Career Vision

What Career Vision does

Career Vision is a nonprofit career consulting organization operating as a service mark of The Ball Foundation, headquartered in Glen Ellyn, Illinois. Founded in 1990, the organization delivers aptitude-based career planning, assessment, and consulting services to three primary personas: high school and college students, parents of those students, and adults navigating career transitions, mid-career changes, or late-career planning. The service portfolio is structured around four tiered programs (Career Readiness, Career Launch, Career Management, and Situational Career Consultation) supported by the proprietary Ball Aptitude Battery, a computerized psychometric assessment that measures creativity, spatial abilities, and generalist/specialist orientation, supplemented by complementary instruments covering interests, personality, and values.

The underlying technology stack is built on the Ball Aptitude Battery trademarked by The Ball Foundation and administered via a password-protected online portal, with results interpreted by credentialed career professionals. The organization invests in research and development through a Research Director and Database & Systems Manager who maintain the assessment's computerized format and lead data analytics on aptitude usage. Free top-of-funnel tools (Job Satisfaction Survey and Work Values Survey) feed lead generation for paid packages priced in the $500-$1000 range, and a multi-channel outreach engine spans content marketing, an e-newsletter, WGN Radio appearances, and in-person presentations to over 50 high schools, 25+ libraries, and multiple universities and community organizations across Chicagoland.

The business model is a professional-services revenue stream from individual consumer packages, with no disclosed enterprise contracts, resellers, or third-party distribution. Geographic reach is regional, concentrated in the Illinois counties surrounding Chicago (DuPage, Kane, Lake, Will, Cook), with no global footprint claim. There is no public revenue disclosure, no external funding, and no M&A or structural transactions; ownership rests entirely with The Ball Foundation, and the Executive Director also serves as Vice President of the Foundation.

Name

Career Vision

Legal name

The Ball Foundation

Website

https://careervision.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Career Vision is a Glen Ellyn, Illinois-based nonprofit career consulting organization (a service mark of The Ball Foundation) that delivers aptitude-based assessments and personalized career planning to students, parents, and adults across the Chicagoland region.

Ownership category

akta.pro rank

Product category

Career Consulting Services

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Career Assessment & Skills Profiling (Assessments for Transition) (BPACAOAG)

akta.pro secondary industries

Pre-Employment Screening & Aptitude Testing (BPACAMAA), Personality & Behavioral Assessments (BPACAMAC), Psychometric, Aptitude & Cognitive Ability Test Content (EDAGADAK), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

Keywords

• Career assessment services
• Aptitude testing
• Career consulting
• Career planning programs
• Career counseling

Headquarters

HQ city

Glen Ellyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Career Assessment Services: Revenue generated from comprehensive career assessments using the Ball Aptitude Battery and related instruments, including interpretation sessions with credentialed career professionals.
2. Career Consulting Programs: Program-based revenue from structured career planning packages including Career Readiness Program, Career Launch Program, Career Management Program, and Situational Career Consultation services.
3. Career Exploration Packages: Revenue from career exploration advisory services, including informational interviews guidance, job shadowing arrangements, and career immersion experiences through partnerships like Vocation Vacations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Career Vision delivers aptitude-based career assessment and consulting services through four structured programs (Career Readiness, Career Launch, Career Management, and Situational Career Consultation). Its proprietary Ball Aptitude Battery evaluates creativity, spatial abilities, and generalist/specialist orientation as part of a four-aspect framework covering aptitudes, interests, personality, and values. Services are sold as packaged consulting programs to individual students, parents, and adults across the career lifespan.

Product overview

Career Vision is a research-based career consulting organization offering a portfolio of aptitude-based career service programs. The core offerings include four structured programs (Career Readiness, Career Launch, Career Management, and Situational Career Consultation) that use the proprietary Ball Aptitude Battery assessment to provide personalized career guidance across the lifespan—from high school students through late-career adults. Additionally, free career quizzes (Job Satisfaction Survey and Work Values Survey) are offered to promote career awareness. The programs and assessments work together as an integrated system where the Ball Aptitude Battery provides the foundational aptitude data that informs recommendations across all service tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Career Readiness Program A program designed for early-stage career planning, helping high school students and young adults discover their strengths and make informed decisions about college majors and career directions using the Ball Aptitude Battery.
• Career Launch Program A program targeting college students and recent graduates, helping them transition from education to the workforce with aptitude-based career planning and job search support.
• Career Management Program A program for mid-career to late-career adults, providing comprehensive career management services including career transitions, retirement planning, and ongoing career development support.
• Situational Career Consultation A targeted consultation service for individuals facing specific career decisions or transitions, offering expert guidance on particular career challenges.
• Ball Aptitude Battery A proprietary research-based aptitude assessment battery that measures various abilities including creativity, spatial abilities, and generalist/specialist work orientation to provide work profiles for career planning. Registered trademark of The Ball Foundation.
• Job Satisfaction Survey A free career quiz that captures an individual's level of satisfaction with aspects of their work and work environment, generating a personalized report ranking satisfaction with key contributors to job satisfaction.
• Work Values Survey A free assessment that helps individuals identify and rank their work-related values, providing criteria for evaluating organizations and career opportunities.

Quantifiable outcome

• 66% of entering first-year college students would welcome career guidance assistance
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Ball FoundationcoreStrategic or Co-development PartnerCareer Vision is a service mark and operating division of The Ball Foundation. The foundation provides organizational support, research infrastructure, and strategic direction. The Ball Foundation owns the Ball Aptitude Battery and funds ongoing research and product development in career assessment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Myers-Briggs Company: The Myers-Briggs Company publishes the MBTI personality assessment, one of the most widely used career and personality assessments globally. Comparable to Career Vision as a research-based psychometric assessment provider serving individuals seeking career and self-development guidance through validated instruments.
• Hogan Assessments: Hogan Assessments provides personality assessments used extensively for career development, leadership, and selection decisions. Directly comparable to Career Vision as a research-validated psychometric assessment company serving individuals and organizations with aptitude and personality measurement tools.
• YouScience: YouScience combines aptitude assessments with career and education planning, with a strong focus on the high school and college student market. Highly comparable to Career Vision's Ball Aptitude Battery approach of using aptitude (rather than only interest) data to drive career recommendations.
• Kuder: Kuder provides career planning systems including the Kuder Career Planning System used widely in schools for career assessment and education planning. Comparable to Career Vision as a career assessment provider serving students and adults through validated assessment instruments.
• DISC Assessment (PeopleKeys): DISC assessments measure behavioral styles and are widely used for career planning, team development, and self-awareness. Comparable to Career Vision as a behavioral/personality assessment provider with similar B2B and B2C distribution to individuals seeking career guidance.

Broad incumbents

• Gallup (CliftonStrengths): Gallup's CliftonStrengths assessment measures natural talent patterns and is widely used for career development, education, and organizational consulting. Comparable to Career Vision as a research-based talent/strengths assessment provider, though Gallup operates at much greater scale with a broader portfolio.
• The Princeton Review (Career Counseling): The Princeton Review provides career counseling, college admissions, and test prep services to students and parents. Comparable to Career Vision in serving students and parents navigating college and career decisions, though with a much broader educational services portfolio.

Emerging players

• Truity: Truity offers online personality and career assessments including the TypeFinder (similar to MBTI) and career aptitude tests at accessible price points. Comparable to Career Vision as a career and personality assessment provider but differentiated by a fully digital, lower-cost delivery model.
• 16Personalities (NERIS Analytics Limited): 16Personalities offers a widely-used free online personality assessment inspired by MBTI principles. Comparable to Career Vision's personality assessment dimension but differentiated by a free, digital-first model that has captured significant consumer mindshare among students and young adults.

Others

• O*NET Interest Profiler (U.S. Department of Labor): The free O*NET Interest Profiler is a publicly available career assessment tool backed by the U.S. Department of Labor. Comparable to Career Vision's interest-based assessment component, representing the free public alternative that competes on price for the student and career-changer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CareerVision

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Career Vision