Thatch

What Thatch does

Thatch describes itself as the first end-to-end exchange for product placement, bundling content discovery, auction-style bidding, rights management, and execution into a single platform. The intended product is a marketplace that connects content creators with brands seeking product placement opportunities, using an auction-style bidding mechanism to allocate placements and manage the underlying rights and execution workflow. The company was founded in 2015, is headquartered in New York, and operates as a for-profit private entity with a 1–10 employee headcount range per the firmographic record.

The implied business model is marketplace-based, with monetization presumably tied to transaction fees, commissions, or take-rates on product-placement deals routed through the exchange. However, no pricing details, revenue mechanics, customer-segment definitions, or go-to-market specifics are available in the source data beyond the brief platform positioning statement. There are no disclosed named customers, no enterprise logos, no SMB volume indicators, and no revenue or ARR figures of any kind.

The only quantitatively substantiated fact in the source material is that the company's primary domain (thatch.io) is currently listed for sale on Spaceship.com at $18,000 (one-time purchase) or $1,500 per month over 12 months, with payments accepted across a broad range of rails including credit cards, PayPal, Bitcoin, and wire transfer. No funding rounds, management team, product specifications, customer logos, partnership details, certifications, or operational milestones appear anywhere in the aggregated material. The absence of any positive operational signal beyond a short positioning line and the domain-sale listing is consistent with the company being inactive, wound down, or in severe distress, though this cannot be conclusively confirmed from the source data alone.

Name

Thatch

Website

https://thatch.io

Company type

Private

Founded year

2015

Headcount range

1–10 employees

Short description

Thatch, a New York company founded in 2015, describes itself as an end-to-end product placement exchange connecting content creators with brands via auction-style bidding and rights management. Its thatch.io domain is currently listed for sale; no other operational data is verifiable in source materials.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Pricing tiers

Distribution channels1 record

Core offering

Thatch operates an end-to-end exchange for product placement, providing content discovery, auction-style bidding, rights management, and execution. It functions as a marketplace connecting brands seeking product placement opportunities with content producers. Note: The current thatch.io website is listed for sale as a domain via Spaceship.com, indicating the operating web presence is no longer active.

Differentiator

Problem solved

Functional benefit

Products and services

• Thatch Product Placement Exchange

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Branded Entertainment Network (BEN): BEN is a leading product placement and brand integration platform connecting brands with entertainment content (TV, film, streaming). It is the closest comparable to Thatch's described product placement exchange model, operating in the same niche with a marketplace-style offering for brand-content integration deals.
• Mirrored Media: Mirrored Media is a product placement and brand integration agency that facilitates deals between brands and entertainment productions. It directly overlaps with Thatch's described product placement marketplace concept, providing comparable services to brands and content producers.

Emerging players

• Grin: Grin is a creator management platform that helps brands run influencer marketing campaigns end-to-end. Its marketplace-style workflow for brand-creator partnerships is comparable to Thatch's described model for brand-content integration, although it operates in the influencer rather than traditional product placement space.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform providing discovery, workflow, and analytics for brand-creator campaigns. It is comparable to Thatch in offering a marketplace-like discovery and execution workflow for brand-content integration deals, albeit in the influencer category.
• Aspire: Aspire is an influencer marketing and creator commerce platform that operates a marketplace connecting brands with content creators for paid campaigns. While focused on influencer rather than scripted product placement, it shares Thatch's core marketplace model of matching brands with content creators for integrated content.
• IZEA: IZEA operates a marketplace platform connecting brands with influencers and content creators for sponsored content and product placement opportunities. Its marketplace model for matching brands to creators directly parallels Thatch's described auction-based exchange concept.
• Upfluence: Upfluence is an influencer marketing platform with discovery, campaign management, and e-commerce integration tools for brand-creator partnerships. Its marketplace-style discovery and execution workflow for sponsored content overlaps with Thatch's described model.
• Tagger Media: Tagger Media is a social intelligence and influencer marketing platform offering audience insights, campaign management, and creator discovery for brands. It shares Thatch's marketplace-style approach to brand-creator matching and campaign execution.

Broad incumbents

• LTK: LTK (formerly rewardStyle) is a major creator commerce platform connecting influencers with brands for product placement, affiliate, and shoppable content integrations. It is a much larger incumbent operating in the brand-creator-product placement space that Thatch also targeted.
• Shopify Collabs: Shopify Collabs is Shopify's built-in creator marketplace allowing merchants to discover creators, send product samples, and run affiliate/product-placement partnerships at scale. It represents a broader incumbent entrant into brand-creator product integration that overlaps with Thatch's marketplace concept.

Market position

Strengths1 record

Weaknesses3 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/thatchmedia
• Facebookfacebook.com/thatchmedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thatch