allcolibri

What allcolibri does

allcolibri is a Paris-based SaaS company (legally Colibri Hero, registered in Nanterre, France) founded in 2021 that operates a micro-impact platform for enterprises. The single product, branded as the allcolibri Impact Platform, enables brands to embed certified environmental and social causes into the ecommerce checkout flow and into loyalty programs, typically through a "1 order = 1 good deed" model in which customers can choose or trigger a micro-contribution after purchase. The platform ships with a catalog of more than 50 certified causes mapped to all 17 United Nations Sustainable Development Goals, curated with the support of two named ethics advisors.

The technology is a no-code SaaS with a claimed one-minute integration path, an impact reporting dashboard for brands, and OEM/white-label embed support for ecommerce, fintech, and loyalty platforms. The company is privately held, bootstrapped (registered capital of €1,266.80 and no disclosed funding rounds), and operates with a team of approximately 11 people including co-founders Thomas Devilder and Adrien de Malherbe and CTO Olivier Pellerin.

Revenue is generated through a quote-based, pay-as-you-go SaaS model with no commitment, supplemented by transaction-based impact fees tied to customer activity on the platform. Go-to-market is enterprise sales-led, with demo booking as the primary conversion mechanism. Named customers include Mangopay (fintech), Decathlon (sports retail), and Nénés Paris (fashion), spanning ecommerce, fintech, and loyalty program verticals. The company has not disclosed revenue, ARR, or customer count.

Name

allcolibri

Legal name

Colibri Hero

Website

https://allcolibri.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

allcolibri is a Paris-based SaaS platform, founded in 2021, that enables ecommerce, fintech, and loyalty brands to embed certified UN SDG-aligned micro-impact actions into the customer journey through a no-code, pay-as-you-go integration.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription / Pay-per-use: Pay-as-you-go model with no commitment required. Companies pay based on usage (likely per transaction or per good deed activated).
2. Transaction-based Impact Fees: Revenue tied to transaction volume through '1 order = 1 good deed' commitment model where brands fund micro-impacts per customer action

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

allcolibri is a B2B SaaS platform operated by Colibri Hero that enables ecommerce brands, fintech companies, and loyalty program operators to embed micro-impact actions into the customer journey. The platform powers "1 order = 1 good deed" commitments, lets customers choose certified environmental and social causes (such as ocean cleanup and coral restoration) at checkout, and provides brands with a measurable impact reporting dashboard and impact page to communicate their contributions.

Product overview

allcolibri offers a single unified SaaS platform that allows e-commerce brands to embed impact features into their customer journey. The platform enables the "1 order = 1 good deed" commitment, offers customers choice of environmental actions after checkout, and provides brands with an impact page to communicate their commitment. Brands can integrate these features into loyalty programs to increase engagement, and customers can track the company's impact journey. The platform covers more than 50 certified causes targeting all 17 UN Sustainable Development Goals.

Differentiator

Problem solved

Functional benefit

Products and services

• allcolibri Impact Platform A unified SaaS platform that allows ecommerce brands, fintechs, and loyalty program operators to embed environmental and social impact features into their customer experience. It enables "1 order = 1 good deed" commitments, post-checkout choice of certified causes (such as ocean cleanup and coral restoration) across more than 50 causes aligned with all 17 UN Sustainable Development Goals, and provides a measurable impact reporting dashboard and impact page.

Quantifiable outcome

• 89% of consumers prefer to buy from companies supporting causes
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• Christian DelachetcoreOthersEthics advisor ensuring genuine impact selection. Helps find the best environmental and social projects around the world.
• Maxime de RostolancoreOthersEthics advisor contributing to cause certification and project evaluation for the platform's impact initiatives.
• United Nations Sustainable Development GoalsstrategicOthersPlatform's 50+ certified causes are aligned to address all 17 UN SDGs. Framework alignment enables brands to contribute to global sustainability targets.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pledge (formerly ShoppingGives): Cause-marketing platform that lets ecommerce merchants donate a percentage of sales or per-order to nonprofits, directly competing with allcolibri's '1 order = 1 good deed' model and Shopify/ecommerce integration approach.
• EcoCart: Sustainable checkout widget for ecommerce stores that lets shoppers offset carbon or fund environmental projects at point of purchase — overlapping product category, customer segment, and no-code integration story.
• Cloverly: API-first sustainability platform offering carbon offsetting, carbon accounting, and impact project marketplace for ecommerce, fintech, and travel — directly comparable to allcolibri's certified cause network and enterprise integration model.
• Patch: Carbon offset API that allows digital businesses (including ecommerce and fintech) to embed high-quality carbon credits into checkout and product experiences, overlapping with allcolibri's micro-impact embedding value proposition.
• Greenspark: Impact platform enabling brands to integrate plastic, carbon, and tree-planting actions into their ecommerce and loyalty experiences — close competitor on the per-order-to-impact and loyalty-program axis.
• Greenly: French carbon-accounting and sustainability SaaS platform serving SMBs and enterprises; shares allcolibri's Paris-based roots and purpose-driven brand positioning, while addressing an adjacent (measurement) slice of the same buyer journey.
• Carbo: French B2B SaaS for carbon footprint measurement and reduction; competes for the same European ecommerce/fintech CSR budget and increasingly overlaps with action/offset offerings that touch allcolibri's certified cause catalog.

Broad incumbents

• Watershed: Enterprise-grade sustainability and carbon management platform used by larger retailers and tech companies; broader scope than allcolibri but addresses the same corporate buyer evaluating CSR/impact infrastructure investments.
• Yotpo: Established ecommerce loyalty, reviews, and SMS platform serving thousands of brands; competes with allcolibri's loyalty-program use case and could plausibly absorb impact-action features into its broader offering.
• Sweep: French-based sustainability data and action platform for SMBs and mid-market; overlaps with allcolibri in vertical and geography, and increasingly bundles impact actions alongside carbon accounting for the same enterprise buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allcolibri
• Facebookfacebook.com/allcolibri

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about allcolibri