What 365 Connect does

365 Connect is a privately held Louisiana-based technology company founded in 2003 that operates a cloud-based, AI-driven marketing, leasing, and resident engagement platform for the multifamily housing industry. The platform is built on a microservice architecture and integrates more than 60 third-party connections, providing property managers with end-to-end workflow coverage spanning marketing websites, listing syndication, SEO/ GEO optimization, social marketing, lead management (CRM+), identity verification, rental applications, AI-driven automated leasing (Leasing AI and Digi.Lease), document compliance, resident portals, digital payments, and review automation. Its flagship 2025–2026 offering, Search-to-Sofa, packages these capabilities into an autonomous marketing and leasing environment that uses generative AI for content creation, NLP-driven chatbots, rule-based robotic process automation for lease execution, and optimization engines for pricing and search visibility.

The company's revenue model is a combination of portfolio-level SaaS subscriptions (annual billing, quote-based enterprise pricing) supplemented by usage-based fees for specific modules such as marketing syndication, ID verification, and digital payments. It distributes primarily through a sales-led motion that targets enterprise and mid-market property management companies, augmented by a heavy event-driven presence at industry conferences (NAA Apartmentalize, NMHC OpTech, Multifamily Innovation Summit) and thought-leadership channels anchored by CEO Kerry W. Kirby, including the Multifamily Tech Gurus podcast and live webcasts. With 101–250 employees, headquarters in Metairie, Louisiana, an operations support center in Makati City, Philippines, 10,000+ community implementations, and 1M+ residents served, 365 Connect has built a 23-year operating history and reports 102 industry awards, positioning itself as a long-tenured, compliance-emphasizing specialist in a vertical SaaS niche.

Name

365 Connect

Legal name

365 CONNECT, L.L.C.

Website

https://365connect.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

365 Connect is a privately held, Louisiana-based SaaS provider founded in 2003 that sells an AI-driven marketing, leasing, and resident engagement platform to enterprise and mid-market multifamily property management companies, with 10,000+ implementations and 1M+ residents served.

Ownership category

akta.pro rank

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: The company operates as a SaaS platform provider for multifamily communities, offering subscription-based access to their integrated marketing, leasing, and resident engagement platform. The platform is priced at portfolio/enterprise level for property management companies.
2. Usage-Based Services: Additional usage-based pricing components for specific features like marketing syndication distribution, ID verification, and digital payments processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

365 Connect sells an AI-driven SaaS platform for multifamily housing operators that automates marketing, leasing, and resident engagement across the full renter lifecycle. The platform combines an autonomous AI marketing and leasing engine (Search-to-Sofa), website and listing syndication tools, automated lease execution, identity verification, resident portals, and digital payments. It is delivered as portfolio-level subscriptions to enterprise and mid-market property management companies.

Product overview

365 Connect offers a unified AI-driven marketing, leasing, and resident engagement platform for the multifamily housing industry. The platform operates on a modular architecture combining a core operating environment with specialized products: the autonomous Search-to-Sofa® system serves as the flagship capability, while individual modules cover the complete renter lifecycle including Multifamily Websites, Leasing AI, Digi.Lease Chatbot, UnitRev, Optimize IQ, CRM+ Platform, ID Verify, Rental Applications, Document Compliance, Resident Portals, Digital Payments, Digital Community, Listing Syndication, and Review Automation. The platform integrates these components into a seamless ecosystem that handles prospect engagement, lead management, identity verification, lease execution, and resident services from first click to signed lease and beyond. The company also acquired uCribs, a university-focused apartment search engine, to expand into student housing.

Differentiator

Problem solved

Functional benefit

Brands

• Search-to-Sofa®: AI-driven autonomous marketing and leasing platform integrating autonomous marketing, AI-driven discovery, and instant digital lease execution into a single operating environment for multifamily communities.
• UnitRev
• Optimize IQ
• Leasing AI
• Digi.Lease

Products and services

• Search-to-Sofa Flagship next-generation AI-driven autonomous marketing and leasing platform that integrates autonomous marketing, AI-driven discovery, and instant digital lease execution into a single operating environment for multifamily communities.
• Multifamily Websites Marketing websites built to convert prospects to residents, designed to strengthen community branding with robust features.
• Leasing AI AI-powered lease creation, delivery, and collection of fees that transforms the leasing experience by automating lease documents, obtaining signatures, and collecting funds.
• Digi.Lease (AI Chatbot) AI-powered chatbot delivering rich conversational interactions with guided navigation and rapid responses around the clock for prospect engagement and leasing inquiries.
• UnitRev AI-driven platform that markets vacant units and updates pricing across search and social channels to accelerate occupancy through automated publishing and Google Business Profile updates.
• Optimize IQ AI-driven SEO/GEO search optimization solution that powers up marketing stacks and captures high-value traffic through automated publishing of pricing, specials updates, and renter-focused content.
• CRM+ Platform Lead management platform that tracks and manages prospects through the entire renter journey from first contact to signed lease.
• ID Verify Identity verification solution that reduces lost revenue by immediately verifying potential renters inside the application or touring process.
• Rental Applications Fully customizable rental application platform that streamlines the onboarding process while increasing revenue and reducing costs.
• Document Compliance Document management solution ensuring compliance with legal requirements and standardized documentation across the leasing process, including Junk Fee Act compliance.
• Resident Portals Self-service portal allowing residents to request services, pay rent, and connect to their community with expansive online services.
• Digital Payments Safe and reliable rent payment solution that eliminates tasks associated with processing while providing residents flexible payment options.
• Digital Community Online community platform providing residents with content-rich engagement tools and communication features to enhance community living.
• Listing Syndication Marketing syndication platform that distributes apartment listings across the internet on high-traffic housing search engines with automatic, real-time updates to photos, floor plans, and pricing.
• Review Automation AI reputation management tool that monitors, responds to, and automates review management across multiple platforms.
• Search & Social Marketing Marketing platform that distributes content across search and social channels, including automated social media postings and Google Business Profile management.
• uCribs Rental housing search engine dedicated to apartments near universities, extended into the 365 Connect platform to serve the student housing market.
• Livestream Touring Platform AI-powered livestream touring platform enabling virtual property tours with rich video content for prospects unable to visit in person.

Quantifiable outcome

• 98% increased engagement through AI-content personalized to renter behavior and real-time inventory insights
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature10 records

Partnerships

15 partnerships are on record, tiered core, key account, strategic and minor.

• RentLingocoreTechnology or IntegrationIntegration of 365 Connect's Marketing Syndication Platform with RentLingo's apartment rental search engine with social network features. Extends distribution reach through social network aspects for prospective renters. RentLingo aggregates listings and provides social interaction features for apartment finding.
• Proxus Managementkey accountStrategic or Co-development PartnerProxus Management selected 365 Connect for online marketing, leasing and resident services platform. Proxus uses proprietary middleware software 'Proximity' integrated with 365 Connect platform for automated marketing activities.
• MultifamilyBiz.comcoreStrategic or Co-development PartnerJoint marketing syndication platform partnership. MultifamilyBiz.com serves as the data hub and entrance point for syndicated feeds, delivering detailed community information within a single interface.
• CredHubcoreTechnology or IntegrationIntegrated rental credit reporting services partnership powering the 365 Connect leasing and resident platform with credit checking capabilities for prospective renters.
• Zegokey accountTechnology or IntegrationPartnership to create seamless prospect-to-resident experience for multifamily property managers through integrated payment and financial services.
• Online Rental ExchangecoreTechnology or IntegrationIntegration of total screening solution with 365 Connect platform for comprehensive renter screening services including credit, background, and eviction checks.
• ResMancoreTechnology or IntegrationIntegration partnership expanding ResMan's property management software partner network with 365 Connect's marketing, leasing, and resident services platform.
• UberstrategicTechnology or IntegrationFirst multifamily housing industry integration with Uber, providing transportation-related services for prospects and residents as part of the resident experience.
• uCribscoreOEM/ Whitelabel/ Licensing PartnerAcquired company - the largest rental housing search engine dedicated to apartments near universities. Extends 365 Connect's reach into student housing market.
• Electric GirlsminorGTM or Marketing PartnerPartnership providing scholarships to next generation technology leaders. Community initiative supporting STEM education and diversity in technology.
• Kerry & Melinda Kirby FoundationminorOthersFoundation partnership for next generation philanthropy initiatives. Supports education, healthcare, advocacy, and equality initiatives in communities.
• National Kidney FoundationminorOthersAnnual Kidney Walk sponsorship and team participation. Community health initiative supported through corporate giving.
• Operation SparkminorOthersDecode Hackathon sponsorship bringing together students, mentors, and community for technology education and workforce development.
• Habitat for HumanityminorOthersHurricane recovery efforts support through Habitat for Humanity partnership in the New Orleans community.
• New Orleans Women in TechnologyminorOthersPartnership for Bring Your Daughter to Hack Day event, supporting technology education and diversity in STEM for young women.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RealPage: Dominant end-to-end property management software suite for multifamily operators, owned by Thoma Bravo. Competes with 365 Connect across leasing, marketing, and resident engagement modules, but at much larger scale and bundled into a full-stack property management platform.
• Yardi: Major property management software vendor serving multifamily and commercial real estate. Overlaps with 365 Connect on marketing, leasing, and resident portals as part of broader suite, providing bundled competition at enterprise property management companies.
• AppFolio: Cloud property management software platform serving multifamily and single-family rental operators. Has growing AI-driven marketing and leasing modules that overlap with 365 Connect's offerings but bundles them into a broader property management stack.
• Zillow Rental Manager: Listing syndication and rental marketing surface from Zillow Group reaching millions of renters. Comparable to 365 Connect's listing syndication and search/social marketing footprint as a major distribution channel for multifamily listings, though not a direct SaaS competitor for the operator workflow.

Direct peers

• Funnel Leasing: AI-driven multifamily CRM and leasing automation platform that centralizes lead-to-lease workflows. Closest direct competitor to 365 Connect's CRM+ and Leasing AI products, serving the same mid-market and enterprise property manager segment with similar AI-first positioning.
• PERQ: AI-powered multifamily marketing platform that automates digital marketing, lead nurture, and conversion optimization. Directly comparable to 365 Connect's UnitRev, Optimize IQ, and chatbot products targeting the same mid-market multifamily operator customer with similar AI-driven autonomy value proposition.
• Knock CRM: Multifamily-specific CRM and lead management platform with AI-driven prospect engagement and nurture automation. Competes head-on with 365 Connect's CRM+ Platform and Digi.Lease chatbot for mid-market and enterprise multifamily operators.
• ShowingTime: Scheduling and lead-management platform for real estate showings, with strong multifamily presence. Overlaps with 365 Connect's CRM+ and ID Verify products in the leasing workflow and serves similar enterprise property management accounts.

Emerging players

• EliseAI: AI leasing assistant that automates prospect communication across email, SMS, and chat for multifamily operators. Directly comparable to 365 Connect's Digi.Lease chatbot and Leasing AI, though younger, more venture-funded, and focused primarily on leasing rather than full marketing lifecycle.
• LeaseLock: Renter experience and alternative security deposit platform serving multifamily operators. Adjacent competitor in the resident lifecycle portion of 365 Connect's platform, with similar integrations into PMS systems and comparable enterprise multifamily customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/365connect
• Facebookfacebook.com/365connect
• LinkedInlinkedin.com/company/365-connect
• Instagraminstagram.com/365connect

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 365 Connect