The Blue Chip Consortium Llc

What The Blue Chip Consortium Llc does

The Blue Chip Consortium, LLC is a membership-owned insurance brokerage consortium founded in 1997 in Chesterfield, Missouri, structured as a cooperative-style organization rather than a conventional agency. The consortium aggregates roughly ten vetted independent employee benefit and commercial insurance brokerages across the Midwest — including Weiss Insurance, Vest Benefit Solutions, Rob Rueseler and Associates, Paul N. Gross Associates, Miller Insurance Group, K-Flynn Insurance, Hillenbrand Co., Charles W. DeWitt Insurance, Baker Welman Brown, and Arch Brokerage — to deliver collective bargaining power against insurance carriers that individual member firms could not match independently.

The consortium's core service is acting as a broker collective for commercial insurance and employee benefits (health insurance, retirement plans, and benefit administration programs) sold to small and mid-sized employers in the Midwest. Technology is limited and intentionally not proprietary: the consortium provides shared CRM platform access, benefit administration programs, errors & omissions coverage, licensing support, and shared administrative services to members. There is no disclosed software platform, API, mobile application, or proprietary technology stack — services are delivered through the member agencies rather than through a unified technology product.

Revenue is generated via transaction commissions paid by insurance carriers to member agencies for placed policies, augmented by the consortium's ability to negotiate top-level commission schedules and bonus programs through combined volume. A two-tier membership model exists — full partner agencies (members/owners) and a non-partner sub-agent track for agencies below the minimum revenue threshold — which both broadens the participant funnel and feeds future partnership upgrades. The go-to-market is sales-led, channel-driven, and entirely relational: digital presence is limited to a single corporate website, with member agencies serving as the local distribution channel via personalized, geography-specific coverage across the Midwest.

Name

The Blue Chip Consortium Llc

Legal name

Blue Chip Consortium, LLC

Website

https://bluechipconsortium.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The Blue Chip Consortium is a membership-owned insurance brokerage consortium founded in 1997, aggregating ten vetted independent employee benefits and commercial insurance brokerages across the Midwest to deliver collective carrier bargaining power and shared administrative resources to small and mid-sized employers.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: The Blue Chip Consortium functions as an insurance brokerage collective. Member firms earn commissions from insurance carriers for placing commercial risk and employee benefit policies. The consortium structure enables members to negotiate top-level commissions and bonus programs with carriers through combined bargaining power.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

The Blue Chip Consortium is a collective of independent insurance brokerages that pool bargaining power and shared resources to deliver commercial insurance brokerage, employee benefits consulting, risk assessment, claims assistance, and general insurance advisory services to employers in the U.S. Midwest. Member agencies earn carrier commissions and access consortium-level negotiations, shared CRM, benefit administration programs, licensing support, and E&O coverage while retaining full autonomy to serve their clients.

Product overview

The Blue Chip Consortium is an insurance brokerage consortium providing commercial insurance brokerage services, risk assessment, claims assistance, and employee benefit administration. The company operates as a collective of independent insurance brokers who pool resources and bargaining power to deliver competitive rates and service to clients. Services are delivered through member agencies rather than a unified software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Brokerage Commercial insurance brokerage providing policy recommendations, placement, and ongoing service for employer clients across the Midwest, delivered through member independent agencies.
• Employee Benefits Brokerage and Consulting Brokerage and consulting services for employer-sponsored employee benefits including health insurance and retirement plans, delivered by member professional employee benefit firms.
• Risk Assessment Risk assessment services performed by licensed insurance professionals to evaluate employer exposures and inform coverage recommendations.
• Claims Assistance Claims assistance provided to employer clients to help navigate the claims process with insurance carriers.
• Consortium Membership (Partner / Sub-Agent) Membership program for independent insurance brokerages and benefit advisors, providing collective bargaining power, shared resources, and peer collaboration in exchange for participation in partner meetings and ownership.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Weiss InsurancecoreOthersMember agency of The Blue Chip Consortium. Independent insurance brokerage providing employee benefits services to employers. Website: weiss-ins.com
• Vest Benefit SolutionscoreOthersMember agency of The Blue Chip Consortium. Provides benefit solutions to employers in the Midwest. Website: rickvest.com
• Rob Rueseler and AssociatescoreOthersMember agency of The Blue Chip Consortium. Independent insurance and benefits consulting firm. Website: robrueselerandassociates.com
• Paul N. Gross Assoc (PNC Associates)coreOthersMember agency of The Blue Chip Consortium. Professional employee benefit firm. Website: pncassociates.com
• Miller Insurance GroupcoreOthersMember agency of The Blue Chip Consortium. Independent insurance brokerage serving the Midwest market.
• K-Flynn InsurancecoreOthersMember agency of The Blue Chip Consortium. Missouri-based independent insurance agency. Website: kflynninsurance.com/missouri/
• Hillenbrand Co.coreOthersMember agency and primary contact organization for The Blue Chip Consortium. Ryan from Hillenbrand Co. serves as contact ([email protected]). Website: hillenbrandco.com
• Charles W. Dewitt InsurancecoreOthersMember agency of The Blue Chip Consortium. Established insurance brokerage firm. Website: dewittinsurance.com
• Baker Welman Brown (BWB)coreOthersMember agency of The Blue Chip Consortium. Employee benefits and insurance brokerage services. Website: bwbins.com
• Arch BrokeragecoreOthersMember agency of The Blue Chip Consortium. Insurance brokerage firm. Website: archbrokerage.com
• Insurance CarrierscoreStrategic or Co-development PartnerThe consortium negotiates with insurance carriers to obtain best possible rates and service agreements. Carrier partners provide the insurance products that member agencies place for clients. The consortium structure enables members to access top-tier service levels and competitive pricing from carriers through combined buying power.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hub International: Hub International is a large global insurance brokerage that has aggressively acquired independent agencies in the Midwest - directly competes with Blue Chip member agencies for mid-market clients and represents a likely acquirer of retiring agency owners.
• Risk Strategies Company: Risk Strategies is a large national specialty insurance brokerage that has grown through acquisition of independent agencies - a relevant peer for understanding both competitive dynamics and consolidation opportunities in Blue Chip's space.
• Marsh McLennan: Marsh is a global insurance brokerage and risk management powerhouse, increasingly targeting mid-market employers via digital platforms (Marsh McLennan Agency) - a long-term threat to traditional commission-based brokerage economics.
• Arthur J. Gallagher: Gallagher is a major global insurance brokerage with strong mid-market and employee benefits practices, including an active acquisition strategy for independent agencies in the Midwest that competes with Blue Chip's consortium retention model.
• USI Insurance Services: USI is a major PE-backed (Kohlberg & Company) insurance brokerage with deep employee benefits expertise, competing for the same mid-market employer clients that Blue Chip's member agencies serve.
• Brown & Brown Insurance: Brown & Brown is a large publicly-traded insurance brokerage that acquires and operates independent agencies nationwide - represents the natural consolidation outcome for consortium members and a key competitive threat for client accounts.
• Lockton Companies: Lockton is the world's largest privately-held insurance brokerage, competing for the upper end of mid-market employee benefits accounts that Blue Chip's members serve; represents scale pressure on consortium commission competitiveness.

Direct peers

• Assurex Global: Assurex Global is an international partnership of independent insurance and risk management agencies that pool resources to serve mid-market and large clients globally - the closest direct peer to Blue Chip's consortium structure, with comparable independent-agency retention model.
• Higginbotham: Higginbotham operates as a partnership-based insurance brokerage network combining independent agency autonomy with shared resources and carrier bargaining power - structurally near-identical to Blue Chip Consortium's consortium model, but at significantly greater national scale.
• Keystone Insurers Group: Keystone is a property-casualty insurance consortium of independent agents across multiple states, offering shared resources, carrier access, and collective bargaining - directly comparable to Blue Chip's regional consortium model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-blue-chip-consortium-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Blue Chip Consortium Llc