Exelab

What Exelab does

Exelab S.r.l. is an Italian enterprise system integrator and consulting firm headquartered in Milan with a registered office in Rome, specializing in the implementation and optimization of HubSpot CRM (as an Elite Solutions Partner) and Twilio cloud communications (as the first and only Italian Gold Partner). The company delivers four core solution lines: Revenue Operations & CRM, AI & Intelligent Automation, Customer Engagement & Contact Center, and Data & Enterprise Technology — supported by a proprietary delivery framework called EVE and a portfolio of HubSpot Marketplace add-ons branded as Exelab Apps (including an AI-powered ticket categorization tool with sentiment analysis).

The business model is predominantly professional services-based, with bespoke multi-year engagements targeting large enterprises in Italian regulated verticals — primarily financial services, insurance, fintech, and banking. Revenue streams include CRM implementation and integration services (HubSpot, Twilio), AI consulting and agent deployment, proprietary app licensing (subscription/recurring) via the HubSpot App Marketplace, and managed services following the February 2024 acquisition of The Client Group, a Milan-based data management and AI firm. Distribution is exclusively through direct enterprise sales, supported by content marketing (blog, whitepapers, case studies), LinkedIn, and industry events.

Go-to-market emphasis is on goal-oriented, outcome-tied engagements rather than standardized SaaS tiers. The company's customer base includes Banca Aidexa (fintech/SME lending) and ConTe.it Prestiti (digital lending), with disclosed outcomes such as 48-hour SME financing enabled through AI-integrated HubSpot CRM. Exelab leverages its elite-tier partner status with HubSpot and Twilio as primary credibility mechanisms and combines these with proprietary tools (EVE framework, Exelab Apps) and HubSpot's native AI (Breeze) alongside Google Dialogflow for conversational AI capabilities.

Name

Exelab

Legal name

Exelab S.r.l.

Website

https://exelab.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Exelab is an Italian enterprise system integrator and consulting firm delivering HubSpot CRM implementations, Twilio contact center solutions, and AI integration services to large enterprises in financial services and regulated verticals across Italy.

Ownership category

akta.pro rank

Product category

Enterprise CRM and AI Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Enterprise CRM integration
• AI consulting services
• Contact center solutions
• Data governance consulting
• Revenue operations

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CRM Implementation and System Integration Services: Exelab generates revenue by providing system integration and implementation services for HubSpot CRM and other enterprise platforms. As a HubSpot Elite Solutions Partner and Twilio Gold Partner, the company bills for the deployment, configuration, and customization of CRM and contact center platforms tailored to enterprise clients.
2. AI and Intelligent Automation Consulting: Revenue is generated through AI strategy consulting, assessment, roadmap development, and deployment of AI agents in production for enterprise clients. This includes generative AI and agentic AI integration with CRM systems.
3. Exelab Apps (HubSpot Marketplace Add-ons): Exelab develops and distributes proprietary applications on the HubSpot App Marketplace, such as the AI Ticket Categorization app, generating revenue through software licensing or per-install fees within the HubSpot ecosystem.
4. Acquisition-Driven Growth: Following the acquisition of The Client Group (a data management and AI company), Exelab aims to accelerate growth through combined analysis, strategic planning, and adoption of integrated platforms like HubSpot, Twilio, and Asana.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Exelab is an Italian system integrator and enterprise consulting firm specializing in the implementation and customization of HubSpot CRM (as Elite Solutions Partner, the highest tier) and Twilio cloud communications (as Gold Partner, the first Italian firm to achieve this). It delivers enterprise CRM implementation, AI strategy and intelligent automation deployment, omnichannel contact center solutions, and data governance services to large Italian enterprises. It also develops proprietary add-on applications (Exelab Apps) distributed via the HubSpot App Marketplace and a proprietary AI delivery framework called EVE.

Product overview

Exelab is a Milan-based system integrator specializing in CRM and AI enterprise solutions. The company operates a platform-plus-services model built primarily on HubSpot (as Elite Solutions Partner) and Twilio (as Gold Partner), supplemented by proprietary applications and methodologies. Core offerings include Revenue Operations & CRM, AI & Intelligent Automation, Customer Engagement & Contact Center, and Dati & Enterprise Technology. Key products include HubSpot Services, Breeze AI (HubSpot's native AI), Twilio Contact Center Solutions, AI Virtual Agents powered by Dialogflow, and Exelab Apps (including AI ticket categorization). The company also offers Software Engineering, Automation & DevOps, and Security & Infrastructure services, all delivered through its proprietary EVE Framework methodology. The February 2024 acquisition of The Client Group enhanced Exelab's data management and AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Revenue Operations & CRM Implementation Enterprise CRM consulting and implementation services unifying marketing, sales, and customer service on the HubSpot platform, with process automation, efficient pipelines, and connected customer data, delivered to large Italian enterprises via HubSpot Elite Solutions Partner expertise.
• AI & Intelligent Automation Consulting Enterprise AI consulting services spanning generative AI and agentic AI integration into business processes, covering AI assessment, roadmap development, and deployment of AI agents in production for large Italian enterprises.
• Customer Engagement & Contact Center Implementation Omnichannel contact center and customer engagement consulting and implementation services based on Twilio Flex and Dialogflow, integrating AI-powered virtual agents and unified communications across voice, messaging, and digital channels for enterprise clients in Italy.
• Data & Enterprise Technology Services Enterprise data quality, data governance, and enterprise architecture consulting services that establish the technological foundations required for CRM and AI implementations to deliver results, delivered to large Italian enterprises.
• Exelab Apps (Proprietary HubSpot Add-on Software) Proprietary add-on applications for the HubSpot ecosystem, including an AI Ticket Categorization app that reads support ticket contents, categorizes them based on company-defined parameters, performs sentiment analysis, and supports high customization for data structuring; distributed via the HubSpot App Marketplace.
• Enterprise AI Virtual Agents Enterprise AI virtual agents (IVA) powered by Google Dialogflow, integrated with CRM and Twilio Flex contact center deployments to handle customer interactions naturally via voice and messaging channels, process claims, and provide real-time case status.

Quantifiable outcome

• Banca Aidexa provides financing to Italian SMEs in 48 hours by combining AI with HubSpot CRM, implemented by Exelab
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability11 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• The Client GroupcoreStrategic or Co-development Partner · 28 February 2024Exelab acquired The Client Group, a Milan-based data management and AI company, in February 2024. The acquisition is designed to enhance Exelab's growth through combined analysis and strategic planning capabilities, and the adoption of integrated platforms (HubSpot, Twilio, Asana). The deal strengthens Exelab's data management and AI competencies, directly expanding its service portfolio.
• HubSpotcoreTechnology or IntegrationExelab is HubSpot's Elite Solutions Partner (the highest partnership tier globally) and Elite Technology Partner. This strategic relationship gives Exelab privileged access to HubSpot's most advanced AI features, new platform functionalities, and dedicated priority support. Exelab has built competency across hundreds of enterprise HubSpot implementations in Italy, covering marketing, sales, and customer service deployments. The partnership is central to Exelab's CRM and Revenue Operations service offerings.
• TwiliocoreTechnology or IntegrationExelab is Twilio Gold Partner — the highest recognition level assigned by Twilio, and the first and only Italian company to achieve this status. The Gold Partner status reflects deep technical competencies, a proven track record of successful implementations, and consistent delivery excellence. Exelab leverages this partnership to deliver omnichannel contact center solutions (Twilio Flex) integrated with Dialogflow (Google AI) for AI-powered virtual agents and customer engagement. This is a flagship partnership underpinning Exelab's Customer Engagement practice.

Scale indicators3 records

Direct peers

• New Breed Marketing: A US-based HubSpot Elite Solutions Partner offering CRM implementation, RevOps, and AI-enabled marketing/sales services; directly comparable as an elite-tier HubSpot partner of similar size with a parallel system-integrator model.
• SmartBug Media: HubSpot Elite Solutions Partner with a full inbound/CRM/RevOps and AI-enabled service portfolio, very similar boutique scale and revenue mix to Exelab.
• RevPartners: A HubSpot Elite Solutions Partner focused on CRM implementation and Revenue Operations strategy for mid-market and enterprise; closely comparable in services, customer profile, and HubSpot partnership posture.
• Salted Stone: HubSpot Elite Solutions Partner providing CRM integration and RevOps consulting; similar boutique SI profile with strong HubSpot ecosystem alignment.

Broad incumbents

• Slalom: Large global consultancy with established CRM, AI, and contact center practices serving enterprise clients; broader portfolio but overlaps directly with Exelab's enterprise CRM/AI implementation services.
• Publicis Sapient: Global digital transformation consultancy with deep CRM, data, and AI implementation practices; competes for large, complex enterprise CRM/AI transformation mandates that Exelab targets.

Regional players

• Reply: Italian-headquartered digital services and system integration group with enterprise CRM, data, and AI capabilities; competes for the same Italian large-enterprise IT transformation wallet.
• Engineering Group: Large Italian IT services and system integration group delivering enterprise software, data, and digital transformation; an Italian-market competitor for enterprise CRM and AI deployments.
• Var Group: Italian enterprise IT solutions provider offering CRM, data management, and digital transformation services to mid-market and enterprise clients; competes in the same geographies and verticals.
• Vidiemme: Italian digital innovation consultancy with capabilities in CRM, AI, and customer engagement for enterprise clients; competes in Italian enterprise digital transformation projects.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/exelab

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exelab