AutoNetTV Media

What AutoNetTV Media does

AutoNetTV Media, Inc. is a privately held, Utah-incorporated company founded in 2004 that produces and distributes automotive educational video content for vehicle service facilities, dealerships, and parts retailers. Its core products include Car Care TV (a service-counter digital menu board with on-demand video playback), Car Care Entertainment TV (waiting-area programming combining entertainment with car care content), Car Care Web (website video player), Car Care Parts TV (silent in-store promotional display), the Discover Mode Video Player (interactive website player with 3D vehicle navigation), the Hunter Alignment & Tire Data Board (an integration with Hunter Engineering equipment), and AutoNetTV Studios (a custom content creation agency). Content is delivered via proprietary digital media player hardware connected to TVs, streamed to websites, and exposed through a Car Care Plugin API for embedding in shop management systems, digital inspection tools, email, and text messaging. The company claims to serve more than 14,000 service facilities with award-winning content.

AutoNetTV monetizes primarily through recurring monthly or multi-year content subscriptions priced per location and term length, supplemented by one-time media player hardware sales (with a one-year warranty) and professional services revenue from AutoNetTV Studios for custom branded commercials and training videos. Its go-to-market combines direct sales via the company website (with a "Request a Demo" CTA), inside sales and customer success teams, field sales through National Accounts Managers targeting large corporate brands, and channel partnerships with Karmak (commercial vehicle dealers), NAPA AutoCare (co-branded Smart Signs), Hunter Engineering (equipment integration), and a VAR API platform for value-added resellers. Customer segments include independent service facilities, franchise service networks (Meineke, AAMCO, Monro, TirePros, Tuffy, TechNet, QuickLane, Precision Tune), dealerships (Fitzgerald Toyota Nissan), large aftermarket brands (O'Reilly, NAPA, AutoZone, Advance Auto Parts), lubricant and energy companies (Mobil, Shell, Chevron, Valvoline, Havoline, Wynn's), OEMs (Ford, Hyundai, Kia), and commercial/heavy-duty dealers served via the Karmak partnership.

The company is founder-controlled and bootstrapped with no disclosed venture capital or private equity funding, operates with 11-50 employees from its headquarters and Studios production facility in Draper, Utah, and has 20+ years of continuous operation. Recent strategic activity in 2025-2026 includes expansion into the heavy-duty commercial vehicle vertical via Karmak, a Hunter Engineering data integration product, new entertainment content partnerships (RACER Network, Kara and Nate, Home RenoVision DIY, The Food-DEE), and the hiring of a CRO, indicating formal scaling of enterprise sales. Proprietary survey research cited by the company reports 95.7% of vehicle owners feel more comfortable accepting service recommendations after watching AutoNetTV videos and 93.1% report increased trust in recommendations.

Name

AutoNetTV Media

Legal name

AutoNetTV Media, Inc.

Website

https://autonettv.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoNetTV Media produces and distributes automotive educational video content to over 14,000 service facilities via subscription, hardware media players, and a custom content studio. It serves dealerships, independent repair shops, franchise networks, and aftermarket brands with TV, website, and API-delivered content.

Ownership category

akta.pro rank

Product category

Automotive customer communication video platform

NAICS

Motion Picture and Video Industries (5121), Audio and Video Equipment Manufacturing (33431)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK)

akta.pro secondary industry

Broadcast Monitoring, Compliance & QoS (Logging, Loudness, Captions) (MPAHAKAG)

Keywords

• Automotive video content
• Digital menu boards
• Waiting room programming
• Shop management integration
• Car care education videos

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Content Subscription: Monthly recurring subscription for access to automotive video content library. Subscribers access content for use in waiting areas, service counters, websites, and customer communications. Fees vary by term length (month-to-month vs multi-year) and number of locations.
2. Hardware Sales: Sale of digital media players (set-top boxes) required to display AutoNetTV content on TVs. Players include one-year warranty with subscription.
3. Custom Content Creation: One-time fees for custom video production through AutoNetTV Studios. Includes branded commercials, training videos, and promotional content customized with client logos and messaging.
4. Content Modification Services: Subscription plus editing fees for modifications to existing content templates.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

AutoNetTV Media produces and licenses a subscription-based library of educational automotive maintenance and repair videos, delivered to service facilities via proprietary digital media players connected to TVs, embedded website players (including an interactive 3D Discover Mode player), and API/Plugin integrations for shop management systems, digital inspection tools, email, and text. The company also sells custom video production through AutoNetTV Studios and offers add-on modules such as Car Care Commercials and Hunter Alignment & Tire Data Board, all aimed at helping service professionals communicate recommendations and build customer trust.

Product overview

AutoNetTV Media, Inc. offers a comprehensive suite of video-based automotive customer communication products delivered via subscription. The core product line consists of Car Care TV (service counter digital menu board with Content On Demand), Car Care Entertainment TV (waiting area/lobby programming replacing cable TV with entertainment plus car care videos), Car Care Web (website video player for customer education), Car Care Parts TV (silent promotional display for parts counters), and Hunter Alignment & Tire Data Board (real-time integration with HunterNet equipment). Add-on modules include Car Care Commercials (custom-branded video production), Car Care Plugin (API-based video embedding for third-party applications), and AutoNetTV Studios (custom content creation agency). The Discover Mode Video Player enables interactive website experiences with 3D vehicle navigation. Products are delivered via digital media players (set-top boxes) for TV displays, streaming for web platforms, and API integration for application embedding. The company pioneered automotive TV content for installers in 2004 and now serves over 14,000 service facility customers.

Differentiator

Problem solved

Functional benefit

Brands

• AutoNetTV Studios: Award-winning content creation agency dedicated exclusively to the automotive industry, creating custom videos, 3D models, animations, and illustrations for automotive manufacturers, distributors, and service providers.

Products and services

• Car Care TV A cloud-based digital menu board for service counters that displays services, pricing, and educational car care content, with a Content On Demand feature that allows service advisors to interrupt the program via remote control and play specific service videos directly to customers during consultations. Targeted at automotive service advisors and counter staff.
• Car Care Entertainment TV A cable-TV replacement program for automotive waiting areas and lobbies that combines family-friendly entertainment content (motorsports, travel, home improvement, cooking, tech news) with AutoNetTV's award-winning car care videos, designed to shorten perceived wait times and reinforce brand messaging.
• Car Care Web A website and social media engagement product that embeds automotive videos and articles on service center websites to educate visitors about maintenance and repair services, build trust, and increase online attention prior to in-person visits.
• Hunter Alignment & Tire Data Board An integration product that links HunterNet Alignment and Tire Equipment accounts to AutoNetTV media players and TVs, dynamically displaying scanned vehicle data (year/make/model, license plate photo, alignment results, tire health) next to AutoNetTV car care content to upsell follow-on services.
• Car Care Parts TV A 24/7 silent promotional tool for parts counters and retail stores that runs monthly circulars, seasonal promotions, product information, supplier messages, and holiday specials via a media player connected to the internet and TV. Targeted at parts retailers and stores.
• Discover Mode Video Player An interactive website video player featuring a 3D vehicle navigator, system/service icons for quick topic finding, a keyword search tool, educational videos and articles, sharing via email/text/social, customizable branding (logo and colors), and responsive design for cross-device viewing. Sold as a monthly subscription with no long-term contracts.
• Car Care Commercials Custom-branded, TV-quality video commercials created by AutoNetTV's in-house production team, customized with the client's logo, branding, call-to-action, and voice-over. Produced for use in-store, on websites, social media, YouTube, and broadcast/cable TV.
• Car Care Plugin A video embedding solution (API plus code snippets) that integrates AutoNetTV's car care videos into service center websites, digital inspection applications, email marketing, text messaging, and other Internet-enabled applications, with a free first-month trial for new subscribers.
• AutoNetTV Studios A full-service video production, 3D animation, design, and 360-degree photography agency dedicated exclusively to the automotive industry, providing custom branded content for manufacturers, distributors, and service providers (Catalog & eCommerce, Marketing & Social Media, Training, Sales Enablement, Product Launch packages).
• AutoNetTV Drive A web-based dashboard and content management platform for AutoNetTV subscribers to manage their digital content programs, viewer locations, and subscription services.

Quantifiable outcome

• 95.7% of vehicle owners reported increased comfort with accepting service recommendations after watching AutoNetTV videos
• +5 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• Kara and NatesupportingGTM or Marketing Partner · 1 May 2026Travel content creators partnered with AutoNetTV to provide engaging entertainment content for waiting areas. Their globally recognized travel content is upbeat, visually engaging, and suitable for sparking curiosity and conversation among customers of all ages.
• Home RenoVision DIYsupportingGTM or Marketing Partner · 1 May 2026Home improvement content partner providing practical, easy-to-follow DIY content that resonates with homeowners and families. Content connects well with service center customers who appreciate useful, real-world advice.
• The Food-DEEsupportingGTM or Marketing Partner · 1 May 2026Food, culture, and personality content featuring cooking recipes, tutorials, and best cookware practices. Content adds warmth and variety to waiting room environments with universal appeal.
• Hunter EngineeringcoreTechnology or Integration · 1 February 2026AutoNetTV and Hunter Engineering launched a new integration called Hunter Alignment & Tire Data Board. This product connects HunterNet Alignment and Tire Equipment accounts to AutoNetTV media players, displaying real-time vehicle data (year/make/model, license plate photo, alignment results, tire health) alongside AutoNetTV car care content.
• RACER NetworksupportingGTM or Marketing Partner · 1 August 2025RACER Network content added to AutoNetTV's Car Care Entertainment TV program for waiting areas and lobbies. RACER, founded in 1992 and the premier motorsports media brand in North America, provides content including DTM race highlights, Stacey David's Gearz, Pikes Peak Hillclimb, and Racers Roundtable with Danny Sullivan and Tony Stewart.
• KarmakcoreStrategic or Co-development Partner · 15 April 2025AutoNetTV partnered with Karmak, a leading provider of business management solutions for the commercial transportation industry with 40+ years of experience. Karmak offers AutoNetTV's suite of digital content products including Car Care TV, Car Care Entertainment TV, and Car Care Plugin to its network of commercial dealers and repair shops. Karmak will also work with AutoNetTV Studios for custom content creation services for larger service brands, distributors, and manufacturers in the commercial vehicle industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AllData: AutoZone-owned automotive repair information platform delivering OEM-correct procedures, diagrams, and TSBs to professional service shops. Same B2B service-facility audience; competes for the technician/service advisor training and reference budget.
• Mitchell 1: Provides repair information, estimating, and shop management systems to professional automotive service technicians. Serves the same B2B customer base with subscription content/data that complements AutoNetTV's video education layer.
• AutoLoop: Automotive customer engagement, marketing, and retention platform for dealerships and service centers. Sells content and engagement tooling to the same customer segments, with overlapping use cases for service-lane communication.
• Snap-on Service Solutions / Identifix: Provides diagnostic platforms, repair information (via Identifix), and training content to professional service technicians. Very comparable B2B distribution model into automotive service facilities with content and tools subscriptions.
• Kukui: Automotive marketing platform that delivers websites, digital signage/menu boards, and customer engagement tools to the same independent and franchise auto service facility customer base as AutoNetTV. Closest direct competitor in digital content for service counters, waiting areas, and shops.

Broad incumbents

• CDK Global: Large incumbent dealer management and digital marketing platform with broad automotive retail customer engagement capabilities. Doesn't specialize in waiting-room/screen content but competes for the same franchise and dealer marketing budgets at a much larger scale.
• Atmosphere TV: Cloud-based, business-focused TV streaming service for waiting rooms across multiple verticals. Competes with Car Care Entertainment TV for in-waiting-area entertainment minutes, though without AutoNetTV's vertical automotive content library.

Emerging players

• MyKaarma: Service customer engagement platform (text/messaging, appointment, lane communications) used by dealerships and service centers. Adjacent rather than overlapping with AutoNetTV's waiting room/screen content, but competes for the same service-customer experience budget.
• Tekion: Modern automotive retail SaaS platform with CRM, service, and customer engagement functionality aimed at dealerships. Adjacent to AutoNetTV's service-customer communication layer and increasingly competing for the same dealer spend.

Others

• Hunter Engineering: Wheel alignment and tire service equipment provider that integrates with AutoNetTV's Hunter Data Board. Partner rather than competitor; included because it serves the same service facilities with adjacent educational/operational tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AutoNetTV
• LinkedInlinkedin.com/company/autonettv-media-inc
• Xx.com/AutoNetTV

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoNetTV Media