Sbam

What Sbam does

Sbam S.r.l. is an Italy-based SaaS company founded in 2019 and headquartered in Turin that operates a cloud-based social media analytics and reporting platform. The platform aggregates data from Facebook, Instagram, LinkedIn, YouTube, and TikTok into a unified dashboard and is organized around four core modules: Report (templated report generation, including 2-click report creation and email delivery to clients), Content (post and ad-campaign analysis with proprietary content segmentation by theme, objective, or category), Metrics (audience demographics, behavior, and communication performance evaluation), and Goals (marketing goal-setting and KPI monitoring). Native technology integrations are maintained with Meta (Facebook and Instagram APIs) and LinkedIn, and the platform is GDPR-compliant with EU-based data processing.

Sbam serves primarily web agencies, freelance social media managers, and small-to-mid-market brand teams, with named enterprise logos including RAI, Altromercato, Hoepli, TEDx, and Deco alongside agency customers such as Marketing Espresso, Quality Web, and Nagency. The go-to-market combines product-led growth (free trial with no payment method, self-serve signup at app.sbam.io) with enterprise field sales (live demos) and a channel partner program ("SBAM Partners"). Vertical-specific solutions have been launched for marketing consultants, small businesses, and educational institutions (SBAM for Education). The business model is a freemium-to-Pro subscription in EUR supplemented by professional services for implementation and training.

With 1–10 employees, no disclosed institutional funding rounds, and ecosystem backing from Scaleway (cloud infrastructure), Restart, Club, and Merakyn, Sbam operates as a bootstrapped micro-startup. It has been recognized as the most promising startup in the Italian MarTech sector and holds a 4.5/5 Trustpilot rating across a customer base of 300+ brands and organizations, with the registered office at I3P within the Politecnico di Torino incubator ecosystem.

Name

Sbam

Legal name

Sbam S.r.l.

Website

https://sbam.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sbam is an Italian SaaS platform providing social media analytics and reporting for web agencies, freelance social media managers, and brand teams. It aggregates Facebook, Instagram, LinkedIn, YouTube, and TikTok data into a unified dashboard with templated reports, content segmentation, audience metrics, and KPI goal tracking under a freemium-to-Pro subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with free tier and Pro version. Users pay for premium features including advanced reporting, competitor analysis, and custom report delivery via email.
2. Professional Services: Consulting and support services for implementation and training.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sbam is a cloud-based SaaS platform specialized in social media analytics and reporting. It aggregates data from Facebook, Instagram, LinkedIn, YouTube, and TikTok into a single dashboard, enabling users to monitor multi-brand communication performance, generate customizable social media reports using templates, analyze content and audience behavior, set marketing goals, track KPIs, and benchmark competitor performance. The product is targeted at agencies, marketing consultants, freelancers, small businesses, and brand teams managing multiple social media accounts.

Product overview

SBAM is a unified social media analytics and reporting platform specialized in social analysis. The platform operates as a modular system comprising four core modules: Report (for creating customizable social media reports using templates), Content (for analyzing posts and ad campaigns), Metrics (for evaluating communication performance and audience behavior), and Goals (for monitoring marketing KPIs). The platform also offers vertical-specific solutions for Web Agencies, Marketing Consultants, Small Businesses, and Education institutions. Users can access the platform at app.sbam.io with free trial and subscription plans available.

Differentiator

Problem solved

Functional benefit

Products and services

• SBAM Platform Unified social media analytics and reporting platform that aggregates data from Facebook, Instagram, LinkedIn, YouTube, and TikTok into a single dashboard. Enables agencies, consultants, freelancers, and brands to monitor communication performance across multiple brands, generate customizable reports using templates, analyze content and audience behavior, and track marketing goals and KPIs.
• Web Agency Solution

Quantifiable outcome

• Social reports created in 2 clicks using templates
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• LinkedIncoreTechnology or IntegrationLinkedIn is a technology partner providing data integration for professional social media analytics within the Sbam platform.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta provides API access for Facebook and Instagram data integration, enabling Sbam to aggregate and analyze social media metrics from these platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hootsuite: Hootsuite is a global, publicly-listed social media management and analytics platform serving enterprises and agencies. It directly overlaps with Sbam's reporting and metrics modules but offers a much broader suite (publishing, ads, employee advocacy), making it the dominant incumbent in Sbam's category.
• Socialbakers (now Emplifi): Socialbakers, now part of Emplifi, is an AI-driven social media marketing and analytics platform serving enterprise and agency customers. It is a broader incumbent comparable to Sbam on analytics, benchmarking, and content performance insights, but with deeper AI capabilities and enterprise scale.
• Brandwatch: Brandwatch is an enterprise social listening and analytics platform (part of Cision) covering brand monitoring, audience insights and reporting. It is a broader incumbent comparable to Sbam's Metrics and Audience Analysis modules but at significantly higher enterprise price points and feature breadth.
• Sprout Social: Sprout Social is a publicly-traded social media management, analytics and reporting SaaS platform targeting agencies and brands. It competes head-on with Sbam's report-building and competitor benchmarking capabilities but at enterprise scale with deeper social CRM features.
• Sprinklr: Sprinklr is a large enterprise social media management, analytics and customer experience platform used by global brands. While operating at much larger scale, Sprinklr's analytics and reporting functionality is comparable to Sbam's enterprise demo motion and brand reporting modules.

Direct peers

• Buffer: Buffer is a SaaS platform for social media scheduling, analytics and reporting widely used by SMBs and agencies. It overlaps with Sbam on the analytics/reporting layer for Instagram and Facebook and shares a PLG/freemium motion, making it a close direct comparable for Sbam's self-serve users.
• Iconosquare: Iconosquare is a social media analytics and reporting platform with a strong focus on agencies and brands managing multiple accounts. It is a direct peer to Sbam given overlapping agency-first positioning, Instagram/Facebook analytics depth, and report-builder functionality.
• Later: Later is a social media marketing platform with strong Instagram and TikTok analytics, content scheduling, and reporting tools used by agencies and creators. It is a direct peer given Sbam's Reels analytics and Instagram-native reporting features.
• Fanpage Karma: Fanpage Karma is a European (German-headquartered) social media analytics and reporting tool popular with agencies and mid-market brands. It is a direct regional peer to Sbam given comparable agency-first positioning, multi-network analytics, and report-building features.
• Socialinsider: Socialinsider is a social media analytics and reporting tool purpose-built for agencies, with competitor benchmarking and customizable reports. It mirrors Sbam's agency-vertical wedge and report-template-driven UX, making it a tightly comparable SaaS peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sbam.io
• Facebookfacebook.com/sbamsocialanalytics
• LinkedInlinkedin.com/company/sbam-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sbam