What iClicks does

iClicks Nederland B.V. is a full-service digital marketing agency (online marketing bureau) headquartered in Lelystad, Netherlands, founded in 2008 and operating as iClicks since. The company delivers an integrated portfolio covering search engine optimization (SEO, including Generative Engine Optimization for AI-search platforms), search engine advertising (Google Ads, Microsoft Ads, Google Shopping, Marketplace), social media advertising (Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, X), custom web development (WordPress/WooCommerce, Shopify), marketing automation (SharpSpring, Mailchimp), content marketing, conversion rate optimization, and AI-integration consulting. Its technology stack is built on third-party platforms augmented with AI tooling — Cursor AI, Microsoft Copilot, n8n, Google Vertex AI, Imagen, Veo 3, Midjourney — wrapped around proprietary SEO processes and an in-house linkbuilding network described as the largest in the Netherlands.

The business operates a sales-led GTM with two motions: consultative inside sales targeting Dutch SMBs (entry point: free growth analysis) and field sales for enterprise clients with dedicated Customer Success Managers. Revenue is primarily generated through recurring monthly retainers across managed SEO, SEA, social, and marketing automation services, complemented by project-based web development, hosting, support, and consulting fees. Pricing is custom-quoted per engagement with no public rate cards. Headcount stands at 80–90+ in-house specialists, and the company serves over 3,000 cumulative client engagements across 15+ years, with named logos spanning retail, legal, jewelry, insurance, recreation, healthcare, fashion, and e-commerce.

iClicks is privately held with no disclosed funding rounds and operates as part of the Eager Group, a platform of leading Dutch agencies that provides cross-referral, shared knowledge, and operational scale. Ownership, board composition beyond the Directie, and consolidated financials are not publicly disclosed.

Name

iClicks

Legal name

iClicks Nederland B.V.

Website

https://iclicks.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

iClicks is a Dutch full-service digital marketing agency founded in 2008, headquartered in Lelystad, with 90+ in-house specialists delivering SEO, paid advertising, web development, and marketing automation to SMB and enterprise clients across the Netherlands and select international markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Search engine optimization
• Online advertising services
• Social media advertising
• Web development services
• Marketing automation

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services (Managed Services / Retainers): Recurring managed services retainer model for ongoing SEO, SEA, content, social media advertising, and web development services. Clients receive dedicated account management, strategy development, and continuous campaign optimization. Revenue is recurring as clients commit to monthly/ongoing engagements.
2. Website and Webshop Development Projects: Project-based custom web development and design engagements, including Shopify, WordPress/WooCommerce builds. Pricing is custom per project based on scope and complexity. One-time revenue from implementation projects, potentially followed by hosting and support subscriptions.
3. Web Hosting and Support Services: Ongoing web hosting, maintenance, and technical support services provided post-launch. Support department is reachable five days per week. Generates recurring revenue from existing client base.
4. Marketing Consulting and Strategy: Strategy sessions, growth analyses, and consulting engagements offered as part of the sales process and ongoing client service. Includes Customer Success Manager engagement and periodic strategy reviews.
5. Linkbuilding Packages: Custom linkbuilding packages as a standalone SEO service. Pricing is tailored per client based on goals and strategy, generating project-based or recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

iClicks is a full-service Dutch online marketing bureau (agency) delivering integrated digital marketing services including SEO (with pioneering Generative Engine Optimization for AI search), SEA (Google Ads, Microsoft Ads, Google Shopping), social media advertising across Meta, LinkedIn, Pinterest, TikTok, YouTube and X, custom website and webshop development on Shopify and WordPress/WooCommerce, and marketing automation via SharpSpring and Mailchimp. Services are delivered as managed-services retainers by an in-house team of 80-90+ specialists with dedicated Account Managers and Customer Success Managers providing consultative strategy, execution, and ongoing optimization.

Product overview

iClicks is a full-service online marketing bureau offering a comprehensive portfolio of digital marketing services. The core offering includes SEO (search engine optimization with GEO/AI optimization), SEA (Google/Microsoft Ads), Social Media Advertising (Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, X), Webdevelopment (custom websites and Shopify/WooCommerce webshops), Marketing Automation (SharpSpring, Mailchimp), Content Marketing, Conversion Optimization, and AI Integration services. Services are delivered by 80+ specialists as a unified offering rather than modular products, with all services integrated under one strategic partnership approach since 2008.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Zoekmachine Optimalisatie) Search engine optimization services for Dutch businesses including content optimization, technical SEO, linkbuilding, and Generative Engine Optimization (GEO) for visibility in AI-generated answers across ChatGPT, Perplexity, Google Gemini, Claude, Grok, DeepSeek, and Facebook LLaMA.
• SEA (Search Engine Advertising) Search engine advertising services including Google Ads, Microsoft Ads, Google Ads Display/Remarketing, and Google Shopping campaigns managed by certified specialists.
• Social Media Advertising Social media advertising across Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, and X platforms, including in-feed ads, TopView, Branded Hashtag Challenges, Branded Effects, Spark Ads, remarketing, and audience segmentation.
• Webdevelopment (Custom Websites and Webshops) Custom website and webshop development including design, frontend and backend development, web hosting, technical support, and maintenance. Implemented on Shopify, WordPress, and WooCommerce platforms with integrations for Google Shopping, Channable, and marketing automation.
• Marketing Automation Marketing automation implementation using SharpSpring and Mailchimp platforms to guide leads through customer journeys, automate workflows, manage CRM, deliver dynamic content, and optimize conversion. Includes integrations with Google Ads, Facebook, SalesForce, and other systems.
• Conversion Optimization (CRO) Conversion rate optimization services including UX design, A/B testing via VWO, user behavior analysis via Hotjar, session recording, and customer journey optimization.
• Linkbuilding Custom linkbuilding services to build strong backlink profiles for clients, leveraging what iClicks describes as the largest linkbuilding network in the Netherlands. Available as standalone packages or as part of broader SEO retainers, including international linkbuilding for Belgium, Germany, France, Spain, USA, UK, and India.
• Online Marketing Strategy Consulting Strategic online marketing planning and consulting with personal Customer Success Manager guidance, including strategy sessions, growth analyses, and ongoing consulting engagements to align digital marketing investment with business objectives.

Quantifiable outcome

• +216% leads for Ridder Letselschade (legal services)
• +8 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• Google (Premier Partner)coreTechnology or Integration · 1 January 2026iClicks holds Google Premier Partner status (top 3% of Google Ads partners in the Netherlands for 2026). This partnership provides access to Google's latest advertising tools, training, and product updates. The company is certified across Google Ads, Google Analytics, Google Tag Manager, and offers services including Google Ads Display/Remarketing, Google Shopping, and Microsoft Ads.
• Meta / FacebookcoreTechnology or Integration · 1 January 2025iClicks is a Facebook Blueprint Certified Buyer, officially certified for Facebook and Instagram advertising. The company manages Meta advertising campaigns including Facebook Ads, Instagram Ads, and uses Meta Pixel for tracking and remarketing.
• ChannablecoreTechnology or Integration · 1 January 2025Gold Partner certified in feed management and ad automation. iClicks uses Channable for product feed optimization, marketplace advertising automation, and cross-channel campaign management for e-commerce clients.
• ShopifycoreTechnology or Integration · 1 January 2025Official Shopify Partner. iClicks designs and develops custom Shopify webshops, offering seamless integrations with Google Shopping, Channable, and other marketing tools. Shopify is a primary e-commerce platform recommended to clients.
• SharpSpring / Viral LoopscoreTechnology or Integration · 1 January 2025SharpSpring-certified marketing automation partner. iClicks's team is certified in SharpSpring CRM, dynamic content personalization, pipeline management, and full-funnel automation workflows. SharpSpring is the primary marketing automation platform recommended to clients.
• LinkedIncoreTechnology or Integration · 1 January 2025iClicks manages LinkedIn advertising campaigns for B2B clients, utilizing LinkedIn Insight Tag for tracking and audience segmentation. LinkedIn Ads are offered as part of the social media advertising service portfolio.
• WordPress / WooCommercecoreTechnology or Integration · 1 January 2025iClicks develops custom websites and webshops on WordPress and WooCommerce, recommended for larger e-commerce operations (from ~5,000 pages) and clients with existing WordPress infrastructure. Full e-commerce platform with extensive plugin ecosystem.
• Eager GroupcoreStrategic or Co-development Partner · 1 January 2025iClicks is part of the Eager Group — a fast-growing platform of leading Dutch online marketing agencies. The group enables knowledge sharing, innovation, and smart collaboration among member agencies while each retains its own culture, identity, and working methods. Clients benefit from the strength of a larger network combined with the personal approach of iClicks.
• TikTokcoreTechnology or Integration · 1 January 2025iClicks offers TikTok advertising services including in-feed ads, TopView, Branded Hashtag Challenges, Branded Effects, and Spark Ads. TikTok is positioned as a key platform for reaching the 18-35 demographic with creative video content.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Happy Horizon: Netherlands-based full-service digital agency with SEO, paid media, content, and technology offerings. Comparable to iClicks in service breadth and customer profile across Dutch SMEs and enterprises.
• OrangeValley: Dutch performance marketing agency specializing in SEO, SEA, data, and CRO. Direct competitor to iClicks in the Dutch mid-market with overlapping service portfolio and similar target customer base.
• Searchresult.nl: Dutch SEO-specialist agency based in Amsterdam. Comparable to iClicks's SEO practice as a niche specialist in organic search, often collaborating or competing for the same Dutch SEO mandates.
• Adwise: Dutch digital marketing agency headquartered in Enschede, similarly offering SEO, SEA, social advertising, and content services to mid-market and enterprise clients. Closest like-for-like Dutch competitor, also Google Premier Partner status holder.
• Maxlead: Dutch digital agency specializing in CRO, analytics, and personalisation. Comparable to iClicks's CRO and data/AI practices, with shared focus on data-driven optimisation for mid-market and enterprise Dutch clients.
• Traffic4u: Dutch online marketing bureau offering SEO, SEA, social, and web development. Direct SME-focused competitor to iClicks, similar in size and service mix.
• ZIGT: Dutch media and online marketing agency offering SEO, SEA, programmatic, and creative services. Comparable to iClicks in service portfolio and Dutch mid-market/enterprise customer focus.

Broad incumbents

• Valtech: Global digital agency and technology consultancy with significant Dutch presence. Overlaps with iClicks on digital marketing services and web development, but extends into larger digital transformation engagements for global brands.
• Dept Agency: Largest independent digital agency in the Netherlands and Belgium with global footprint. Comparable to iClicks in offering full-service digital marketing, web development, and creative services, but operates at materially greater scale (4,000+ people globally) and serves enterprise clients across multiple continents.

Others

• SharpSpring (Constant Contact): Marketing automation platform vendor whose software iClicks implements for clients. Adjacent technology partner rather than direct competitor; included as an ecosystem player whose product roadmap shapes iClicks's automation practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iClicksNL
• Facebookfacebook.com/iClicksOnlineMarketing
• LinkedInlinkedin.com/company/iclicks-nederland-bv

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iClicks