National Design Mart

What National Design Mart does

National Design Mart is a family-owned specialty retailer of flooring, countertops, and cabinets headquartered in Medina, Ohio. Founded in 1999 and operating with 11-50 employees, the company runs a four-showroom retail model across Medina, Wooster, and Cincinnati, Ohio, plus Charlotte, North Carolina, anchored by a 150,000+ square-foot flagship destination that combines flooring, countertops, cabinetry, furniture, and decor under one roof. Inventory is reported at over 2 million square feet of flooring in stock daily across major brands including Mohawk, Karastan, Pergo, Shaw, Mannington, Emser, Daltile, and CoreTec, with countertop materials spanning granite, quartz, quartzite, marble, and dolomite.

The company's underlying technology footprint is modest and vendor-supplied rather than proprietary. It runs a Roomvo-powered Room Visualizer that allows customers to upload a photo and preview flooring options before purchase, and a Property Connect web ordering portal targeting multi-family property managers. There is no evidence of proprietary AI, custom platform architecture, or in-house software development beyond these third-party integrations and a standard marketing/content website with educational blog content.

National Design Mart generates revenue primarily through one-time product sales of flooring, countertops, and cabinets, supplemented by professional installation services, financing referral, and free in-home measurement. Its go-to-market is sales-led with four dedicated divisions serving distinct segments: Retail (homeowners), Builder (volume residential and commercial construction), Commercial (offices, retail, hospitality, schools, healthcare, and other facility types), and Multi-Family (property managers using Property Connect). Distribution remains predominantly regional and showroom-based, with the Charlotte location representing its first move outside Ohio.

Name

National Design Mart

Legal name

National Design Mart

Website

https://nationaldesignmart.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

National Design Mart is a family-owned specialty retailer of flooring, countertops, and cabinets operating four showrooms in Ohio and North Carolina, serving homeowners, builders, commercial property managers, and multi-family housing operators.

Ownership category

akta.pro rank

Product category

Flooring and Home Improvement Retail

NAICS

Floor Covering Retailers (449121), Home Furnishings Retailers (44912), Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Flooring retail
• Countertop sales
• Kitchen cabinets
• Commercial flooring
• Multi-family flooring

Headquarters

HQ city

Medina

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Sales of carpet, hardwood, laminate, luxury vinyl, tile, and area rugs. One-time product purchase with professional installation available.
2. Countertop Sales and Installation: Sales and installation of granite, quartz, quartzite, marble, and dolomite countertops. Includes slab and remnant sales.
3. Cabinet Sales: Sales of kitchen and bathroom cabinets with professional installation services.
4. Commercial Flooring Services: Flooring solutions for commercial facilities including offices, retail, hotels, schools, churches, and multi-family properties.
5. Financing Services: Buy now and pay over time financing options for customers, subject to credit approval.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

National Design Mart is a family-owned flooring, countertop, and cabinet retailer operating four large showroom locations across Ohio and North Carolina. The company sells carpet, hardwood, laminate, luxury vinyl, tile, and area rugs together with granite, quartz, quartzite, marble, and dolomite countertops and kitchen/bath cabinets, supported by professional installation, free in-home measurements, in-house design consultation, and buy-now-pay-later financing.

Product overview

National Design Mart is a family-owned flooring, countertops, and cabinets retailer operating as a single unified retail destination rather than a platform-plus-modules architecture. The company offers an extensive product portfolio organized into three core categories: flooring (carpet, hardwood, laminate, luxury vinyl, tile, and area rugs), countertops (granite, quartz, quartzite, marble, and dolomite), and cabinets (kitchen and bathroom). They carry multiple major flooring brands including Mohawk, Karastan, Godfrey Hirst, Pergo, Shaw Floors, Mannington, Emser Tile, Daltile, and CoreTec. The company operates 150,000+ square feet of showroom space across four locations and offers complementary services including professional installation, in-house design consultation, free measurement, and a Room Visualizer tool. They serve residential, commercial, builder, and multi-family segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Flooring Products and Installation Retail sale and professional installation of carpet, hardwood, laminate, luxury vinyl, tile, and area rugs for individual homeowners across the company's Ohio and North Carolina showrooms.
• Countertop Sales and Fabrication Sale and installation of granite, quartz, quartzite, marble, and dolomite countertops including slab and remnant options for kitchen and bathroom projects.
• Kitchen and Bathroom Cabinets Sale of kitchen cabinets and bathroom vanity cabinets along with professional installation for residential remodeling projects.
• Commercial Flooring Services Flooring solutions for commercial facilities including offices, retail, hotels, restaurants, schools, hospitals, churches, and manufacturing facilities, delivered through a dedicated commercial sales team with professional measurement and installation.
• Builder Sales Program Dedicated builder sales channel providing flooring, countertop, and cabinet packages with volume pricing and coordinated installation for residential and commercial new construction projects.
• Multi-Family Property Services Flooring replacement and maintenance services tailored for multi-family property managers operating apartment complexes and multi-unit residential properties, ordered through the Property Connect web portal.
• In-Home Measurement and Free Estimates Free in-home measurement and written estimate service bringing the showroom experience to customer homes for accurate quoting prior to flooring purchase.
• Professional Installation Services Professional installation of flooring, countertops, and cabinets including removal and disposal of old flooring, performed by the company's installation crews.
• In-House Design Consultation Complimentary in-house design consultation service assisting homeowners with flooring, cabinet, and countertop selection for remodeling projects.
• Flooring Financing Buy now, pay over time financing program for flooring purchases, subject to credit approval, allowing customers to spread payment over time.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MohawkcoreOthersPrimary flooring brand partner offering extensive product line including SmartStrand, EverStrand, PETPremier, PUREtech, RevWood, SolidTech, SolidTech R, TecWood, and UltimateFlex flooring collections. Mohawk is highlighted as a worldwide flooring leader committed to sustainability.
• KarastancoreOthersPremium carpet and flooring brand offerings including BelleLuxe, BelleLuxe Natural, BelleLuxe Waterproof, LuxeCraft, Karastan Black Label, and Karastan SmartStrand collections.
• PergocoreOthersLeading laminate and vinyl flooring brand including Pergo Elements and Pergo Extreme collections known for waterproof and scratch-resistant properties.
• Shaw FloorscoreOthersMajor flooring manufacturer partner offering carpet, hardwood, laminate, and vinyl flooring options for residential and commercial applications.
• CaesarstoneminorOthersQuartz countertop manufacturer partner for commercial projects requiring engineered stone surfaces.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Empire Today: Empire Today is a national in-home flooring retailer that brings samples and installation to the customer's home. It is highly comparable in the free-in-home-measurement, professional-installation service model that National Design Mart emphasizes.
• Carpet One Floor & Home: Carpet One is a flooring cooperative with independently owned member showrooms across North America. Many Carpet One members operate the same multi-category flooring-plus-cabinets showroom model as National Design Mart, including installation services and builder/commercial channels.
• Floor & Decor Holdings: Floor & Decor is the largest U.S. specialty retailer of hard surface flooring with 200+ warehouse-format showrooms. It is the most direct comparable to National Design Mart in business model (large-format specialty showrooms, pro/builder focus, hard-surface and tile leadership), though at vastly greater national scale.
• LL Flooring (formerly Lumber Liquidators): LL Flooring is a specialty flooring retailer offering hardwood, laminate, vinyl, and tile with a national store footprint. It is a direct peer in product mix and category specialization, though LL Flooring operates a more standardized, value-positioned model.
• The Tile Shop: The Tile Shop is a specialty tile and stone retailer operating company-owned showrooms. It is directly comparable as a tile-focused specialty retailer with similar in-store display, design consultation, and DIY/pro customer mix.

Broad incumbents

• The Home Depot: The Home Depot is the largest U.S. home improvement retailer and a primary competitive threat. It carries substantially the same flooring brands (Mohawk, Shaw, Pergo) and offers installation services across all of National Design Mart's product categories, with vastly greater scale and pricing power.
• Lowe's: Lowe's is the second-largest U.S. home improvement retailer, directly competing with National Design Mart across flooring, countertops, cabinets, and installation services. Its Special Order flooring program targets the same pro/builder segments National Design Mart serves through its Builder division.

Others

• Havertys: Havertys is a Southeast-focused home furnishings retailer with company-owned showrooms. It is thematically comparable as a regional, showroom-based home retailer, though it focuses on furniture rather than flooring/countertops/cabinets.

Emerging players

• Wayfair: Wayfair is a leading online home goods marketplace with deep flooring, rug, and furniture assortments. It represents the e-commerce competitive threat to traditional showroom-based flooring retailers and competes for the same DIY homeowner segment.
• MSI (M S International): MSI is a leading importer and distributor of countertops, flooring, and wall tile with a growing company-owned showroom network (MSI Surfaces). It is an emerging specialty competitor, particularly in the countertop/stone segment that National Design Mart offers, with a similar pro/builder/distributor channel approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NationalDesignMart

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Design Mart