STAA

What STAA does

STAA (South Texas Agency Alliance) is a regional Master Agency within the Strategic Insurance Agency Alliance (SIAA), the nation's largest alliance of independent insurance agencies, operating from Katy, Texas. As a Master Agency, STAA recruits and serves independent insurance agents and agencies in the South Texas market, providing them access to over 30 national and regional insurance carriers (including Travelers, Nationwide, The Hartford, Liberty Mutual, Chubb, and Allstate) alongside profit sharing, supplemental commissions, and guaranteed commission overrides. STAA does not write insurance directly; rather, it operates as a membership and services platform that aggregates purchasing power for member agencies while allowing them to retain 100% ownership of their commissions and agency equity.

The company's product portfolio includes the core STAA membership platform plus a set of add-on modules: the Business Insurance Advantage (BIA) virtual training and mentorship program (delivering an average 12% small commercial lines growth for participants), the MarketFinder online portal for hard-to-place risks, the Training & Learning Center (TLC) with its QuickSTART agent training program, the AccessPlus placement department for direct carrier appointments, the SIAA Marketing platform for customer acquisition, and insurance lead distribution via siaachoices.com. Underlying technology includes online portals, a 24/7 training system with CE credits, and integrations with agency management system providers, comparative raters, and mobile app partners at negotiated member discounts.

STAA's revenue model is transactional, derived from commission overrides on new and existing business written by member agencies, profit-sharing arrangements negotiated with carriers, preferred/supplemental carrier contracts, and growth bonuses. Membership pricing is not publicly disclosed, but member agencies retain 100% of their commission income from their join date and own 100% of their agency value. The company is privately held with 11–50 employees, and has been rated a Top 20 Insurance Agency Partnership by Insurance Journal for 9 consecutive years.

Name

STAA

Legal name

South Texas Agency Alliance

Website

https://staa.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

STAA (South Texas Agency Alliance) is a regional Master Agency within the SIAA independent insurance agency alliance, serving South Texas independent agents and agencies with access to 30+ national and regional insurance carriers, profit sharing, commission overrides, and training programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Katy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commission Overrides: STAA earns overrides on all new and existing business written by member agencies. Guaranteed overrides provide ongoing revenue based on premium volume produced.
2. Profit Sharing: Member agencies receive profit sharing without minimum volume requirements. STAA negotiates and maximizes revenue opportunities through local and national profit sharing arrangements including bonus, portfolio management service fees, and profit sharing agreements.
3. Preferred Contracts: Supplemental commissions and preferred contracts with insurance carriers provide additional income streams to member agencies and STAA as the master agency.
4. Growth Bonuses and Incentives: National and local incentives, growth bonuses, and portfolio management services provide additional compensation based on agency performance and growth.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

STAA is an SIAA Master Agency serving independent insurance agents across South Texas. It offers members new market access, profit sharing, supplemental commissions, preferred contracts, and growth bonuses through the SIAA National Alliance Network, while letting agents retain full ownership and independence of their agencies.

Product overview

STAA (South Texas Agency Alliance) operates as an SIAA Master Agency providing a platform for independent insurance agents in South Texas. The core offering consists of the STAA platform itself, which is built on the SIAA alliance model—the nation's largest network of independent insurance agencies with 48 Master Agencies writing over $10.5 billion in premium. The product portfolio includes the core STAA membership platform for market access and profit sharing, enhanced by supplementary modules: AccessPlus for carrier appointments, the Business Insurance Advantage (BIA) program for commercial lines growth, the Training & Learning Center (TLC) with QuickSTART for agent education, MarketFinder for market placement, SIAA Marketing for customer acquisition tools, and insurance leads distribution from siaachoices.com. Agents can also access over 30 national and regional insurance carriers including Travelers, Nationwide, Hartford, Liberty Mutual, Chubb, and Allstate through the partnership network.

Differentiator

Problem solved

Functional benefit

Products and services

• STAA Membership (SIAA Master Agency Membership)

Quantifiable outcome

• 12% average small commercial lines growth with BIA Program
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

27 partnerships are on record, tiered core, primary, secondary, minor and supporting.

• SIAA (Strategic Insurance Agency Alliance)coreStrategic or Co-development PartnerSTAA is an SIAA Master Agency, operating as part of the nation's largest alliance of independent insurance agencies. SIAA provides the umbrella structure, national carrier relationships, profit sharing programs, training resources, and technology platforms that STAA offers to its member agencies in South Texas.
• TravelersprimaryChannel Partner/ Reseller/ DistributorNational insurance carrier partner providing personal and commercial insurance products through STAA member agencies.
• NationwideprimaryChannel Partner/ Reseller/ DistributorNational insurance carrier partner providing personal and commercial insurance products through STAA member agencies.
• The HartfordprimaryChannel Partner/ Reseller/ DistributorNational insurance carrier partner providing commercial and personal insurance products through STAA member agencies.
• Liberty MutualprimaryChannel Partner/ Reseller/ DistributorNational insurance carrier partner providing personal and commercial insurance products through STAA member agencies.
• ChubbprimaryChannel Partner/ Reseller/ DistributorLarge commercial insurance carrier partner providing specialty and commercial insurance products through STAA member agencies.
• AllstateprimaryChannel Partner/ Reseller/ DistributorNational insurance carrier partner providing personal insurance products through STAA member agencies.
• CoteriesecondaryChannel Partner/ Reseller/ DistributorInsurance carrier partner providing products through STAA member agencies.
• HiscoxsecondaryChannel Partner/ Reseller/ DistributorInsurance carrier partner providing specialty insurance products through STAA member agencies.
• CNAsecondaryChannel Partner/ Reseller/ DistributorCommercial insurance carrier partner providing business insurance products through STAA member agencies.
• AmTrust FinancialsecondaryChannel Partner/ Reseller/ DistributorInsurance carrier partner providing specialty and commercial insurance products through STAA member agencies.
• Berkshire Hathaway Homestate CompanysecondaryChannel Partner/ Reseller/ DistributorInsurance carrier partner providing workers compensation and other insurance products through STAA member agencies.
• ForemostsecondaryChannel Partner/ Reseller/ DistributorInsurance carrier partner providing specialty insurance products including manufactured housing through STAA member agencies.
• SafecosecondaryChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal insurance products through STAA member agencies.
• Accident FundminorChannel Partner/ Reseller/ DistributorWorkers compensation insurance carrier partner through STAA member agencies.
• BranchminorChannel Partner/ Reseller/ DistributorInsurance carrier partner through STAA member agencies.
• ClearcoverminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing digital insurance solutions through STAA member agencies.
• CoalitionminorChannel Partner/ Reseller/ DistributorCyber insurance carrier partner through STAA member agencies.
• EncompassminorChannel Partner/ Reseller/ DistributorPersonal insurance carrier partner through STAA member agencies.
• GuardminorChannel Partner/ Reseller/ DistributorInsurance carrier partner through STAA member agencies.
• National GeneralminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and small commercial insurance products through STAA member agencies.
• RLIminorChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner through STAA member agencies.
• StateAutominorChannel Partner/ Reseller/ DistributorInsurance carrier partner through STAA member agencies.
• UPCminorChannel Partner/ Reseller/ DistributorInsurance carrier partner through STAA member agencies.
• Agency Management System ProviderssupportingTechnology or IntegrationTechnology partners providing cloud-based agency management systems at discounted prices for SIAA member agencies. Essential for organizing book of business and running operations.
• Mobile App ProviderssupportingTechnology or IntegrationTechnology partners providing mobile apps that allow clients to communicate and engage with agencies, helping gain and retain customers.
• Comparative Rater ProviderssupportingTechnology or IntegrationTechnology partners providing real-time quoting solutions that integrate with agency management systems and websites at discounted prices.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Smart Choice: Smart Choice is another national independent insurance agency cluster/network that aggregates independent agents to negotiate carrier commissions and provide back-office support — directly comparable to STAA's role as a regional aggregator within the SIAA alliance.
• One80 Intermediaries: One80 Intermediaries is a specialty insurance agency and brokerage aggregator that partners with independent agents and MGAs to provide carrier appointments, market access, and operational support — comparable to STAA's role as an aggregator layer for independent agents.

Broad incumbents

• IMA Financial Group: IMA Financial Group is a large, diversified insurance brokerage that has grown by acquiring and partnering with independent agencies, providing carrier access, profit sharing, and operational support — comparable to STAA's aggregation model but at significantly larger scale.
• Hub International: Hub International is one of the largest North American insurance brokerages, acquiring independent agencies to combine them into a national platform with enhanced carrier access and back-office capabilities — a scaled, PE-backed analog of the independent-agent aggregation model STAA operates within.
• World Insurance Associates: World Insurance Associates is a fast-growing insurance brokerage aggregator that partners with and acquires independent agencies, offering carrier access, profit sharing, and operational scale — directly comparable to STAA's value proposition of pooling independent agents under a larger platform.
• Risk Strategies: Risk Strategies is a national specialty insurance brokerage that acquires and partners with independent agencies to deliver broader carrier access and operational support — comparable to STAA as an aggregator of independent agents seeking scale benefits.
• Acrisure: Acrisure is a large, PE-backed insurance brokerage aggregator that has rapidly consolidated independent agencies into a national platform offering expanded carrier access and back-office scale — analogous to STAA's aggregation model but at much greater scale and with institutional backing.

Others

• Big "I" (Independent Insurance Agents): The Big "I" is the national trade association for independent insurance agents, providing carrier market access, E&O coverage, and advocacy — comparable to STAA in serving the independent agent ecosystem, though as a non-profit association rather than a commercial aggregator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAA