Haynes Furniture
Haynes Furniture is a fourth-generation, family-owned home furnishings retailer operating five showrooms across Virginia, selling furniture, mattresses, bedroom, dining, home office, and flooring products through showrooms, e-commerce, and a layered Synchrony / HFCC / Concora / Progressive Leasing financing stack serving Virginia residential consumers.
- Company typePrivate
- Founded1900
- HeadquartersVirginia Beach, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Haynes Furniture does
Haynes Furniture is a fourth-generation, family-owned home furnishings retailer headquartered in Virginia Beach, Virginia, operating five retail showrooms concentrated across the state: Williamsburg, Richmond (Broad Street and Chippenham), Newport News (Denbigh), and Virginia Beach. Founded in 1898 and self-described as "Virginia's #1 furniture store," the company sells a broad assortment of residential home goods organized into six core categories — living room (sectionals, sofas, recliners, sleepers, accents, TV stands, tables), mattresses (Twin through California King across Plush/Medium/Firm comfort tiers), bedroom (sets, beds, dressers, nightstands, mirrors, youth), dining (tables, chairs, sets, storage, benches, stools), home office (desks, storage, bookcases, chairs), and flooring (carpet, hardwood, laminate, luxury vinyl, waterproof). Mattress brand portfolio spans Tempur-Pedic, Serta iComfort and Perfect Sleeper, Sealy Posturepedic, Aireloom, King Koil, Beauty Rest, Molecule, SmartLife, and Restonic; flooring brands include Shaw, Mohawk, Karastan, DreamWeaver, and Everlife. The company has also launched exclusive premium private-label lines such as the 1898 Madison Luxe Firm and the 250th Adams Tight Top limited edition mattress.
Haynes generates revenue through one-time retail sales across its showroom and e-commerce channels, complemented by transaction-fee economics from a layered financing stack that includes a branded Synchrony Bank credit card (offering 6-, 12-, and 60-month no-interest promotions and a special 9.99% APR program), Home Furnishings Credit Company, Concora Credit (no-minimum financing), and Progressive Leasing (lease-to-own). Pricing is unit-based with broad tiers (sofas $299–$4,600+, sectionals $1,699–$7,599, mattresses $199–$6,599) and promotional discounting of up to 80% off storewide. Distribution combines showroom-led sales with white-glove and next-day delivery (Monday–Friday for in-stock merchandise) across the Virginia footprint. Go-to-market is sales-led and direct-to-consumer, with a multi-channel marketing stack spanning the website, email newsletter, SMS/text outreach via the "Text an Expert" program, and in-store promotional campaigns. Headcount is in the 1,001–5,000 range, consistent with a multi-store retail operation including delivery, warehouse, and sales staff. The company is privately held with no external investors or parent entity disclosed, and its leadership includes CEO Josie Daigle and Principal CEO E.J. Strelitz, reflecting the multi-generational family ownership structure. No proprietary technology platform, no AI/ML capabilities, no patents or trademarks, and no revenue figures are disclosed.
Haynes Furniture firmographics
Firmographics- Name
- Haynes Furniture
- Legal name
- Haynes Furniture
- Website
- https://haynesfurniture.com
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Haynes Furniture is a fourth-generation, family-owned home furnishings retailer operating five showrooms across Virginia, selling furniture, mattresses, bedroom, dining, home office, and flooring products through showrooms, e-commerce, and a layered Synchrony / HFCC / Concora / Progressive Leasing financing stack serving Virginia residential consumers.
- Ownership category
- akta.pro rank
Haynes Furniture industry classification
Industry- Product category
- Furniture Retail
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)
Keywords
Where Haynes Furniture is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Haynes Furniture business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Furniture and Home Goods Sales: One-time sales of furniture products including living room, bedroom, dining, office furniture, mattresses, and flooring through retail showrooms and website.
- Financing Programs: Revenue generated through Synchrony Bank credit card partnerships, Home Furnishings Credit Company, and Progressive Leasing arrangements for customer financing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide price range across all furniture categories |
| Subscription | Monthly | 6-month financing for purchases $299+ |
| Subscription | Monthly | 12-month financing for purchases $499+ |
| Subscription | Monthly | 60-month financing for mattress purchases $2,999+ |
| Subscription | Monthly | Special financing 9.99% APR for purchases $999+ |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Haynes Furniture product offering
Product offeringCore offering
Haynes Furniture is a family-owned home furnishings retailer selling residential furniture, mattresses, flooring, and related home goods across five Virginia showroom locations (Williamsburg, Richmond ×2, Newport News, Virginia Beach) and online. The company serves individual consumers in the Mid-Atlantic region, offering product categories that include living room, bedroom, dining, home office, mattresses, and flooring, with consumer financing provided through its in-house HFCC credit program and third-party partners Synchrony Bank, Concora Credit, and Progressive Leasing.
Product overview
Haynes Furniture is a 4th generation family-owned Virginia furniture retailer operating as a single brand with multiple product categories. The company offers a comprehensive home furnishings portfolio organized into six core categories: Living Room (sectionals, sofas, chairs, loveseats, recliners, sleepers, accents), Mattresses (with sizes from Twin to California King and brands including Tempur-Pedic, Serta, Sealy), Bedroom (sets, beds, dressers, nightstands), Dining (tables, chairs, sets), Office (desks, storage, bookcases), and Flooring (carpet, hardwood, laminate, vinyl). The company differentiates through special financing options via Synchrony Bank, next-day delivery services, and white glove delivery for large items. The product portfolio includes both national brands and private-label offerings across all home furnishing segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Living Room Furniture Residential living room furniture assortment (sofas, sectionals, chairs, tables, accent pieces) sold to household consumers through Haynes Furniture showrooms and website.
- Bedroom Furniture Residential bedroom furniture (beds, dressers, nightstands, mattresses) sold to household consumers through Haynes Furniture showrooms and website.
- Dining Room Furniture Residential dining room furniture (tables, chairs, buffets, hutches) sold to household consumers through Haynes Furniture showrooms and website.
- Mattresses Branded mattress lineup sold to household consumers through Haynes Furniture showrooms and website.
- Home Office Furniture Residential home office furniture (desks, chairs, storage, bookcases) sold to household consumers through Haynes Furniture showrooms and website.
- Flooring Residential flooring products sold to household consumers through Haynes Furniture showrooms and website.
- In-Home Delivery Delivery and logistics service that brings purchased furniture and flooring from Haynes showrooms into the customer's home across its Virginia service area.
- HFCC Consumer Financing In-house revolving credit program offered to Haynes Furniture customers to finance furniture, mattress, and flooring purchases.
Companies that use Haynes Furniture
Customer profileSegments2 records
Ideal customer profiles1 record
Haynes Furniture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Haynes Furniture partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, premium and standard.
- Tempur-PediccoreMajor mattress brand partnership featuring Tempur-Pedic products including Tempur-Breeze, Tempur-Adapt, and advanced mattress lines.
- SertacorePartnership featuring Serta iComfort and Serta Perfect Sleeper mattress lines including 25th Anniversary Edition.
- Sealy PosturepediccoreSealy Posturepedic mattress brand offering posture support and quality sleep products.
- AireloompremiumPremium mattress brand featuring handmade-in-California products with Support-flex coils and Aireluxe layers.
- King KoilpremiumLuxury mattress brand featuring hand-tufted intimate luxury mattresses.
- Shaw FlooringcoreMajor flooring brand partnership offering carpet, hardwood, laminate, and luxury vinyl options.
- Mohawk FlooringcoreComprehensive flooring brand featuring carpet, hardwood, laminate, and waterproof flooring options.
- KarastanpremiumPremium carpet and flooring brand known for quality and style.
- DreamWeaverstandardFlooring brand offering quality carpet options.
- EverlifestandardFlooring brand specializing in waterproof and durable flooring options.
Scale indicators3 records
Recent moves2 records
Expansion highlights5 records
Haynes Furniture competitors and assessment
Company assessmentBroad incumbents
- Wayfair: Dominant online-only home furnishings retailer; primary e-commerce disruptor of regional furniture showroom economics and direct comparator for Haynes' mattress and living-room category pricing.
- Ashley HomeStore (Ashley Furniture Industries): Largest US furniture manufacturer-retailer with national showroom footprint and broad assortment across all of Haynes' categories; sets competitive pricing and assortment baseline against which regional players like Haynes must differentiate.
- Macy's (Furniture & Mattresses): National department store with a growing furniture and mattress category in-store and online; competes for the same mid-market home-furnishings shopper as Haynes, particularly on promotional occasions.
- Crate & Barrel: National mid-to-upper home furnishings retailer with showrooms and strong e-commerce; comparable to Haynes on dining, bedroom, and living-room assortment though positioned upmarket with stronger private-label design.
Direct peers
- Rooms To Go: Large private multi-category furniture retailer operating showroom-based DTC model with in-house financing; directly comparable to Haynes' furniture-and-mattress showroom format and credit-driven conversion motion.
- Bob's Discount Furniture: Value-positioned multi-category furniture retailer with showrooms across the Eastern US and aggressive promotional cadence; comparable to Haynes on broad assortment and discount-driven conversion, including mattress-only promotional events.
- Raymour & Flanigan: Northeast regional furniture retailer with showroom-and-delivery model and in-house financing; highly comparable on multi-category assortment and delivery-driven service model, though operating in adjacent geographies.
- American Signature: Mid-Atlantic and Midwest regional furniture retailer with showroom-based DTC model; comparable to Haynes on category mix (living room, bedroom, dining, mattress) and family-ownership-style mid-market positioning.
- Haverty's Furniture: Regional multi-category furniture retailer with showrooms across the Southeast US including Virginia; comparable to Haynes on assortment (living room, bedroom, dining, mattress), showroom footprint, and middle-market positioning.
- Jordan's Furniture: New England regional furniture retailer with destination showrooms and strong in-house delivery/installation capability; comparable to Haynes on showroom experience and full-room bundle selling, though primarily Northeast geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Haynes Furniture social profiles
Digital presenceHaynes Furniture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haynes Furniture leadership team
Management profileNumber of profiles
Profiles2 records
Haynes Furniture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haynes Furniture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haynes Furniture
What does Haynes Furniture do?
Haynes Furniture is a family-owned home furnishings retailer selling residential furniture, mattresses, flooring, and related home goods across five Virginia showroom locations (Williamsburg, Richmond ×2, Newport News, Virginia Beach) and online. The company serves individual consumers in the Mid-Atlantic region, offering product categories that include living room, bedroom, dining, home office, mattresses, and flooring, with consumer financing provided through its in-house HFCC credit program and third-party partners Synchrony Bank, Concora Credit, and Progressive Leasing.
Is Haynes Furniture a public or private company?
Haynes Furniture is a private company. It is classified as family owned and is currently operating.
When was Haynes Furniture founded?
Haynes Furniture was founded in 1900. It employs 1,001 to 5,000 people.
Where is Haynes Furniture based?
Haynes Furniture is headquartered in Virginia Beach, United States, in the North America region.
How does Haynes Furniture make money?
Two revenue lines are on record. Furniture and Home Goods Sales are the primary driver. The others are financing Programs.
Who are Haynes Furniture's main competitors?
Broad incumbents on record are Wayfair, Ashley HomeStore (Ashley Furniture Industries), Macy's (Furniture & Mattresses) and Crate & Barrel. Direct peers are Rooms To Go, Bob's Discount Furniture, Raymour & Flanigan, American Signature, Haverty's Furniture and Jordan's Furniture.
Does Haynes Furniture have an API?
No public API is recorded for Haynes Furniture.
What industry is Haynes Furniture in?
Haynes Furniture's product category is Furniture Retail. Its primary akta.pro industry code is CRAIAAAA, Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles). Its NAICS code is 449110 and its SIC code is 5712.