What Kaffeeform does

Kaffeeform GmbH is a Berlin-based private company founded in 2015 by Julian Lechner that designs, manufactures, and sells reusable everyday objects made from a proprietary biocomposite of recycled coffee grounds, recycled wood fibers, and plant-based biopolymers. The core product line is the Weducer Cup family — a premium double-walled reusable cup (Refined 250ml/350ml, €18.90 retail) with approximately 1.5 hours of heat retention, a single-walled Wood-Material variant (Essential, €17.90), and a fully-sealing transport lid (Weducer Cap). The portfolio has been extended to a stackable Tray organizer (€12.90) and a Coffee Watch, with all products manufactured locally in Germany through social workshops and small-business partners. The company has cumulatively sold more than 400,000 units and earned design recognition including the 2018 Red Dot "Best of the Best" in New Materials.

The business operates three revenue streams: direct-to-consumer e-commerce through kaffeeform.com (Germany, EU, and select non-EU shipping), authorized wholesale distribution to design stores and museum shops, and a B2B co-branding service (minimum 100 units) producing customized logo editions for enterprise clients such as Marriott, Mercedes-Benz, Allianz, the European Parliament, Oxfam, DeLonghi, and Die Grünen. Pricing is unit-based with wholesale entry points of €6.49-€8.89 (excl. VAT) and retail prices of €12.90-€25.00, supplemented by D2C volume discounts and free-shipping thresholds. Kaffeeform is bootstrapped, with one disclosed EU grant (EIT Climate KIC, 2018) and no equity funding rounds; the company operates with a five-person core team.

Name

Kaffeeform

Legal name

Kaffeeform GmbH

Website

https://kaffeeform.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Kaffeeform is a Berlin-based sustainable consumer goods company that designs and manufactures reusable coffee cups, trays, and watches from a proprietary biocomposite of recycled coffee grounds, wood fibers, and plant-based biopolymers, selling through D2C e-commerce, wholesale, and B2B co-branding for enterprise clients.

Ownership category

akta.pro rank

Product category

Sustainable Reusable Cups

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Reusable coffee cups
• Sustainable consumer products
• Biocomposite materials
• Recycled coffee accessories
• Corporate branding merchandise

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Product Sales (B2C): E-commerce sales of Weducer Cups (Refined and Essential), Trays, and special editions directly to consumers through the company website. Products sold at recommended retail prices ranging from €12.90 to €25.00.
2. Wholesale/B2B Sales: Wholesale distribution to authorized retail partners who resell to end customers. Minimum order 10 pieces for regular products, 100 pieces for branded editions. Partners receive free shipping at thresholds of €360 (DE) / €530 (EU I).
3. Branded/Personalized Editions (B2B): Custom branding services for business customers including logo printing on cups and trays. Minimum order 100 pieces. Pricing varies by product and quantity. Includes dedicated business account management.
4. Co-Branding Partnerships: Special edition collaborations with organizations (e.g., wirBERLIN + ALLES IM FLUSS for SPREE-EDITION). One-time or limited edition product runs with partner branding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kaffeeform designs, manufactures, and sells reusable coffee cups, trays, watches, and accessories made from its proprietary biocomposite that combines recycled coffee grounds and recycled wood fibers with plant-based biopolymers. Products are sold direct-to-consumer via an online shop and wholesale to retail partners and B2B customers, with custom logo branding available for orders of 100+ units.

Product overview

Kaffeeform is a sustainable consumer products company that transforms recycled coffee grounds and wood fibers into durable everyday objects. The core product line centers on the Weducer Cup family, which includes the premium double-walled Weducer Cup Refined (available in 250ml and 350ml sizes), the single-walled Weducer Cup Essential, and the Weducer Cap as an add-on lid. The Tray rounds out the main product portfolio as an organizer accessory. The company also produces a Coffee Watch and periodic special editions like the SPREE-EDITION. All products are manufactured in Germany using bio-based polymers and recycled materials, with customization (logo branding) available for B2B customers ordering in quantities of 100+ units.

Differentiator

Problem solved

Functional benefit

Products and services

• Weducer Cup Refined (250ml) Double-walled premium reusable cup with recycled coffee grounds exterior and taste-neutral bioplastic inner. Keeps hot drinks warm for approximately 1.5 hours. Available in three colors with classic drinking lid or double-lid set.
• Weducer Cup Refined (350ml) Double-walled premium reusable cup with recycled coffee grounds exterior and taste-neutral bioplastic inner. Keeps hot drinks warm for approximately 1.5 hours. Available in three colors with classic drinking lid or double-lid set.
• Weducer Cup Essential Single-walled minimalist reusable cup made from plant-based polymers and recycled wood fibers. Keeps hot drinks warm for approximately 1 hour. Available in three colors with classic drinking lid or double-lid set.
• Tray Stackable tray/organizer accessory for everyday items such as keys, jewelry, pens, and coins. Made from Coffee Material (recycled coffee grounds) or Wood Material (recycled wood fibers). Available in four colors with a marbled texture.
• Coffee Watch Watch made from the Coffee Material containing recycled coffee grounds. Part of the original product line alongside the Weducer Cups.
• Weducer Cup SPREE-EDITION Special edition of the premium Weducer Cup Refined created in collaboration with wirBERLIN and ALLES IM FLUSS initiatives.
• Weducer Cup Branding Edition Custom logo printing service for Weducer Cups and Trays. Minimum order of 100 units for personalized branding, available for business customers as promotional items or resale products.

Quantifiable outcome

• Over 400,000 products sold to date
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Crow Cycle Courier CollectivecoreOthers · 1 January 2015Sustainable urban logistics partner that collects used coffee grounds from Berliner cafes using cargo bicycles. Enables carbon-neutral raw material sourcing within Berlin. Long-standing partnership since company founding in 2015.
• Social Workshop (Mosaik)coreOthers · 1 January 2015Social enterprise workshop for people with disabilities that assists with coffee grounds drying, product assembly, and order fulfillment/shipping. Supports company's social enterprise credentials and local employment.
• Social Printing CompanyminorOthers · 1 January 2015Local social printing partner for branding services on personalized product editions. Works with authorized partners for custom logo printing.
• GLS Germany GmbH & Co. OHGminorOthersShipping and logistics partner for parcel delivery. Used for domestic German and international shipments. Customers receive tracking numbers via email for shipment tracking.
• Berlin Coffee FestivalminorGTM or Marketing PartnerEvent partnership with Berlin Coffee Festival. Kaffeeform is a partner providing deposit cups for the festival (zero single-use cups) and participates with satellite events and booth presence. Supports specialty coffee community and education.
• Studio LINEATURminorStrategic or Co-development PartnerBerlin-based creative studio (interior design, architecture, art direction) that designed Kaffeeform's office space. Shares office space with Kaffeeform. Works with sustainable, natural materials aligning with brand values.
• Wood processing companies (South Germany)minorOthersWood industry partners in South Germany that provide wood chips and fibers that would otherwise be discarded. These wood residues are upcycled into the Wood Material composite.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Huskee: Huskee makes reusable coffee cups, travel mugs, and saucers from coffee husk waste — the most direct materials-technology analog to Kaffeeform's recycled-coffee-grounds biocomposite. Both target specialty-coffee shops and sustainability-focused B2B customers with premium positioning.
• KeepCup: KeepCup pioneered the reusable barista-standard coffee cup category and sells directly to consumers and wholesale to cafes and corporates. Overlapping product (reusable cup), GTM (DTC + wholesale + B2B custom branding), and target market (sustainability-minded consumers, hospitality, corporates).
• Ecoffee Cup: Ecoffee Cup manufactures reusable cups from bamboo fiber and other plant-based materials with a similar eco-credentials and DTC-plus-wholesale model. Closely comparable on materials innovation narrative and B2C premium-cup positioning.
• rCUP: rCUP produces reusable coffee cups made entirely from recycled paper cups, sold via DTC and wholesale to retailers and hospitality. Comparable on the circular-economy material story and the multi-channel GTM aimed at replacing single-use cups.
• Stojo: Stojo makes collapsible, portable reusable cups and bottles for on-the-go coffee and food. Direct competitor in the reusable cup category with comparable DTC focus and broader retail distribution in the US and EU.
• Miir: Miir designs premium sustainable drinkware (bottles, tumblers, campware) with a B2B custom-logo gifting program and Give-Back model. Comparable premium positioning, custom-branding B2B offering, and sustainability-driven brand.
• Joco Cups: Joco makes borosilicate glass reusable coffee cups with silicone sleeves, sold via DTC and specialty-cafe wholesale. Comparable premium reusable-cup positioning and sustainability narrative targeting design-conscious consumers.

Broad incumbents

• Fellow Products: Fellow is a broader incumbent in premium specialty-coffee gear (kettles, grinders, brewing equipment, drinkware) sold DTC and through specialty retail. Overlaps on the design-led premium consumer and B2B gifting motion in the coffee ecosystem.
• Eco-Products (Novolex): Eco-Products, a Novolex brand, is a major foodservice disposables and packaging supplier including compostable and reusable cup lines. Adjacent in foodservice sustainability but operates at institutional scale rather than Kaffeeform's premium consumer/B2B niche.

Emerging players

• Bambaw: Bambaw sells reusable and zero-waste alternatives (cups, straws, razors) via DTC with strong sustainability branding. Comparable on reusable-cup category and sustainability narrative; smaller scale and broader product range than Kaffeeform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kaffeeform
• Instagraminstagram.com/kaffeeform

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaffeeform