Plug-N-Go
Plug-N-Go is a privately held EV charging operator, founded in 2017 in Guernsey, that installs, owns, and operates 300+ charge points across the UK, Guernsey, and Gibraltar, with roaming access to 800,000+ partner chargers across 60 countries, serving individual drivers, enterprises across nine verticals, and government clients.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Plug-N-Go does
Plug-N-Go, founded in 2017 in Guernsey and now operating under Guernsey-based parent Equidria Limited, is a privately held full-stack electric vehicle charging operator with regional operations in the UK, Guernsey, and Gibraltar. The company owns, installs, and operates 300+ charge points across the three jurisdictions and, through its Virta-powered Charge Point Management System connected to the Hubject and Gireve roaming hubs, extends single-account access to more than 800,000 partner chargers across 60 countries. Charging modalities span Type 2 AC (up to 22 kW), CCS DC rapid (up to 350 kW), and CHAdeMO DC (up to 50 kW), with authentication via a mobile app (iOS and Android), RFID fob, and contactless payment.
The business model combines consumer-facing pay-per-kWh charging (priced at 45-79p per kWh depending on location), B2B installation and professional services, fleet depot and managed-services offerings, and three commercial partnership structures for site hosts (funded, rental, purchase with revenue-share or rental). Customer segments span individual EV drivers, nine vertical-specific enterprise segments (retail, hospitality, workplace, leisure & attractions, healthcare & education, car parking & public spaces, public & municipal, fleet & logistics, property), and government clients including States of Guernsey and the Government of Gibraltar. Distribution combines a self-serve mobile app and contactless pathway for drivers with an enterprise field sales motion offering free site assessments and bespoke proposals to businesses.
The go-to-market is anchored by flagship government partnerships (States of Guernsey, Government of Gibraltar, UK local authorities), hardware-agnostic installation (Easee, Ingeteam, Rolec), a 99% uptime target backed by 24/7 real-time network monitoring, and an AI-powered WhatsApp service agent called WattBot that satisfies UK Public Charge Point Regulations 2023 24-hour call centre requirements. No external funding rounds have been disclosed; the company is privately funded, operates with 11-50 employees, and PCI DSS and GDPR compliant.
Plug-N-Go firmographics
Firmographics- Name
- Plug-N-Go
- Legal name
- Plug-n-Go Limited
- Website
- https://plug-n-go.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plug-N-Go is a privately held EV charging operator, founded in 2017 in Guernsey, that installs, owns, and operates 300+ charge points across the UK, Guernsey, and Gibraltar, with roaming access to 800,000+ partner chargers across 60 countries, serving individual drivers, enterprises across nine verticals, and government clients.
- Ownership category
- akta.pro rank
Plug-N-Go industry classification
Industry- Product category
- EV Charging Infrastructure Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Fleet Management & Charging Solutions (THADAKAJ), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)
Keywords
Where Plug-N-Go is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Plug-N-Go business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- EV Charging Sessions (kWh-based): Revenue generated from per-kWh charging fees at company-owned and operated charge points. Prices set by location host (45p-79p per kWh), with revenue share or rental arrangements with site owners.
- Site Installation Services: Design, installation, commissioning and ongoing maintenance services for businesses, property owners and public sector organisations. Includes site assessment, hardware selection, and civils work.
- Fleet Management Solutions: Depot charging infrastructure, load management, scheduling, reporting and billing solutions for fleet operators. Includes per-vehicle cost allocation and carbon tracking.
- Commercial Partnership Models: Three commercial models: (1) Funded - zero capital cost installation with revenue share; (2) Rental - fixed monthly fee; (3) Purchase - outright infrastructure ownership. Site hosts set tariffs and retain revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay Per kWh - Variable rate per location |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Plug-N-Go product offering
Product offeringCore offering
Plug-N-Go owns, operates, and maintains EV charging infrastructure across the UK, Guernsey, and Gibraltar, delivering charging services to individual EV drivers through a mobile app, RFID fobs, and contactless payment. For businesses, property owners, and government organisations, the company provides end-to-end EV charging solutions covering site assessment, hardware installation, ongoing operations, and revenue share or rental commercial models. Drivers and site hosts gain access to over 800,000 partner chargers across 60 countries via the Virta-powered CPMS connected to Hubject and Gireve roaming hubs.
Product overview
Plug-N-Go is a full-stack EV charging business operating across the UK, Guernsey, and Gibraltar. The core offering consists of the Plug-n-Go Mobile App (for iOS 15+ and Android 10+) combined with an RFID Fob accessory for authentication, enabling access to over 300 owned chargers and 800,000+ roaming partner chargers across 60 countries. The company offers three charging service types: Type 2 AC charging (up to 22 kW), CCS DC rapid charging (up to 350 kW), and CHAdeMO DC rapid charging (up to 50 kW). Their roaming service connects through Hubject and Gireve hubs via the Virta CPMS platform, allowing seamless cross-network charging. For business customers, they provide sector-specific solutions covering retail, hospitality, workplace, leisure, car parking, healthcare, education, public/municipal, and fleet/logistics applications. These business solutions include free site assessment, professional installation, and 24/7 operations with maintenance support.
Differentiator
Problem solved
Functional benefit
Products and services
- Plug-n-Go Mobile App Mobile application for iOS 15+ and Android 10+ that enables drivers to locate chargers, start and stop charging sessions, monitor progress in real time, manage payments, and access roaming partner networks across 60 countries.
- RFID Fob Free RFID card/fob that authenticates and starts charging sessions at Plug-n-Go chargers and roaming partner networks using contactless technology similar to a bank card.
- Type 2 AC Charging Alternating current charging service supporting up to 22 kW power output via the IEC 62196 Type 2 connector, the standard AC connector across UK, Guernsey, Gibraltar and Europe. Ideal for overnight, workplace, and destination charging over 2-8 hours.
- CCS DC Rapid Charging DC rapid charging service using the Combined Charging System (CCS) connector, supporting up to 350 kW power output for 20-45 minute 80% top-ups at journey stops.
- CHAdeMO DC Rapid Charging DC rapid charging service using the CHAdeMO connector supporting up to 50 kW power output, primarily for Nissan Leaf and older Japanese EVs, and being phased out across European markets.
- EV Roaming Service Roaming service enabling Plug-n-Go drivers to use their account at over 800,000 partner chargers across 60 countries through Hubject and Gireve roaming hubs, with authentication via app, RFID fob, or contactless bank card.
- Retail & Shopping Charging Solutions EV charging installation and operation services for retail environments including supermarkets, shopping centres, and retail parks, with 22kW AC chargers matched to shopping dwell times and revenue share models.
- Hospitality Charging Solutions EV charging installation and operation services for hotels, restaurants, pubs, B&Bs, and holiday parks, supporting overnight guest charging (AC 22kW, 6-10 hours), 2-3 hour restaurant charging, and room billing integration options.
- Workplace & Office Charging Solutions EV charging installation and operation services for offices and business parks, featuring staff benefit programs, visitor charging, fleet charging, and HMRC-approved salary sacrifice scheme support.
- Leisure & Attractions Charging Solutions EV charging installation for theme parks, museums, sporting venues, concert halls, zoos, and heritage sites, covering day visitor charging (30-60 minutes), overnight resort charging (6-10 hours), and event or conference high-capacity options.
- Car Parking & Public Spaces Charging Solutions EV charging installation for residential developments, commercial offices, mixed-use developments, and car parks, with shared residential charging featuring load management, private driveway home chargers, and commercial revenue models.
- Healthcare & Education Charging Solutions EV charging installation for hospitals, universities, schools, and healthcare facilities, covering staff charging (8-12 hour shifts), visitor or patient charging (2-4 hours), fleet depot DC rapid charging, and NHS or education grant funding support.
- Public & Municipal Charging Solutions EV charging infrastructure delivered with zero capital cost to taxpayers for council car parks, park and ride, community centres, libraries, sports centres, town centres, and rural hubs, supported by revenue share or rental models.
- Fleet & Logistics Charging Solutions Complete fleet electrification services for delivery, last-mile, commercial, taxi, bus, and council fleets, covering depot overnight charging (AC 22kW, 8-10 hours), opportunity charging (2-4 hours mid-day), and rapid turnaround DC up to 300kW (30-60 minutes), with smart load management, scheduling, telematics integration, per-vehicle cost allocation, carbon tracking, and ROI analysis.
- Site Assessment & Installation Service Free site survey, power analysis, bespoke design, and professional installation service for EV charging infrastructure, including certified installers, safety compliance, minimal disruption, and customer signage.
- 24/7 Network Operations & Maintenance 24/7 network monitoring, technical support, and maintenance services for Plug-n-Go charging infrastructure, including real-time charger status tracking, remote diagnostics, and a 24/7 driver support line at +44 (0)330 232 1111.
Quantifiable outcome
- 60-70% fuel cost savings for fleet operators vs diesel
- +3 more outcomes
Companies that use Plug-N-Go
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles4 records
Plug-N-Go technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature5 records
Plug-N-Go partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- VirtacoreVirta is Plug-n-Go's charge point management system (CPMS) provider. Virta connects the network to Hubject and Gireve roaming hubs, enabling access to 800,000+ chargers across 60 countries.
- HubjectcoreEuropean roaming hub connecting Charge Point Operators and eMobility Service Providers. One of two dominant hubs in Europe alongside Gireve.
- GirevecoreEuropean roaming hub founded in France with deep integration into major French operators. Plug-n-Go connected via Virta CPMS.
- IONITYcoreHigh-power DC charging network across Europe. Accessible via Plug-n-Go roaming account at motorway service areas in UK, France, Spain, and beyond.
- States of GuernseyflagshipOfficial government partner for public charging infrastructure across Guernsey island. Includes chargers behind the bus electrification programme. Public network operator.
- Gibraltar GovernmentflagshipOfficial partner for public-fleet charging, the territory's first electric taxi fleet, and public charging network across Gibraltar. Largest operator in Gibraltar.
- Shell RechargecoreRoaming partner accessible through Hubject and Gireve. Shell's public charging network across Europe accessible via Plug-n-Go account.
- bp PulsecoreRoaming partner via Hubject/Gireve. BP's UK and international charging network accessible with Plug-n-Go credentials.
- FastnedcoreEuropean fast-charging network operator. Fastned stations in UK and across Europe accessible via Plug-n-Go roaming.
- TotalEnergiescoreFrench energy company's charging network across Europe. Major operator on French autoroutes, accessible via Plug-n-Go roaming through Gireve.
- IberdrolacoreSpanish energy company with extensive charging network in Spain. Key partner for cross-border roaming from Gibraltar into Spain.
- Endesa XcoreSpanish charging network (formerly Enel X Way). Major presence in Spain including high-power 350kW stations, accessible via Plug-n-Go roaming.
- Tesla Superchargers (UK)coreTesla Supercharger network in UK now open to non-Tesla vehicles via CCS. Accessible through Tesla app or roaming. Not applicable in Guernsey or Gibraltar.
- UK Local AuthoritiescorePartnership with UK local authorities for workplace-charging frameworks, residents' on-street charging, and public-car-park installations. Zero capital requirement model.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Plug-N-Go competitors and assessment
Company assessmentDirect peers
- Pod Point: One of the UK's largest EV charging network operators, providing home, workplace and public charging solutions. Directly comparable to Plug-n-Go as a UK-focused CPO offering app-based access, workplace/retail solutions, and fleet charging. Now majority-owned by EDF.
- Osprey Charging: UK-based rapid EV charging network operator focused on high-power DC charging hubs. Directly comparable to Plug-n-Go as a UK CPO serving both public charging and site-host partnerships with roaming-compatible access.
- InstaVolt: UK rapid-charging network operator known for pay-by-contactless simplicity. Directly comparable on the public-charging and roaming side; a roaming partner accessible via Plug-n-Go's network.
- Char.gy: UK EV charging operator focused on residential on-street and destination charging, often partnering with local authorities. Directly comparable to Plug-n-Go's UK local-authority and public/municipal segment using a hardware-agnostic, app-based model.
- Fastned: European fast-charging network operator building motorway-adjacent stations across the UK, Netherlands, Germany and beyond. Comparable to Plug-n-Go as a roaming partner and as a direct operator competing for site hosts.
- GeniePoint (Engie Vianeo): UK public EV charging network with rapid and fast chargers across motorway service areas and towns. Comparable as a UK CPO with roaming integration and enterprise/site-host partnerships.
Broad incumbents
- Shell Recharge (Shell Ubitricity / Shell): Global energy major's EV charging arm, offering home, destination and high-power charging across Europe. Roaming partner accessible via Plug-n-Go; broadly competes in destination and on-street charging but at vastly greater scale.
- bp pulse: BP's UK and European EV charging business, operating rapid hubs and destination chargers at forecourts and retail parks. Roaming partner of Plug-n-Go; directly competes for site hosts at scale.
- IONITY: European high-power charging joint venture (including BMW, Mercedes, Ford, VW, Hyundai) operating 350 kW sites along motorways across the UK and EU. Roaming partner of Plug-n-Go; competes in the long-distance DC rapid segment.
- ChargePoint: US-headquartered but European-active EV charging network and CPMS provider with a large roaming/integrated footprint. Comparable to Plug-n-Go as a network operator with a CPMS-based platform model, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Plug-N-Go social profiles
Digital presencePlug-N-Go compliance and trust
Trust signalCompliance2 records
Plug-N-Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plug-N-Go leadership team
Management profileNumber of profiles
Profiles1 record
Plug-N-Go subsidiaries and ownership
Company hierarchySubsidiaries3 records
Plug-N-Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plug-N-Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plug-N-Go
What does Plug-N-Go do?
Plug-N-Go owns, operates, and maintains EV charging infrastructure across the UK, Guernsey, and Gibraltar, delivering charging services to individual EV drivers through a mobile app, RFID fobs, and contactless payment. For businesses, property owners, and government organisations, the company provides end-to-end EV charging solutions covering site assessment, hardware installation, ongoing operations, and revenue share or rental commercial models. Drivers and site hosts gain access to over 800,000 partner chargers across 60 countries via the Virta-powered CPMS connected to Hubject and Gireve roaming hubs.
Is Plug-N-Go a public or private company?
Plug-N-Go is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plug-N-Go founded?
Plug-N-Go was founded in 2017. It employs 11 to 50 people.
Where is Plug-N-Go based?
Plug-N-Go is headquartered in London, United Kingdom, in the Europe region.
How does Plug-N-Go make money?
Four revenue lines are on record. EV Charging Sessions (kWh-based) is the primary driver. The others are site Installation Services, fleet Management Solutions and commercial Partnership Models.
Who are Plug-N-Go's main competitors?
Direct peers on record are Pod Point, Osprey Charging, InstaVolt, Char.gy, Fastned and GeniePoint (Engie Vianeo). Broad incumbents are Shell Recharge (Shell Ubitricity / Shell), bp pulse, IONITY and ChargePoint.
Does Plug-N-Go have an API?
No public API is recorded for Plug-N-Go.
What industry is Plug-N-Go in?
Plug-N-Go's product category is EV Charging Infrastructure Services. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of THADAKAJ, EV Fleet Management & Charging Solutions. Its NAICS code is 2211 and its SIC code is 4911.