What Seldin Company does

Seldin Company, operating as Seldin, LLC, is a private, family-held multifamily property management firm headquartered in Omaha, Nebraska, founded in 1923 and managing more than 22,000 apartment units across 14 U.S. states (predominantly the Midwest and Southeast). The firm provides full-service property management — including leasing, marketing, compliance, interior design, and maintenance coordination — across four core property types: conventional market-rate, HUD-assisted, Low-Income Housing Tax Credit (LIHTC), and age-restricted senior living communities. Customers are property owners, investors, and developers, with repeat relationships including Overland Property Group and Quantum Real Estate; sales is direct and relationship-driven, augmented by industry association leadership (NAHMA board membership) and award visibility (Best of the Best 2020-2025, NAHMA Affordable 100, NAA Top Employer 2026).

The firm's underlying technology stack is built on third-party platforms rather than proprietary systems: 365 Connect powers the consumer-facing website, online leasing, rental applications, and payment processing; ResMan and RealPage serve as the property management back-office systems, with a recent platform migration from ResMan to RealPage noted. The company recently created a PropTech & Marketing Technology Implementation Manager role, signaling a modest organizational commitment to technology enablement, and has invested in reputation management and social media capabilities, though no proprietary AI/ML or differentiated technology IP is disclosed.

Seldin generates revenue through management fees typically structured as a percentage of gross rental income from the properties it manages, supplemented by ancillary service fees (marketing, compliance consulting via wholly-owned subsidiary S.T.A.R. Momentum Compliance Consulting acquired in 2020, and interior design). The firm employs 501-1,000 people and operates from a single Omaha headquarters following a 2021 relocation to accommodate growth. In 2019, the company converted from Seldin Company to Seldin, LLC through a merger with OMNE Partners, USG Service, and USG Construction, broadening its service scope into construction and brokerage. Ownership remains concentrated in the Seldin family, with no external institutional capital or funding rounds disclosed.

Name

Seldin Company

Legal name

Seldin, LLC

Website

https://seldin.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Seldin Company is a private, family-held multifamily property management firm based in Omaha, Nebraska, managing over 22,000 apartment units across 14 states for property owners, investors, and developers, spanning conventional, HUD-assisted, LIHTC, and senior living properties.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property Asset Management Services: Comprehensive property management services for multifamily communities including conventional market rate, HUD assisted, Housing Tax Credit, and senior living properties. Revenue is generated through management fees typically structured as a percentage of gross rental income collected from managed properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Seldin Company is a multifamily property management firm that manages and leases over 22,000+ apartment units across 14 states. The company provides comprehensive property management, marketing, compliance, and interior design services for conventional market-rate, HUD-assisted, Low-Income Housing Tax Credit (LIHTC), and senior living communities, generating revenue primarily through management fees structured as a percentage of gross rental income.

Product overview

Seldin Company is a multifamily property management firm offering a comprehensive suite of services including property management, marketing, compliance, and interior design. The company manages over 22,000+ units across 14 states, encompassing conventional market rate apartments, HUD Assisted housing, Housing Tax Credit (LIHTC) properties, and senior living communities. The portfolio includes hundreds of individual apartment communities managed under various property names, all supported by the company's centralized services platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Comprehensive apartment community management services including leasing, tenant placement, maintenance coordination, financial reporting, and operational oversight for conventional market rate, HUD assisted, Housing Tax Credit, and senior living properties across 14 states.
• Marketing Services Property marketing services including social media management, content creation, resident communications, community marketing, and brand promotion for managed apartment communities.
• Compliance Services Regulatory compliance management ensuring adherence to Fair Housing Act, HUD guidelines, LIHTC program requirements, and other housing regulations, delivered through the wholly-owned subsidiary S.T.A.R. Momentum Compliance Consulting Inc.
• Interior Design Services Interior design services for apartment communities aimed at enhancing property appeal, common areas, model units, and overall resident experience.

Quantifiable outcome

• MOR Inspection Superior Rating achieved at Westridge Apartment Community
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and major.

• Overland Property GroupcoreStrategic or Co-development Partner · 1 January 2023Strategic partnership with Overland Property Group of Leawood, Kansas for property development and management. Seldin manages multiple properties developed by Overland including Landmark on Lamar (Wichita Falls, TX), The Residence at Yukon Hills (Yukon, OK), and other senior living communities.
• Metropolitan Community CollegecoreStrategic or Co-development PartnerUnique training partnership with Metropolitan Community College for employee development. Seldin partnered with MCC to provide Multi-Family Building Maintenance Certification program - a 90-hour course covering carpentry, plumbing, electrical, heating, air, and customer service with refrigeration and OSHA certification. Program delivered both in-class and virtually to accommodate technicians across the 14-state portfolio.
• S.T.A.R. Momentum Compliance Consulting Inc.coreImplementation/ SI/ Consulting PartnerAcquired S.T.A.R. Momentum Compliance Consulting Inc. to enhance Seldin's compliance consulting capabilities for affordable housing clients.
• 365 ConnectcoreTechnology or Integration365 Connect operates and maintains Seldin's website and related downloadable applications. Platform provides online marketing, leasing, resident services, and various digital tools for property management operations.
• Quantum Real EstatemajorStrategic or Co-development PartnerProperty developer relationship where Seldin manages communities developed by Quantum Real Estate. Notably managed Titan Springs in Elkhorn, NE developed by Quantum Real Estate.

Scale indicators6 records

Recent moves7 records

Direct peers

• Pinnacle Property Management: Pinnacle is a national multifamily management firm managing roughly 170,000+ units across conventional and affordable portfolios. It competes directly with Seldin for owner mandates and offers similar full-service capabilities including compliance, marketing, and training.
• RPM Living: RPM Living is a fast-growing multifamily management company operating across the Sun Belt and Midwest with a full-service platform including compliance and marketing. Its geographic footprint and service breadth closely mirror Seldin's positioning in affordable and conventional housing.
• Asset Living: Asset Living is a major multifamily management firm with ~300,000+ units under management, with strong affordable housing and student housing divisions. It directly competes with Seldin in both conventional market-rate and affordable housing segments and operates at comparable regional density.
• FPI Management: FPI Management is a multifamily property management company with a strong affordable housing portfolio (LIHTC and Section 8). It is a direct competitor in the affordable housing management space with overlapping Midwest and Texas presence.
• BH Management Services: BH Management operates a large national multifamily management platform with strong affordable housing expertise through BH Equities. It is a direct competitor for affordable housing management contracts and has comparable scale in HUD/LIHTC compliance services.
• Willow Bridge Property Company: Willow Bridge (formerly part of Lincoln Property) is a national third-party multifamily management company managing 200,000+ units. It is a direct competitor to Seldin for owner mandates across both conventional and affordable housing segments.

Broad incumbents

• Greystar Real Estate Partners: Greystar is the largest multifamily property management company in the U.S., managing over 800,000 units globally across conventional, affordable, and student housing. As a broad incumbent, it competes with Seldin for the same property owner clients but operates at vastly greater scale with institutional capital backing.
• Cushman & Wakefield (Multifamily): Cushman & Wakefield provides institutional-grade multifamily property management as part of its broader commercial real estate services platform. It competes with Seldin for larger institutional owner accounts and brings stronger capital markets capabilities.
• Lincoln Property Company: Lincoln Property Company manages approximately 200,000+ multifamily units nationwide with a full-service platform including management, leasing, and marketing. It is a direct competitor to Seldin's full-service multifamily management offering with similar geographic scope.

Emerging players

• NHE (National Housing Enterprise): NHE is an affordable-focused property management firm with strong presence in the Southeast providing affordable and conventional housing management. It is an emerging competitor with overlapping affordable housing expertise and Southern geographic presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seldinco
• LinkedInlinkedin.com/company/seldin-company
• Instagraminstagram.com/lifeatseldin
• Xx.com/seldinco

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seldin Company