Name

Hydracup

Legal name

Hydra Cup

Website

https://hydracup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Shaker Bottles and Fitness Supplement Accessories

NAICS

Plastics Bottle Manufacturing (326160)

akta.pro primary industry

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)

Keywords

• Shaker bottles
• Weighted-core whisk
• Dual-chamber shaker
• Fitness accessories
• Custom branded bottles

Headquarters

HQ city

Manteca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: One-time purchase of shaker bottles and fitness accessories sold directly to consumers through the company website and Amazon marketplace. Products include ShakerShark (flagship weighted-core whisk bottle), Dual Shaker (dual-chamber bottle), Jailbreak Funnels (connectable powder funnels), and Meal Prep Bags.
2. Custom Branded Bottles (B2B): Volume orders of custom-branded shaker bottles for supplement brands, gym chains, franchises, events, and retail. Features 3D embossed lids and pad-printed bodies with custom colors. One-time setup fee ($600-$1,200) plus per-unit pricing that decreases with volume.
3. Amazon Sales: Products sold through Amazon marketplace, with fulfillment handled by Amazon Multi-Channel Fulfillment (MCF). Amazon MCF handles order fulfillment, shipping, and delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hydra Cup designs, manufactures, and sells shaker bottles and fitness supplement accessories — led by its patented weighted-core ShakerShark bottle, dual-chamber Dual Shaker, Jailbreak connectable powder funnels, and a Meal Prep Bag kit. The company sells direct-to-consumers through its own e-commerce storefront and Amazon, and delivers 3D-embossed custom-branded shaker bottles at volume to supplement brands, gym chains, events, and creators.

Product overview

Hydra Cup is a fitness supplement accessory company founded in 2012, operating as a single-brand product company with a focused portfolio of shaker bottles and related accessories. The core product lineup centers on the ShakerShark (flagship weighted-core whisk bottle) and Dual Shaker (twin-chamber bottle), complemented by portable powder management accessories including Jailbreak Funnels and Meal Prep Bag. The company also offers custom branding services for bulk orders. All products are BPA-free, leak-proof, dishwasher safe (top rack), and manufactured in China. The brand holds 13+ utility and design patents, has sold 4+ million bottles since 2012, and maintains 40,000+ Amazon reviews across its product range.

Differentiator

Problem solved

Functional benefit

Brands

• ShakerShark: The flagship weighted-core whisk product line featuring a patented 40g stainless steel core that drives through powder instead of bouncing off it. Sold as 28oz shaker bottles in 2-pack and 6-pack configurations.

Products and services

• ShakerShark Weighted-Core Shaker Bottle 28oz shaker bottle featuring a patented weighted-core stainless steel whisk (40g) that drives through protein clumps instead of bouncing off them; leak-proof, BPA-free, dishwasher safe, fits standard cupholders, with a hidden carry loop.
• Dual Shaker 32oz total shaker with two fully independent 16oz chambers for carrying pre-workout and post-workout supplements separately without cross-leakage; four-way locking lid for leak-proof sealing; two removable stainless steel wire whisks; BPA-free.
• Jailbreak Funnels 6-piece portable powder-handling set with 2 large 6oz protein funnels, 2 small 1.25oz pre-workout funnels, and 2 pill containers that connect together via Jailbreak Tech so the whole stack travels as one unit; Pro-Stand hands-free filling.
• Meal Prep Bag Kit 10-piece kit in one double-insulated bag: 3x 32oz meal prep containers, one 28oz shaker bottle with wire whisk, large and small protein funnels, a pill container, carabiner, and two XL freezable ice packs; machine washable cold; microwave, freezer, and dishwasher safe.
• 28oz 4-Pack Proflow Shaker Bottles Four 28oz shaker bottles with ProFlow design, sold as a 4-pack for $26.99.
• Custom Branding Service B2B custom branding service offering 3D-embossed lids and pad-printed bodies on Hydra Cup shaker bottles in custom colors, factory-direct from China; minimum orders in the thousands of units with tiered volume pricing (1,000–5,000 / 5,000–10,000 / 10,000–20,000 / 20,000+ units); one-time setup fee of $600 for single-side embossing or $1,200 for two-sided embossing (waived on large orders); $50 custom sample credited to the full order.

Quantifiable outcome

• 40g weighted core vs 15g standard wire ball — nearly 3x mixing force
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• RogueflagshipOthersFitness equipment company that has ordered custom-branded shaker bottles from Hydra Cup. Represented in customer logo section of custom branding page.
• GNCflagshipOthersMajor retail supplement chain that has ordered custom-branded shaker bottles from Hydra Cup. Represented in customer logo section of custom branding page.
• MusclePharmflagshipOthersSupplement brand that has ordered custom-branded shaker bottles from Hydra Cup. Represented in customer logo section of custom branding page.
• AlphaleteflagshipOthersAthletic apparel brand that has ordered custom-branded shaker bottles from Hydra Cup. Represented in customer logo section of custom branding page.
• NutrishopflagshipOthersRetail supplement chain that has ordered custom-branded shaker bottles from Hydra Cup. Represented in customer logo section of custom branding page.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the hydracup.com website. Processes payments and manages the online store operations. Listed as a service provider in privacy policy.
• Amazon Multi-Channel Fulfillment (MCF)coreTechnology or IntegrationFulfillment partner handling order processing, shipping, and delivery for both direct website orders and Amazon marketplace orders. Provides fast 3-5 business day delivery. Listed in privacy policy and shipping policy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Contigo: Established drinkware brand with broad retail distribution and a portfolio of shaker and sports bottles. Comparable consumer base and category, though with lower specialization in the fitness-supplement shaker niche.
• Hydro Flask: Major drinkware brand with broad product portfolio (water bottles, coffee, kids) and large retail presence. Adjacent rather than direct — overlapping drinkware category and consumer base but not focused on shaker/mixing.
• BrüMate: Premium insulated drinkware brand with broader SKU range (tumblers, bottles, shakers) and stronger lifestyle marketing presence. Comparable premium positioning and direct-to-consumer model, though broader than shaker bottles alone.
• YETI: Premium outdoor drinkware and cooler brand with established retail and DTC channels. Comparable premium drinkware positioning and consumer demographic, though not focused on the shaker/mixing sub-category.

Direct peers

• Ice Shaker: Insulated shaker bottles targeted at the same fitness/supplement consumer, with a comparable premium positioning and influencer-led marketing approach. Competes in the same Amazon and DTC channels.
• SmartShake: Shaker bottle brand offering multi-compartment designs (comparable to Hydra Cup's dual-chamber concept). Competes in the same supplement-accessory category with global distribution and a similar DTC + marketplace model.
• ShakeSphere: Patented shaker bottle brand with a distinctive capsule design aimed at improving mixing performance. A direct comparable in the premium-shaker niche with similar functional-mixing claims to Hydra Cup's weighted-core.
• BlenderBottle: The category-leading shaker bottle brand, with comparable product form factor (wire whisk bottles, multiple sizes) and overlapping target customer (fitness, supplement, gym-goers). Direct head-to-head competitor on Amazon and in retail.
• Cyclone Cup: Direct competitor in shaker bottles with a similar mixing-ball design philosophy and DTC + Amazon distribution. Targets the same fitness enthusiast and supplement user segments as Hydra Cup.
• Promixx Nutrition: Shaker bottle brand with proprietary vortex mixing technology, selling to supplement users and gym-goers. Comparable premium positioning, functional-mixing differentiation, and direct-to-consumer + Amazon model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hydracup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hydracup