Foley Company

What Foley Company does

Foley Company LLC is a privately held, US-based precision machinery manufacturer founded in 1926 and headquartered in Prescott, Wisconsin, that designs and builds reel and bedknife grinding equipment for golf course and sports turf maintenance. The company sells a tiered product line of four reel grinders (653 ACCU-Master, 633 ACCU-Pro, 618 Accu-Sharp, 642 QuickSpin) and two bedknife grinders (673 ACCU-Pro AC, 672 ACCU-Pro AT), supported by accessories such as the 900 Power Lift, grinding wheels, borazon wheels, bolt-on gauges, and lapping compounds in 80/120/180 grit. Its core technology combines spin grinding and relief grinding methodologies to restore cutting reels to OEM specifications, with patented innovations including the 642 QuickSpin's roll-on roll-off floor-level design and clamping system, and the ACCU-Touch 3 automated control system with auto-index relief grinding. Foley also owns the Air2G2 aerification brand and, following the November 2024 acquisition of Salsco Inc. (Cheshire, CT), has expanded into greens rollers, leaf vacuums, chippers, pavement routers, and broader turf maintenance equipment.

Foley operates a B2B distributor-led go-to-market model, selling exclusively through an authorized global dealer network spanning the United States, Canada, Asia, and Europe, supported by seven regional sales managers covering North America (including Florida and the West Coast), the EU, Middle East and North Africa, the United Kingdom, and Asia-Pacific. Sales motion combines distributor channel partners with direct enterprise field engagement, including a Schedule a Demo CTA for golf course superintendents and equipment managers. Revenue is generated primarily through capital equipment sales, accessories, and consumables, with pricing not publicly disclosed and customers directed to dealers or demos for quotes. Foley holds GCSAA Silver Partner status and is a member of BIGGA, CGSA, and AGIF, with named customers including Streamsong Resort, Ballybunion Golf Club, Town & Country Club, and Panther National Golf Club.

Name

Foley Company

Legal name

Foley Company LLC

Website

https://foleyco.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Foley Company is a US precision machinery manufacturer founded in 1926, headquartered in Prescott, Wisconsin, that designs and builds reel and bedknife grinders, accessories, and turf maintenance equipment for golf courses and sports turf facilities worldwide.

Ownership category

akta.pro rank

Product category

Turf Maintenance Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)

Keywords

• Reel grinders
• Bedknife grinders
• Turf maintenance equipment
• Golf course equipment
• Spin grinding

Headquarters

HQ city

Prescott

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Foley Company generates the majority of its revenue from the manufacture and sale of precision reel grinders, bedknife grinders, and turf maintenance equipment. Products include the 653 ACCU-Master, 633 ACCU-Pro, 618 ACCU-Sharp, 642 QuickSpin reel grinders; 673 ACCU-Pro AC, 672 ACCU-Pro AT bedknife grinders; and the 900 Power Lift accessory.
2. Accessories and Consumables: Sales of grinding wheels, borazon wheels, bolt-on gauges, lapping compound (80, 120, 180 grit), and other grinder accessories and replacement parts.
3. Salsco Product Lines: Following the acquisition of SALSCO, Inc. (effective November 1, 2024), Foley now also generates revenue from Salsco's product lines including greens rollers (HP11), core recovery vehicles, leaf vacuums, strawblowers, wood and brush chippers, chipper shredder vacuums, shavings mills, and pavement routers.
4. Air2G2 Aerification Equipment: Foley Company also manufactures and sells the Air2G2 aerification machine, which injects pressurized air into soil to promote root growth and water infiltration with minimal disruption.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Foley Company designs, manufactures, and sells precision reel grinders, bedknife grinders, and supporting accessories used by golf courses, sports turf facilities, and grounds maintenance operations to restore and maintain cutting equipment to OEM specifications. The company also sells turf aerification equipment under its Air2G2 brand and, since acquiring Salsco in November 2024, greens rollers, leaf vacuums, chippers, and related turf maintenance machinery. All machines are built at the company's Prescott, Wisconsin facility and distributed through a global dealer network.

Product overview

Foley Company is a precision equipment manufacturer offering a unified portfolio of reel and bedknife grinders for golf course and sports turf maintenance. The core product line consists of four reel grinders (653 ACCU-Master, 633 ACCU-Pro, 618 Accu-Sharp, and 642 QuickSpin) and two bedknife grinders (673 ACCU-Pro AC and 672 ACCU-Pro AT), supported by accessories including the 900 Power Lift, grinding wheels, lapping compound, and specialty wheels. Following the November 2024 acquisition of Salsco, the portfolio expanded to include greens rollers and additional turf maintenance equipment. The Air2G2 aerification machine, also under the Foley brand, addresses soil health and water infiltration. Together, these products enable turf professionals to maintain equipment to OEM specifications for consistent cut quality.

Differentiator

Problem solved

Functional benefit

Brands

• Air2G2: Aerification machine brand that enhances turf health by injecting pressurized air into the soil, promoting robust root growth and improved water infiltration with minimal disruption.
• Salsco

Products and services

• 653 ACCU-Master Top-of-the-line Foley reel grinder for high-volume turf operations, combining spin and relief grinding with the ACCU-Touch 3 control system, automated infeed, and auto-index relief grinding to restore cutting reels to OEM specifications. Designed for golf courses and sports turf facilities with high throughput requirements.
• 633 ACCU-Pro Versatile reel grinder offering spin and relief grinding capabilities with manual controls for hands-on precision, marketed as a cost-effective solution delivering high-quality results for golf course maintenance teams.
• 618 Accu-Sharp Foley reel grinder designed for precise cutting performance and equipment maintenance of reel mower cutting units.
• 642 QuickSpin Reel Grinder Quick touch-up spin grinder with patented roll-on roll-off floor-level design that eliminates the need for heavy lifting facilities, accommodates cutting units up to 42 inches wide, and uses a patented front and rear clamping system with counter-balanced spin drive for walk-behind and reel mower cartridges.
• 673 ACCU-Pro AC Bedknife grinder offering accuracy and innovation to maintain OEM bedknife specifications and deliver a flawless cutting edge for golf course and turf maintenance equipment.
• 672 ACCU-Pro AT Semi-automatic bedknife grinder for precision sharpening and maintenance of bedknives on reel mowers.
• Air2G2 Aerification Machine Aerification machine brand under Foley Company that injects pressurized air into soil to promote root growth and water infiltration with minimal surface disruption, used on golf courses and sports turf.
• Salsco HP11 Greens Roller Greens roller with dual-drive oscillating rolls and articulating steering that maintains consistent contact across changing terrain, used on golf course greens to produce smooth, consistent putting surfaces.

Quantifiable outcome

• A properly maintained relief grind reduces friction, lowering power demand and extending reel and bedknife life
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SALSCO, Inc.coreStrategic or Co-development Partner · 1 November 2024Foley Company acquired SALSCO, Inc., effective November 1, 2024, expanding its leadership in the golf and turf industry. Salsco, based in Cheshire, CT, is known for turf maintenance equipment including greens rollers, core recovery vehicles, and a range of commercial equipment. Founder Sal Rizzo expressed enthusiasm for the partnership, which is expected to drive innovation and growth.
• GCSAA Foundation (Col. John Morley Centennial Campaign)coreStrategic or Co-development PartnerFoley Company donated $5,000 to the GCSAA Foundation's Col. John Morley Centennial Campaign, supporting GCSAA's 100th anniversary in 2026 and a $1 million endowment honoring GCSAA's founder. The donation earns Foley recognition at the Heritage Partner Level and in the Platinum Tee Club.
• Golf Course Superintendents Association of America (GCSAA)coreStrategic or Co-development PartnerFoley Company is a Silver Partner of GCSAA. The company participates in the GCSAA Conference & Trade Show annually, including the 2026 Centennial Celebration in Orlando, and supports GCSAA's mission through partnership programs.
• TurfNet (All Stars of Turf)minorGTM or Marketing PartnerFoley Company sponsors the TurfNet All Stars of Turf podcast series, which features interviews with golf course superintendents. This partnership builds thought leadership and brand awareness within the turf management community.
• Industry Associations (BIGGA, CGSA, AGIF)minorOthersFoley Company is a member of BIGGA (British & International Golf Greenkeepers Association), CGSA (Canadian Golf Superintendents Association), and AGIF (Asian Golf Industry Federation), supporting its international distribution and market presence.
• Air2G2coreStrategic or Co-development PartnerAir2G2 is presented as one of Foley Company's brands alongside Foley and Salsco. Air2G2 manufactures aerification machines that inject pressurized air into soil to promote root growth and water infiltration with minimal turf disruption.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bernhard and Company: UK-based manufacturer of precision reel and bedknife grinders serving the global golf and sports turf market. Most direct head-to-head competitor to Foley's core reel/bedknife grinder product lines.
• True-Surface (John Deere): John Deere's True-Surface brand manufactures reel grinding equipment for turf maintenance, directly competing with Foley's reel grinder portfolio while leveraging Deere's OEM dealer network.

Broad incumbents

• Ransomes Jacobsen (Textron): Textron Specialty Vehicles division producing Jacobsen and Ransomes turf maintenance equipment. A broader incumbent offering mowers, aerators, and maintenance equipment that overlaps with Foley's end-customer base of golf courses and sports venues.
• Toro Company: Major manufacturer of turf maintenance equipment (mowers, aerators) for golf, sports, and groundskeeping markets. Foley's grinders are designed to maintain OEM-spec reels for Toro equipment, making Toro both a key compatibility partner and broad incumbent competitor.
• John Deere: Global agricultural and turf equipment OEM whose commercial mowing equipment requires precision grinding. Owns True-Surface brand for reel grinding, creating direct overlap with Foley's product portfolio across golf and sports turf customers.
• Jacobsen (Schiller Grounds Care): Manufacturer of professional turf maintenance equipment for golf courses and sports fields. Competes with Foley/Salsco in the broader turf equipment category while Foley's grinders service Jacobsen mower fleets.
• Husqvarna Professional: Global outdoor power equipment manufacturer with professional turf and grounds care products. Competes in the broader landscaping/grounds maintenance segment Foley/Salsco addresses beyond championship golf courses.

Emerging players

• Redexim: Netherlands-based manufacturer of turf maintenance equipment including aerators, overseeders, and topdressers. Overlaps with Foley's Air2G2 aerification product line and broader turf care offering through Salsco.
• Charterhouse Turf Machinery: UK-based specialist in turf maintenance machinery including aerators, scarifiers, and topdressers. Comparable niche player serving golf and sports turf customers similar to Foley's core market.

Regional players

• Wiedenmann: German manufacturer of turf maintenance equipment (aerators, mowers, sweepers) primarily serving the European market. Comparable product categories with regional focus overlapping Foley's EU distributor territories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Foley_Company
• YouTubeyoutube.com/@FoleyCompany
• Facebookfacebook.com/FoleyCompany
• LinkedInlinkedin.com/company/foleyco
• Instagraminstagram.com/foleyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foley Company