Sullivan Creative
Sullivan Creative is a founder-led, full-service marketing agency established in 1987 serving small businesses, nonprofits, tourism organizations, and municipal government clients across Northern New England and the Southwest with branding, website development, social media, and integrated marketing services.
- Company typePrivate
- Founded1987
- HeadquartersConcord, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sullivan Creative does
Sullivan Creative is a privately held, founder-led full-service marketing agency established in 1987 by Pamela Sullivan and based in Bethlehem, New Hampshire, with a secondary mailing address in Cerrillos, New Mexico. The agency serves a diverse client base across Northern New England and the Southwest, including small businesses, nonprofit organizations, tourism boards and chambers of commerce, and municipal government clients. Its service portfolio spans branding, content development, website development (built on WordPress), social media marketing, search engine marketing, photography and videography, digital and print collateral, strategic planning, and campaign tracking and reporting.
The agency's underlying technology stack is conventional and non-proprietary: websites are built on WordPress CMS, and real estate clients are supported through MLS IDX integration. Sullivan Creative differentiates on domain expertise rather than technology — particularly its 15+ years of specialization in destination marketing for Northern New England chambers and tourism organizations focused on sustainable tourism and economic development. It has no public-facing API, no software products, and no disclosed AI/ML capabilities.
The business model is project-based and retainer-style professional services, with quote-based pricing scaled to each client's marketing budget. Clients are acquired through direct outreach, the company website contact form, and relationship-based selling. The firm operates with a small team of 1-10 employees, is bootstrapped with no external funding, and demonstrates strong client retention — multiple clients have maintained 10+ year engagements. Notable outcomes include 40,000+ annual attendees generated for the NH Highland Games & Festival, 25,000+ landing page views for the Vermont Workforce Development Initiative campaign, and national recognition in Google's 10th Annual Economic Impact Report.
Sullivan Creative firmographics
Firmographics- Name
- Sullivan Creative
- Legal name
- Sullivan Creative
- Website
- https://sullivancreative.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sullivan Creative is a founder-led, full-service marketing agency established in 1987 serving small businesses, nonprofits, tourism organizations, and municipal government clients across Northern New England and the Southwest with branding, website development, social media, and integrated marketing services.
- Ownership category
- akta.pro rank
Sullivan Creative industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Sullivan Creative is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sullivan Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing Services: Full-service marketing agency providing integrated marketing plans, website development, branding, social media campaigns, photography/videography, and digital/print marketing. Revenue is generated through project-based and retainer-style engagements for diverse clients including nonprofits, tourism organizations, and small businesses.
- Year-round Marketing Plans: Ongoing marketing program engagements with scalable services based on client marketing budgets
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Sullivan Creative product offering
Product offeringCore offering
Sullivan Creative is a full-service creative marketing agency that delivers integrated marketing plans, website development, branding, social media campaigns, photography and videography, search engine marketing, and digital/print collateral for small businesses, nonprofits, tourism organizations, and municipal governments. Engagements are delivered as project-based or retainer/year-round managed marketing programs, with services scaled to each client's marketing budget. The firm serves clients across Northern New England (New Hampshire, Vermont, Maine) and the Southwest (New Mexico).
Product overview
Sullivan Creative is a full-service marketing agency offering a comprehensive suite of services including Branding, Content Development, Digital & Print Marketing, Marketing Programs & Plans, Photography & Videography, Search Engine Marketing, Social Media Marketing, Strategic Planning, Website Development, and Tracking & Reporting. The agency operates as a single integrated service offering rather than a platform with modular products. All services work together to deliver strategic, well-researched, and cost-effective marketing campaigns for clients.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 40,000+ attendees attracted annually to NH Highland Games & Festival
- +3 more outcomes
Companies that use Sullivan Creative
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Sullivan Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sullivan Creative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Northern Community Investment Corporation (NCIC)coreNCIC contracted Sullivan Creative to assist with the Vermont Workforce Development Initiative, a campaign focusing on workforce relocation to Vermont's Northeast Kingdom. Sullivan Creative built and implemented a micro-marketing digital plan with paid social media, Google Ads, Vermont Public Radio, and digital ads with major publications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sullivan Creative competitors and assessment
Company assessmentDirect peers
- Big Duck: Branding and marketing agency purpose-built for nonprofits and mission-driven organizations. Compares directly on Sullivan Creative's nonprofit vertical and integrated branding, website, and campaign offerings for cultural and community clients.
- Firespring: Provider of marketing, website, print, and brand services for nonprofits, government entities, and small businesses. Comparable client verticals and service breadth for small organizations with limited in-house marketing.
- New Breed Marketing: HubSpot-focused inbound marketing agency serving nonprofit and mid-market clients with web, CRM, content, and creative services. Comparable integrated agency model with overlapping nonprofit/SMB client mix.
- Concentric Marketing: Small full-service marketing agency offering branding, digital, social, and web for SMBs and government clients. Comparable in size, service mix, and client vertical focus.
- Miles Partnership: Tourism, destination, and travel-industry marketing agency serving state tourism offices, DMOs, and hospitality brands. Highly comparable given Sullivan Creative's specialization in destination marketing for Northern New England chambers and tourism clients.
- Tombras Group: Mid-sized full-service creative and advertising agency offering branding, digital, social, paid media, and content under one roof. Mirrors Sullivan Creative's integrated full-service agency model and SMB/mid-market client focus.
- GYK Antlers: Manchester, NH-based creative and media agency serving regional and national brands. Direct geographic and functional peer to Sullivan Creative within the New England integrated-agency landscape.
- VIA Agency: Portland, Maine-based full-service creative and digital agency serving consumer and mid-market clients. Comparable New England regional integrated agency with similar creative + digital service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sullivan Creative social profiles
Digital presenceSullivan Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sullivan Creative leadership team
Management profileNumber of profiles
Profiles1 record
Sullivan Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sullivan Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sullivan Creative
What does Sullivan Creative do?
Sullivan Creative is a full-service creative marketing agency that delivers integrated marketing plans, website development, branding, social media campaigns, photography and videography, search engine marketing, and digital/print collateral for small businesses, nonprofits, tourism organizations, and municipal governments. Engagements are delivered as project-based or retainer/year-round managed marketing programs, with services scaled to each client's marketing budget. The firm serves clients across Northern New England (New Hampshire, Vermont, Maine) and the Southwest (New Mexico).
Is Sullivan Creative a public or private company?
Sullivan Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sullivan Creative founded?
Sullivan Creative was founded in 1987. It employs 1 to 10 people.
Where is Sullivan Creative based?
Sullivan Creative is headquartered in Concord, United States, in the North America region.
How does Sullivan Creative make money?
Two revenue lines are on record. Marketing Services are the primary driver. The others are year-round Marketing Plans.
Who are Sullivan Creative's main competitors?
Direct peers on record are Big Duck, Firespring, New Breed Marketing, Concentric Marketing, Miles Partnership, Tombras Group, GYK Antlers and VIA Agency.
Does Sullivan Creative have an API?
No public API is recorded for Sullivan Creative.
What industry is Sullivan Creative in?
Sullivan Creative's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 5418 and its SIC code is 7311.