Falcon Events
Falcon Events is a Texas-based digital event services company providing audiovisual production, platform solutions, and creative services for enterprise, association, and agency clients running virtual and hybrid conferences, town halls, and keynotes.
- Company typePrivate
- Founded2019
- HeadquartersIrving, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Falcon Events does
Falcon Events is a U.S.-based digital event services company that provides end-to-end audiovisual production, virtual event platform solutions, and creative services for virtual and hybrid events. Founded in 2019 and headquartered in Irving, Texas, the company targets enterprise clients, professional associations, and event agencies that need to run large-scale medical conferences, technology conferences, corporate town halls, and keynote addresses without coordinating multiple vendors. Its core offering is structured around three service lines: Digital Production (streaming, content capture, remote presentations, managed webinars, captioning, talent support, pre-records, A/V solutions, and post-production editing), Platform Solutions (a consultative broker and reseller that manages, configures, migrates, and trains clients on the vast majority of virtual event platforms on the market, alongside an in-house platform), and Creative Services (graphic design, original video content, run-of-show planning, and an in-house studio adjacent to Dallas/Fort Worth Airport with green-screen capabilities).
The company monetizes through project-based professional services and managed-services engagements priced via custom quote and billed under multi-year contracts, with additional licensing/resale economics from its 15+ platform partnerships (Brightcove, Cadmium, Zoom, Swapcard, Kaltura, ON24, Hopin, Bizzabo, Hubilo, and others). It runs a hybrid go-to-market combining enterprise field sales via RFP submission, a three-tier channel program (AV partners, platform/OVP partners, agency partners), event-driven demand generation through the 'Event Production Pro Tips' webinar series, and a strategic Certified Vendor agreement with Zoom Events. Falcon claims 300+ clients served since 2020 and hundreds of events produced annually, with named enterprise customers including Intel, GE, Dell, IEEE, UCSF, Tulane, and the Medical Board of California. In 2023, Falcon was acquired by Experience Pinnacle Live, and the company continues to operate as a subsidiary under that parent.
Falcon Events firmographics
Firmographics- Name
- Falcon Events
- Legal name
- Falcon Events LLC
- Website
- https://falconevents.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Falcon Events is a Texas-based digital event services company providing audiovisual production, platform solutions, and creative services for enterprise, association, and agency clients running virtual and hybrid conferences, town halls, and keynotes.
- Ownership category
- akta.pro rank
Falcon Events industry classification
Industry- Product category
- Event Production Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)
- akta.pro secondary industries
- Broadcast, Streaming & Virtual/Hybrid Production (Webcast, IMAG, Remote Production) (THAHAEAE), Hybrid/Virtual Meetings Production & AV Services (THACAFAM), Hybrid Event AV & In-Room Integration (Room Kits, Switching, Capture, Projection) (THAHAOAF), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Corporate Event Production & AV Services (HSACADAB)
Keywords
Where Falcon Events is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Falcon Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Production Services: End-to-end audiovisual production services including streaming, content capture, remote presentations, managed webinars, captioning, talent support, pre-records, A/V solutions, and post-production editing. These are typically project-based professional services engagements.
- Platform Solutions: Consultative broker and reseller of virtual event platforms. Services include platform migrations, integrations (SSO, CRM analytics), configuration, and ongoing platform training. Revenue generated through platform reselling and service fees.
- Creative Services: Graphic design, video production, run-of-show planning, original content creation, and in-house studio production adjacent to Dallas/Fort Worth Airport. Includes custom graphic design, banners, skins, backgrounds, lower thirds, platform design, and advertisements.
- Platform Reselling: Resells and manages the vast majority of virtual event platforms on the market including Brightcove, Cadmium, Zoom, Swapcard, inEvent, Remo, XPO360, Pheedloop, OnStream, ON24, MeetingPlay, MediaSite, Kaltura, Intrado, Hubilo, Hopin, and many others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Falcon Events product offering
Product offeringCore offering
Falcon Events provides end-to-end audiovisual production, digital event platform solutions, and creative services for virtual and hybrid events. The company acts as a single-source provider covering streaming, multi-room content capture, remote presentations, managed webinars, captioning, platform migration/integration, and graphic design/video production via its in-house studio.
Product overview
Falcon Events offers a unified portfolio of three core service lines for virtual and hybrid events. The Digital Production service provides end-to-end audiovisual capabilities including streaming, content capture, remote presentations, managed webinars, captioning and interpretation, talent support, pre-records, core A/V, and post-production editing. Platform Solutions delivers tailored and value-added digital event platform services, including platform migration, integration, configuration, and training. Creative Services rounds out the offering with on-trend graphic design, original video content production, and an in-house production studio near Dallas/Fort Worth Airport. Together, these services position Falcon Events as a single-source provider for the complete digital event lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Production End-to-end audiovisual production services for virtual and hybrid events, including streaming, content capture, remote presentations, managed webinars, captioning, talent support, pre-records, A/V solutions, and post-production editing. Targeted at organizations hosting conferences, town halls, and keynotes.
- Platform Solutions Digital event platform services including tailored platform configurations, value-added solutions, platform migration and integration (e.g., SSO, CRM analytics), configuration, and training, including the company's own in-house platform and resale of third-party virtual event platforms. Targeted at organizations seeking to launch or manage virtual event platforms.
- Creative Services Creative design and content production services including on-trend graphic design, banners, skins, backgrounds, lower thirds, platform design, original video content creation, run-of-show planning, and access to an in-house production studio adjacent to Dallas/Fort Worth Airport with green screen capabilities. Targeted at organizations needing original visual and video assets for events.
Quantifiable outcome
- 300+ diverse clients served since 2020
- +2 more outcomes
Companies that use Falcon Events
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Falcon Events technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Falcon Events partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Zoom EventscoreFalcon Events and Zoom Events entered into a strategic agreement for enhanced production support for Zoom's large and growing base of global customers. Falcon producers utilize their extensive knowledge in Zoom's video-first events and communication platform to provide real-time technical support for Zoom's enterprise customers throughout the event lifecycle. Falcon achieved Certified Vendor status as part of their formal agreement, resulting in unified teams between both organizations. Together, Falcon and Zoom produce dynamic hybrid experiences with increased value and expertise.
- AV PartnerscoreAV companies partner with Falcon to offload streaming and capture work. Falcon brings decades of event-based streaming experience to job sites, managing simultaneous breakout rooms, editing, and uploading content. B2B labor and equipment rates offered for markup opportunities. Falcon delivers peace of mind to AV suppliers who can focus on their core competencies.
- Agency PartnerscoreAgencies and organizers partner with Falcon as a production arm for streaming activations. Falcon provides onsite labor, equipment, platforms, editing, and more. Flexible regarding who invoices who, and willing to white-label services. Provides confidence for agencies to innovate while Falcon delivers cutting-edge solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Falcon Events competitors and assessment
Company assessmentBroad incumbents
- Freeman: One of the world's largest event experience companies offering AV, staging, and digital production. Falcon's founders both led streaming functions at Freeman, and the company competes directly for enterprise hybrid event production mandates.
- PSAV (now Encore Global): Global provider of event technology and production services. CEO Bill Mott previously led PSAV's streaming department, making Encore a direct heritage peer competing for hybrid event production work.
- PRG (Production Resource Group): Major provider of production services for live events including audio, video, lighting, and staging. PRG competes with Falcon on the AV/streaming side for enterprise and association conferences at scale.
Direct peers
- Bizzabo: Enterprise event experience platform that has expanded into end-to-end event management including hybrid production services. As both a listed Falcon partner and a platform competitor, Bizzabo is a directly comparable hybrid event platform/producer.
- Hopin: Virtual and hybrid event platform. Falcon lists Hopin as a partner but also competes for the same enterprise customers who want bundled platform + production; the strategic relationship is therefore bidirectional competitive.
- ON24: Enterprise webinar and virtual event platform with increasingly rich production services. ON24 is listed as one of Falcon's resold platforms and competes in the same enterprise virtual event production market.
- Hubilo: Virtual and hybrid event platform that has invested in in-house production services. Listed by Falcon as a partner platform but also overlaps with Falcon's hybrid production offering for mid-market enterprises.
- Kaltura: Enterprise video platform with virtual event and webinar capabilities. Listed by Falcon as a partner and competes for the same Fortune 500 enterprise streaming customers.
- Cadmium: Event management platform purpose-built for associations, conferences, and learning. Falcon lists Cadmium as a partner and directly competes for association conference production engagements.
Emerging players
- Zoom Events: Zoom's enterprise virtual events product, where Falcon is a Certified Vendor. Zoom Events is both a critical channel partner and a potential platform-side competitor as Zoom expands production services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Falcon Events social profiles
Digital presenceFalcon Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Falcon Events leadership team
Management profileNumber of profiles
Profiles2 records
Falcon Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Falcon Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Falcon Events
What does Falcon Events do?
Falcon Events provides end-to-end audiovisual production, digital event platform solutions, and creative services for virtual and hybrid events. The company acts as a single-source provider covering streaming, multi-room content capture, remote presentations, managed webinars, captioning, platform migration/integration, and graphic design/video production via its in-house studio.
Is Falcon Events a public or private company?
Falcon Events is a private company. It is classified as corporate owned and is currently acquired.
When was Falcon Events founded?
Falcon Events was founded in 2019. It employs 51 to 100 people.
Where is Falcon Events based?
Falcon Events is headquartered in Irving, United States, in the North America region.
How does Falcon Events make money?
Four revenue lines are on record. Production Services are the primary driver. The others are platform Solutions, creative Services and platform Reselling.
Who are Falcon Events's main competitors?
Broad incumbents on record are Freeman, PSAV (now Encore Global) and PRG (Production Resource Group). Direct peers are Bizzabo, Hopin, ON24, Hubilo, Kaltura and Cadmium. Zoom Events is listed as an emerging player.
Does Falcon Events have an API?
No public API is recorded for Falcon Events.
What industry is Falcon Events in?
Falcon Events's product category is Event Production Services. Its primary akta.pro industry code is THAHAEAA, Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls), with a secondary code of THAHAEAE, Broadcast, Streaming & Virtual/Hybrid Production (Webcast, IMAG, Remote Production). Its NAICS code is 711310 and its SIC code is 7812.