company size, number of agents/operators, and selected modules. The platform offers voice tools (discador, PABX, URA, receptivo), text tools (SMS, omnichannel, chatbot), and management tools (Insights IA, CRM) as an integrated subscription service.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

3C Plus provides a cloud-based, all-in-one communication and CRM SaaS platform for Brazilian and Latin American businesses. The unified suite combines voice tools (Automatic Dialer, Cloud PABX, Active and Receptive URA, Incoming Call Management), text channels (SMS, Omnichannel, WhatsApp Chatbot), and management tools (Insights IA analytics, integrated CRM), with open API integrations to third-party CRMs, ERPs, e-commerce systems, and WhatsApp Business API for call centers, inside sales, debt collection, and customer support operations.

Product overview

3C Plus é uma solução all-in-one em nuvem para gestão de relacionamento com o cliente, unindo voz e texto para acelerar resultados de pequenas, médias e grandes empresas. O portfólio é composto por produtos de voz (Discador Automático, PABX em Nuvem, URA Ativa, Receptivo), canais de texto (SMS, Omnichannel, Chatbot), ferramentas de gestão (Insights IA com IA nativa, CRM integrado) e integrações com CRMs do mercado. A plataforma funciona como solução unificada para call centers, CX e inside sales, permitindo que empresas vendam, atenham, cobrem e otimizem tempo e recursos a partir de uma única interface integrada.

Differentiator

Problem solved

Functional benefit

Products and services

• Discador Automático (Automatic Dialer) Cloud-based automatic dialer that performs multiple simultaneous calls with high audio quality, automatically discards unproductive numbers, qualifies and records calls, and offers a spy mode with three monitoring options for supervisors. Designed for inside sales, debt collection, and outbound contact center operations.
• PABX em Nuvem (Cloud PABX) Virtual 100% cloud-based IP telephony system that centralizes internal and external communications, reduces telephony costs by up to 53%, supports unlimited extensions, real-time monitoring, call transfers, queues, and receptive URA. Built for businesses replacing traditional on-premise phone systems.
• URA Ativa (Active IVR) Audible Response Unit (Unidade de Resposta Audível) for active outbound calls that automates call flows, directs customers to specific departments, and streamlines proactive customer engagement without manual agent intervention.
• Receptivo (Incoming Call Management) Incoming call management system with skill- and priority-based queue routing, receptive and post-service URA, wait-time monitoring, callback options, 24/7 availability, and extension transfers between queues or operators. Designed for customer support and helpdesk operations.
• SMS Bulk SMS messaging service for promotions, reminders, payment notifications, and customer evaluations, with mass-send capabilities for marketing and operational campaigns.
• Omnichannel Omnichannel customer service platform that centralizes WhatsApp, SMS, chat, and voice communications into a single interface, supporting multiple agents on a single number with AI-assisted messaging, unified conversation history, and sentiment analysis.
• Chatbot 24/7 virtual agent chatbot available via WhatsApp and other channels that automates responses, resolves routine inquiries, and routes complex issues to human agents. Built for customer service and sales teams seeking continuous coverage.
• Insights IA AI-powered analytics module providing real-time operational intelligence at company, campaign, agent, and call levels, with call transcription, AI-generated feedback, improvement suggestions, automated call analysis, and WhatsApp conversation sentiment evaluation. Designed for managers and agents seeking data-driven performance optimization.
• CRM (integrated) Integrated customer relationship management system that centralizes customer data, supports strategic segmentation, automates processes, and provides real-time sales funnel tracking within the 3C Plus platform.

Quantifiable outcome

• Up to 53% reduction in telephony costs with cloud PABX implementation
• +9 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Virtua SoftwarecoreTechnology or IntegrationCRM integration partnership. Virtua Software's debt collection management system integrates with 3C Plus platform, enabling customers to manage collections while utilizing 3C Plus's discador and communication tools.
• WinCOBcoreTechnology or IntegrationCRM integration for debt collection operations. WinCOB's specialized collection management software connects with 3C Plus communication tools for unified collection workflow.
• Logo (Datacob)coreTechnology or IntegrationIntegration with Logo/Datacob collection management solutions, allowing customers to leverage 3C Plus voice and text tools within their existing collection workflows.
• WhatsApp Business API (Meta)coreTechnology or IntegrationWABA (WhatsApp Business API) integration enabling 3C Plus customers to leverage official WhatsApp Business capabilities including verified business account, automated messaging, and API-based communication through the 3C Plus omnichannel platform.
• 3C Partner Program MembersminorChannel Partner/ Reseller/ DistributorReseller and referral partners who distribute 3C Plus solutions to end customers. Partners earn commissions and have access to sales support and technical resources.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Talkdesk: Cloud-based CCaaS platform founded by Portuguese entrepreneur Tiago Paiva with deep roots in the Iberian and Brazilian markets. Talkdesk competes head-to-head with 3C Plus in cloud contact center, omnichannel, and AI-powered agent tooling for SMB through enterprise customers.
• Zenvia: Brazilian (B3-listed) CX communications platform offering omnichannel messaging, chatbots, voice, and SaaS tools for sales, support, and collections. Closely comparable to 3C Plus in end-market (Brazilian SMB/mid-market) and product mix (omnichannel + voice + AI).
• Pontaltech: Brazilian contact-center and omnichannel solutions provider serving Brazilian enterprises with telephony, messaging, and customer engagement capabilities. Directly comparable as a Brazil-focused competitor in the contact-center software stack.
• Total IP: Brazilian cloud PABX and contact-center provider offering virtual telephony, IVR, and integration with CRM/collection systems. Comparable to 3C Plus's cloud PABX and inbound call-management offerings for Brazilian SMBs and collection operations.
• Blip: Brazilian conversational AI and messaging platform (formerly Take) focused on WhatsApp Business API, chatbots, and omnichannel CX. Overlaps with 3C Plus's omnichannel, chatbot, and WhatsApp-led messaging capabilities, particularly for digital-first brands.

Broad incumbents

• Genesys: Global enterprise CCaaS and customer experience orchestration platform. Comparable as a broader, well-capitalized incumbent whose cloud contact-center suite overlaps with 3C Plus's dialer, IVR, omnichannel, and analytics offerings.
• NICE CXone: Enterprise cloud contact-center suite from NICE Ltd. covering inbound/outbound voice, omnichannel routing, and workforce engagement. Competes with 3C Plus in the contact-center platform layer, particularly for larger enterprise and regulated buyers.
• Twilio: Public communications-platform-as-a-service company whose Twilio Flex offering competes directly in cloud CCaaS, and whose APIs underpin much of the messaging/voice infrastructure that 3C Plus-style platforms rely on.
• Avaya: Long-standing contact-center and unified communications vendor with a portfolio spanning on-prem and cloud CCaaS. Comparable as an incumbent whose voice, IVR, and contact-center routing overlap with 3C Plus's core PABX/dialer stack.

Regional players

• Algar Telecom: Brazilian regional telecom operator offering UCaaS, CCaaS, and cloud PABX solutions to Brazilian enterprises. Comparable as a Brazil-centric telephony and contact-center provider overlapping with 3C Plus's voice and integration capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@3CPlusVideos
• Facebookfacebook.com/3cplusnow
• LinkedInbr.linkedin.com/company/3c_plus
• Instagraminstagram.com/3cplusnow/?hl=pt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3C Plus