What Website Angels does

Website Angels Limited is a privately-held, founder-operated digital marketing agency headquartered in Hamilton, New Zealand, founded in 2009 by current co-directors Steve Meertens and Tony Allwood. The firm serves primarily New Zealand small and mid-sized businesses concentrated in the Waikato and Auckland regions, with secondary exposure to education, finance, real estate, hospitality and tourism, sports, marine, industrial, and retail florist verticals. All 17 staff work on-site at 388A Wairere Drive, Te Rapa, Hamilton, with no offshore contractors.

The agency's service portfolio covers the full digital marketing stack: WordPress-based website design and development, Google Ads and Microsoft Advertising management, SEO and content production, social media advertising (Facebook and Instagram), data and analytics using Microsoft Clarity, graphic design, and managed hosting delivered through sister company Hosting Angels Limited. Subscription-style recurring revenue comes from monthly WordPress Active Care maintenance plans and ongoing retainers, while project-based work covers custom builds and one-off engagements. AI Optimisation Services (Generative Engine Optimisation / AI Ranking Services) have been added as a sub-product aimed at AI-search visibility.

Commercial mechanics combine project-based quotes, monthly retainer subscriptions, and pass-through management of client media budgets — over $5M in annual client ad spend is managed across 500+ active clients (1,453 lifetime clients since founding). Pricing is not publicly listed; an hourly rate of $170 plus GST applies for unbilled work with a one-hour minimum. Google Premier Partner status (top 2% globally) and Microsoft Advertising Partner status provide priority platform support and brand credibility. The business is self-funded, owner-operated, and generates revenue exclusively through New Zealand clients, with no disclosed funding, M&A activity, or institutional investors.

Name

Website Angels

Legal name

Website Angels Limited

Website

https://websiteangels.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Website Angels is a Hamilton, New Zealand-based digital marketing agency serving NZ SMBs since 2009. It delivers website design, SEO, paid advertising, content, hosting and analytics through a 17-person in-house team as a Google Premier Partner.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)

akta.pro secondary industries

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)

Keywords

• Digital marketing services
• Website design development
• Search engine optimization
• Paid advertising management
• Graphic design services

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Website Design & Development: Custom WordPress website builds including design, development, and ongoing care plans. Project-based pricing with quotes provided for each engagement.
2. Digital Advertising Management: Management of Google Ads and social media advertising campaigns. Revenue includes both management fees and client ad spend. Clients agree on budgets for spending on campaigns managed on their behalf.
3. SEO & Content Services: Search engine optimization services and content creation including keyword research, on-page SEO, technical SEO, local SEO, and ongoing content production.
4. Website Hosting (Hosting Angels): Managed hosting services through sister company Hosting Angels Limited. Secure, managed hosting for client websites with domain name renewals. Monthly/annual hosting fees.
5. Web-Based Software Systems: Custom web application development including CRM systems, sales/quotation tools, e-commerce solutions, and process/control systems. Project-based pricing.
6. WordPress Active Care: Monthly maintenance service for WordPress websites including core updates, plugin/theme updates, form testing, PHP monitoring, recovery support, and monthly reporting.
7. Graphic Design Services: In-house graphic design including logos, branding, marketing materials, digital graphics, document design, and file preparation for print or web.
8. Data & Analytics Services: Reporting, tracking setup, and analysis services to provide clients with clear views of marketing performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Website Angels is a Hamilton-based full-service digital marketing agency that designs, builds and markets WordPress websites for New Zealand businesses. It delivers an integrated portfolio of services spanning digital strategy, website design and development, paid advertising (Google Ads, Microsoft Advertising, social media), SEO and content creation, data and analytics, custom web-based software, graphic design, and managed website hosting and WordPress maintenance.

Product overview

Website Angels is a full-service digital marketing agency offering a portfolio of integrated services spanning strategy, creative, and technology. The core offering includes Digital Strategy & Marketing (full-funnel strategy), Website Design & Development (WordPress-based builds), Google Ads & Social Marketing (paid search/social across Google and Microsoft), SEO & Content, Data & Analytics, Web-Based Software Systems (custom development), Website Hosting (via Hosting Angels), and Graphic Design. Add-on services include WordPress Active Care for ongoing maintenance and AI Optimisation Services (AI Ranking and GEO). The agency also publishes News & Insights content on digital marketing topics. All services are delivered by a Hamilton-based team to NZ businesses, with Google Premier Partner and Microsoft Advertising Partner status enabling priority support channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy & Marketing

Quantifiable outcome

• Top 2% globally among Google Partners for digital advertising services
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerGoogle Premier Partner status placing Website Angels in the top 2% of companies globally for digital advertising services. Provides priority support channels and early access to beta features. Allows the company to maximise client ad budgets using proven strategies and live data.
• Microsoft AdvertisingcoreGTM or Marketing PartnerMicrosoft Advertising Partner status. Recognised across both major paid search platforms for producing real results for clients.
• Hosting Angels LimitedcoreStrategic or Co-development PartnerSister company owned and operated by the same experienced team (Steve and Tony). Hosting Angels handles the technical infrastructure managing the servers that host Website Angels' client websites. Provides reliable website hosting and domain name renewal services.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ignite Visibility: A US-based digital marketing agency offering SEO, paid media, social media marketing, and web design services. Comparable as a multi-service agency targeting mid-market clients with similar revenue model.
• First Page Digital: A New Zealand and Australia-based digital marketing agency offering SEO, Google Ads management, and content marketing services. Directly comparable as a regional full-service agency targeting SMB and mid-market clients in the same geographies.
• Pure SEO: An Auckland-based SEO and digital marketing agency offering search engine optimization, Google Ads, and content services across New Zealand. Direct peer in the NZ SMB-focused digital marketing segment with similar service portfolio.
• Higher Visibility: A US-based digital marketing agency specializing in SEO, PPC management, and web design for SMB and mid-market clients. Comparable as a full-service agency with similar customer segment and service portfolio.
• Smartsites: A US-based full-service digital marketing agency offering website design, SEO, PPC, and social media marketing to SMB and mid-market clients. Comparable service portfolio and target customer segment.

Broad incumbents

• WebFX: A large US-based digital marketing agency offering SEO, PPC, web design, and content services at scale. Comparable in service mix (SEO, paid media, web design, content) but operates at much larger scale and serves enterprise clients globally.
• SEER Interactive: A US-based digital marketing agency known for SEO, paid media, and analytics services. Comparable in core SEO and paid media offerings, though typically serves larger enterprise clients.
• Zenith Media: A global media agency within Publicis Groupe offering paid media management and digital advertising services. Comparable in paid advertising management capabilities but operates at enterprise scale with global footprint.

Regional players

• Hawke's Bay Digital Agency (NZME): A New Zealand media and digital marketing services provider operating primarily in regional NZ markets. Comparable as a regional NZ digital marketing services competitor with similar SMB client focus.

Others

• Sitebulb: A technical SEO auditing tool provider used by digital marketing agencies. Comparable as an ecosystem participant enabling the technical SEO services that Website Angels provides to clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Website Angels