Vest Benefit Solutions

What Vest Benefit Solutions does

Vest Benefit Solutions is a privately held, full-service financial advisory and benefits consulting firm founded in 2004 by Richard (Rick) Vest and headquartered in Chesterfield, Missouri. The firm provides personalized financial planning, retirement and college funding advice, investment management, insurance brokerage, benefits consulting, and executive compensation services to small and medium-sized employers, schools, medical facilities, and individual/family clients. The operational footprint is concentrated in Missouri and Illinois, with additional licensed activity in Indiana and Nevada. The firm operates as a relationship-based advisory practice with 1-10 employees and no proprietary technology platform, mobile application, or public-facing API.

Revenue is generated through advisory fees, insurance commissions, consulting engagements, and benefits brokerage placement. Securities products and services are offered through Osaic Wealth, Inc. and Royal Alliance Associates, Inc., while insurance is placed through The Blue Chip Consortium, LLC — a 12-member firm group in Missouri. The firm is privately held by the founder and has no disclosed outside investment, no funding rounds, and no institutional backing. There are no published client logos, no case studies, and no disclosed AUM or revenue figures, indicating a sub-institutional, principal-led practice whose scale is consistent with a solo or small-team advisory operation.

Name

Vest Benefit Solutions

Legal name

Vest Benefit Solutions

Website

https://rickvest.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Vest Benefit Solutions is a Chesterfield, Missouri-based financial advisory and benefits consulting firm founded in 2004, serving small and medium-sized employers, schools, medical facilities, and individuals across Missouri and Illinois with retirement, insurance, and benefits services.

Ownership category

akta.pro rank

Product category

Financial Advisory and Benefits Consulting

NAICS

Insurance Agencies and Brokerages (524210), Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro industry

PRIMARYFSAEADAC

Employee Benefits Brokerage & Consulting

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEABAE

Employer Retirement Plan Advisory (401(k)/Pension)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

SECONDARYBPACAJAG

Compensation, Benefits & Total Rewards Advisory

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

SECONDARYFSAEABAI

Retirement Benefits & Social Security/Medicare Planning

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

SECONDARYHLAEAAAK

Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness)

Healthcare & Life Sciences/Health Insurance & Managed Care/Commercial (Employer-Sponsored) Health Insurance

Keywords

• Financial advisory services
• Employee benefits consulting
• Retirement planning
• Investment brokerage
• Insurance brokerage

Headquarters

HQ city

Barnhart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Financial Advisory and Consulting Services: The firm generates revenue through financial advisory fees and consulting services provided to individuals and organizations. Services include investment brokerage (mutual funds, CDs), insurance brokerage (life, health, disability, long-term care), capital needs analysis, retirement income strategies, college funding, and estate transfer services. Securities products and services are offered through Osaic Wealth, Inc. and Royal Alliance Associates, Inc. Insurance is placed through The Blue Chip Consortium, LLC.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vest Benefit Solutions is a full-service financial services and benefits consulting firm that delivers personalized financial advisory services to individuals and families (including investment brokerage in mutual funds and CDs, insurance brokerage for life, health, disability and long-term care, capital needs analysis, retirement income strategies, college funding, and estate transfer services) alongside employee benefits consulting for small to medium-sized employers (health, dental, vision, disability, life insurance, Section 125 Cafeteria plans, qualified retirement/pension plans, and Health Savings Accounts). The firm also provides executive compensation planning covering supplemental retirement plans, non-qualified plans, business continuation, and buy-sell planning. Securities are offered through Osaic Wealth, Inc. and insurance is placed through The Blue Chip Consortium, LLC.

Product overview

Vest Benefit Solutions offers a unified financial advisory and benefits consulting platform centered on three core service areas: Financial Services for Individuals and Families (investment and insurance brokerage, retirement and estate planning), Employee Benefits Services (comprehensive benefits administration for mid-sized employers), and Executive Compensation Planning. The firm also provides supplementary educational resources through a Resource Center with articles, calculators, and videos, plus Financial Tools including a glossary and tax resources. Securities are offered through Osaic Wealth, Inc., and insurance is placed through The Blue Chip Consortium, LLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Services for Individuals and Families

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Osaic Wealth, Inc.coreTechnology or IntegrationSecurities and Investment Advisory Services offered through Osaic Wealth, Inc., Member FINRA/SIPC. Rick Vest is a Registered Representative and Investment Advisor offering securities products and services through this partner.
• Royal Alliance Associates, Inc.coreTechnology or IntegrationSecurities offered through Royal Alliance Associates, Inc., Member FINRA/SIPC. The firm provides investment brokerage services including mutual funds and CDs through this partner.
• The Blue Chip Consortium, LLCcoreStrategic or Co-development PartnerVest Benefit Solutions is a member firm of The Blue Chip Consortium, LLC, an organization of 12 established professional employee benefit firms located throughout Missouri. The consortium provides brokerage and consulting services to employers in the Midwest, allowing member firms to provide resources of a large organization while maintaining personal service and flexibility. Insurance is placed through The Blue Chip Consortium, LLC.
• AetnaminorOthersInsurance carrier partner listed on the Links to Other Sources page.
• AnthemminorOthersInsurance carrier partner listed on the Links to Other Sources page.
• United HealthCareminorOthersInsurance carrier partner listed on the Links to Other Sources page.
• CIGNA InsuranceminorOthersInsurance carrier partner listed on the Links to Other Sources page.
• Delta DentalminorOthersDental insurance carrier partner listed on the Links to Other Sources page.
• American FundsminorOthersInvestment company partner listed on the Links to Other Sources page.
• Principal Financial GroupminorOthersInvestment company partner listed on the Links to Other Sources page.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OneDigital: OneDigital is the largest US-focused employee benefits and wealth advisory firm serving mid-market employers, closely mirroring Vest Benefit Solutions' SMB-benefits-plus-financial-advisory positioning, though at national scale.
• Mariner Wealth Advisors: Mariner is an independent wealth advisory firm serving individuals, families, and institutions with financial planning and investment services—a directly comparable independent advisory model to Vest, though at substantially larger scale.

Broad incumbents

• NFP (an Aon company): NFP is a large insurance brokerage and consulting platform with deep employee benefits and wealth management practices, operating as a broad incumbent in the same SMB/mid-market benefits advisory space Vest serves.
• USI Insurance Services: USI is a top-tier insurance brokerage with a strong employee benefits practice focused on mid-sized employers, providing the same property/casualty, health, and benefits placement services Vest offers, but at much greater scale.
• CBIZ: CBIZ delivers business and benefits consulting, including employee benefits brokerage and financial advisory services, to small and mid-sized companies—the same core SMB target market Vest addresses.
• Brown & Brown: Brown & Brown is a national insurance brokerage with significant employee benefits and wealth management capabilities, operating as a broad incumbent in the property/casualty and benefits space where Vest competes.
• HUB International: HUB International is a global insurance brokerage with substantial US employee benefits practice serving mid-market employers, a comparable benefits broker model to Vest at much larger scale.
• Cetera Financial Group: Cetera is an independent advisor network and broker-dealer that supports independent financial advisors—closely paralleling Vest's relationship with Osaic Wealth, Inc. and providing a comparable distribution/affiliation model.
• Cambridge Investment Research: Cambridge is a large independent broker-dealer supporting thousands of registered representatives and investment advisors, offering an analogous independent-practitioner affiliation model to Vest's Osaic Wealth relationship.
• LPL Financial: LPL Financial is the largest US independent broker-dealer, supporting a network of advisors who deliver retirement and wealth services to individuals—mirroring Vest's hybrid advisory/brokerage practice structure at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rickvest
• LinkedInlinkedin.com/company/vest-benefit-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vest Benefit Solutions