Simply Blessed

What Simply Blessed does

Simply Blessed Flowers is a family-owned retail florist headquartered in Frisco, Texas, operating as an LLC under owner Suzanne Gover since 2008. The company serves individual consumers, wedding couples, funeral homes, and healthcare facilities in the North Texas metro area, with delivery coverage spanning a 15-mile radius across approximately 25 cities including Frisco, Plano, McKinney, Prosper, Allen, Celina, Little Elm, Carrollton, and Lewisville. Its product portfolio spans pre-designed and custom flower arrangements (priced $74.99 to $699.99), rose collections, sympathy and funeral arrangements, new baby and prom/homecoming florals, plants, complementary gifts, and full-service wedding and event floral design.

The business runs on a multi-channel direct-to-consumer model combining an in-store retail storefront at 9200 Lebanon Road, phone-based ordering, and an e-commerce website powered by the Floranext platform. The technology stack supports online catalog browsing, real-time inventory, cart and checkout including credit card, Apple Pay, and Google Pay, address-based delivery fee calculation, and order processing. Distribution is executed through a proprietary same-day delivery fleet, with orders placed before 2:00 PM CST delivered the same day within the service area. Additional revenue streams include a recurring floral subscription service, in-store floral design classes for groups and teams, and a Floral Bar experiential offering.

Revenue is generated primarily through one-time retail arrangement purchases, custom wedding and event floral services (priced by complexity and event scale), plant and gift sales, subscriptions, and class fees. The customer base is predominantly long-tail individual consumers with episodic high-value wedding and event projects, supported by established relationships with funeral homes (Turrentine-Jackson-Morrow, Stonebriar) and healthcare facilities (Baylor Scott & White Centennial and Frisco, Medical City Frisco) as recurring delivery destinations. The business is privately held with no outside funding.

Name

Simply Blessed

Legal name

Simply Blessed Flowers LLC

Website

https://simplyblessedflowers.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply Blessed Flowers is a family-owned retail florist in Frisco, Texas, serving North Texas consumers, wedding couples, funeral homes, and healthcare facilities with same-day flower delivery, custom event florals, subscriptions, and floral design classes within a 15-mile radius.

Ownership category

akta.pro rank

Product category

Floral Retail

NAICS

Florists (4593)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Floral arrangements
• Flower delivery service
• Wedding floral design
• Sympathy flower arrangements
• Local retail florist

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Flower Arrangements: Sale of pre-designed and custom flower arrangements ranging from $74.99 to $699.99. Includes bouquets, centerpieces, sympathy arrangements, and seasonal designs sold directly to consumers.
2. Wedding & Event Floral Services: Full-service wedding and event floral design including bridal bouquets, ceremony decorations, reception centerpieces, boutonnieres, and custom event designs. Priced based on complexity and scale of event.
3. Plants & Gifts: Sale of potted plants including succulents, orchids, and other greenery, as well as gift items such as stuffed animals and complementary products.
4. Floral Design Classes: Custom floral design classes scheduled for groups and teams, taught by design experts at the store location.
5. Floral Subscriptions: Subscription service for recurring floral deliveries to homes or businesses on a regular schedule.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Simply Blessed is a family-owned retail florist that designs, assembles, and delivers fresh flower arrangements, plants, and gifts for everyday occasions, weddings, events, and sympathy needs. The company operates a single physical store in Frisco, Texas, supported by a 24/7 e-commerce website (powered by Floranext) and a proprietary same-day delivery fleet covering a 15-mile radius across more than 20 North Texas communities. Offerings span retail arrangements, custom wedding and event florals, sympathy flowers, potted plants and gifts, floral subscriptions, in-person floral design classes, and a Floral Bar event service.

Product overview

Simply Blessed Flowers is a family-owned florist offering a comprehensive portfolio of floral products and services. Their core offerings include fresh flower arrangements across multiple product categories (All Flowers, Roses, Sympathy/Funeral, New Baby, Bouquets & Centerpieces, Prom & Homecoming, Plants, and Gifts), complemented by full-service wedding and event florals, floral design classes, subscription services, and a unique Floral Bar experience. The company operates primarily from their Frisco, Texas location and serves multiple delivery areas across North Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Flower Arrangements Pre-designed and custom designer-choice flower arrangements sold directly to consumers for everyday occasions such as birthdays, anniversaries, Valentine's Day, Mother's Day, get-well, and thank-you gifts. Includes seasonal, white & green, bright, and pastel designer-choice collections.
• Roses Rose arrangements and bouquets available in various colors and styles for romantic and gift-giving occasions.
• Sympathy and Funeral Arrangements Funeral and sympathy floral arrangements including wreaths, standing sprays, casket arrangements, and cemetery flowers, with priority delivery coordinated with local funeral homes such as Turrentine-Jackson-Morrow and Stonebriar.
• New Baby Arrangements Floral arrangements designed to celebrate new baby arrivals and delivered to homes or hospitals within the service area.
• Bouquets and Centerpieces Individual bouquets and table centerpieces available a la carte for dinners, parties, and corporate events.
• Prom and Homecoming Florals Corsages, boutonnieres, and poseys designed for prom, homecoming, and similar school events.
• Plants Potted flowering and green plants, including succulents and orchids, sold as standalone gift or decor items.
• Gifts Complementary gift items such as stuffed animals and specialty products offered alongside floral arrangements.
• Custom Wedding and Event Florals Full-service custom floral design for weddings, receptions, corporate events, and private parties, including bridal bouquets, ceremony decorations, reception centerpieces, boutonnieres, corsages, cake florals, and Pinterest-inspired designs, with custom consultations and pricing.
• Floral Subscriptions Recurring subscription-based floral delivery service providing regular fresh arrangements to homes or businesses on a scheduled cadence.
• Floral Design Classes Custom in-person floral design classes scheduled for groups and teams, taught by the store's design experts at the Frisco, Texas location.
• Floral Bar Service Interactive floral experience service offered for events and gatherings, providing a hands-on floral bar arrangement activity for guests.
• Same-Day Flower Delivery Proprietary same-day delivery service within a 15-mile radius of the Frisco, Texas store for orders placed before 2:00 PM CST Monday through Friday, with Saturday delivery available for orders placed by 12:00 PM Friday and priority routing to schools, businesses, hospitals, and funeral homes.

Quantifiable outcome

• Same-day delivery capability for orders placed before 2:00 PM CST Monday-Friday
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FloranextcoreTechnology or IntegrationE-commerce platform provider powering the company's website, online ordering system, inventory management, and product catalog. Floranext provides the technology infrastructure for the online storefront, shopping cart, checkout functionality, and order processing.
• Baylor Scott & White Medical Center - CentennialminorOthersHealthcare facility within delivery area receiving patient flower deliveries. Simply Blessed delivers arrangements to hospital rooms and wards following facility procedures.
• Baylor Scott & White Medical Center - FriscominorOthersHealthcare facility within delivery area receiving patient flower deliveries.
• Medical City FriscominorOthersHealthcare facility within delivery area receiving patient flower deliveries.
• Turrentine-Jackson-Morrow Funeral HomeminorOthersFuneral home within delivery area designated as highest priority for sympathy arrangement deliveries. Company coordinates with funeral homes for specific delivery times.
• Stonebriar Funeral HomeminorOthersFuneral home within delivery area receiving sympathy and funeral floral arrangements.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• UrbanStems: Digital-first floral brand targeting younger, design-conscious consumers with direct-from-farm model and subscription options. Emerging competitor for the same e-commerce-first gifting customer.
• Farmgirl Flowers: Online floral brand with strong brand identity and sustainable sourcing narrative. Comparable to Simply Blessed's in-house design positioning, though at a national scale and different cost structure.

Direct peers

• BloomNation: Online marketplace that connects consumers with local florists for delivery. Directly comparable business model layer that competes for the same local-florist search demand Simply Blessed captures via SEO.
• The Bouqs Co. Online-native floral retailer with farm-to-door delivery and subscription offerings. Direct competitor on e-commerce and subscription channels, targeting the same gifting and recurring-buyer use cases.
• McShan Florist: Long-standing Dallas-area florist offering same-day delivery, weddings, sympathy, and event florals across the DFW metro. Comparable as a same-region, full-service local florist with similar product mix and customer segments.
• Dr. Delphinium Designs & Events: Dallas-based premium florist specializing in weddings, corporate events, and custom arrangements with in-house designers. Highly comparable to Simply Blessed's wedding/event floral design focus and price-positioning.
• Avant Garden Dallas: Boutique Dallas florist offering bespoke floral design for weddings, events, and gifting. Competitor for the same North Texas wedding and corporate event spend.

Broad incumbents

• 1-800-Flowers.com: Large multi-brand floral and gifting retailer (including Harry & David, Shari's Berries). Competes broadly for online gifting demand and bulk orders that might otherwise flow to local florists.
• Teleflora: National floral wire-service network that aggregates orders from local florists. A board incumbent that can route orders to competitors in Simply Blessed's geography and squeeze fulfillment margins.
• FTD (Florists' Transworld Delivery): National floral wire-service and e-commerce operator. Incumbent that distributes incoming orders to local florists and competes for the same online gifting traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simply-blessed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Blessed