Moringa Wave
Moringa Wave is a Madagascar-based social enterprise that produces and sells organic Moringa oleifera products — powder, oil, spice blends, cosmetics, and chocolate — via direct-to-consumer e-commerce to European markets, while sourcing from local cooperatives to combat child malnutrition.
- Company typePrivate
- Founded2017
- HeadquartersAntananarivo, Madagascar
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moringa Wave does
Moringa Wave Sarl is a Madagascar-headquartered for-profit social enterprise founded in 2016/2017 that produces and distributes value-added Moringa oleifera products across the full plant — leaves, seeds, and flowers. Operations are anchored in Antananarivo (C.F.P. Bevalala, Ankadivoribe) with sourcing from a network of small local producer cooperatives in southern Madagascar. The product portfolio spans organic moringa powder and oil (food supplements), cold-saponified soap and lip balm (cosmetics), organic Ecocert-certified infusions, a 25g moringa chocolate bar, and four branded spice blends (Zest, Sweet, Spicy, The Grill) combining moringa with combava, cinnamon, chili and cumin.
The underlying production technology is low-capital, process-intensive rather than software-intensive: leaves are dried in solar-powered ovens to preserve nutrient density, seeds are cold-pressed under HACCP-compliant European quality criteria, and every part of the plant is utilized in a zero-waste model. Botanical authenticity is verified through batch testing, and the company holds Ecocert organic certification on herbal teas and HACCP compliance across powder and oil processing.
The business model is direct-to-consumer e-commerce via moringawave.com (multilingual FRA/ENG/ITA storefront), accepting PayPal and credit card payments, with delivery to France, Italy and broader Europe at €7 standard shipping and free shipping over €60. Unit pricing is low — €2.50 per 25g chocolate bar, €5.00 per 50g spice blend — with other core SKUs (oil, powder, infusions, cosmetics) showing 'Out of stock' status on the site. A secondary revenue and impact channel runs through fair-trade resellers (notably Italian social cooperative Meridiano) and humanitarian partnerships with Madagascar's Office National de Nutrition (ONN), the SUN Business Network, and the UN Global Compact, supporting school feeding programs that address Madagascar's 47% rate of chronic child malnutrition. The company reports 11-50 employees with approximately 10 named team members, and discloses no institutional funding.
Moringa Wave firmographics
Firmographics- Name
- Moringa Wave
- Legal name
- Moringa Wave Sarl
- Website
- https://moringawave.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moringa Wave is a Madagascar-based social enterprise that produces and sells organic Moringa oleifera products — powder, oil, spice blends, cosmetics, and chocolate — via direct-to-consumer e-commerce to European markets, while sourcing from local cooperatives to combat child malnutrition.
- Ownership category
- akta.pro rank
Moringa Wave industry classification
Industry- Product category
- Organic Moringa-based Food Supplements and Natural Cosmetics
- NAICS
- Fats and Oils Refining and Blending (311225), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Fats & Oils (2070), Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE)
- akta.pro secondary industries
- Dried Herbs & Herb Blends (AFAJANAC), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Virgin & Cold-Pressed Culinary Oils (AFAJALAB)
Keywords
Where Moringa Wave is headquartered
LocationHeadquarters
- HQ city
- Antananarivo
- HQ country
- Madagascar
Offices2 records
Markets served
Moringa Wave business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sales of Moringa oleifera products including powder, oil, chocolate, infusions, spice blends, soap, and lip balm through the company's e-commerce platform. One-time purchase model with per-unit pricing.
- E-commerce platform: Self-serve e-commerce website allowing customers to browse and purchase products directly. Secure payment processing through PayPal and credit cards. Geographic delivery across Europe with standard and free shipping options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Moringa chocolate bar 25g |
| Unit Pricing | Pay-as-you-go | Spice blends (Spicy, The Grill, Sweet, Zest) |
| Other | Pay-as-you-go | Moringa oleifera oil, powder, infusions - pricing not publicly disclosed |
| Other | Pay-as-you-go | Cosmetics (soap, lip balm) - pricing not publicly disclosed |
| Unit Pricing | Pay-as-you-go | Moringa chocolate 25g |
| Other | Pay-as-you-go | Standard delivery |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Moringa Wave product offering
Product offeringCore offering
Moringa Wave produces and sells value-added Moringa oleifera-based products through fair-trade sourcing from Madagascar cooperatives. Its portfolio spans organic food supplements (powder, infusions, chocolate), cold-pressed moringa oil for cosmetic and dietary use, handcrafted soap and lip balm, and four moringa-based spice blends. Products are processed in Madagascar using solar drying and cold-press methods, certified organic by Ecocert, and sold primarily via direct e-commerce to European consumers.
Product overview
Moringa Wave is a fair trade company based in Madagascar that produces and sells organic moringa oleifera-based products. The product portfolio consists of two main categories: (1) Core moringa products including organic moringa powder, moringa oil, and moringa infusions as food supplements and cosmetic ingredients; and (2) Spice blends combining moringa with other ingredients (Zest with kaffir lime, Sweet with cinnamon, Spicy with chili, and The Grill with cumin). The company also offers finished cosmetic products including handcrafted moringa soap and moringa lip balm, as well as moringa chocolate as a food product. All products are certified organic and produced in collaboration with local Malagasy cooperatives, distributed through their e-commerce platform to customers in Europe and worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Moringa Oleifera Powder
Quantifiable outcome
- Moringa reduces blood sugar levels by 13.5% in women consuming 7g daily for 3 months (Journal of Food Science and Technology study)
- +4 more outcomes
Companies that use Moringa Wave
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Moringa Wave technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Moringa Wave partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- ONG Bel AvenircoreLocal NGO in Madagascar that promotes educational growth and supports the fight against malnutrition in the south of the country.
- Agua de CococoreInternational network present in eight countries operating for the defense and promotion of children's rights.
- Office National de Nutrition (ONN)flagshipThe national office coordinating all activities linked to food safety in Madagascar. Moringa Wave distributes school meals through ONN programs to fight malnutrition.
- MeridianocoreItalian social cooperative committed to distributing and promoting fair-trade products.
- RTM - Volontari nel MondocoreItalian non-governmental organization of international volunteering. Since 1973, has promoted different cooperation initiatives in Madagascar.
- MicrofelminorHumanitarian association which supports diverse development projects to launch revenue-generating activities for the rural community.
- Yoge Comunicazione SensibileminorItalian communication and sensitive design studio which chooses to work exclusively on sensitive projects. Provides communication support for Moringa Wave.
- SUN Business NetworkflagshipEssential part of the Scaling up Nutrition (SUN) movement. Mobilizes businesses at national and global level to invest responsibly in improving nutrition.
- United Nations Global CompactflagshipMoringa Wave is a member, particularly involved in Sustainable Development Goals: SDG 2 (zero hunger), SDG 3 (good health), SDG 8 (decent work), SDG 12 (responsible consumption).
- EcocertcoreOrganic certification body that certifies Moringa Wave's herbal teas and products as organic.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Moringa Wave competitors and assessment
Company assessmentDirect peers
- Kuli Kuli Foods: US-based CPG company that sources and sells moringa-based food and supplement products. Closest direct peer — comparable product portfolio (moringa powder, energy shots, bars) and DTC/retail distribution, though sourced from a different geography.
- Moringa Connect: Social enterprise producing moringa products sourced from West African smallholder farmers. Highly comparable business model: cooperative sourcing, value-added processing, social mission, US/international sales.
- Aduna: UK-based brand retailing African-origin 'superfoods' (baobab, moringa, hibiscus) through European retail and DTC. Comparable European go-to-market, African-sourced positioning, and premium natural product positioning.
- Organic Burst: UK superfood supplement brand selling organic, plant-based powders and blends (including moringa) direct to European consumers. Comparable DTC e-commerce model and health-conscious consumer segment.
- Navitas Organics: US-based organic superfoods brand selling powders, snacks, and supplements (including moringa) through DTC and retail. Comparable organic-certified, cold-processed superfood portfolio and premium positioning.
- Terrasoul Superfoods: US-based online retailer of organic superfoods including moringa powder and related botanicals. Comparable DTC channel, organic certification emphasis, and overlapping SKU set.
- Sunfood Superfoods: US-based organic superfood brand with moringa in its powder and supplement range. Comparable organic, plant-based product positioning and online/health-food-store distribution.
- Moringa Farms: Moringa-specialist producer and supplier offering leaf powder, capsules, oil, and tea. Closely overlapping product mix with Moringa Wave; comparable single-ingredient focus and online sales.
Emerging players
- Phyto Trade Africa / Afri-Nut: African natural-products value-chain operator connecting smallholder producers of marula, baobab, and moringa to international buyers. Comparable sourcing-network model and African-origin positioning; relevant for cooperative competition in sourcing.
Broad incumbents
- Dabur: Large Indian FMCG and Ayurvedic products company with moringa (Sahjan) in its food and personal care portfolio. Operates at global scale with significantly lower cost base — relevant as a large incumbent pressure on commodity-grade moringa pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Moringa Wave social profiles
Digital presenceMoringa Wave compliance and trust
Trust signalCompliance2 records
Moringa Wave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moringa Wave leadership team
Management profileNumber of profiles
Profiles10 records
Moringa Wave funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moringa Wave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moringa Wave
What does Moringa Wave do?
Moringa Wave produces and sells value-added Moringa oleifera-based products through fair-trade sourcing from Madagascar cooperatives. Its portfolio spans organic food supplements (powder, infusions, chocolate), cold-pressed moringa oil for cosmetic and dietary use, handcrafted soap and lip balm, and four moringa-based spice blends. Products are processed in Madagascar using solar drying and cold-press methods, certified organic by Ecocert, and sold primarily via direct e-commerce to European consumers.
Is Moringa Wave a public or private company?
Moringa Wave is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moringa Wave founded?
Moringa Wave was founded in 2017. It employs 11 to 50 people.
Where is Moringa Wave based?
Moringa Wave is headquartered in Antananarivo, Madagascar.
How does Moringa Wave make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are E-commerce platform.
Who are Moringa Wave's main competitors?
Direct peers on record are Kuli Kuli Foods, Moringa Connect, Aduna, Organic Burst, Navitas Organics, Terrasoul Superfoods, Sunfood Superfoods and Moringa Farms. Phyto Trade Africa / Afri-Nut is listed as an emerging player. Dabur is listed as a broad incumbent.
Does Moringa Wave have an API?
No public API is recorded for Moringa Wave.
What industry is Moringa Wave in?
Moringa Wave's product category is Organic Moringa-based Food Supplements and Natural Cosmetics. Its primary akta.pro industry code is AFAKAEAE, Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed), with a secondary code of AFAJANAC, Dried Herbs & Herb Blends. Its NAICS code is 311225 and its SIC code is 2070.