What Promixx does

PROMIXX is a private, UK-headquartered consumer-products company founded in 2012 that designs, manufactures, and sells performance hydration and nutrition-mixing hardware for athletes and fitness consumers. Its portfolio is organized into five product series: the Pursuit Series of manual shaker bottles (insulated stainless steel, Ecozen biomass-based, and single-wall variants) with snap-fit agitators; the Pro Series of electric shaker bottles built around proprietary X-Blade vortex mixing technology with up to 90 mixes per USB-C charge and integrated NUTRiPOD supplement storage; the Sense Series of cordless portable blenders with patented anti-stall technology, auto-adjusting blade speed, and dual bi-directional blades; the Form Series of hybrid Ecozen water bottles; and the Core Series of daily vitamin and supplement cases with neodymium magnetic bases.

The company's revenue model is built on one-time hardware sales through three channels: a Shopify-based direct-to-consumer storefront with multi-currency support (USD, EUR, GBP) shipping across the US, UK, and ten EU countries; an Amazon marketplace listing; and a wholesale/co-branding partnership channel. Products retail from $5.99 (silicone handle accessories) to $119.90 (Sense cordless blender), with electric shakers at $39.99 and insulated shaker bottles in the $15.99-$29.99 band. The brand also operates a white-label and bespoke product program for supplement and nutrition brands, with disclosed co-branding relationships including Optimum Nutrition, MyProtein, Herbalife, and Momentous, supported by a cumulative manufacturing scale of approximately 5 million units.

PROMIXX markets through Academy content, email capture with new-customer discounts, an affiliate program, and prominently displayed verified reviews. Materials and compliance positioning center on BPA-free, DEHP-free, and carbon-neutral Ecozen claims, with most products carrying lifetime warranties. The company is privately held with no disclosed investors, funding rounds, leadership, or financial figures in the source material.

Name

Promixx

Legal name

PROMIXX

Website

https://promixx.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

PROMIXX is a private consumer-products company, founded in 2012, that designs and sells performance shaker bottles, electric shakers, cordless blenders, water bottles, and supplement cases direct-to-consumer and through co-branding partnerships with major nutrition brands including Optimum Nutrition, MyProtein, and Herbalife.

Ownership category

akta.pro rank

Product category

Sports Nutrition Accessories

NAICS

Sporting and Athletic Goods Manufacturing (33992), Hobby, Toy, and Game Retailers (45912)

SIC

Sporting & Athletic Goods, Nec (3949), Electric Housewares & Fans (3634)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Shaker bottles
• Electric shaker bottles
• Portable blenders
• Supplement storage cases
• Fitness hydration accessories

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Product Sales: One-time hardware sales of shaker bottles, blenders, and supplement cases through the company's e-commerce store. Products are sold at various price points from $5.99 to $119.90 depending on product type and features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PROMIXX designs, manufactures, and sells performance hardware for athletes and fitness consumers, including manual and electric shaker bottles, intelligent cordless portable blenders, hybrid water bottles, and daily vitamin/supplement storage cases. The company sells these products direct-to-consumer through its Shopify storefront and also runs white-label and co-branding manufacturing programs for nutrition brands.

Product overview

PROMIXX is a performance-focused consumer products company offering a portfolio of shaker bottles, portable blenders, and supplement storage solutions organized into five product series. The core portfolio includes: the Pursuit Series (manual performance shaker bottles in insulated stainless steel, Ecozen biomass-based, and single-wall stainless variants with snap-fit agitator technology); the Pro Series (electric shaker bottles featuring X-Blade vortex mixing technology with up to 90 mixes per charge and integrated NUTRiPOD supplement storage); the Sense Series (intelligent cordless portable blenders with auto-blend cycles and anti-jam technology); the Form Series (hybrid water bottles and accessories); and the Core Series (daily vitamin and supplement cases with magnetic mounting and stackable design). The products are positioned for athletes and fitness-focused consumers who take their nutrition seriously, with emphasis on material quality, leak-proof engineering, and mixing performance.

Differentiator

Problem solved

Functional benefit

Brands

• Pursuit Series: Performance shaker bottles with snap-fit mixing technology for clump-free mixing
• Pro Series
• Sense Series
• Form Series
• Core Series

Products and services

• PRO Electric Shaker Bottle Electric shaker bottle with 600ml/20oz capacity, X-Blade vortex mixing technology, up to 90 mixes per charge, integrated NUTRiPOD supplement storage, USB-C charging, and halo drop-protection, designed for athletes and gym-goers preparing powdered supplements.
• Stainless Steel Electric Shaker Bottle Premium electric shaker with stainless-steel trim finish, X-Blade precision vortex mixing, 90-mix battery life, and stain- and odor-resistant construction, targeted at performance-focused athletes.
• Intelligent Cordless Portable Blender Cordless portable blender with auto-adjusting blade speed, dual bi-directional blades, anti-jam system, one-touch cycles, USB-C fast charging, and a soft-shell carry case, intended for on-the-go blending of smoothies and supplements.
• Insulated Performance Shaker Bottle Dual-wall vacuum insulated shaker in 18oz/550ml and 24oz/700ml sizes featuring 18/8 stainless steel construction, snap-fit agitator, powder-coated finish, and leak-proof guarantee, designed for athletes who want cold drinks on the go.
• Ecozen Performance Shaker Bottle Impact-resistant shaker bottle made from carbon-neutral, BPA-free, DEHP-free Ecozen biomass-based material, available in 26oz/760ml and 32oz/950ml capacities with snap-fit agitator, marketed to sustainability-minded athletes.
• Stainless Steel Performance Shaker Bottle Single-wall stainless steel shaker with soft-touch silicone sleeve, snap-fit agitator, dynamic sports lid, and rust-resistant construction in 26oz and 32oz sizes, positioned as a durable everyday mixer.
• Ecozen Hybrid Water Bottle Multi-purpose hybrid water bottle made from carbon-neutral, BPA-free Ecozen material, designed for daily hydration with hybrid functionality for both hot and cold beverages.
• 3-Pack Silicone Handles Set of three premium silicone handle grips in Midnight Blue, Burnt Orange, and Cool Gray, sold as an accessory compatible only with the PROMIXX Form Hybrid Water Bottle.
• Daily Vitamin & Supplement Case Compact daily supplement organizer with three internal dividers, twist-lock lid, neodymium magnetic base for fridge mounting, soft-touch rubber grip exterior, and stackable BPA-free construction, designed for portable daily supplement organization.

Quantifiable outcome

• Up to 90 mixes per full charge on electric shakers
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Optimum NutritioncoreChannel Partner/ Reseller/ DistributorOptimum Nutrition utilizes PROMIXX engineering for co-branded shaker bottle products. Optimum Nutrition is a major player in the sports nutrition industry, and their partnership validates PROMIXX's manufacturing capabilities and product quality.
• MyProteincoreChannel Partner/ Reseller/ DistributorMyProtein, a leading European sports nutrition brand, partners with PROMIXX for co-branded shaker bottle products. This partnership demonstrates PROMIXX's ability to serve large-scale nutrition brands.
• MomentouscoreChannel Partner/ Reseller/ DistributorMomentous partners with PROMIXX for co-branded shaker bottle products, leveraging PROMIXX's engineering expertise for their branded hydration solutions.
• HerbalifecoreChannel Partner/ Reseller/ DistributorHerbalife, a global health and wellness company, partners with PROMIXX for shaker bottle products, utilizing PROMIXX's engineering capabilities for their branded nutrition accessories.
• ESNminorChannel Partner/ Reseller/ DistributorESN (European Sports Nutrition) utilizes PROMIXX's shaker bottle engineering for their branded products.
• BulkminorChannel Partner/ Reseller/ DistributorBulk, a UK-based sports nutrition brand, partners with PROMIXX for co-branded shaker bottle products.
• FlavCityminorChannel Partner/ Reseller/ DistributorFlavCity partners with PROMIXX for shaker bottle products, representing a smaller brand leveraging PROMIXX's engineering.
• ShekominorChannel Partner/ Reseller/ DistributorSheko partners with PROMIXX for shaker bottle products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NutriBullet: NutriBullet is a broad incumbent in personal blending appliances (Magic Bullet, NutriBullet Pro) sold through mass retail, competing with PROMIXX's Sense cordless blender category though at lower price points and broader mass-market positioning.
• Yeti: Yeti is a broad premium drinkware and cooler incumbent whose Rambler bottles and tumblers compete in the same premium hydration segment as PROMIXX's Form and Pursuit stainless steel offerings, though Yeti is not fitness-specialized.
• Hydroflask: Hydroflask is a broad incumbent in premium hydration bottles owned by Helen of Troy, offering insulated water bottles that overlap with PROMIXX's Form Series hybrid water bottles, though without the fitness/mixing-specific positioning.

Others

• MyProtein: MyProtein is a current PROMIXX co-branding partner that also sells its own branded shaker bottles; it represents a customer/channel partner relationship that blurs into competitor status when MyProtein sources its own branded hardware.
• Optimum Nutrition: Optimum Nutrition is a major sports nutrition brand and current PROMIXX co-branding partner that also sells its own shaker bottles; it serves as both a key B2B customer and a category competitor in branded shaker products.

Direct peers

• Smartshake: Smartshake is a Swedish shaker bottle brand that, like PROMIXX, sells globally via D2C e-commerce and offers co-branding/white-label programs to supplement brands, making it a direct head-to-head competitor in shaker bottles and supplement storage accessories.
• BlenderBottle: BlenderBottle is the most direct US competitor to PROMIXX in the shaker bottle category, offering branded and co-branded shaker bottles with wire whisk mixing technology to fitness consumers and supplement brands - the same customer base and product category as PROMIXX.
• Ice Shaker: Ice Shaker is a US-based performance shaker and insulated bottle brand targeting athletes and fitness enthusiasts, overlapping with PROMIXX's Pursuit and Form series on positioning, premium pricing, and gym/fitness end users.
• Beast Health: Beast Health makes premium cordless blenders and mixing bottles (e.g., Beast Mini Blender) targeted at fitness and on-the-go consumers, directly competing with PROMIXX's Sense Series cordless portable blenders on positioning and price point.
• Hydra Cup: Hydra Cup is a high-end insulated shaker and tumbler brand popular in the fitness and bodybuilding community, competing with PROMIXX's insulated Pursuit series on performance positioning and premium pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/promixx
• Facebookfacebook.com/promixx
• LinkedInlinkedin.com/company/promixx

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promixx