Nuud Gum

What Nuud Gum does

Nuud Gum, operated by Nuud Snacks Limited (company number 12450042, incorporated in England, registered at 10 Redchurch St, London, E2 7DD), is a UK-based consumer goods company that manufactures and sells a plastic-free, plant-based chewing gum. Its core product is built around sustainably harvested natural chicle (tree sap) as the gum base, sweetened with xylitol and stevia, and formulated without plastic, sugar, dairy, gluten, aspartame, or parabens. The company is the only plastic-free chewing gum approved by the Oral Health Foundation as a useful aid to oral health and is also certified by The Vegan Society and A Plastic Planet. Product range comprises three flavor SKUs (Peppermint, Spearmint, Menthol) plus a Mixed 6-box, sold in 9-piece packs.

The company operates a hybrid distribution model. Direct-to-consumer sales via its Shopify-hosted nuudgum.com storefront drive a subscription business priced at £18 per 12-pack box (50% off the first month, £3 off thereafter), with delivery frequency options of every 2, 4, or 6 weeks. One-off purchases are available at £9 per box, and orders are fulfilled via Royal Mail in letterbox-friendly packaging. Offline, Nuud has secured nationwide listings with Waitrose and Co-Op, and is available to independent retailers through the Faire wholesale marketplace.

Nuud monetizes through three revenue streams: DTC subscriptions (the primary stream), one-off DTC purchases, and retail/wholesale distribution. The company is privately held, founder-led (founder Keir), bootstrapped with no disclosed funding rounds, and ships only within the UK, though international expansion plans are noted as in development. The company also invests heavily in community-led advocacy, notably the #BanPlasticChewingGum petition (hosted on 38 Degrees, 27,388 signatories) and a co-branded 'Poisoned by Plastic' campaign with Kids Against Plastic, supported by MPs and featured on ITV's This Morning.

Name

Nuud Gum

Legal name

Nuud Snacks Limited

Website

https://nuudgum.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nuud Gum is a UK-based, founder-led CPG company that manufactures and sells plastic-free, plant-based chewing gum made from natural chicle, xylitol, and stevia. It serves eco-conscious UK consumers via DTC subscriptions on nuudgum.com and national listings with Waitrose and Co-Op.

Ownership category

akta.pro rank

Product category

Chewing Gum (Confectionery)

NAICS

Nonchocolate Confectionery Manufacturing (31134)

akta.pro primary industry

Chewing Gum & Mints (CRADABAC)

Keywords

• Plastic-free chewing gum
• Plant-based gum
• Biodegradable chewing gum
• Natural chicle gum
• Sustainable confectionery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct-to-consumer subscription: Recurring subscription model where customers receive 12 packs of gum every 2, 4, or 6 weeks. Subscribers receive 50% off their first month and £3 off every month after. No minimum commitment - customers can cancel, increase, or reduce their subscription at any time via their account. This is the primary revenue stream.
2. One-off direct purchase: Single purchase of 12 packs of gum at £9.00 (without subscription discount). Available via the e-commerce storefront nuudgum.com.
3. Retail/wholesale distribution: Products sold through retail partners including Waitrose (nationwide) and Co-Op (national). Available to order via the Faire wholesale marketplace for stockists and retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Nuud Gum manufactures and sells plastic-free, plant-based, biodegradable chewing gum made from sustainably harvested chicle (tree sap) as the gum base, sweetened with xylitol and stevia. Products are sold in Peppermint, Spearmint, Menthol, and Mixed flavour 9-piece packs via direct-to-consumer subscription and one-off e-commerce purchases on nuudgum.com and through UK nationwide retail listings in Waitrose and Co-Op, fulfilling consumer demand for sustainable, sugar-free, vegan, and allergen-free chewing gum.

Product overview

Nuud Gum is a direct-to-consumer plastic-free chewing gum brand offering three core flavours: Peppermint, Spearmint, and Menthol, plus a Mixed Gum variety. The products are made from plant-based ingredients including sustainably harvested tree sap (chicle), xylitol, stevia, and natural flavouring. Gum is sold in 9-piece packs with options to purchase single boxes (12 packs) or mixed boxes (6 packs with 2 of each flavour). The company operates primarily through its e-commerce website with a subscription model offering 50% off first month and £3 off subsequent months, alongside retail partnerships with Waitrose and Co-Op.

Differentiator

Problem solved

Functional benefit

Products and services

• Peppermint Chewing Gum Plastic-free, plant-based chewing gum in peppermint flavour, made from sustainably harvested chicle tree sap, xylitol, and natural flavouring. Sugar-free, dentist-endorsed (Oral Health Foundation), vegan, biodegradable, and free from aspartame, parabens, dairy, gluten, nuts and soy. Sold in 9-piece packs to individual UK consumers via nuudgum.com and through Waitrose and Co-Op.
• Spearmint Chewing Gum Plastic-free, plant-based chewing gum in spearmint flavour, made from sustainably harvested chicle, xylitol, and natural flavouring. Sugar-free, Oral Health Foundation approved, vegan, biodegradable, and free from aspartame, parabens, dairy, gluten, nuts and soy. Sold in 9-piece packs to UK consumers via nuudgum.com and through Waitrose and Co-Op.
• Menthol Chewing Gum Plastic-free, plant-based chewing gum in menthol flavour, made from sustainably harvested chicle, xylitol, and natural flavouring. Sugar-free, Oral Health Foundation approved, vegan, biodegradable, and free from aspartame, parabens, dairy, gluten, nuts and soy. Sold in 9-piece packs to UK consumers via nuudgum.com and through Waitrose and Co-Op.
• Mixed Gum Variety Pack Mixed flavour assortment containing Nuud's plastic-free, plant-based gum varieties (Peppermint, Spearmint, and Menthol), supplied as a 6-box bundle with two packs of each flavour. Targets UK consumers wanting to sample all flavours or stock multiple varieties in one purchase.

Quantifiable outcome

• Over 51 million plastic straws' worth of pollution prevented through consumer switching to Nuud
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WaitrosecoreChannel Partner/ Reseller/ DistributorWaitrose, one of the nation's most loved and environmentally conscious supermarkets, lists Nuud nationwide in efforts to reduce plastic pollution and customer exposure to microplastics. This is a flagship retail listing that gives Nuud visibility alongside conventional gum brands.
• Co-OpcoreChannel Partner/ Reseller/ DistributorFollowing a bumper year of TV appearances and growth, Nuud secured a listing in Co-Op. Another national retailer on a mission to help shoppers make better choices for people and planet. This followed the Dragons' Den TV appearance and represents a core retail channel.
• Kids Against PlasticcoreStrategic or Co-development PartnerCollaborative campaign 'Poisoned by Plastic' between Nuud and Kids Against Plastic highlighted that over 250,000 microplastics can be released into your mouth from a single piece of gum. The campaign was supported by MPs taking the issue to Parliament and featured on ITV This Morning.
• 38 DegreescoreGTM or Marketing PartnerPetition hosted on 38degrees.org.uk platform calling on UK Government to ban plastic chewing gum. Campaign had 27,388 signatories as part of the #BanPlasticChewingGum movement.
• Royal MailminorOthersUK courier service used for all direct-to-consumer deliveries. Orders are sent in boxes designed to fit through letterboxes. Delivery typically within 2-4 working days for mainland UK.
• FaireminorChannel Partner/ Reseller/ DistributorWholesale marketplace through which stockists and independent retailers can order Nuud gum. Allows independent retailers to join the plastic-free revolution.
• Charity Partners (10 organisations)minorGTM or Marketing Partner10 charity partners shown as logos on nuudgum.com, representing environmental and consumer organisations supporting the plastic-free mission. These partners display the Nuud brand on their communications and help amplify the plastic-free message.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mondelez International: Global snacking major owning gum brands such as Trident and Stimorol. Operates broadly in the same category with the distribution scale and R&D budget to enter plant-based gum if strategic.
• Mars Wrigley: Global confectionery giant and the dominant UK chewing gum manufacturer (Extra, Orbit, 5). Represents the incumbent competitive threat that could launch a plant-based line to neutralize Nuud's positioning.
• Lotte: Asian confectionery conglomerate with significant gum brands (Lotte, Xylitol). Operates broadly in chewing gum with xylitol-focused positioning; an adjacent incumbent in the natural-sweetener gum space.
• Perfetti Van Melle: Major global confectionery company and gum manufacturer (Mentos, Airwaves, Chupa Chups). A key incumbent competitor across European retail and an obvious potential acquirer of a credible plant-based challenger like Nuud.

Direct peers

• True Gum: Denmark-based plant-based chewing gum brand using chicle and natural sweeteners. The closest direct global peer to Nuud in formulation, positioning (plastic-free), and DTC-plus-retail go-to-market.
• Peppersmith: UK natural chewing gum brand focused on xylitol-sweetened, plastic-free formulations. Highly comparable on UK geography, retail channels, and natural ingredient positioning.
• PUR Gum: Natural chewing gum brand positioned around being aspartame-free and better-for-you. Comparable to Nuud in the natural/clean-label gum niche, with overlapping health-conscious consumer targeting.
• Chewsy Gum: UK-based natural chewing gum brand using natural ingredients and avoiding artificial sweeteners. Directly competes in the UK natural-gum niche with overlapping retail and DTC channels.
• Glee Gum: US natural chewing gum brand using chicle and no artificial sweeteners. Comparable in plant-based formulation and natural-ingredient positioning, with broader confectionery range.
• Simply Gum: US-based plastic-free chewing gum brand using natural chicle base. Directly comparable to Nuud on ingredient philosophy, clean-label positioning, and DTC-first distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NuudGum
• Facebookfacebook.com/NuudGum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuud Gum