GFR Media
- Company typePrivate
- Founded2011
- HeadquartersSan Juan, Puerto Rico
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
GFR Media firmographics
Firmographics- Name
- GFR Media
- Legal name
- GFR Media, LLC
- Website
- https://gfrmedia.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
GFR Media industry classification
Industry- Product category
- Newspaper Publishing and Digital Media
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD)
- akta.pro secondary industries
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where GFR Media is headquartered
LocationHeadquarters
- HQ city
- San Juan
- HQ country
- Puerto Rico
- HQ region
- Latin America
Offices2 records
Markets served
GFR Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising: Primary revenue stream from digital and print advertising solutions, including display banners, programmatic advertising, sponsored content, and brand solutions targeting specific audience segments across all platforms.
- Subscription (Print and Digital): Recurring subscription revenue from El Nuevo Día print and digital subscriptions with minimum 13-week terms, auto-renewal options, and bundled digital access including ePaper and endi.com.
- E-commerce and Marketplace: Transaction-based revenue from Shop.pr coupon platform and Ofertadeldia.com deal marketplace.
- Events and Experiences: Revenue from event organization, experiential marketing activations, and promotional experiences for brands and advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Print and Digital Subscription packages with bundled benefits |
| Subscription | Monthly | SMB Solutions packages with accessible pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
GFR Media product offering
Product offeringCore offering
GFR Media is Puerto Rico's largest communications company, operating flagship newspapers (El Nuevo Día and Primera Hora), digital news platforms, and an integrated ecosystem of advertising, content marketing, data solutions, e-commerce, and experiential marketing services. The company sells advertising solutions, branded content (BrandStudio), SMB-focused marketing packages (Soluciones PyMES), programmatic media buying, e-blasts/data segmentation, event activations, and consumer-facing subscription and coupon platforms. It serves both B2B advertisers/brands seeking reach to Puerto Rican audiences and B2C consumers through newspaper subscriptions and digital commerce platforms.
Product overview
GFR Media operates as a unified media ecosystem and Puerto Rico's largest communications company, integrating multiple newspapers, digital platforms, advertising services, and content creation solutions. The core products are El Nuevo Día (primary newspaper founded 1979) and Primera Hora (secondary newspaper founded 1997), supported by digital platforms including elnuevodia.com, primerahora.com, and specialized vertical platforms such as shop.pr (coupons), ofertadeldia.com (daily deals), sal.pr (gastronomy), magacin.com (magazines), and clasificados.pr (classifieds). Service modules include BrandStudio (content marketing, created 2014), Soluciones PyMES (SMB solutions, created 2017), and a Promotions and Experiences Division (created 2016). Subscription products include El Nuevo Día ePaper and Club El Nuevo Día. The company also operates Somos Puerto Rico, a social initiative launched in 2021 to highlight positive community stories.
Differentiator
Problem solved
Functional benefit
Brands
- BrandStudio: Full content marketing solution with creation and distribution capabilities across print and digital media, events, and programmatic distribution.
- Soluciones PyMEs
- Somos Puerto Rico
Products and services
- El Nuevo Día Puerto Rico's leading newspaper founded in 1979, offering comprehensive news coverage across print and digital platforms. Celebrated its 50th anniversary in 2020 and serves as the official newspaper of the Coliseo de Puerto Rico José Miguel Agrelot.
- Primera Hora Secondary newspaper brand founded in 1997 that became a free newspaper in 2017. Celebrated its 25th anniversary in 2023 with the 'Eres tú' brand campaign, publishing content across print and digital platforms.
- El Nuevo Día Digital Subscription (elnuevodia.com) Digital subscription platform for El Nuevo Día offering unlimited digital access, ePaper replica of the print edition, and Club El Nuevo Día loyalty benefits. Ranked as the most visited local news website among Puerto Ricans aged 55 and older. Minimum 13-week subscription with auto-renewal.
- Primera Hora Digital Platform (primerahora.com) Digital platform for Primera Hora offering news content and multimedia to readers in Puerto Rico.
- BrandStudio Brand content creation service launched in 2014 providing a complete content marketing solution with creation and distribution capabilities across print and digital media, events, and programmatic distribution. Targeted at enterprise advertisers and brands seeking integrated content marketing.
- Soluciones PyMES Business solutions designed for small and medium enterprises, helping them grow their business while maximizing investment through accessible advertising and marketing offers.
- Shop.pr Coupon platform offering digital coupons and deals for Puerto Rican consumers, providing value through discounts and promotional offers from brands.
- Oferta del D\u00eda Daily deals platform launched in 2011 providing exclusive offers and discounts to Puerto Rican consumers through daily deal offerings.
- Programmatic Advertising
Quantifiable outcome
- El Nuevo Día and Primera Hora are the absolute leaders in audience among news media in Puerto Rico
- +2 more outcomes
Companies that use GFR Media
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
GFR Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GFR Media partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Universidad de Puerto Rico (UPR)coreSOMOS Puerto Rico project expanding to all 11 UPR campuses. GFR Media journalists will work alongside UPR students to produce stories highlighting excellence, opportunities, and community impact at each campus. Students gain practical journalism experience while UPR gains visibility for its contributions to Puerto Rico.
- Escuela de Artes Plásticas y Diseño de Puerto RicominorCollaboration with art students to create a mural at GFR Media offices in Cataño. Students from the Professional Plastic Artist course gain real-world experience creating public art, while GFR Media gains unique visual identity for its workspace.
- TurnosPRminorAlliance between GFR Media and TurnosPR to distribute advertising and content. Two Puerto Rican companies combining forces to reach more audiences through shared distribution capabilities.
- ASM Global / Coliseo de Puerto Rico José Miguel AgrelotcoreComprehensive partnership designating El Nuevo Día as the official newspaper of the Coliseo de Puerto Rico. GFR Media contributes a promotional media package valued at over $200,000 including billboards, digital channels, print, social media, website presence, and premium activations. Includes 'Choliwalls' photographic exhibitions showcasing Puerto Rican entertainment history.
- Pittsburgh Pirates / Nutting Family (Ogden Newspapers)coreRoberto Clemente photographic exhibition partnership. GFR Media and El Nuevo Día created an exhibition featuring never-before-published images from the historical hit 3,000. First displayed at Paseo de la Princesa in Old San Juan, then inaugurated at PNC Park in Pittsburgh. Part of MLB Roberto Clemente Day celebrations.
- International News Media Association (INMA)minorActive membership and executive leadership participation in INMA, a leading global association for news media companies.
- World Association of Newspapers and News Publishers (WAN-IFRA)minorActive membership and participation in WAN-IFRA, the global organization for newspapers and news publishers.
- Grupo de Diarios América (GDA)minorMembership in GDA, the leading network of Spanish-language newspapers in the Americas.
- Asociación de Periodistas de Puerto Rico (ASPPRO)minorActive participation in ASPPRO with journalists regularly winning industry awards.
- Overseas Press Club of Puerto Rico (OPC)minorActive participation in OPC with journalists regularly recognized at annual awards.
- Nielsen / Nielsen ScarboroughminorPrimary audience measurement and market research partner providing data on media consumption, consumer behavior, and advertising effectiveness in Puerto Rico.
- Alliance for Audited MediaminorNonprofit organization that audits GFR Media's print and digital circulation data to ensure transparency and advertiser trust.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
GFR Media competitors and assessment
Company assessmentDirect peers
- El Vocero de Puerto Rico: Puerto Rican newspaper competing directly with GFR Media's El Nuevo Día and Primera Hora in the local print and digital news market. Closest direct competitor within the same geographic market and category.
- Noticel: Puerto Rico's leading digital-native news platform operated by Grupo Guayacán. Competes with GFR Media's digital properties (elnuevodia.com, primerahora.com) for Puerto Rican news audiences and digital advertising spend.
- Metro Puerto Rico: Free commuter newspaper operating in Puerto Rico. Directly comparable to Primera Hora's free daily model, competing for the same transit-distributed print audience and associated advertising budgets.
- Caribbean Business: Puerto Rico's leading business news publication. Comparable to GFR Media's business journalism coverage and competes for the same B2B advertising audience targeting Puerto Rico's professional and executive readership.
Broad incumbents
- TelevisaUnivision: Largest Spanish-language media company in the Americas. Comparable in targeting Hispanic/Latino audiences across multiple platforms, though at vastly greater scale and with TV/broadcast as its core medium rather than print.
- Gannett Co. Largest US newspaper publisher (USA Today and 200+ local titles). Comparable multi-platform publishing business model with advertising, subscription, and events revenue streams serving local/regional audiences.
- News Corp: Global media conglomerate (Wall Street Journal, New York Post, HarperCollins, Dow Jones). Comparable diversified news and publishing portfolio with subscription-led digital strategy and advertising monetization.
- Tribune Publishing: US regional newspaper publisher operating major metropolitan dailies. Highly comparable business model of multi-market regional print + digital advertising and subscription revenue.
- McClatchy: US regional newspaper chain (Miami Herald, Sacramento Bee, etc.). Comparable regional media business with digital transformation focus and advertising + subscription revenue mix serving local markets.
- Hearst Communications: Private US media conglomerate with newspaper, magazine, TV, and digital holdings. Comparable diversified media portfolio and family-controlled private ownership structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GFR Media social profiles
Digital presenceGFR Media compliance and trust
Trust signalCompliance1 record
GFR Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
GFR Media leadership team
Management profileNumber of profiles
Profiles1 record
GFR Media subsidiaries and ownership
Company hierarchySubsidiaries9 records
GFR Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GFR Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GFR Media
What does GFR Media do?
GFR Media is Puerto Rico's largest communications company, operating flagship newspapers (El Nuevo Día and Primera Hora), digital news platforms, and an integrated ecosystem of advertising, content marketing, data solutions, e-commerce, and experiential marketing services. The company sells advertising solutions, branded content (BrandStudio), SMB-focused marketing packages (Soluciones PyMES), programmatic media buying, e-blasts/data segmentation, event activations, and consumer-facing subscription and coupon platforms. It serves both B2B advertisers/brands seeking reach to Puerto Rican audiences and B2C consumers through newspaper subscriptions and digital commerce platforms.
Is GFR Media a public or private company?
GFR Media is a private company. It is classified as family owned and is currently operating.
When was GFR Media founded?
GFR Media was founded in 2011. It employs 501 to 1,000 people.
Where is GFR Media based?
GFR Media is headquartered in San Juan, Puerto Rico, in the Latin America region.
How does GFR Media make money?
Four revenue lines are on record. Advertising is the primary driver. The others are subscription (Print and Digital), E-commerce and Marketplace and events and Experiences.
Who are GFR Media's main competitors?
Direct peers on record are El Vocero de Puerto Rico, Noticel, Metro Puerto Rico and Caribbean Business. Broad incumbents are TelevisaUnivision, Gannett Co., News Corp, Tribune Publishing, McClatchy and Hearst Communications.
Does GFR Media have an API?
No public API is recorded for GFR Media.
What industry is GFR Media in?
GFR Media's product category is Newspaper Publishing and Digital Media. Its primary akta.pro industry code is MPAJAKAD, Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles), with a secondary code of MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 5418 and its SIC code is 7311.