Anderson Benefit Partners
Anderson Benefit Partners is an independent Minnesota-based insurance brokerage providing Employee Benefits, Medicare, and Individual & Family Insurance advisory services. It earns commission revenue from 10+ carrier partnerships, serving employers, Medicare beneficiaries, and individuals through personalized consultations.
- Company typePrivate
- Founded2015
- HeadquartersBloomington, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Anderson Benefit Partners does
Anderson Benefit Partners is an independent insurance brokerage headquartered in Maple Grove, Minnesota, founded in 2015. The firm operates as a single-service advisory practice organized into three core product lines: Employee Benefits (group health, life, disability, dental, vision, voluntary benefits, compliance, and benefit administration for employers), Medicare (Supplement plans, Medicare Advantage, prescription drug coverage, and enrollment services for individuals 65+ or with qualifying disabilities), and Individual & Family Insurance (health, dental, vision, life, and disability coverage for self-employed individuals, those between jobs, or those without employer-sponsored benefits). The company does not disclose any proprietary technology, mobile applications, or AI capabilities; the platform is a conventional brokerage operating through a Squarespace-hosted website, Calendly scheduling, phone, and email. Its competitive structure is built on a multi-carrier appointment stack across 10+ providers including UnitedHealth, Health Partners, Medica, Bluecross BlueShield, Delta Dental, Ameritas, Unum, Ucare, and MNSure.
The business model is affiliate referral / commission-based, generating revenue from placement fees and ongoing renewal commissions on policies sold and renewed through carrier partnerships. Pricing is quote-based and varies by client circumstances; no public pricing is disclosed. Go-to-market is sales-led and relationship-driven, delivered by three named professionals — owner Mike Anderson (REBC designation, past president of NABIP MN), Administrative Coordinator Laura Penton, and Diane Lysen (past president of NABIP MN, Symanitz Award recipient) — through scheduled consultations and year-round client support. Marketing channels include LinkedIn, an educational blog, Google Business Profile, and an email newsletter, all oriented to top-of-funnel awareness within the Minnesota regional market.
The firm is founder-owned, privately held, and has no disclosed funding, no institutional investors, no parent company, and no M&A activity. It serves a horizontal mix of SMB and mid-market employers, Medicare beneficiaries, and individual/family clients, and maintains industry certifications (ABHP, ACA, NAHU Advanced Account Manager) as credibility assets. The company's structural moat rests on its multi-carrier distribution agreements, its regulatory credentialing (including MNSure certified enrollment partner status), and the relationship-based switching costs created by year-round advisory support beyond annual enrollment periods.
Anderson Benefit Partners firmographics
Firmographics- Name
- Anderson Benefit Partners
- Legal name
- Anderson Benefit Partners
- Website
- https://andersonbenefitpartners.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anderson Benefit Partners is an independent Minnesota-based insurance brokerage providing Employee Benefits, Medicare, and Individual & Family Insurance advisory services. It earns commission revenue from 10+ carrier partnerships, serving employers, Medicare beneficiaries, and individuals through personalized consultations.
- Ownership category
- akta.pro rank
Anderson Benefit Partners industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro primary industry
- Employer-Sponsored Dental & Vision (Group) (FSAIAHAH)
- akta.pro secondary industries
- Commercial Vision Insurance Plans (Employer-Sponsored) (HLAEAJAA), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
Where Anderson Benefit Partners is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Anderson Benefit Partners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commissions: Independent insurance agency earning commissions from multiple insurance carriers (UnitedHealth, Health Partners, Medica, Bluecross BlueShield, Delta Dental, Ameritas, Unum, National General, Ucare, MNSure) when policies are sold and renewed. Revenue generated through placement fees and ongoing renewal commissions from carrier partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing for all insurance products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Anderson Benefit Partners product offering
Product offeringCore offering
Anderson Benefit Partners is an independent insurance brokerage that places and services insurance policies for three audiences: employers (group health, life, disability, dental, vision, voluntary and supplemental coverages, HSAs/FSAs, compliance and benefit administration), Medicare beneficiaries (Medicare Supplement, Medicare Advantage, Part D prescription drug coverage, and enrollment guidance), and individuals and families (health, dental, vision, life, and disability coverage). The firm represents multiple carriers including UnitedHealth, Health Partners, Medica, Bluecross BlueShield, Delta Dental, Ameritas, Unum, National General, Ucare, and MNSure, and earns commissions on policy placements and renewals.
Product overview
Anderson Benefit Partners is an independent insurance brokerage providing Employee Benefits, Medicare, and Individual & Family Insurance solutions. The company operates as a single-service advisory practice organized into three core product lines: (1) Employee Benefits — offering group health, life, disability, dental, vision, accident, critical illness, hospital indemnity, HSAs/FSAs, voluntary benefits, group Medicare, legal/ID theft protection, compliance solutions, and benefit administration; (2) Medicare — providing Medicare Supplement plans, Medicare Advantage, prescription drug coverage, and enrollment guidance for beneficiaries 65+; and (3) Individual Insurance — offering health, dental, vision, life, and disability coverage for individuals and families. The company serves employers seeking talent-attraction benefits, Medicare-eligible retirees, and individuals/families needing personal coverage protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Benefits Comprehensive employee benefits packages for employers, bundling core coverage (group health, life, disability, dental and vision), enhanced protection (accident, critical illness, hospital indemnity, HSAs/FSAs), and specialized solutions (voluntary benefits, group Medicare, legal and ID theft protection, compliance, and benefit administration). Intended for business owners seeking to attract and retain talent through competitive benefits offerings.
- Individual and Family Insurance Health, dental, vision, life, and disability insurance coverage designed for individuals and families, including those who are self-employed, between jobs, or whose employer does not offer benefits. Provides personalized plan comparison and enrollment guidance.
- Medicare Medicare advisory and enrollment services offering Medicare Supplement plans, Medicare Advantage, prescription drug coverage, and enrollment guidance for individuals 65 and older and those with qualifying disabilities. Includes plan comparison and help meeting enrollment deadlines.
Companies that use Anderson Benefit Partners
Customer profileSegments3 records
Ideal customer profiles3 records
Anderson Benefit Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anderson Benefit Partners partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- UnitedHealthcoreMajor national health insurance carrier providing health insurance products offered to Anderson Benefit Partners clients for employer, Medicare, and individual coverage.
- Health PartnerscoreRegional health insurance carrier offering health insurance plans through Anderson Benefit Partners to Minnesota clients.
- Bluecross BlueShieldcoreNational insurance carrier providing health coverage options through Anderson Benefit Partners for employers and individuals.
- Delta DentalcoreDental insurance carrier offering group and individual dental plans through Anderson Benefit Partners.
- MedicacoreMidwest health insurance carrier offering health plans through Anderson Benefit Partners for employers and Medicare beneficiaries.
- AmeritascoreInsurance carrier providing dental, vision, and other insurance products through Anderson Benefit Partners.
- UnumcoreBenefits insurance carrier offering disability, life, and voluntary benefits through Anderson Benefit Partners.
- National GeneralminorInsurance carrier providing Medicare and health insurance products through Anderson Benefit Partners.
- UcarecoreMinnesota-based health plan offering Medicare and individual coverage through Anderson Benefit Partners.
- MNSurecoreMinnesota's health insurance marketplace providing individual and family coverage options through Anderson Benefit Partners as a certified enrollment partner.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Anderson Benefit Partners competitors and assessment
Company assessmentDirect peers
- Alera Group: Alera Group is an independent insurance, employee benefits, and wealth management firm built by aggregating smaller brokerages; it competes head-to-head in the SMB and mid-market employer benefits space with the same multi-carrier brokerage model.
- BenefitMall: BenefitMall is a benefits broker and technology platform providing group health, voluntary, and benefits administration services to SMB employers and brokers; comparable in serving the same SMB employer benefits distribution and administration segment.
- OneDigital: OneDigital is a mid-market-focused independent benefits and insurance brokerage offering employer group benefits, individual coverage, and advisory services through multiple carrier relationships, making it a direct comparable in the same business model and target customer segment as Anderson Benefit Partners.
- Cottingham & Butler: Cottingham & Butler is a Midwest-based independent insurance brokerage offering employee benefits, commercial, and personal lines; comparable as a regional independent brokerage with multi-carrier access and employer group benefits focus similar to Anderson Benefit Partners.
- NFP (an Aon company): NFP is a mid-market benefits, insurance, and wealth management brokerage with a multi-carrier distribution model serving employers and individuals; highly comparable to Anderson Benefit Partners in business model and target customer, though at significantly greater scale.
Broad incumbents
- Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with a substantial employer benefits practice; it competes in the same space as Anderson Benefit Partners but operates across all client sizes, geographies, and lines of business at a vastly larger scale.
- Brown & Brown, Inc. Brown & Brown is a national insurance brokerage offering employee benefits and commercial insurance across the U.S.; competes with independent brokerages like Anderson Benefit Partners for employer benefits accounts but at much greater scale and breadth.
- USI Insurance Services: USI is a large U.S. insurance brokerage and benefits consulting firm built through regional acquisitions; competes in the same employer benefits brokerage segment but with national reach, proprietary analytics, and significantly greater resources.
- Hub International: Hub International is a large North American insurance brokerage providing employee benefits, commercial, and personal lines through acquired regional agencies; comparable in business model but with national scale and a roll-up acquisition strategy that could itself acquire firms like Anderson Benefit Partners.
Emerging players
- eHealth: eHealth is an online insurance marketplace and broker primarily serving Medicare and individual ACA customers; not a direct competitor for employer group benefits, but a meaningful emerging threat to Anderson Benefit Partners' Medicare and individual insurance commission streams via direct-to-consumer digital distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Anderson Benefit Partners social profiles
Digital presenceAnderson Benefit Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anderson Benefit Partners leadership team
Management profileNumber of profiles
Profiles3 records
Anderson Benefit Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anderson Benefit Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anderson Benefit Partners
What does Anderson Benefit Partners do?
Anderson Benefit Partners is an independent insurance brokerage that places and services insurance policies for three audiences: employers (group health, life, disability, dental, vision, voluntary and supplemental coverages, HSAs/FSAs, compliance and benefit administration), Medicare beneficiaries (Medicare Supplement, Medicare Advantage, Part D prescription drug coverage, and enrollment guidance), and individuals and families (health, dental, vision, life, and disability coverage). The firm represents multiple carriers including UnitedHealth, Health Partners, Medica, Bluecross BlueShield, Delta Dental, Ameritas, Unum, National General, Ucare, and MNSure, and earns commissions on policy placements and renewals.
Is Anderson Benefit Partners a public or private company?
Anderson Benefit Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anderson Benefit Partners founded?
Anderson Benefit Partners was founded in 2015. It employs 1 to 10 people.
Where is Anderson Benefit Partners based?
Anderson Benefit Partners is headquartered in Bloomington, United States, in the North America region.
How does Anderson Benefit Partners make money?
One revenue line is on record: insurance Commissions.
Who are Anderson Benefit Partners's main competitors?
Direct peers on record are Alera Group, BenefitMall, OneDigital, Cottingham & Butler and NFP (an Aon company). Broad incumbents are Arthur J. Gallagher & Co., Brown & Brown, Inc., USI Insurance Services and Hub International. eHealth is listed as an emerging player.
Does Anderson Benefit Partners have an API?
No public API is recorded for Anderson Benefit Partners.
What industry is Anderson Benefit Partners in?
Anderson Benefit Partners's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAIAHAH, Employer-Sponsored Dental & Vision (Group), with a secondary code of HLAEAJAA, Commercial Vision Insurance Plans (Employer-Sponsored). Its NAICS code is 524210 and its SIC code is 6411.