CGR Creative

What CGR Creative does

CGR Creative is a Charlotte, North Carolina-based digital marketing agency operating as a private, founder-led firm since approximately 2002. The company serves a horizontally diversified client base across B2B enterprises, B2C brands, non-profit organizations, and government/public-sector entities, with named relationships including Bojangles, LPL Financial, Murata Machinery USA, Kajeet, Checkpoint Systems, the City of Charlotte, Charlotte Business Resources, YMCA affiliates, and Latorre Insurance. Service delivery is organized around four pillars: digital marketing, digital assets (websites and applications), creative production, and analytics/ROI tracking, delivered through custom project engagements and multi-year partnerships.

The agency's most distinctive technical asset is its proprietary DataStrength platform, a marketing intelligence and analytics system that consolidates tracking across organic website traffic, PPC, print, digital placements, content marketing, email, and tradeshows into 24/7 dashboards intended to connect engagement metrics to revenue outcomes. The broader technology stack includes WordPress, Drupal, PHP, and JavaScript for web development, alongside standard SEO and PPC tooling and Google Partner-certified paid-media capabilities. CGR also positions bilingual Spanish-language marketing with cultural competency for Latino audiences as a notable differentiator, particularly for public-sector and non-profit multicultural campaigns.

CGR Creative generates revenue through project-based professional services engagements and ongoing client retainers, with multi-year contracts and no publicly disclosed pricing. The firm operates from a single Charlotte headquarters (1930 Abbott St., Suite #304) with 1-10 employees and is privately held by founder/CEO Julio Colmenares, with no disclosed external funding rounds, parent company, or institutional investors. Distribution is sales-led, driven by direct outreach, website lead capture, referrals, and a portfolio of case studies showcasing measurable outcomes such as 490% site-visit growth and 90% conversion growth at Bojangles, and 282% traffic growth with 2,000%+ lead growth at Murata Machinery USA.

Name

CGR Creative

Legal name

CGR Creative

Website

https://cgrcreative.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

CGR Creative is a Charlotte, NC-based digital marketing agency serving B2B, B2C, non-profit, and government clients through digital marketing, web/app development, creative production, and its proprietary DataStrength analytics platform for ROI tracking.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Digital marketing services
• Graphic design agency
• Web development services
• Search engine optimization
• Pay-per-click advertising

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing creation, marketing, and analysis of digital assets. Services include digital marketing, digital assets development, creatives, and analytics/ROI tracking. Revenue is generated through project-based engagements and ongoing client partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

CGR Creative is a digital-to-dollars marketing agency that creates, markets, and analyzes digital assets for organizational clients. Core offerings span digital marketing strategy and execution (SEO, PPC, social, email, traditional media), website and application development, creative production (graphic design, copywriting, multimedia), and marketing analytics. The agency powers its measurement layer through its proprietary DataStrength platform, which provides 24/7 ROI dashboards connecting campaign activity to revenue outcomes, and includes bilingual English/Spanish campaign capabilities for Latino market segments.

Product overview

CGR Creative is a digital-to-dollars marketing agency offering a comprehensive suite of marketing services rather than a standalone software product. The agency's core offerings include Digital Marketing, Digital Assets (websites/applications), Creative Services, and Analytics/ROI tracking. Their proprietary DataStrength platform powers marketing intelligence and analytics, enabling data-driven decision-making across all service lines. Services are delivered through an integrated approach combining SEO, paid digital media, traditional media, content development, and creative production, with research and competitor analysis guiding strategy development.

Differentiator

Problem solved

Functional benefit

Brands

• DataStrength: Marketing intelligence and data analytics platform by CGR that provides tracking configurations and dynamic reporting for marketing ROI measurement.

Products and services

• Digital Marketing Comprehensive digital marketing combining paid and organic efforts with tailored strategies to ensure profitable and impactful digital presence for B2B, B2C, government, and non-profit clients.
• Digital Assets (Web and Application Development) Website and application development services that create digital assets utilizing data to ensure online presence is easily found and navigated by users, built on WordPress, Drupal, PHP, and JavaScript.
• Creative Services Graphic design, copywriting, advertising creative, and multimedia production for digital and traditional media campaigns.
• DataStrength Analytics Platform Marketing intelligence and analytics platform that tracks, analyzes, and reports on marketing performance across organic and paid channels, providing real-time dashboards and actionable insights for ROI measurement.
• Corporate Branding Brand development and identity services including logo design, tone of voice, messaging, and market approach that represent a company's market identity and authority.
• Search Engine Optimization (SEO) Organic search optimization services including keyword research, content strategy, and technical SEO to drive unpaid traffic from search engines and improve search rankings.
• Digital Media Buying Digital media buying campaigns including display advertising, social media advertising, remarketing, e-commerce media buying, and PPC management with data-driven optimization.
• Traditional Media Buying Traditional media buying services for print ads, TV commercials, radio spots, and trade show participation coordinated holistically with digital campaigns and supplemented with unique tracking approaches for ROI measurement.
• Digital Content Development Strategic digital content creation including website copy, blogs, press releases, white papers, case studies, infographics, display banners, videos, and online advertisements in English and Spanish.
• Research and Competitor Analysis Market research service providing understanding of audience needs, competitor performance, and market conditions to guide strategy development across client engagements.

Quantifiable outcome

• 490% growth in site visits and 90% conversion growth for Bojangles
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MowercoreStrategic or Co-development Partner · 1 May 2020CGR and Mower combined agency expertise partnering as prime and subcontractor to win the City of Charlotte Communications & Marketing Department contract in May 2020. Collaboration included Food Service Recovery Grant Program campaign and RENEW Training Program development. Mower is a communications and marketing agency.
• WSPcoreStrategic or Co-development PartnerWSP, a global infrastructure development company, selected CGR Creative as creative and community outreach partner for the NCDOT NC Moves 2050 strategic transportation plan. CGR developed Table Topics Kits and multi-cultural advertisements for statewide campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mower: Full-service marketing and communications agency with similar capabilities in advertising, PR, and digital. Directly comparable as a regional/national full-service competitor and CGR's existing prime contractor partner on the City of Charlotte contract.
• Wray Ward: Charlotte-based full-service marketing agency offering brand strategy, creative, digital, and media services. Closest geographic peer competing for the same enterprise and regional clients in the Charlotte market.
• Boone Oakley: Charlotte creative agency specializing in advertising, branding, and digital campaigns. Comparable boutique agency competing for similar regional B2B/B2C clients.
• The Variable: Charlotte-based independent advertising and marketing agency with comparable creative, digital, and media capabilities. Direct competitor for Charlotte enterprise clients.
• Baldwin&: Raleigh, NC-based full-service brand and marketing agency serving B2B and B2C clients. Comparable services and regional footprint competing for North Carolina enterprise accounts.
• The Brandon Agency: Myrtle Beach, SC-based full-service marketing agency offering creative, digital, media, and analytics. Comparable regional Southeast peer competing for similar multi-state B2C and franchise clients.
• Big Communications: Birmingham, AL-based integrated marketing agency offering digital, creative, and media services with a strong regional client base. Comparable independent agency of similar scale serving enterprise accounts.
• Red Moon Marketing: Charlotte-based digital marketing agency specializing in branding, web design, and digital strategy. Comparable boutique agency competing for the same Charlotte SMB and mid-market clients.

Broad incumbents

• The Tombras Group: Large independent full-service advertising agency headquartered in the Southeast. Competes with CGR on regional enterprise RFPs but offers significantly broader capabilities and scale.

Emerging players

• Holy Cow Branding: Charlotte-based branding and digital agency offering similar creative and web development services. Comparable boutique agency with overlap in B2B and B2C client segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cgr-creative
• Xx.com/cgrcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CGR Creative