JustGloves
JustGloves operates JustBallGloves.com, a direct-to-consumer e-commerce retailer of baseball, softball, and youth gloves from 19+ brands, serving individual consumers, youth players, and schools via its School Purchase Program.
- Company typePrivate
- Founded2003
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What JustGloves does
JustGloves operates the e-commerce storefront JustBallGloves.com, a direct-to-consumer retailer specializing in baseball, softball, and youth gloves. The company is part of Pro Athlete, Inc., a Kansas City, Missouri-based holding company that also operates sister property JustBats.com. JustGloves carries 998+ products across 19+ major brands including Wilson, Rawlings, Mizuno, and Marucci, with price points ranging from under $100 to over $500. Customer segments include individual consumers, youth players, and educational institutions served through a dedicated School Purchase Program.
The platform layers proprietary services onto the core merchandise offering, including Trusted Glove Prep ($34.95, with over 30,000 gloves prepped to date), Glove Assurance ($29.99), and Laser Engraving ($29.95). Decision-support tools include an interactive Glove Coach questionnaire and a Sizing Guide that filter customers toward product recommendations. The site operates with free shipping, financing via PayPal and Affirm, and a loyalty program that issues 3% store credit on purchases. Trust signals are emphasized: BBB A+ accreditation, NSGA All-Star Dealer status, and a 4.9 Google rating.
The business model is purely transactional direct-to-consumer e-commerce with no disclosed B2B contracts, enterprise anchors, or subscription product. Revenue derives from merchandise gross margin plus incremental attach revenue from add-on services. Marketing channels include paid search, social media (Facebook, Twitter, Instagram, YouTube, TikTok, Pinterest), and content marketing focused on glove education. Distribution is concentrated through the single e-commerce site, with cross-promotion from sister property JustBats.com acting as a free traffic channel. The company is bootstrapped and privately held, with no disclosed funding rounds, M&A activity, or leadership changes in the available record.
JustGloves firmographics
Firmographics- Name
- JustGloves
- Legal name
- Pro Athlete, Inc.
- Website
- https://justballgloves.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JustGloves operates JustBallGloves.com, a direct-to-consumer e-commerce retailer of baseball, softball, and youth gloves from 19+ brands, serving individual consumers, youth players, and schools via its School Purchase Program.
- Ownership category
- akta.pro rank
JustGloves industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Baseball & Softball Equipment Retail (CRAMAEAA)
Keywords
Where JustGloves is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JustGloves business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: JustGloves generates revenue through direct sales of baseball and softball gloves and related accessories (care kits, glove locks, mallets, conditioners) via their e-commerce platform. The company resells products from major sporting goods brands including Wilson, Rawlings, Mizuno, Marucci, and others. Revenue is primarily one-time transaction based with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly gloves under $100 |
| Unit Pricing | Pay-as-you-go | Mid-range gloves $100-$200 |
| Unit Pricing | Pay-as-you-go | Premium gloves $200-$400 |
| Unit Pricing | One time/ perpetual license | Glove Assurance Program |
| Unit Pricing | One time/ perpetual license | Trusted Glove Prep Service |
| Unit Pricing | One time/ perpetual license | Laser Engraving |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
JustGloves product offering
Product offeringCore offering
JustGloves (operating as JustBallGloves.com) is a direct-to-consumer e-commerce retailer that sells baseball and softball gloves across all sizes, positions, and skill levels, reselling products from 19+ major brands including Wilson, Rawlings, Mizuno, Marucci, and Nike. The company complements its glove catalog with value-added services such as Trusted Glove Prep, custom laser engraving, the Glove Assurance 100-day trial program, and a School Purchase Program for institutional buyers.
Product overview
JustGloves is an e-commerce retailer specializing exclusively in baseball and softball gloves, operating as JustBallGloves.com. The core offering consists of baseball gloves (751 products), softball gloves including fastpitch and slow pitch (251+ products), youth gloves (155 products), and custom gloves. The company serves players of all ages from youth to adult across all positions. Beyond gloves, they offer related accessories including the Glove Care Kit, Pro Soft Glove Conditioner, GloveLocks, and Wooden Mallet for glove maintenance and break-in. Add-on services include Trusted Glove Prep (professional break-in preparation), Glove Assurance Program (100-day trial with refund guarantee), and Laser Engraving personalization. Supporting tools include the Glove Coach recommendation engine and a Glove Sizing Guide. The company also operates a Loyalty/Rewards Program and a School Purchase Program for institutional buyers. Notable brand partnerships include Wilson, Rawlings, Mizuno, Marucci, Nike, Nokona, Akadema, All Star, Easton, Shoeless Joe, and 44 Pro.
Differentiator
Problem solved
Functional benefit
Products and services
- Baseball Gloves Adult and youth baseball gloves in various sizes (9"-15"), patterns, and web types for all positions including infield, outfield, pitcher, catcher, and first base.
- Softball Gloves Fastpitch and slow pitch softball gloves designed with larger patterns to accommodate the larger softball, featuring smaller wrist openings for female athletes.
- Youth Gloves Gloves designed for players 12 and under with smaller wrist openings and tighter finger stalls for a secure fit on youth hands.
- Custom Gloves Made-to-order baseball and softball gloves personalized to customer specifications through the JustGloves custom glove program.
- Trusted Glove Prep Service Professional glove preparation service that machine pounds, conditions, and forms the glove to speed up break-in time; priced at $34.95.
- Glove Assurance Program 100-day trial program ($29.99) allowing customers to try the glove and receive a full refund with free shipping if unsatisfied, or a $29.99 credit toward a future purchase.
- Glove Laser Engraving Custom laser engraving personalization service for gloves at $29.95, with same-day personalization and shipping.
- Glove Care Kit Comprehensive break-in and maintenance kit including pro soft glove conditioner, applicator sponges, shaping ball, rubber bands, and wooden mallet.
- Pro Soft Glove Conditioner Leather conditioner designed to restore gloves, moisturize leather, improve water resistance, and extend glove life; priced at $7.99.
- GloveLocks Cord locks designed to replace traditional pinky and thumb loop knots, allowing players to cinch straps for a snug fit; available in multiple colors.
- Wooden Glove Mallet Break-in tool with baseball bat-style handle and club-like hitting surface for simulating game catch by repeatedly hitting pocket and break points.
Quantifiable outcome
- 30,000+ gloves prepped by Trusted Glove Prep service
- +1 more outcomes
Companies that use JustGloves
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
JustGloves technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
JustGloves partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pro Athlete, Inc.corePro Athlete, Inc. is the parent company that owns and operates JustGloves.com. Based in Kansas City, MO, Pro Athlete powers the JustGloves e-commerce platform and maintains the company's digital infrastructure. The company also operates JustBats.com as a sister site for baseball bat sales.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
JustGloves competitors and assessment
Company assessmentDirect peers
- JustBats: Sister site operated by the same parent (Pro Athlete, Inc.), JustBats is a direct-to-consumer e-commerce retailer specializing in baseball and softball bats. Operates with identical infrastructure, loyalty program, and customer service model as JustGloves — the closest comparable business.
- Baseball Savings: Online baseball and softball equipment retailer offering gloves, bats, and accessories across multiple brands. Directly comparable to JustGloves as a category-focused e-commerce competitor targeting similar consumer and team customers.
- Eastbay: Long-established online and catalog retailer of athletic footwear, apparel, and team sport equipment with strong presence in baseball/softball. Comparable as a multi-channel sporting goods e-commerce competitor with overlapping youth and team customer segments.
- Baseball Express: Long-running online specialty retailer focused on baseball and softball equipment, including gloves, bats, and accessories. Directly comparable as a category-specialist e-commerce competitor serving the same core customer segments.
- Epic Sports: Team sporting goods retailer selling baseball, softball, and other team sport equipment to schools, leagues, and consumers. Comparable through its multi-sport team equipment catalog and institutional customer base overlap with JustGloves' School Purchase Program.
Broad incumbents
- Mizuno USA: Major baseball and softball glove manufacturer with branded e-commerce presence. Comparable as both a supplier and a manufacturer-DTC competitor within the same premium glove segments.
- Rawlings: Premier baseball glove and equipment manufacturer (official glove of MLB) operating its own DTC e-commerce site. A key supplier to JustGloves and a direct manufacturer-led competitor for the consumer's glove purchase.
- Amazon: Dominant general e-commerce marketplace carrying baseball/softball gloves from all major brands. Represents the largest price-driven competitive threat to JustGloves' category-specialist positioning.
- Wilson Sporting Goods: Major baseball glove and equipment manufacturer with growing direct-to-consumer e-commerce presence. Comparable both as a key JustGloves supplier brand and as a DTC competitor capturing increasing share of glove sales.
- Dick's Sporting Goods: Largest U.S. sporting goods retailer with broad omnichannel footprint. Carries baseball/softball gloves alongside an extensive broader assortment, representing both a competitor and a price-setting incumbent for the glove category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JustGloves social profiles
Digital presenceJustGloves financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustGloves leadership team
Management profileNumber of profiles
Profiles1 record
JustGloves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustGloves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustGloves
What does JustGloves do?
JustGloves (operating as JustBallGloves.com) is a direct-to-consumer e-commerce retailer that sells baseball and softball gloves across all sizes, positions, and skill levels, reselling products from 19+ major brands including Wilson, Rawlings, Mizuno, Marucci, and Nike. The company complements its glove catalog with value-added services such as Trusted Glove Prep, custom laser engraving, the Glove Assurance 100-day trial program, and a School Purchase Program for institutional buyers.
Is JustGloves a public or private company?
JustGloves is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JustGloves founded?
JustGloves was founded in 2003. It employs 11 to 50 people.
Where is JustGloves based?
JustGloves is headquartered in Kansas City, United States, in the North America region.
How does JustGloves make money?
One revenue line is on record: product Sales.
Who are JustGloves's main competitors?
Direct peers on record are JustBats, Baseball Savings, Eastbay, Baseball Express and Epic Sports. Broad incumbents are Mizuno USA, Rawlings, Amazon, Wilson Sporting Goods and Dick's Sporting Goods.
Does JustGloves have an API?
No public API is recorded for JustGloves.
What industry is JustGloves in?
JustGloves's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMAEAA, Baseball & Softball Equipment Retail. Its NAICS code is 45911 and its SIC code is 3949.