DISC Assessments

What DISC Assessments does

DISC Assessments operates DISC Mastery, a small, founder-driven online behavioral assessment business headquartered in Carlsbad, California, with a reported team of 5 employees. The company sells the DISC Mastery Assessment — an online DISC behavioral measurement tool that evaluates individuals across the four DISC dimensions (Dominance, Influence, Steadiness, Conscientiousness) and is positioned to address executive team performance, leadership development, hiring decisions, employee retention, communication effectiveness, profitability, and sales growth. A complementary DISC - 60 Minute Workshop by Dr. Tony Alessandra serves as a condensed-learning add-on. The DISCmastery trademark and The Platinum Rule® registered trademark are owned by Dr. Tony Alessandra and used by the company under permission, anchoring the brand in his established methodology and reputation in behavioral assessment and communication training.

Name

DISC Assessments

Website

https://discmastery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DISC Assessments operates DISC Mastery, an online DISC behavioral assessment platform serving organizations, professional practitioners (trainers, coaches, consultants), and individuals seeking to improve performance, hiring, and communication outcomes.

Ownership category

akta.pro rank

Product category

Behavioral Assessment Software

NAICS

Research and Development in the Social Sciences and Humanities (54172)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

akta.pro secondary industry

Assessments, Quizzes & Learning Analytics Tools (MPACALAK)

Keywords

• Behavioral assessments
• Talent management
• Leadership development
• Hiring assessments
• Communication training

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Online Assessment Sales: Online DISC assessments sold to individuals and organizations, with bulk purchasing options available for trainers, coaches, and consultants who use the assessments with their client base.
2. Trademark Licensing: DISCmastery is a trademark of Dr. Tony Alessandra, and The Platinum Rule® is a registered trademark used under permission, suggesting licensing arrangements for authorized distributors and partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

DISC Assessments (DISC Mastery) sells online DISC behavioral assessments that measure four primary dimensions—Dominance, Influence, Steadiness, and Conscientiousness—to help organizations and individuals improve executive performance, leadership development, hiring decisions, employee retention, communication, profitability, and sales. The platform is delivered through assessments24x7.com with bulk purchasing available for trainers, coaches, and consultants, and is built on Dr. Tony Alessandra's The Platinum Rule® methodology.

Product overview

DISC Assessments offers a suite of behavioral assessment products centered around the DISC model. The core offering is DISC Mastery, an online resource and measurement tool. Additionally, there is a DISC - 60 Minute Workshop by Dr. Tony Alessandra for condensed learning, and Online DISC Assessments available via assessments24x7.com for both individual and organizational use. The products serve various use cases including executive performance, leadership development, hiring, retention, communication improvement, and sales growth.

Differentiator

Problem solved

Functional benefit

Brands

• DISC Mastery Assessment: Online DISC assessment tool for individuals and organizations to improve performance, increase productivity, and enhance interpersonal communication.

Products and services

• DISC Mastery Assessment An online DISC assessment tool that measures behavioral styles across Dominance, Influence, Steadiness, and Conscientiousness to help individuals and organizations improve performance, productivity, hiring, retention, communication, and sales.
• Online DISC Assessments Web-based DISC assessment products distributed via assessments24x7.com, available as individual purchases and bulk packages for trainers, coaches, and consultants administering assessments to their own clients.
• DISC - 60 Minute Workshop A condensed instructional workshop developed by Dr. Tony Alessandra that introduces DISC assessment concepts and their application in interpersonal and workplace contexts, sold as a standalone training offering.

Quantifiable outcome

• Improved organizational productivity through better understanding of behavioral styles
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• assessments24x7.comcoreChannel Partner/ Reseller/ Distributor
• Platinum Rule® / Dr. Tony AlessandraflagshipStrategic or Co-development Partner

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Hogan Assessments: Provider of personality assessments focused on workplace performance, leadership, and hiring decisions. Directly overlaps DISC Master's use cases in executive selection, leadership development, and organizational performance.
• TTI Success Insights: Provider of multi-assessment talent insights including DISC, behavioral, and motivators tools used by coaches, trainers, and consultants. Competes directly with DISC Mastery's bulk-purchase practitioner program and overlapping customer base.
• The Predictive Index: Talent optimization platform combining behavioral assessment with workforce analytics. Competes head-to-head with DISC Mastery for hiring, retention, and team effectiveness budgets, but at a much larger enterprise SaaS scale.
• Crystal Knows: DISC-based personality insights platform integrated with email, LinkedIn, and CRM workflows. Targets a similar sales, communication, and hiring use case but with a modern SaaS/AI overlay and integration ecosystem that DISC Mastery lacks.
• Wiley Workplace Learning (Everything DiSC): Publisher of the Everything DiSC product line, the dominant commercial DISC-based behavioral assessment suite for workplaces. Directly competes with DISC Mastery in the same DISC methodology category, serving HR, L&D, and coaching customers globally.
• The Myers-Briggs Company: Publisher of the MBTI assessment, the other dominant personality framework in workplace and coaching applications. Competes with DISC Mastery for the same HR, leadership development, and coaching budget pools.

Regional players

• Assessments 24x7: Authorized distributor and e-commerce storefront used by DISC Mastery itself; also offers competing assessments from multiple publishers. Comparable as a complementary distribution and assessment marketplace rather than a head-to-head competitor.

Broad incumbents

• Gallup (CliftonStrengths): Global research and consulting firm offering the CliftonStrengths assessment along with broader workplace analytics, leadership, and engagement solutions. Competes for the same enterprise L&D and executive coaching budgets at significantly larger scale.

Emerging players

• Traitify: Visual, mobile-first personality assessment platform used for hiring and talent development. Competes in adjacent behavioral assessment use cases with a more modern UX and enterprise API integrations.
• Pymetrics: AI-driven behavioral assessment platform using neuroscience-based games for hiring and talent matching. Targets the same enterprise hiring and DEI use cases but with significantly more technology depth and institutional funding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/disc-assessments

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DISC Assessments