The Rubin Group

What The Rubin Group does

The Rubin Group is a New York-based insurance brokerage firm that was acquired by HUB International in January 2019 and now operates as a retained brand inside HUB International's New York (Bryant Park) office, which functions as the regional headquarters for HUB International Northeast. The firm provides full-service insurance brokerage to businesses, individuals, and families, specializing in property and casualty coverage, employee benefit plan administration and consulting, life insurance placement, and personal insurance. Its go-to-market is enterprise field sales delivered through direct, hands-on advisory engagement, supplemented by 14 professional association partnership channels that create embedded coverage programs for member organizations.

The Rubin Group's distribution is anchored by association partnerships that span the real estate, construction, hospitality, healthcare, financial institutions, restaurant, auto-dealer, community-housing, and HR professional verticals. It holds exclusive insurance program designations with the New York State Restaurant Association (NYSRA) and the Greater New York Automobile Dealers Association (GNYADA), and serves as a partner for additional associations including the Hudson Gateway Association of Realtors (HGAR), Community Housing Improvement Program (CHIP), New York State Association for Affordable Housing (NYSAFAH), New York Association of Realty Managers (NYARM), Community Associations Institute Hudson Valley Chapter, Society for Human Resource Management (SHRM), National Association of Health Underwriters (NAHU), Insurance Brokers Association of the State of New York (IBANY), and the Professional Liability Underwriting Society (PLUS). Marketing is supplemented by HUB Insights content and email newsletter touchpoints and a HUB Gives charitable program with seven nonprofit partners.

The firm's revenue model is commission-based brokerage, generating fees on policies placed across P&C, employee benefits, life, and personal lines, with revenue recurring on policy renewals. The unit is supported by HUB International Northeast's regional network of approximately 800 employees and benefits from the parent's integrated technology platforms for risk management, benefits administration, and claims management, though no proprietary AI/ML capability is disclosed. Brand heritage traces over six decades of advocacy in the New York insurance market.

Name

The Rubin Group

Website

https://therubingroup.com

Company type

Private

Founded year

1989

Operating status

Acquired

Headcount range

1–10 employees

Short description

The Rubin Group is a New York insurance brokerage offering property and casualty, employee benefits, life insurance, and personal insurance for businesses, individuals, and families. Acquired by HUB International in 2019, it operates as a retained brand within HUB International Northeast.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance brokerage services
• Commercial property casualty
• Employee benefits consulting
• Personal insurance coverage
• Risk management advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Revenue generated through commissions on insurance policies placed with carriers for property & casualty, employee benefits, life insurance, and personal insurance products. Acts as intermediary between clients and insurance carriers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Rubin Group is an insurance brokerage firm that places commercial property and casualty coverage, administers and consults on employee benefit plans, and arranges life and personal insurance for clients. Since its January 2019 acquisition by HUB International, it operates as the regional headquarters for HUB International Northeast out of HUB's Bryant Park office in New York, serving commercial accounts across real estate, construction, hospitality, healthcare, and financial institutions.

Product overview

The Rubin Group is an insurance broker that was acquired by HUB International in January 2019. The source does not provide specific details about The Rubin Group's individual products or services independent of HUB International's broader portfolio. The Rubin Group operates as part of HUB International Northeast's network and specializes in property & casualty coverages, employee benefit plan administration & consulting, life insurance and personal insurance.

Differentiator

Problem solved

Functional benefit

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered minor.

• American Society of Safety ProfessionalsminorGTM or Marketing PartnerProfessional association partnership providing insurance solutions and advocacy for safety professionals in the NYC area.
• American Traffic Safety Services AssociationminorGTM or Marketing PartnerAssociation partnership serving traffic safety services industry with tailored insurance coverage programs.
• Community Associations Institute - Hudson Valley ChapterminorGTM or Marketing PartnerPartnership providing insurance solutions for community associations including condos, HOAs, and co-ops.
• Community Housing Improvement Program (CHIP)minorGTM or Marketing PartnerPartnership serving affordable housing providers and housing improvement program members in NYC.
• Greater New York Automobile Dealers Association (GNYADA)minorGTM or Marketing PartnerExclusive insurance program partner for Greater New York Automobile Dealers Association members providing specialized auto dealer coverage.
• Hudson Gateway Association of Realtors (HGAR)minorGTM or Marketing PartnerInsurance partnership serving Hudson Gateway Association of Realtors members with real estate-specific coverage.
• HumentumminorGTM or Marketing PartnerPartnership providing insurance solutions for Humentum member organizations focused on capacity building.
• Insurance Brokers Association of the State of New York (IBANY)minorGTM or Marketing PartnerIndustry association partnership supporting insurance professionals across New York State.
• National Association of Health Underwriters (NAHU)minorGTM or Marketing PartnerPartnership providing health underwriter-focused insurance solutions and professional development.
• New York Association of Realty Managers (NYARM)minorGTM or Marketing PartnerPartnership serving realty management professionals with property and liability insurance solutions.
• New York State Association for Affordable Housing (NYSAFAH)minorGTM or Marketing PartnerPartnership providing insurance coverage solutions for affordable housing developers and operators.
• New York State Restaurant Association (NYSRA)minorGTM or Marketing PartnerExclusive insurance program partner for NYSRA members providing restaurant-specific coverage including liquor liability.
• Professional Liability Underwriting Society (PLUS)minorGTM or Marketing PartnerPartnership serving professional liability underwriters with specialized coverage solutions.
• Society for Human Resource Management (SHRM)minorGTM or Marketing PartnerPartnership providing HR-focused insurance and employee benefits solutions for SHRM members.
• City HarvestminorOthersHUB Gives charitable partner supporting food rescue and hunger relief in New York City.
• Feeding AmericaminorOthersHUB Gives charitable partner supporting national food bank network.
• Goodwill Industries of Greater NY and Northern NJminorOthersHUB Gives charitable partner supporting job training and community services.
• Insurance Industry Charitable Foundation (IICF)minorOthersHUB Gives charitable partner supporting insurance industry charitable initiatives.
• Make-A-Wish FoundationminorOthersHUB Gives charitable partner granting wishes for children with critical illnesses.
• Marty Lyons FoundationminorOthersHUB Gives charitable partner supporting children with terminal illnesses.
• Starlight Children's FoundationminorOthersHUB Gives charitable partner improving lives of children with serious illnesses.
• Volunteers of AmericaminorOthersHUB Gives charitable partner supporting community services and vulnerable populations.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lockton Companies: Lockton is the world's largest privately held insurance brokerage, providing commercial P&C, employee benefits, and risk management to mid-market and enterprise clients. Closely comparable in private ownership structure, multi-vertical approach, and Northeast U.S. presence to The Rubin Group within HUB.
• USI Insurance Services: USI is a large insurance brokerage serving mid-market commercial clients across P&C, employee benefits, and personal insurance with deep regional office networks. Comparable service model targeting the same mid-market segments as The Rubin Group.
• Acrisure: Acrisure is a fast-growing tech-enabled insurance brokerage that has rapidly acquired regional agencies across the U.S. Directly comparable to HUB International's roll-up strategy that brought The Rubin Group into the fold, and operates with similar regional office structures.
• Brown & Brown: Brown & Brown is a large publicly traded insurance brokerage that operates through regional offices with deep specialization across commercial P&C, employee benefits, and personal lines - directly mirroring The Rubin Group's vertical segmentation and regional service model.
• Alliant Insurance Services: Alliant is a specialty-focused insurance brokerage serving commercial clients across real estate, construction, hospitality, healthcare, and financial institutions - the same verticals prioritized by The Rubin Group within HUB Northeast.
• Arthur J. Gallagher (AJG): Arthur J. Gallagher is a major publicly traded global insurance brokerage that competes directly with The Rubin Group's mid-market commercial P&C, employee benefits, and risk management services. Similar multi-line, multi-vertical brokerage model serving commercial clients across the U.S.
• NFP (an Aon company): NFP is a mid-market-focused insurance broker and benefits consultant serving commercial and personal clients through regional offices - directly comparable to The Rubin Group's mid-market commercial P&C, employee benefits, and personal lines offering within the Northeast.

Broad incumbents

• Aon: Aon is a global professional services firm offering insurance brokerage, reinsurance, and risk management. Operates NFP (acquired 2024) which competes directly with HUB International and The Rubin Group in the Northeast U.S. mid-market.
• Marsh McLennan: Marsh McLennan is the world's largest insurance broker and a direct competitor to HUB International across all major commercial verticals including real estate, construction, hospitality, and financial institutions. Operates a global risk management and insurance brokerage platform comparable to HUB's.
• HUB International: The Rubin Group's parent company since January 2019, HUB International is one of the largest global insurance brokerage firms with deep presence across the U.S. The Rubin Group now operates as a regional HQ within HUB's Northeast platform, making it the most direct incumbent parent and operational peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RubinGroup_NY

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rubin Group