Village Baking Co

What Village Baking Co does

Village Baking Co is a Dallas-based artisan French boulangerie that produces and sells handcrafted breads, viennoiserie (croissants, kouign amann, pain au chocolat), whole quiches, and holiday pies using traditional French techniques including long fermentation and laminated dough methods. The company operates five retail storefronts across Dallas neighborhoods (Greenville Ave, Knox-Henderson, Oaklawn Ave, Bishop Arts, and Preston Center) supported by a central production bakery on Woodall St., and distributes sliced artisan loaves and buns through 13 DFW-area Whole Foods locations.

The business runs a direct-to-consumer model spanning physical retail, weekend farmers markets in McKinney, Coppell, St. Michael's, and Rockwall, an online pre-order system via Incentivio with flat-rate $12.50 delivery within six miles, and a dedicated catering line for weddings and corporate events channeled through ezCater and a specialist contact. Pricing is unit-based with publicly disclosed menu rates (e.g., $4.45-$6.45 for viennoiserie, $9.45 for specialty loaves, $47.95 for apple pie, $52 for whole quiche).

The company is founder-owned by Kim and Clint Cooper, originating from a home kitchen and a Colleyville storefront (closed in 2006 to focus on wholesale), then re-entering Dallas retail in 2015 and scaling to its current footprint. Headcount is 51-100 employees, the company is privately held with no institutional funding disclosed, and primary marketing is organic via Instagram, Facebook, blog content, and community events.

Name

Village Baking Co

Legal name

Village Baking Co.

Website

https://villagebakingco.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Village Baking Co is a Dallas-based artisan French boulangerie that produces handcrafted breads, viennoiserie, quiches, and holiday pies across five retail storefronts, a central production bakery, and wholesale to 13 DFW Whole Foods locations.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Artisan breads
• French pastries
• Catering services
• Wholesale bakery
• Holiday pies

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Storefront Sales: Direct sales of freshly baked French pastries, artisan breads, and specialty items through 5 Dallas retail locations operating daily with varying hours.
2. Wholesale Distribution: Providing sliced artisan loaves and buns to 13 Whole Foods locations across the DFW area, including sourdough, country white, multigrain, whole wheat loaves, and hamburger/hotdog buns.
3. Catering Services: Corporate and event catering featuring French pastries, sandwich boxes, breakfast options, and artisan breads for weddings, corporate gatherings, and celebrations.
4. Online Pre-Orders: Pre-ordering system for holiday pies, pastries, and specialty items with pickup from central bakery or flat-rate delivery within 6 miles.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Village Baking Co is a Dallas-based French artisan boulangerie that handcrafts breads, viennoiserie (croissants, kouign amann, pain au chocolat), whole quiches, and holiday pies using traditional techniques such as long fermentation and laminated dough. The company sells its goods through five Dallas retail storefronts, a central production bakery, online ordering for pickup and delivery, farmers markets, catering for events, and wholesale distribution to 13 Whole Foods locations across the DFW metroplex.

Product overview

Village Baking Co is a Dallas-based artisan French boulangerie offering handcrafted breads, pastries, pies, and quiches made with traditional French techniques. The company operates as a unified bakery concept with five retail locations across Dallas neighborhoods (Knox-Henderson, Oaklawn, Lower Greenville, Bishop Arts, Preston Center) plus a central production bakery. Core offerings include artisan breads (sourdough, baguettes, specialty loaves), French viennoiserie (croissants, kouign amann, pain au chocolat), whole quiches, and holiday pies. The company also provides catering services for events and distributes sliced artisan breads to 13 Whole Foods locations in the DFW area. Digital services include online ordering via incentivio, ezcater for catering orders, and a selection of coffee and hot beverages. The business specializes in small-batch, from-scratch baking using long fermentation processes with ingredients including flour, water, salt, and yeast.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Breads and Rolls Handcrafted artisan breads and rolls including sourdough batard, baguettes, demi baguettes, and specialty loaves such as Cheddar Jalapeno Boule and Meyer Lemon Boule, baked fresh daily using traditional French techniques with long fermentation.
• French Pastries (Viennoiserie) Authentic French laminated pastries including croissants, almond croissants, pain au chocolat, chocolate almond croissants, kouign amann (vanilla, chocolate, and seasonal fruit), pumpkin scones, fruit croissant squares, pretzel croissants, and gingerbread, made with European-style butter.
• Holiday and Specialty Pies Holiday and specialty pies including Apple Pie ($47.95) and Pecan Pie ($43.95), crafted with traditional recipes and premium ingredients, available for pre-order with pickup at the central bakery on Woodall St.
• Whole Quiches Whole French-style quiches with savory custard fillings, including Ham and Gruyere Quiche ($52.00) and Spinach and Mushroom Quiche ($52.00), available from the bakery's retail and catering menus.
• Catering Services Full-service catering for weddings, corporate gatherings, and celebrations, offering pastry platters, savory selections (quiches, baguette sandwiches, artisan breads), gourmet sandwiches, fresh salads, sandwich boxes, and breakfast options, ordered via ezCater or through the dedicated catering specialist.
• Coffee and Hot Beverages Hot and cold coffee drinks and tea served at the Village Baking Co. retail storefronts, including Pumpkin Spice Latte, Cortado, Honey Lavender Latte, and the proprietary VBC Tea blend (green and black tea with citrus and grapefruit).
• Gift Cards Digital and physical gift cards redeemable at all Village Baking Co. retail locations, purchased online through the Incentivio ordering platform.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Whole FoodscoreChannel Partner/ Reseller/ Distributor · 1 October 2018Village Baking Co. provides artisan sliced breads and buns to 13 Whole Foods locations across the DFW area, including sourdough, country white, multigrain, whole wheat loaves, and white/wheat hamburger and hotdog buns. This partnership expanded their retail presence beyond company-owned storefronts to major grocery chain.
• Lowest Greenville CollectiveminorStrategic or Co-development PartnerCommunity partnership through participation in neighborhood events including Light Up Lowest Greenville and Lowest Greenville Fall Festival. The Collective organizes neighborhood-wide events centered around local business and philanthropy.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Levain Bakery: Levain Bakery operates multiple NYC storefronts known for artisan cookies, pastries, and breads with a cult brand following. Comparable as a multi-location craft bakery building a destination brand around freshly baked daily goods.
• Tartine Bakery: Tartine Bakery is a San Francisco artisan bakery-cafe known for its sourdough and laminated pastries with multiple locations. Comparable as a French/European-inspired craft bakery using long-fermentation methods with a destination retail concept.
• Magnolia Bakery: Magnolia Bakery operates multiple U.S. storefronts famous for cupcakes and classic American baked goods with national brand recognition. Comparable through its retail-storefront bakery chain model and destination-brand consumer positioning.
• Maison Kayser: Eric Kayser's French boulangerie chain with U.S. locations offering authentic French breads, viennoiserie, and pastries made with traditional long-fermentation methods. Closest direct analog as a French artisan boulangerie chain with cafes in U.S. cities.
• Tatte Bakery & Cafe: Tatte is an artisan bakery-cafe specializing in French-Mediterranean pastries, viennoiserie, and tarts, with multiple storefronts across Boston, DC, and NYC. Highly comparable to Village Baking Co. as a French-inspired bakery-cafe multi-location operator with a premium positioning and craft-led brand.
• Bouchon Bakery: Bouchon Bakery is Thomas Keller's French-style bakery with locations in Yountville, NYC, and Las Vegas serving viennoiserie, breads, and macarons. Closely mirrors Village Baking Co.'s French artisan boulangerie identity and quality positioning.
• SusieCakes: SusieCakes is a multi-location specialty bakery chain with neighborhood storefronts selling cakes, cupcakes, and baked goods. Comparable through its retail-storefront bakery model, multi-city footprint, and premium handcrafted positioning.
• La Brea Bakery: La Brea Bakery is an artisan bread producer with national wholesale distribution and bakery cafes. Comparable through its artisan bread focus, long-fermentation process, and hybrid wholesale-to-retail go-to-market similar to Village Baking Co.'s Whole Foods partnership.

Broad incumbents

• Panera Bread: Panera is the largest U.S. bakery-cafe chain with national footprint, bread-centric menu, and cafe beverages. Comparable as a broad bakery-cafe incumbent with overlapping customer use cases (grab-and-go pastries, coffee, soups, sandwiches).
• Paris Baguette: Paris Baguette is a large international bakery-cafe chain with hundreds of U.S. locations serving French-Asian inspired breads, pastries, and cakes. Comparable as a French-inspired bakery-cafe category leader, though operating at much broader scale and price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/villagebakingcompany
• Instagraminstagram.com/villagebake/?ref=badge
• Xx.com/villagebakingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Baking Co