What Dragon Digital does

Dragon Digital, LLC is a privately held digital marketing and web design agency founded in 1996 and headquartered in Murfreesboro, Tennessee, owned and operated by Andy Kauffman. The company provides web design, graphic design, photography and videography, paid advertising management (Google and Facebook), SEO, social media management, and reputation management to small and medium-sized businesses in the Middle Tennessee region, including Murfreesboro, Nashville, Franklin, and Brentwood. Pricing is quote-based and negotiable, with services sold both as one-time projects and as recurring subscriptions.

Beyond traditional agency services, Dragon Digital has developed two proprietary subscription products: the MyDragon Business App, a SaaS platform consolidating calls, texts, emails, social messages, webchat, CRM, scheduling, reviews, payments, and reporting into one interface positioned to replace 30+ separate tools, and the Thrive A.I. Workforce, offering AI-powered voice, text, and messaging agents for 24/7 lead qualification, appointment booking, and customer support. Underlying technology includes a custom website platform using HTML5 and Bootstrap 3 with database integration, plus unified advertising analytics covering Google Ads, Facebook Ads, Google Analytics, and YouTube Ads.

The business operates a hybrid go-to-market combining a sales-led direct motion (phone, quote requests, contact forms) with a product-led growth motion for its SaaS offerings. Customer acquisition is concentrated regionally through referrals, local SEO, and the company's 30-year regional brand presence. Distribution is via the dragondigital.us website, online quote forms, and a self-service client portal at app.dragondigital.us. The company has accumulated over 100 completed website projects across diverse SMB verticals including construction, HVAC, restaurants, retail, and professional services, with no disclosed enterprise clients, revenue figures, or external funding.

Name

Dragon Digital

Legal name

Dragon Digital, LLC

Website

https://dragondigital.us

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Dragon Digital is a privately held Murfreesboro, Tennessee-based digital marketing and web design agency serving SMBs across Middle Tennessee with custom websites, paid advertising, SEO, social media, and graphic design, alongside the proprietary MyDragon Business App and Thrive A.I. Workforce SaaS products.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Web design services
• Digital marketing agency
• Search engine optimization
• Social media management
• Graphic design services

Headquarters

HQ city

Murfreesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Design and Development: Custom website design services including responsive, cross-compatible websites with CMS, security, email marketing, load speed optimization, SEO, and eCommerce capabilities. Sold as project-based one-time fees with negotiable pricing.
2. Digital Marketing Services: Ongoing services including Google Ads management, Facebook Ads management, SEO and Google Maps optimization, Social Media Management, and Reputation Management. Sold on a recurring service basis.
3. Graphic Design Services: Logo design, business card design, flyer design, brochure design, label design, and banner design services. Project-based one-time fees.
4. Video and Photography Services: Video editing, video production, and on-site photography and videography services. Project-based fees.
5. MyDragon Business App Subscription: SaaS subscription for the MyDragon Business App that consolidates business communications and management tools, replacing multiple paid services.
6. A.I. Workforce Subscription: Subscription service for AI-powered customer service agents that handle voice, text, and messaging interactions 24/7.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dragon Digital is a Murfreesboro-based digital agency that designs and develops custom responsive websites, manages paid advertising campaigns (Google, Facebook, Instagram, YouTube), and delivers ongoing digital marketing services including SEO, social media management, graphic design, video production, photography, and reputation management. In addition, the company sells two proprietary subscription SaaS products: the MyDragon Business App (an integrated CRM/comms/scheduling platform replacing 30+ tools) and the A.I. Workforce (AI voice/text agents for 24/7 lead handling).

Product overview

Dragon Digital is a Murfreesboro-based digital marketing and web design agency offering a portfolio of services including Custom Website Design (fully custom, responsive websites with CMS, security, SEO, and eCommerce), the MyDragon Business App (an all-in-one business management platform consolidating CRM, communications, scheduling, payments, and reporting), and A.I. Workforce (AI-powered voice, text, and messaging agents for 24/7 lead handling). Their service suite includes paid advertising management across Google and Facebook, social media management and posting, photography and videography, SEO services, graphic design (logo, business cards, flyers, brochures, labels, banners), video editing, and reputation management. The company operates primarily as a service-based agency rather than a software product company.

Differentiator

Problem solved

Functional benefit

Brands

• MyDragon Business App: A comprehensive business app that brings calls, texts, emails, social messages, webchat, CRM, scheduling, reviews, payments, reporting, and automations into one simple system.
• Thrive AI Workforce

Products and services

• Custom Website Design

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: PPC and digital advertising agency specializing in Google Ads, Facebook Ads, and paid social for mid-market and SMB clients. Comparable in paid-media management offering and SMB customer base to Dragon Digital's Google/Facebook ad management services.
• WebiMax: Digital marketing agency offering SEO, PPC, social media, and web design to SMB and mid-market clients. Comparable service portfolio, SMB customer focus, and recurring engagement model to Dragon Digital.
• WebFX: Mid-sized digital marketing agency offering SEO, PPC, web design, and marketing automation to SMBs and mid-market clients. Highly comparable service mix, customer profile, and recurring-revenue-plus-project model to Dragon Digital, though at much larger scale and broader geographic reach.
• Coalition Technologies: Full-service digital agency offering web design, SEO, PPC, and branding to SMB and enterprise clients. Comparable in delivering integrated web-plus-marketing engagements to businesses across multiple verticals, similar to Dragon Digital's service suite.
• Lyfe Marketing: Social media management and digital marketing agency serving small businesses. Directly comparable to Dragon Digital's social media management offering, recurring service model, and SMB target customer profile.
• Boostability: Digital marketing agency focused on local SEO, PPC, and website services for small businesses. Closely comparable target customer (local SMBs), service mix, and recurring service model to Dragon Digital's SEO and digital marketing offerings.
• KlientBoost: Digital marketing agency focused on PPC, CRO, and content marketing for SaaS and B2B SMB clients. Comparable in paid-media and conversion-focused service mix and recurring engagement model to Dragon Digital's digital marketing revenue stream.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing web design, SEO, PPC, and social media management to SMBs. Closely comparable service portfolio and SMB-focused sales motion, with similar proprietary platform offerings to MyDragon and A.I. Workforce.

Emerging players

• GoHighLevel: All-in-one SaaS platform for SMBs and agencies offering CRM, marketing automation, funnel building, and AI agents. Directly competes with Dragon Digital's MyDragon Business App and increasingly with its A.I. Workforce product in the local-business segment.

Broad incumbents

• Vendasta: Public B2B SaaS company providing a white-label end-to-end platform for agencies and media companies serving SMBs. Competes with Dragon Digital's MyDragon App by offering agencies and their SMB clients a broader feature set at scale, including CRM, marketing automation, and reputation management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dragondigitalus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragon Digital