Rockland Urgent Care

What Rockland Urgent Care does

Rockland Urgent Care Family Health NP, P.C. is a privately held, single-location walk-in urgent care facility operating at 89 South Rte 9W in West Haverstraw, New York, founded in September 2015 by Dr. Graig Straus, a board-certified Family Nurse Practitioner with a Doctorate of Nursing Practice. The clinic delivers urgent care services across all ages (pediatric and adult), supported by on-site X-ray, on-site laboratory, and electronic health records built on the eClinicalWorks platform with the Healow patient portal for pre-registration and record access. The facility operates 365 days per year with extended weekday hours (8am-8pm) and weekend/holiday hours (9am-6pm), and holds Category 2 Certified Urgent Care Center designation from the Urgent Care Association of America and VA Authorized Urgent Care Provider status.

Name

Rockland Urgent Care

Legal name

ROCKLAND URGENT CARE FAMILY HEALTH NP, P.C.

Website

https://rocklandurgentcare.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Rockland Urgent Care is a privately held, single-location walk-in urgent care clinic in West Haverstraw, NY, serving pediatric and adult patients across the North Rockland catchment with on-site X-ray, lab, occupational health, COVID testing, medical marijuana certification, and CPR/safety training, operating 365 days per year.

Ownership category

akta.pro rank

Headquarters

HQ city

West Haverstraw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance-Based Patient Services: The clinic accepts most major insurance plans and processes claims through insurance for covered urgent care services. This is the primary revenue stream.
2. Self-Pay Services: Cash and checks accepted, along with all major credit cards for patients without insurance coverage or for services not covered by insurance.
3. Occupational Health Services: Services to employers including DOT drug testing, pre-employment physicals, OSHA physicals, and workers' compensation treatment. Employers can set up accounts for ongoing services.
4. Medical Marijuana Program: Fee-for-service medical marijuana certification and registration services. Initial office visit registration is $275, renewals are $150, with a $75 non-refundable booking fee.
5. Community Education Courses: CPR, first aid, and safety certification courses offered to individuals, families, and businesses for training.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rockland Urgent Care is a walk-in urgent care facility providing treatment for illnesses, injuries, and preventive care for patients of all ages, supported by on-site X-ray and laboratory diagnostics. In addition to general urgent care, it offers employer occupational health services, COVID-19 testing, New York State Medical Marijuana Program certification, and ASHI-certified community education courses in CPR, first aid, and life support.

Product overview

Rockland Urgent Care operates as a single-location urgent care facility offering walk-in medical services for the entire community across all ages. The practice provides core urgent care treatment for injuries and illnesses, on-site X-ray diagnostics, and COVID-19 testing with multiple turnaround options. Additional services include an NYS Medical Marijuana Program for qualifying patients, ASHI-certified community education courses (CPR, first aid, BLS/ACLS/PALS training), and occupational health services for employers (DOT physicals, drug screening, pre-employment exams). Patient engagement is facilitated through the healow patient portal and mobile app. The practice partners with Genesis Medical Health for primary care services co-located at the same facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk-In Urgent Care Medical Services Walk-in urgent care facility providing treatment for illnesses, injuries, and preventive care for patients of all ages, including pediatric and adult services, with no appointment necessary.
• On-Site X-Ray Services Dedicated on-site X-ray suite providing immediate diagnostic imaging, including fracture and chest X-rays, without external referrals.
• COVID-19 Testing Multi-tier COVID-19 testing including rapid antigen (15-20 minutes), rapid PCR (30-40 minutes), and standard laboratory PCR (1-2 days) for symptomatic and asymptomatic patients.
• NYS Medical Marijuana Program Certification Certification and registration services for New York State's Medical Marijuana Program, including patient evaluation, certification, and ongoing management for patients with qualifying serious conditions, with $275 initial and $150 renewal registration plus a $75 non-refundable booking fee.
• Occupational Health Services Employer services including DOT drug screening, FMSCA DOT CDL medical exams, pre-employment physicals, OSHA physicals, workers' compensation treatment, back-to-work clearance, executive physicals, and SCBA/N95 fit testing.
• Community Education Courses American Safety and Health Institute (ASHI) certified training courses including Bloodborne Pathogens, Child and Babysitting Safety, Community First Aid, Community CPR, and other safety and life-support training for individuals, families, and businesses.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Genesis Medical HealthcoreStrategic or Co-development PartnerRockland Urgent Care partners with Genesis Medical Health to offer primary care services conveniently located at their facility, accommodating the growing needs of the community.
• Paul's Prompt CareminorOthersAffiliate practice listed as a referral partner. Located at 222 Oakridge Commons, South Salem, NY 10594.
• Straus Family Health - Primary CareminorOthersAffiliate practice listed as a referral partner. Located at 89 S Rt 9W, West Haverstraw, NY 10993 (same location as Rockland Urgent Care).
• Eismed Urgent CareminorOthersAffiliate practice listed as a referral partner. Located at 786 Bloomfield Ave, Clifton, NJ 07012.
• Healow (eClinicalworks)coreTechnology or IntegrationHealow is the patient engagement platform/practice portal used by Rockland Urgent Care. Patients can access medical records, pre-register, and communicate with the practice via the healow app. Practice ID: GGHDBD.
• Health and Safety Institute (HSI)minorStrategic or Co-development PartnerRockland Urgent Care offers ASHI (American Safety and Health Institute) certified courses in CPR, first aid, BLS, ACLS, PALS, and other safety training programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CityMD / Summit Health: Large New York metro-area walk-in urgent care chain offering treatment for injuries, illnesses, X-ray, and lab services on a no-appointment basis — directly comparable in service mix, hours, and patient demographic to Rockland Urgent Care.
• GoHealth Urgent Care: Multi-state urgent care operator partnering with health systems (including Northwell) to deliver walk-in injury/illness care, X-ray, lab, and occupational health services; closest scaled equivalent to Rockland's full-stack, co-located urgent + primary + occupational model in the NY metro area.
• MD Now Urgent Care: Florida-based urgent care chain (acquired by HCA) providing walk-in visits, X-ray, lab, and occupational health — comparable single-stop urgent care service model and revenue streams to Rockland.
• AFC Urgent Care: National urgent care franchise offering walk-in visits, on-site X-ray and lab, occupational health (DOT physicals, drug screening), and employer services — a near-direct match to Rockland's urgent care + occupational health service mix.
• Patient First: Mid-Atlantic urgent and primary care chain offering walk-in services 365 days a year, on-site X-ray and lab, occupational health, and DOT physicals — directly analogous operating model and 365-day calendar to Rockland.

Broad incumbents

• MedExpress Urgent Care: Optum/UnitedHealth Group's urgent care and occupational health subsidiary providing walk-in illness/injury care, COVID testing, and employer services — directly comparable in core offerings and operational breadth to Rockland.
• CareNow Urgent Care: HCA Healthcare's urgent care subsidiary offering walk-in urgent care, occupational medicine, and on-site diagnostics across multiple states — same retail clinic/service model as Rockland, scaled within a large hospital operator.

Emerging players

• PM Pediatrics: Pediatric-focused urgent care practice with extended evening/weekend hours and on-site X-ray/lab in the NY metro area — partial overlap with Rockland's pediatric urgent care offering and same walk-in convenience model.

Regional players

• Pulse-MD Urgent Care: Independent Hudson Valley urgent care operator with multiple locations serving Dutchess, Putnam, Orange, and Rockland counties — direct competitive overlap in geographic catchment and walk-in urgent care + occupational health service mix.
• Northwell Health-GoHealth Urgent Care: Joint venture operating co-branded urgent care centers across Long Island, NYC, and Westchester — overlaps Rockland's Hudson Valley catchment with system-backed scale, on-site diagnostics, and integrated health system referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ruchealth
• Facebookfacebook.com/RUCNP
• LinkedInlinkedin.com/company/rockland-urgent-care-family-health-np-p.c.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockland Urgent Care