Arukay
Arukay is a private K-12 EdTech company that delivers a cloud-based, adaptive learning system teaching computational thinking and programming (block-based to advanced languages) to public and private schools across Latin America and Spain via direct school subscriptions.
- Company typePrivate
- Founded2014
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Arukay does
Arukay is a private K-12 EdTech company headquartered in Bogotá, Colombia, founded in 2014 at Harvard University's innovation laboratory. The company delivers a 100% digital, cloud-based co-curricular learning system that teaches computational thinking and programming to students from Kindergarten through 12th grade, progressing from block-based languages (Scratch, Blockly) to complex programming languages (JavaScript, Python, HTML) within a STEAM framework (science, technology, engineering, arts, mathematics).
The product surface consists of the Arukay Learning System (LMS), a STEAM Challenges and Projects Platform, an Academic Management Platform for Teachers with grading and performance reporting, Teacher Training services delivered synchronously and asynchronously, and supporting Arukay Admin and Payments platforms. The system is described as adaptive, tailoring learning paths to each student's pace and level, and is delivered virtually or in hybrid mode with bilingual Spanish/English content. Implementation covers public and private K-12 schools.
Arukay's revenue model is B2B subscription-based, sold directly to schools via a consultative sales motion (quote-based with volume discounts tied to student count, billed annually). The company has reached 300+ schools, 4,000+ trained teachers, and 100,000+ enrolled students across more than 10 Colombian cities and is actively expanding into Ecuador, Peru, Mexico, Spain, and Brazil, supported by offices in Bogotá, Madrid, São Paulo, San José, Mexico City, and Guayaquil. The company is co-led by co-CEOs Ana Victoria Ricaurte and Marcelo Burbano (both with 19+ years of cross-industry experience). Notable endorsements include HolonIQ's 2022 Latin America EdTech 100, K12Digest Magazine recognition, Endeavor entrepreneur status, MinTIC, Tecnológico de Monterrey, BID Lab (IDB Lab), and RetoCovid.
Arukay firmographics
Firmographics- Name
- Arukay
- Legal name
- Arukay
- Website
- https://arukay.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arukay is a private K-12 EdTech company that delivers a cloud-based, adaptive learning system teaching computational thinking and programming (block-based to advanced languages) to public and private schools across Latin America and Spain via direct school subscriptions.
- Ownership category
- akta.pro rank
Arukay industry classification
Industry- Product category
- K-12 EdTech Software
- NAICS
- Educational Support Services (611710), Educational Services (611), Computer Training (611420)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI)
Keywords
Where Arukay is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices6 records
Markets served
Arukay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- School Subscription: Subscription-based model for schools with pricing varying by number of students, offering volume discounts for larger student populations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School subscription with student-based pricing tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Arukay product offering
Product offeringCore offering
Arukay provides a 100% digital, cloud-based, asynchronous curricular learning system that teaches computational thinking and programming to K-12 students (Kindergarten through 12th grade) through an adaptive learning model. The platform progresses students from block-based languages (Scratch, Blockly) to complex programming languages (JavaScript, Python, HTML, App Inventor, Minecraft) and integrates STEAM project-based challenges. Schools subscribe to the system and receive accompanying teacher training, academic management tools, and ongoing support for virtual or hybrid implementation.
Product overview
Arukay offers a unified EdTech platform for K-12 computational thinking and programming education, consisting of the Arukay Learning System (LMS), STEAM Challenges and Projects Platform, Academic Management Platform for Teachers, and Teacher Training services. The core Learning System delivers adaptive, personalized instruction in multiple programming languages (Scratch, Blockly, JavaScript, Python, HTML, App Inventor, Minecraft) from Kindergarten through 12th grade. Supporting platforms include the Arukay Admin and Payments platforms for operational management.
Differentiator
Problem solved
Functional benefit
Products and services
- Arukay Learning System (LMS) A 100% digital curricular learning system with an adaptive learning model that teaches computational thinking and programming to K-12 students (Kindergarten through 12th grade), progressing from block-based languages to complex programming languages based on age and grade level.
- STEAM Challenges and Projects Platform A platform providing STEAM-related challenges and projects (science, technology, engineering, arts, and mathematics) that integrate computational thinking instruction for K-12 students.
- Academic Management Platform for Teachers A teacher management platform that enables educators to monitor student progress, generate grading and performance reports per student, and manage classroom activities within the Arukay learning system.
- Teacher Training Service Synchronous and asynchronous training services for teachers to effectively implement the Arukay curriculum, including ongoing accompaniment and support.
Quantifiable outcome
- 100 million students to become fully coding bilingual by 2025 (company vision)
Companies that use Arukay
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Arukay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Arukay partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights6 records
Arukay competitors and assessment
Company assessmentDirect peers
- Code.org: Code.org is a non-profit that provides free K-12 computer science curricula and is widely adopted in schools; it directly competes with Arukay for school adoption, though Code.org is free and globally funded while Arukay sells subscriptions.
- Matific: Matific provides K-6 math and STEM adaptive learning used by schools globally, with strong LATAM distribution; it is comparable to Arukay as a K-12 adaptive EdTech platform sold school-by-school in similar regions.
- Kodable: Kodable provides K-5 coding curriculum and teacher resources used in elementary schools, aligning closely with Arukay's block-based early-grade programming and teacher support model.
- CodeCombat: CodeCombat delivers game-based coding instruction for K-12 with teacher dashboards and curriculum, serving schools globally; it is comparable to Arukay in targeting school-based coding education with teacher management tooling.
- Scratch (MIT Media Lab): MIT's Scratch is the canonical block-based programming environment for K-12, integrated into many schools; it competes as a free alternative to Arukay's curriculum-anchored learning system in the same grade ranges.
- Tynker: Tynker is a leading K-12 creative coding platform used by schools worldwide, offering block-based to text-based programming curricula; it is the closest direct global peer to Arukay's adaptive K-12 computational thinking and programming offering.
Regional players
- Crehana: Crehana is a leading LATAM online learning marketplace with technology and creative courses; it overlaps with Arukay's regional audience and Spanish-language positioning, though it focuses more on adult/professional upskilling than K-12.
- Smartick: Smartick is a Spain-based adaptive K-12 math and coding learning platform; it is a regional peer competing with Arukay in Spanish-speaking markets and particularly relevant to Arukay's Madrid expansion.
Broad incumbents
- Khan Academy: Khan Academy is a broad incumbent in free K-12 online learning with growing computer science content; it competes with Arukay for student and school attention in computational thinking across Spanish-speaking markets via its Spanish-language translations.
- Edmodo: Edmodo is a K-12 learning platform and communication tool historically adopted across LATAM schools; it overlaps with Arukay as a school-delivered EdTech platform and may serve as an LMS distribution channel or competitor depending on Arukay's integrations.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Arukay social profiles
Digital presenceArukay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arukay leadership team
Management profileNumber of profiles
Profiles3 records
Arukay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arukay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arukay
What does Arukay do?
Arukay provides a 100% digital, cloud-based, asynchronous curricular learning system that teaches computational thinking and programming to K-12 students (Kindergarten through 12th grade) through an adaptive learning model. The platform progresses students from block-based languages (Scratch, Blockly) to complex programming languages (JavaScript, Python, HTML, App Inventor, Minecraft) and integrates STEAM project-based challenges. Schools subscribe to the system and receive accompanying teacher training, academic management tools, and ongoing support for virtual or hybrid implementation.
Is Arukay a public or private company?
Arukay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arukay founded?
Arukay was founded in 2014. It employs 11 to 50 people.
Where is Arukay based?
Arukay is headquartered in Bogotá, Colombia, in the Latin America region.
How does Arukay make money?
One revenue line is on record: school Subscription.
Who are Arukay's main competitors?
Direct peers on record are Code.org, Matific, Kodable, CodeCombat, Scratch (MIT Media Lab) and Tynker. Regional players are Crehana and Smartick. Broad incumbents are Khan Academy and Edmodo.
Does Arukay have an API?
No public API is recorded for Arukay.
What industry is Arukay in?
Arukay's product category is K-12 EdTech Software. Its primary akta.pro industry code is EDAJAMAE, Adaptive Learning & Personalized Instruction Software, with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611710 and its SIC code is 8200.