Veenhuis Machines B.V.

What Veenhuis Machines B.V. does

Veenhuis Machines B.V. is a Netherlands-based agricultural machinery manufacturer specializing in equipment for the application, transport, and processing of organic manure. Founded in 1938 in Raalte by Theo Veenhuis as a blacksmith workshop, the company has evolved into a specialist in manure technology, pioneering vacuum manure tanks in the 1950s and becoming a leading producer of low-emission injection systems from the 1970s onward. Since the 2019 merger with Schuitemaker Machines BV, Veenhuis operates as part of SVgroup, with both brands manufacturing from a shared facility at Morsweg 18, Rijssen, Netherlands. The company has accumulated over 70 years of agricultural mechanization experience and serves professional agricultural contractors (loonwerkers), modern dairy and livestock farmers, and arable farmers primarily across Western Europe with selective presence in Oceania (Australia, New Zealand) and Eastern Europe.

The product portfolio is structured around three equipment categories: manure tankers (Evora, Profiline 10,000–30,000 L, Premiumline), spreaders and injectors (Fullject X-line with 15m working width, Ecoject for grassland, Terraject 200/300/400 for arable land), and dumpers (Arena sand kipper, Ventura agricultural kipper, Bermkipper, Kraankipper). Underlying technology includes the Nutri-Flow precision fertilization system, which uses NIRS (Near Infrared Spectroscopy) sensors for real-time measurement of nitrogen, phosphate, potassium, ammonium, and dry matter combined with GPS/RTK-based variable-rate and section control via ISOBUS; a proprietary vacuum-centrifuge pumping system; the X-line element mounting concept reducing wear parts by 40% and lubrication points by 33%; and the Smart Assist electric auxiliary drive co-developed with ADR and Black Bruin. The company holds multiple registered patents across these technologies.

Revenue is generated primarily through hardware sales of agricultural machinery, with pricing provided on a quote basis rather than published list. Go-to-market combines four regionally focused Area Sales Managers covering Northern/Southern Netherlands, Belgium/Luxembourg/Italy/New Zealand/Australia, France/Spain/UK/Ireland/Sweden/Denmark, and West Germany/Switzerland, supported by an extensive global network of importers, dealers, and agents, and complemented by after-sales service, spare parts (with extended hours and emergency hotline), and used equipment (occasions) sales. The company is privately held, with Wadinko N.V. holding a minority stake in SVgroup; no venture capital or private equity funding rounds are disclosed.

Name

Veenhuis Machines B.V.

Legal name

Veenhuis Machines B.V.

Website

https://veenhuis.com

Company type

Private

Founded year

1938

Operating status

Operating

Short description

Veenhuis Machines B.V. designs and manufactures specialized agricultural machinery for the application, transport, and processing of organic manure. The Netherlands-based company serves professional agricultural contractors and dairy/livestock farmers across Europe and Oceania via regional sales managers and an extensive dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural machinery
• Manure management equipment
• Slurry tankers
• Precision fertilization
• Agricultural spreaders

Headquarters

HQ city

Raalte

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of agricultural machinery including manure tanks, slurry applicators, grassland injectors, arable land injectors, and agricultural tippers. Core business revenue stream from manufacturing and selling innovative manure technology equipment.
2. After-sales Service and Spare Parts: Service and spare parts sales for SVgroup products through dealers and direct contact. Parts ordering available during extended hours (Mon-Fri 17:00-21:00, Sat 8:00-16:00) and emergency hotline outside office hours.
3. Used Equipment (Occasions): Sale of pre-owned Veenhuis machines through occasions/used equipment listings.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Veenhuis Machines B.V. develops and manufactures innovative agricultural machinery for the application, transport, and processing of organic manure. Its product portfolio spans manure tankers (Evora, Profiline, Premiumline), grassland and arable land applicators/injectors (Fullject X-line, Ecoject, Terraject), agricultural dumpers (Arena, Ventura), and precision fertilization technology (Nutri-Flow NIRS-based system). All equipment is built at the SVgroup manufacturing facility in Rijssen, Netherlands, under the Veenhuis brand.

Product overview

Veenhuis Machines B.V. develops and manufactures innovative agricultural machinery for organic manure management, operating as part of the SVgroup (merged with Schuitemaker in 2019). The product portfolio centers on three core equipment categories: (1) Manure tankers (Evora, Profiline, Premiumline) for transporting organic slurry from barns to fields; (2) Spreaders/injectors (Fullject X-line, Ecoject, Terraject) for grassland and arable land application; and (3) Dumpers (Arena, Ventura, Bermkipper, Kraankipper) for bulk material transport. Supporting technologies include Nutri-Flow precision fertilization (NIRS-based nutrient analysis and GPS-controlled variable-rate application), Front Aandockarm for efficient tank filling, Mestmixers for slurry homogenization, and various accessories like turbopumps and sampling systems. The modular architecture allows customers to configure tanks with different pump systems (vacuum, worm, positive displacement), tire options, and precision agriculture add-ons. Veenhuis products are known for their bright yellow color, with over 70 years of experience since founding in 1938.

Differentiator

Problem solved

Functional benefit

Brands

• Evora: Newly developed tandem axle tank equipped with latest innovations, compact yet robust construction with long service life and optimal maneuverability, 21,300 litre capacity.
• Profiline
• Premiumline
• Fullject X-line
• Ecoject
• Terraject
• Nutri-Flow
• Rotomax
• Arena
• Ventura

Products and services

• Evora Tandem Axle Manure Tanker Newly developed tandem axle manure tanker with 21,300 L capacity, narrow chassis (500mm), hydraulic spring suspension, up to 2,150mm tire diameter with 15 degree steering angle, and optional NIR-sensor for real-time nutrient measurement. Targeted at professional agricultural contractors and modern livestock farmers.
• Profiline Manure Tanks Complete range of manure tankers with capacities from 10,000 to 30,000 liters, available in single-axle, tandem-axle, and tri-axle configurations. Features vacuum, worm pump, or positive displacement pump systems, optional sliding axle, and ISOBUS compatibility for precision agriculture integration.
• Premiumline Manure Tanks High-specification single-axle manure tankers with articulated drawbar enabling 'dog-walk' operation to avoid tractor tracks. Features ISOBUS control, choice of vacuum, vacuum-centrifuge, or positive displacement pump, up to 1,050/50 R32 tire size, and 14,000-16,000 L capacity.
• Fullject X-line Manure Applicator Heavy-duty grassland and arable land spreader/injector featuring X-line element mounting for easier maintenance, lightweight design, working widths up to 15 meters with up to 80 outlets, minimum 35cm ground clearance for road safety, and precision spreading with standard pneumatic valves for variable-rate application.
• Ecoject Sward Injector Grassland injection spreaders designed for injecting manure below the soil surface to minimize ammonia emissions and maximize nitrogen utilization. Part of Veenhuis's sod spreading product line.
• Terraject Arable Land Applicator Heavy-duty arable land injection systems with heavy vibrating tines and 60mm outlets for deep soil incorporation of manure. Available in 200, 300, and 400 series differing in number of tine rows and working widths for professional users.

Quantifiable outcome

• 40% fewer wear parts and 33% fewer lubrication points in Fullject X-line compared to previous models
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature9 records

Partnerships

Six partnerships are on record, tiered key, strategic and core.

• Groenoord Ag & Turf B.V.keyChannel Partner/ Reseller/ DistributorMechanisatiebedrijf (mechanization company) that carries key dealership for SVgroup products (Schuitemaker and Veenhuis brands) in Northern Netherlands (Groningen, Friesland and Drenthe provinces) as part of restructuring distribution network.
• Meinderts Wergea B.V.keyChannel Partner/ Reseller/ DistributorMechanisatiebedrijf (mechanization company) that carries key dealership for SVgroup products in Northern Netherlands alongside Groenoord and Kort as part of key dealership arrangement for Schuitemaker and Veenhuis brands.
• Kort Mechanisatie B.V.keyChannel Partner/ Reseller/ DistributorMechanisatiebedrijf (mechanization company) that carries key dealership for SVgroup products in Northern Netherlands alongside Groenoord and Meinderts for Schuitemaker and Veenhuis brands.
• ADRstrategicTechnology or IntegrationTechnology partner in development of Smart Assist auxiliary drive system for Evora tanks. ADR contributed to the auxiliary drive technology that delivers theoretical 100 hp via on-board hydraulics.
• Black BruinstrategicTechnology or IntegrationTechnology partner in development of Smart Assist auxiliary drive system for Evora tanks. Black Bruin contributed to the auxiliary drive technology for the tandem axle system.
• Agritec SrlcoreChannel Partner/ Reseller/ DistributorItalian market distributor for Veenhuis machines. The company recognizes the value of organic manure and efficiently handles it, with the new generation of farmers and contractors saving significantly on artificial fertilizer.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• John Deere (Ag & Turf Division): Global agricultural equipment OEM with broad precision-agriculture portfolio, including tractor-implement integration and connected farming. Not a direct slurry-tank competitor, but increasingly bundles or partners on applicators, and competes for the same contractor/customer wallet in precision application.

Direct peers

• Joskin: Belgian manufacturer of slurry tankers, manure spreaders, and injectors, with a very similar product range to Veenhuis (tanks, injectors, grassland/arable applicators). Direct competitor in Northwestern Europe with comparable customer base of contractors and dairy/livestock farmers.
• Samson Agro: Danish manufacturer of slurry tankers, injectors, and umbilical systems. Comparable niche focus on organic manure handling, with strong presence in Northern Europe and a similar go-to-market via dealers to contractors and farmers.
• Vogelsang: German manufacturer specializing in manure spreading technology, slurry pumps, and precision application (including NIR-based nutrient sensing). Competes head-to-head with Veenhuis in precision manure application and shares the same European regulatory tailwinds.
• Zunhammer: German specialist in slurry technology with a strong focus on umbilical systems and precision application. Comparable niche player competing with Veenhuis in European precision-manure markets.
• Kotte Landtechnik: German manufacturer of slurry technology, tanks, and applicators, with comparable product portfolio and European footprint. Direct competitor in the German-speaking market, with parallel investment in precision nutrient application.
• Pichon: French manufacturer of slurry tankers, muck spreaders, and manure handling equipment. Direct European competitor with overlapping customer base and similar product categories, particularly in the French and broader EU markets.
• Fliegl Agrartechnik: German manufacturer of agricultural trailers, slurry tankers, and manure application equipment. Overlaps with Veenhuis on tankers and applicators, and shares the European contractor customer base.
• Kaweco: Dutch manufacturer of slurry tankers, applicators, and muck handling equipment, based in the same country as Veenhuis. Direct domestic competitor with overlapping dealer and contractor customer base.
• Bauer Group (Röhren- und Pumpenwerk): Austrian-based manufacturer of irrigation, slurry, and manure handling equipment. Comparable in slurry handling and application technology, with similar geographic exposure across European agriculture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/VMRVeenhuis
• Facebookfacebook.com/VeenhuisMachines
• LinkedInlinkedin.com/company/veenhuis-machines-b-v-
• Instagraminstagram.com/veenhuismachinesbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veenhuis Machines B.V.