What Gridheart AB does

Gridheart AB is a Nordic value-adding cloud distributor that aggregates 30+ cybersecurity, backup, productivity, and infrastructure vendors onto a single marketplace platform for Managed Service Providers (MSPs). Founded in 2009 and headquartered in Kista, Stockholm, the company operates across six markets — Sweden, Norway, Denmark, Finland, the United Kingdom, and Ireland — providing local-language engineering support and onboarding. Its core technology is a proprietary self-service marketplace and consolidated billing platform that automates license provisioning, usage-based billing, per-customer pricing controls, and an open API for integration with PSA, RMM, and accounting tools such as Fortnox. The platform carries a curated vendor portfolio spanning backup, continuity, cybersecurity, security training, infrastructure, productivity, and RMM & surveillance categories, with Acronis as the anchor partnership (recognized by Acronis as Nordic Distributor of the Year 2026).

Gridheart generates revenue primarily through reseller margins on vendor products sold to MSP partners, with the platform effectively monetizing both the distribution spread and recurring SaaS/license resale. Partners register for free with no minimum commitment and onboard within 24 hours; the company monetizes per-transaction rather than via subscription fees to partners. Beyond software distribution, Gridheart bundles value-added services including technical training and certifications, go-to-market support, NIS2 compliance guidance developed in collaboration with Sweden's MSB and CERT-SE, and dedicated vendor escalation paths. Its customer base comprises 300+ Nordic MSP partners ranging from SMB resellers to enterprise clients such as Telia, with the company serving as the indirect route to market for global vendors seeking Nordic MSP coverage.

Name

Gridheart AB

Legal name

Gridheart AB

Website

https://gridheart.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Gridheart AB is a Nordic value-adding distributor that aggregates 30+ cybersecurity, backup, productivity, and infrastructure vendors onto a single marketplace platform with consolidated billing, serving 300+ Managed Service Providers across six Nordic and British Isles markets.

Ownership category

akta.pro rank

Product category

IT Distribution Platform (MSP Cloud Marketplace)

NAICS

Software Publishers (51321)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Cloud distribution platform
• MSP marketplace services
• Cybersecurity distribution
• Managed service provider software
• IT channel distribution

Headquarters

HQ city

Kista

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. MSP Distribution and Resale: Gridheart operates as a value-adding distributor for MSPs, aggregating multiple cybersecurity, backup, productivity, and infrastructure vendors on a single platform. Revenue is generated through reseller margins on vendor products sold through the marketplace to MSP partners.
2. Marketplace Platform Services: Partners access 30+ curated vendors through the Gridheart marketplace platform. Consolidated billing across all services enables partners to set their own margins per customer and product, with Gridheart handling vendor relationships and billing infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Gridheart AB operates as a Nordic MSP (Managed Service Provider) distributor providing a self-service marketplace platform that aggregates 30+ curated cybersecurity, backup, productivity, and infrastructure vendors into a single portal with consolidated billing, automated license management, and open API integrations. The company generates revenue through reseller margins on the third-party vendor products sold to its 300+ MSP partners, supplemented by platform subscription and onboarding/training services.

Product overview

Gridheart AB operates as a Nordic MSP distributor offering a unified platform combining a curated marketplace of 33+ cybersecurity and MSP-focused vendor products with consolidated billing, partner onboarding, and ongoing commercial and technical support. The core Gridheart platform serves as the central hub — providing self-service marketplace access, automated billing, and an open API for integrating with PSA, RMM, and accounting tools. The product portfolio spans seven categories: Backup (Acronis, CloudAlly, Datto, NinjaOne, OpenText, Seagate Lyve Cloud), Continuity (Acronis, BitTitan, Datto, Nanitor, OpenText), Cybersecurity (Acronis, Avanan, Bitdefender, ConnectSecure, CyberNordic, CYVI, Keeper Security, Nord Security, OpenText, TitanHQ, Vade, Webroot, WithSecure), Cybersecurity Training (Storyals, uSecure), Infrastructure (ActiveCloud, Cloudist, DNS Made Easy, Nerdio, Seagate Lyve Cloud), Productivity (Augmentt, Freshworks, HaloPSA, Microsoft CSP, Rewst, Storyals, Verified), and RMM & Surveillance (Atera, ConnectSecure, HaloPSA, NinjaOne).

Differentiator

Problem solved

Functional benefit

Products and services

• Gridheart Marketplace Self-service digital storefront offering 33+ cybersecurity and MSP-focused vendors on a single platform, enabling MSPs to browse, evaluate, and activate vendor products with self-service provisioning and consolidated billing.
• Gridheart Billing Platform Unified billing and finance platform that consolidates vendor usage and licenses into a single invoice, automates usage-based billing, and lets MSPs export billing reports and set customer-level pricing with partner-controlled margins.
• Acronis Cyber Protect Cloud Acronis-provided comprehensive cyber protection platform combining backup, disaster recovery, and cybersecurity in a single agent, including EDR + XDR with AI-driven threat detection and a unified management portal; sold by Gridheart as its lead Acronis distribution offering.
• Microsoft Cloud Solution Provider (CSP) Program Microsoft Cloud Solution Provider program through which MSPs resell Microsoft 365, Azure, Dynamics 365, and the full Microsoft cloud portfolio — MSPs set their own pricing, manage licenses, and bill customers directly, with Gridheart handling the vendor relationship.
• Bitdefender GravityZone Bitdefender GravityZone is a unified security platform offering layered endpoint protection, ML-based threat detection, EDR/XDR, risk analytics, full-disk encryption management, and cloud or on-premises deployment options, resold through Gridheart marketplace.
• NinjaOne IT Management Platform Unified IT management platform for MSPs and IT teams (Leader in Gartner Magic Quadrant for Endpoint Management 2026) covering RMM, patch management, SaaS backup, server backup, Entra backup, email archiving, and IT ticketing.
• HaloPSA Modern all-in-one PSA platform for MSPs covering ticketing with SLA tracking, time tracking and billing automation, project management, asset management, customer portal, and comprehensive reporting.
• ActiveCloud Swedish cloud platform offering virtual servers, backup, storage, and managed services — all hosted in Swedish data centers with ISO/IEC 27001 certification, GDPR and NIS2 readiness.
• Cloudist Green Cloud 100% green cloud infrastructure platform built for MSPs on Swedish data centers, offering white-label portal, pay-as-you-go pricing, and sustainable cloud operations.
• Nanitor Continuous Threat Exposure Management Continuous Threat Exposure Management (CTEM) platform for MSPs with NIS2 customers, providing real-time asset discovery, attack path analysis, prioritized vulnerability remediation, and built-in compliance reporting for NIS2, DORA, and ISO 27001.
• CYVI Cyber Insurance Cyber insurance product for MSPs offering group-based coverage up to SEK 5 million per customer, bundled into existing security packages with coverage for recovery, downtime, legal costs, PR, and ransomware — delivered via portal or API.
• Datto BCDR Business continuity and disaster recovery (BCDR) platform for MSPs providing image-based backup, instant virtualization, cloud recovery, ransomware detection and rollback, and secure file sync and share.

Quantifiable outcome

• 300+ Nordic MSP partners use Gridheart
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• AcroniscoreTechnology or IntegrationGridheart is the most dedicated Acronis partner in the Nordics and Acronis Nordic Distributor of the Year 2026. Gridheart sells, configures, trains, supports, and helps MSPs embed Acronis into their service offerings. Products include Cyber Protect Cloud (backup, DR, cybersecurity in one agent), EDR + XDR (AI-driven threat detection), and Management Portal.
• MSB (Myndigheten för samhällsskydd och beredskap)coreStrategic or Co-development PartnerGridheart collaborates with MSB (Swedish Civil Contingencies Agency) and CERT-SE to strengthen MSPs' ability to meet the NIS2 directive and raise the security level for Swedish SMBs. Purpose: strengthen MSPs' ability to meet NIS2 and raise SMBs' security posture. Activities include training & workshops, development of materials and seminars, and new sellable security services.
• CERT-SEcoreStrategic or Co-development PartnerCollaboration with MSB and CERT-SE to strengthen MSPs' ability to meet NIS2 directive requirements and raise cybersecurity levels for Swedish SMBs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pax8: Global cloud marketplace and distributor for MSPs offering curated third-party software (security, backup, productivity) with consolidated billing and partner enablement. Pax8 is the most direct global comparable to Gridheart's curated-marketplace + billing-platform model.
• Sherweb: Cloud services distributor serving MSPs and IT providers with Microsoft CSP, security, backup, and productivity SKUs aggregated under a single billing platform. Directly comparable on the multi-vendor cloud-distribution and consolidated-billing axes.
• Also Cloud Marketplace (now part of ALSO): Cloud marketplace arm of ALSO focused on subscription, SaaS, and security solutions for resellers and MSPs in Europe. Directly comparable on cloud-marketplace model, vendor aggregation, and recurring-billing mechanics.

Broad incumbents

• ALSO Group: Large European IT distribution group with a marketplace for cloud, security, and infrastructure vendors. Overlaps with Gridheart in pan-European SMB/IT-services distribution but operates at significantly larger scale and breadth.
• Ingram Micro: Global IT distributor with a broad software, security, and cloud portfolio servicing resellers and MSPs. Comparable as a broad-line distributor but with much wider geographic and product footprint than Gridheart.
• TD SYNNEX: Global IT distribution and solutions aggregator spanning cybersecurity, cloud, and infrastructure. Comparable as a multi-vendor distributor serving the MSP channel, with overlapping categories in security and cloud productivity.

Emerging players

• Exclusive Networks: Cybersecurity-focused global distributor with an MSP and MSSP go-to-market. Overlaps in the cybersecurity, EDR/XDR, and managed services distribution lanes that drive much of Gridheart's Acronis-led revenue.

Regional players

• CyberNorth / Celsus Distribution: European cybersecurity-focused value-added distributor partnering with MSPs/MSSPs on multi-vendor security stacks. Comparable on the niche cybersecurity-distribution-for-MSPs model that Gridheart leads with in the Nordics.

Others

• AppDirect: B2B commerce and distribution platform powering cloud marketplaces, recurring billing, and partner ecosystems for distributors and telcos. Comparable on the underlying marketplace-platform mechanics Gridheart uses for provisioning, billing, and partner enablement.
• CloudBlue (by Ingram Micro): Cloud marketplace-as-a-service platform for distributors and resellers, providing catalog, billing, and provisioning infrastructure. Comparable as the platform-layer peer behind many global MSP-distribution programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gridheart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gridheart AB