The Steel Yard

What The Steel Yard does

The Steel Yard is a London-based private event venue operating under the legal name The Steel Yard Exchange from a three-arch cavernous space at 13-16 Allhallows Lane in the City of London (EC4R 3UL). Founded in 2014 with 51-100 employees, the venue offers flexible event spaces — Arch 1 (largest, 800 club/700 live/270 theatre capacity), Arch 2 with Mezzanine (200 standing), and Arch 3 (100 theatre) — that can be hired independently or combined to accommodate 100 to 1,000 guests. Core technical infrastructure includes an in-house AV and lighting production team, the Nova Soundsystem, a scalable LED video wall, powerful WiFi for hybrid livestreaming, and acoustic modelling optimized for live music performances.

The company operates a hybrid revenue model combining venue space rental (the primary stream, priced per event configuration for corporate clients, entertainment promoters, and private party hosts), event ticketing through the Fatsoma platform for public events such as club nights and concerts, and production services that can be bundled with venue hire or delivered standalone. Its go-to-market is direct, event-driven B2B sales via website enquiry, email, and venue walkthroughs, supplemented by marketing through its website, social media, and the What's On programming calendar. Notable customers include DJ Mag (Best of British Awards for nearly 20 years), the Financial Times (inaugural Crypto and Digital Assets Summit), Startups Magazine (Hustle Awards 2022), Scratch Magazine, Fix Radio, and SPACE for a Better World, with programming partnerships including Bongo's Bingo and a sub-brand affiliation with City Spaces.

The Steel Yard's competitive position rests on its central City of London location within walking distance of Cannon Street, London Bridge, and Liverpool Street stations, its established reputation in the London underground music scene, and its turnkey production offering that eliminates clients' need to source external AV vendors. The venue serves two primary customer segments — corporate event organizers (conferences, awards, product launches) and entertainment promoters (club nights, concerts, afterparties) — with secondary segments in private parties and fashion/theatre. No revenue, funding, or ownership information is publicly disclosed.

Name

The Steel Yard

Legal name

The Steel Yard Exchange

Website

https://thesteelyard.london

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

The Steel Yard is a private London event venue operating three configurable arches (capacity 100-1,000) in the City of London, offering turnkey venue hire with in-house AV production, hybrid livestreaming, and ticketed events for corporate clients, entertainment promoters, and private party hosts.

Ownership category

akta.pro rank

Product category

Event Venue Hire

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), DJ & Electronic Music Venues (MPAGAIAE)

Keywords

• Event venue hire
• Live music venue
• Corporate event space
• Hybrid event production
• Club night venue

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Space Rental: Hiring out venue spaces (Arch 1, 2, 3 independently or combined) for corporate events, private parties, awards ceremonies, fashion shows, and live music events. Pricing varies by space configuration and event type.
2. Event Ticketing: Ticket sales for public events including club nights, concerts, afterparties, and themed events. Platform integration with Fatsoma for online ticket purchasing.
3. Production Services: In-house AV, lighting, and audio production services provided as part of venue hire or as standalone technical support for events

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Steel Yard operates a three-arch event venue in the City of London offering flexible space hire for corporate events, club nights, live music, awards ceremonies, fashion shows, hybrid events, and private parties. The venue provides in-house lighting, audio and AV production with a dedicated technical team, a scalable LED video wall, the Nova Soundsystem, and capacity ranging from 100 to 1,000 guests depending on configuration. Ticketed public events are sold via the Fatsoma platform.

Product overview

The Steel Yard is an event venue offering a single unified product: flexible venue hire across three connected arches with comprehensive in-house technical production capabilities. Arch 1 (largest), Arch 2 (with Mezzanine), and Arch 3 can be hired independently or combined for events accommodating 100 to 1,000 guests. All spaces come with access to in-house lighting, audio, AV equipment, and a dedicated production team, enabling club nights, hybrid events, live music, fashion shows, awards dinners, and private parties.

Differentiator

Problem solved

Functional benefit

Brands

• City Spaces: A venue space offering available for hire, referenced on the company website as a distinct space offering.

Products and services

• Club Hire - Three Arches

Quantifiable outcome

• Up to 1000 standing capacity
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Bongo's BingominorGTM or Marketing PartnerBongo's Bingo events listed on The Steel Yard website under 'What's On' section, indicating a partnership arrangement for hosting Bongo's Bingo club nights at the venue.
• FatsomacoreTechnology or IntegrationFatsoma is the ticketing platform used by The Steel Yard for selling event tickets online. Event pages link directly to Fatsoma for ticket purchases, indicating integrated ticketing solution.
• City SpacesminorOthersCity Spaces is referenced as a linked venue/concept on The Steel Yard website, suggesting an affiliation or shared ownership between the venues.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Printworks London: Large-scale flexible London event and club venue hosting concerts, club nights and corporate events, directly comparable in format, capacity and target clientele.
• Tobacco Dock: Central London flexible event venue used for conferences, exhibitions, awards and parties, competing for the same corporate and event-organizer hire budgets.
• Village Underground: East London warehouse-style venue for live music, club nights, and corporate/private hire with in-house production, closely matching The Steel Yard's model.
• Magazine London: Large flexible London venue for corporate events, awards, live music and club nights with integrated AV/production, a direct competitor on capacity and versatility.
• Troxy: East London heritage venue hosting concerts, awards ceremonies, conferences and private events, comparable multi-format venue-hire and live entertainment business.
• Oval Space: London industrial-style venue hosting club nights, live music and corporate/private hire, comparable in aesthetic, scale and multi-use programming.
• Fabric London: Renowned London nightclub and electronic music venue, comparable on the club-night and DJ/electronic programming segment of The Steel Yard.

Broad incumbents

• Ministry of Sound: Iconic London nightclub and events venue with strong brand and club programming, overlapping on nightlife and event-hire but part of a broader entertainment group.
• KOKO: Established London live music and club venue with events and corporate hire, an incumbent competitor in the London live-entertainment venue space.

Emerging players

• Drumsheds: Large London warehouse venue for major club and live events, overlapping on the nightlife/live-music venue segment though at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thesteelyardLDN
• Facebookfacebook.com/TheSteelyardLDN

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Steel Yard