Effektify
Effektify is a Swedish martech company offering a marketing intelligence SaaS platform with 110+ integrations and AI-powered insights, complemented by human expert services. It serves 350+ SMBs and enterprises across the Nordics and DACH region.
- Company typePrivate
- Founded2021
- HeadquartersHalmstad, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Effektify does
Effektify is a Swedish martech company founded in 2021 and headquartered in Halmstad that operates a marketing intelligence SaaS platform consolidating data from 110+ sources — including Google Ads, Meta, LinkedIn, TikTok, Shopify, WooCommerce, HubSpot, Salesforce, BigQuery, Snowflake, and Fortnox — into a unified dashboard with AI-driven insights, anomaly detection, and named AI agents (Platform Host, Data Analyst, AI Search Terms). The platform is built on a React/TypeScript/Next.js frontend with PostgreSQL and MySQL data layers running on AWS, with Python and PyTorch/TensorFlow powering ML components. The company complements its SaaS offering with a "Marketing on Demand" services arm delivering paid search, SEO, paid social, content, ABM, and e-commerce execution by human specialists augmented by AI.
The company employs 50+ people across offices in Halmstad, Stockholm, Jönköping, Göteborg, and Berlin, and serves 350–400+ customers ranging from SMBs (e.g., Kamado Sumo, Rapide) to large Nordic enterprises (e.g., Bilia, Storytel, Schibsted, Peab, Fellowmind). Its GTM motion is hybrid: a freemium self-serve tier for SMBs with one-click connector onboarding, direct enterprise sales with custom pricing and SLA, and marketplace distribution through Fortnox (access to 500,000+ businesses). Five acquisitions in three years — most recently NOKOBY (Oct 2024, ~SEK 40M turnover), Aimfor (Feb 2025), and Recuro (Dec 2025) — extend delivery capacity and customer portfolios into Stockholm and the Nordic growth-agency segment.
Revenue was reported at approximately SEK 80 million (~USD 7.7M) in October 2024, approaching SEK 100M by February 2025 after the Aimfor acquisition, with the company describing itself as profitable. Revenue mechanics combine tiered SaaS subscriptions (Connectors from SEK 190/month, custom enterprise pricing), professional services through Marketing on Demand, and packaged AI add-ons (AI-Insights, AI Search Terms, Marketing on Demand). The company holds Google Premier Partner (2025), Google Partner, and Meta Business Partner certifications, and is led by co-founder/CEO Mattias Edenholm with CTO Martin Lundin, AI Lead Max, CMO Emil Tigerlantz, and board members Jacob Lovén (ex-Klarna) and Patrik Andersson (ex-CEO of Orkla and Loomis).
Effektify firmographics
Firmographics- Name
- Effektify
- Legal name
- Effektify Platform AB
- Website
- https://effektify.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Effektify is a Swedish martech company offering a marketing intelligence SaaS platform with 110+ integrations and AI-powered insights, complemented by human expert services. It serves 350+ SMBs and enterprises across the Nordics and DACH region.
- Ownership category
- akta.pro rank
Effektify industry classification
Industry- Product category
- Marketing Intelligence Software
- NAICS
- Software Publishers (513210), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Effektify is headquartered
LocationHeadquarters
- HQ city
- Halmstad
- HQ country
- Sweden
- HQ region
- Europe
Offices5 records
Markets served
Effektify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Subscription-based SaaS model with tiered pricing. Free tier available with limited features (3 data sources, 3 dashboards, 3 users). Paid tiers include Connectors from 190 kr/month and custom enterprise pricing with unlimited features.
- Marketing on Demand Services: Human expert services combined with AI for flexible, on-demand marketing support. Services include paid search, SEO, paid social, content creation, ABM, and e-commerce optimization. Customized based on customer needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Effektify Core (Free) - Marketing Intelligence Platform for SMBs |
| Subscription | Annual | Effektify Custom (Enterprise) - Full control across markets, teams and channels |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Effektify product offering
Product offeringCore offering
Effektify sells a Marketing Intelligence SaaS platform that unifies data from 110+ ad, analytics, e-commerce, CRM and financial sources into a single dashboard with AI-powered insights, recommendations, and AI agents. It is complemented by Marketing on Demand, a paid service that pairs human marketing specialists (paid search, SEO, paid social, content, ABM, e-commerce) with the platform for end-to-end strategy and execution. Customers range from SMBs on a free tier to enterprises on custom-priced contracts spanning multiple markets and brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Effektify Marketing Intelligence Platform SaaS platform that connects 110+ data sources (Google Ads, Meta, TikTok, LinkedIn, Shopify, WooCommerce, CRM, ERP, BI tools) and unifies marketing and sales data into a single dashboard with AI-powered insights, anomaly detection, AI agents and customizable KPIs. Sold as Effektify Core (free) and Effektify Custom (enterprise) to SMBs, multi-market enterprises, agencies and subscription businesses.
- Marketing on Demand Human-expert marketing service combined with AI for flexible, on-demand support across paid search, SEO, paid social, content creation, ABM and e-commerce optimization. Sold to mid-market and enterprise customers who need execution capacity alongside the platform.
Quantifiable outcome
- Join 200+ marketers saving 5+ hours/week
- +1 more outcomes
Companies that use Effektify
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Effektify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration55 records
AI capability9 records
Feature6 records
Effektify partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FortnoxcoreIntegration partnership through Fortnox Marketplace providing access to 500,000+ businesses. The integration automates synchronization of advertising costs from Google Ads, Meta, and TikTok, enabling companies to measure profitability and ROI with greater precision. Combines marketing and accounting data for unified business insights.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Effektify competitors and assessment
Company assessmentDirect peers
- Funnel.io: Marketing data hub that aggregates data from 500+ sources for reporting and analytics. Closest peer to Effektify on integration breadth and target customer profile (marketers and agencies).
- Whatagraph: Marketing reporting and analytics platform with strong agency-friendly positioning. Comparable to Effektify on cross-channel reporting for marketers and SMB/mid-market customers.
- AgencyAnalytics: Marketing reporting platform built for agencies and SMBs with dashboard and client-reporting features. Comparable to Effektify in serving agencies and SMB marketing teams.
- Adverity: Enterprise marketing data integration platform with strong connector ecosystem and analytics features. Overlaps directly with Effektify's enterprise tier and AI-driven insights capabilities.
- Supermetrics: Direct competitor offering a marketing data pipeline that connects ad, analytics, and CRM platforms into spreadsheets, BI tools, and data warehouses. Most direct comparable in product category and SMB/mid-market positioning.
- Improvado: Marketing data aggregation and reporting platform serving mid-market and enterprise customers. Direct comparable on data pipeline + dashboard + AI analytics positioning.
- Databox: Dashboarding and business analytics platform pulling from 100+ data sources. Direct overlap with Effektify on SMB/mid-market dashboards, KPI tracking, and connector-based data aggregation.
Broad incumbents
- HubSpot Marketing Hub: Broad incumbent marketing platform with native analytics and reporting across email, social, ads, and CRM. Competes with Effektify as a broader marketing suite rather than a pure data-intelligence specialist.
- Semrush: Large publicly-listed marketing analytics platform spanning SEO, content, advertising, and competitive research. Broader and more established than Effektify, but comparable on marketing-intelligence use cases for SMB/mid-market.
Others
- Google Looker Studio: Free native Google reporting and dashboarding tool that pulls from many of the same connectors (Google Ads, GA4, BigQuery). Functions as a baseline alternative that Effektify must differentiate against on ease-of-use and cross-channel aggregation.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Effektify social profiles
Digital presenceEffektify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Effektify leadership team
Management profileNumber of profiles
Profiles7 records
Effektify subsidiaries and ownership
Company hierarchySubsidiaries3 records
Effektify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Effektify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Effektify
What does Effektify do?
Effektify sells a Marketing Intelligence SaaS platform that unifies data from 110+ ad, analytics, e-commerce, CRM and financial sources into a single dashboard with AI-powered insights, recommendations, and AI agents. It is complemented by Marketing on Demand, a paid service that pairs human marketing specialists (paid search, SEO, paid social, content, ABM, e-commerce) with the platform for end-to-end strategy and execution. Customers range from SMBs on a free tier to enterprises on custom-priced contracts spanning multiple markets and brands.
Is Effektify a public or private company?
Effektify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Effektify founded?
Effektify was founded in 2021. It employs 51 to 100 people.
Where is Effektify based?
Effektify is headquartered in Halmstad, Sweden, in the Europe region.
How does Effektify make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are marketing on Demand Services.
Who are Effektify's main competitors?
Direct peers on record are Funnel.io, Whatagraph, AgencyAnalytics, Adverity, Supermetrics, Improvado and Databox. Broad incumbents are HubSpot Marketing Hub and Semrush. Google Looker Studio is listed as an others.
Does Effektify have an API?
No public API is recorded for Effektify.
What industry is Effektify in?
Effektify's product category is Marketing Intelligence Software. Its primary akta.pro industry code is BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.