What BelRed Energy Solutions does

BelRed Energy Solutions, doing business as BelRed Heating, Cooling, Plumbing & Electrical, is a privately held, family-owned home services company headquartered in Woodinville, Washington. Founded in 1986 as a one-person HVAC operation in Bellevue, the company has grown into one of the largest residential HVAC contractors in Western Washington, operating as part of the Gene Johnson Family Brands portfolio. It serves individual homeowners across 25+ cities in the Puget Sound region, including Bellevue, Bothell, Seattle, Redmond, Renton and Everett, with a 24/7 emergency service model and direct-to-consumer marketing across website, SEO-driven content, social, promotional offers and a centralized phone line.

The company runs three integrated service lines: HVAC (heating, cooling, heat pumps, ductless mini-splits, ductwork); plumbing (water heaters, drain cleaning, hydro jetting, sewer-line services, leak detection); and electrical (panel upgrades, EV charger installation, generators, wiring). It is a factory-authorized dealer for major HVAC brands including Carrier, Rheem, Mitsubishi Electric, Trane, American Standard, Bosch and Daikin. A differentiated technical offering is the HEPA-Aire proprietary duct-cleaning system, which combines high-pressure air, scrubbing brushes and HEPA-filtered vacuum extraction. The company also sells and installs indoor air quality products such as Air Scrubber, REME HALO, UV treatment and humidity-control systems.

Revenue is generated through project-based and per-job service-call pricing across the three lines, supplemented by annual maintenance subscription plans that bundle multi-point HVAC inspections (up to 52 points), priority scheduling and a 15% repair discount. The company differentiates on a Lifetime Limited Warranty and multi-year award recognition (HomeAdvisor Best of 2018-2022; Angi Super Service Award 2024-2025), and holds partnerships including one with Snohomish County PUD for energy-efficiency and home-electrification programs.

Name

BelRed Energy Solutions

Legal name

BelRed Heating, Cooling, Plumbing & Electrical

Website

https://belred.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

BelRed Energy Solutions is a privately held home services company serving residential homeowners across 25+ cities in Western Washington. Founded in 1986, it provides integrated HVAC, plumbing, and electrical services including heating, cooling, heat pumps, water heaters, and EV charger installation.

Ownership category

akta.pro rank

Product category

Residential HVAC, Plumbing & Electrical Services

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Tankless Water Heater Installation & Service (HSAOACAB)

Keywords

• Residential HVAC services
• Home plumbing repair
• Electrical contracting services
• Heating cooling installation
• Duct cleaning services

Headquarters

HQ city

Mukilteo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. HVAC Services: Heating, ventilation, and air conditioning installation, repair, and maintenance services including furnaces, heat pumps, mini-splits, central AC, and ductwork. Revenue generated through one-time service calls and recurring maintenance contracts.
2. Plumbing Services: Full-service plumbing including water heaters (tank and tankless), drain cleaning, hydro jetting, leak detection, pipe repair, fixture installation, and sewer line services. Revenue from service calls and emergency repairs.
3. Electrical Services: Electrical repairs, panel upgrades, wiring, lighting installation, EV charging stations, and generator installation. Services both new installations and upgrades for modern electrical demands.
4. Maintenance Plans: Annual maintenance subscription plans providing priority scheduling, discounted repair rates, and regular system inspections for HVAC, plumbing, and electrical systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

BelRed Energy Solutions is a residential home services company that installs, repairs, and maintains heating, ventilation, air conditioning (HVAC), plumbing, and electrical systems for homeowners across Western Washington. The company offers furnaces, heat pumps, ductless mini-splits, central AC, water heaters (tank, tankless, and hybrid), drain and sewer services, electrical panel upgrades, EV charger installation, and indoor air quality solutions, operating as both a service provider and an authorized dealer for major HVAC brands.

Product overview

BelRed Energy Solutions is a home services company offering a comprehensive portfolio of heating, cooling, plumbing, and electrical services for residential properties in the Pacific Northwest. The company provides HVAC services including furnace installation/repair/maintenance, heat pumps (air-source, geothermal, and ductless mini-splits), and central air conditioning. Plumbing services cover water heaters (tank, tankless, and hybrid), drain/sewer services, and fixture installations. Electrical services include panel upgrades, EV charger installation, and generator setup. BelRed operates as both a service provider and authorized dealer for major HVAC brands including American Standard, Bosch, Daikin, and Mitsubishi Electric, while also offering indoor air quality solutions such as air purifiers, UV treatment, and duct cleaning.

Differentiator

Problem solved

Functional benefit

Products and services

• HVAC Heating Services Comprehensive residential heating solutions including furnace repair, installation, and maintenance; heat pump services; boiler systems; and radiant floor heating for homeowners in Western Washington.
• HVAC Cooling Services Residential air conditioning repair, installation, and maintenance services; ductless mini-split systems; and seasonal AC tune-ups for home comfort cooling.
• Plumbing Services Full-service residential plumbing including repairs, drain cleaning, hydro jetting, water heater services, leak detection, pipe repair, sewer line services, fixture installations, and emergency plumbing response.
• Electrical Services Licensed residential electrical services including panel upgrades, circuit additions, lighting installation, EV charger installation, generator setup, whole-home rewiring, and safety inspections.
• Heat Pumps Dual-function heating and cooling systems providing year-round climate control, including air-source, geothermal, and ductless mini-split heat pump options for residential homes.
• Ductless Mini-Split Systems Zoned heating and cooling systems for homes without ductwork, offering targeted temperature control with quiet operation and energy efficiency.
• Water Heater Services Installation, repair, and replacement of traditional tank, tankless, and hybrid water heaters (including Rinnai tankless units) for residential hot water needs.
• Drain and Sewer Services Comprehensive residential drain cleaning, hydro jetting, trenchless sewer repair, sewer line excavation, video inspection, French drains, and wet yard solutions.
• Duct Cleaning Services HEPA-Aire duct cleaning system using high-powered air pressure and scrubbing brushes to remove mold, mildew, dust, and pollutants from residential ductwork.
• Indoor Air Quality Solutions Whole-home air purifiers (Air Scrubber, REME HALO), UV air treatment, and humidity control solutions for residential customers.
• EV Charger Installation Home electric vehicle charging station installation for Tesla, Rivian, Ford, and other EV brands, including necessary electrical panel upgrades.
• Generator Installation Standby and portable generator installation services for residential backup power during outages.
• Programmable Thermostats Smart and programmable thermostat installation for optimized HVAC control, energy savings, and remote access capabilities in residential homes.
• Residential Maintenance Plans Annual subscription maintenance plans providing priority scheduling, discounted repair rates (up to 15% off), and regular multi-point system inspections (up to 52-point HVAC inspection) for residential HVAC, plumbing, and electrical systems.
• Factory-Authorized Brand Equipment Sales and Installation Sales and certified installation of premium residential HVAC equipment lines including American Standard, Bosch, Daikin, and Mitsubishi Electric, offered as factory-authorized dealer with factory-backed warranties.

Quantifiable outcome

• Lifetime Limited Warranty on all heating, cooling, plumbing & electrical jobs
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and regional.

• RheemcoreTechnology or IntegrationAuthorized Rheem dealer offering Rheem HVAC equipment including furnaces, air conditioners, and water heaters for installation and replacement services throughout the Pacific Northwest.
• Mitsubishi ElectriccoreTechnology or IntegrationAuthorized Mitsubishi Electric dealer specializing in ductless mini-split systems and heat pumps. Offers factory-trained technicians and genuine Mitsubishi replacement parts.
• TranecoreTechnology or IntegrationTrane Comfort Specialist dealer providing Trane heating and cooling systems with certified installation and service capabilities.
• Snohomish County PUDregionalStrategic or Co-development PartnerPartnership with Snohomish County Public Utility District for energy efficiency programs and rebates supporting heat pump installations and home electrification initiatives.
• CarriercoreTechnology or IntegrationCarrier Factory Authorized Dealer offering Carrier air conditioners, furnaces, and heat pumps with factory-backed warranties and certified installation.
• American StandardcoreTechnology or IntegrationAuthorized dealer for American Standard heating and cooling equipment known for rugged build quality and exceptional reliability.
• BoschcoreTechnology or IntegrationAuthorized Bosch dealer offering Bosch heat pump systems with engineering excellence and quiet, consistent operation.
• DaikincoreTechnology or IntegrationAuthorized Daikin dealer providing Daikin HVAC systems known for innovation and energy-efficient inverter-driven solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gene Johnson Plumbing & Heating: Sister brand under the same Gene Johnson Family Brands portfolio as BelRed. Provides plumbing and HVAC services in the Seattle/Pacific Northwest market with overlapping service territory, customer base, and operating model.
• Washington Energy Services: Long-established Pacific Northwest HVAC, plumbing, and home-performance contractor. Comparable multi-trade residential service model, regional PNW footprint, and focus on energy-efficiency upgrades and heat pumps.
• Brennan Heating & Cooling: Regional HVAC contractor serving the greater Seattle/Puget Sound area with residential heating, cooling, and indoor-air-quality services. Directly comparable single-trade residential HVAC positioning and geography.
• Pacific Heating & Cooling: Seattle-area HVAC contractor offering residential furnace, heat pump, and AC services. Competes directly with BelRed for the same Western Washington homeowner customer base on installation and service.
• Allred Heating & Cooling: Pacific Northwest residential HVAC contractor offering heating, cooling, and indoor air quality services. Comparable single-trade home-services contractor serving overlapping Puget Sound communities.

Broad incumbents

• Roto-Rooter: National plumbing and drain-services franchise with broad brand recognition. While primarily plumbing-focused, Roto-Rooter's nationwide scale and emergency-service model position it as a broader incumbent competing for the same residential emergency calls.
• One Hour Heating & Air Conditioning: National HVAC franchise brand providing residential heating and cooling service across the U.S. Represents a broader incumbent competitive option for homeowners considering branded national service providers.
• Mr. Sparky Electric: National electrical-services franchise brand. Competes with BelRed's electrical service line (panel upgrades, EV chargers, generators) at a national brand level.
• Benjamin Franklin Plumbing: National plumbing franchise brand with on-time and punctuality guarantees. Competes for residential plumbing service calls across multiple markets including the Pacific Northwest.
• Mr. Rooter Plumbing: National plumbing and drain-services franchise brand with residential service offerings. Represents a broader incumbent that competes for plumbing and drain-service revenue in BelRed's regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BelRedEnergy1
• YouTubeyoutube.com/user/BelRedEnergy
• Facebookfacebook.com/BelRedHVACPlumbingElectrical
• Instagraminstagram.com/belredenergy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BelRed Energy Solutions